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PODCAST

The Big Thing by LOOP Agencies

Richard Hardgrave and Ryan Wynn

We’re on a mission to build a different type of creative agency – for clients and the people working within them.Join us as we share our head and heart approach to powering in-house creative teams.Sharing experiences building and leading high-volume teams for Regulated Industries.Perfect for Clients, Creatives and Operations, looking to transform their creative services.

technology

All Episodes

49:20

The Big Thing 008: Festive Ads: The Good, The Bad,...

The Big Thing by LOOP Agencies ·

2025/12/19

In this festive episode of the LOOP Podcast, Ryan and Richard dive into the spirit of Christmas, sharing their personal experiences and reflections on holiday traditions, Christmas ads, and the nostalgia that surrounds the festive season. They discuss the ups and downs of Christmas celebrations, the impact of advertising on holiday sentiments, and the shift in dynamics as they transition into adulthood and take on hosting responsibilities. The conversation also touches on favourite Christmas movies,

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40:09

The Big Thing 007: The Industry Club AI Report & The...

The Big Thing by LOOP Agencies ·

2025/12/05

In this conversation, Richard and Ed explore the evolving landscape of AI in the agency world, discussing insights from a recent report on skills and hiring in the age of AI. They delve into the challenges faced by in-house teams, the importance of training and adaptability and the role of creativity in leveraging AI tools. The discussion also touches on ethical considerations, the future of AI in governance, and the need for trust in AI applications. Overall, the conversation highlights the

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27:30

The Big Thing 006: Part 2 - Steams New Console, Marty...

The Big Thing by LOOP Agencies ·

2025/11/28

In part 2 of Episode 6 of The Big Thing, Liam and Ryan delve into the future of gaming, discussing upcoming releases like GTA 6 and the Steam console. They explore the impact of technological advancements on gaming experiences and the role of storytelling in games. They also touch on upcoming movie 'Marty Supreme' and the bizzare marketing tactics being used

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42:03

The Big Thing 006: Part 1 - Gaming Business Models:...

The Big Thing by LOOP Agencies ·

2025/11/21

In part 1 of this episode of The Big Thing. Liam and Ryan discuss the evolution of gaming, focusing on the nostalgia of physical game copies, the impact of digital downloads, and the shift in gaming business models. They explore the cultural significance of games like Call of Duty and Minecraft. Additionally, they reflect on the changes in gaming marketing and the role of social media in shaping gaming experiences today.

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35:09

The Big Thing 005: A New Era of Pop Culture

The Big Thing by LOOP Agencies ·

2025/11/14

SummaryIn this episode, Ryan, Joel, and Rhona discuss the intersection of AI, marketing, and pop culture, focusing on the recent controversy surrounding Taylor Swift's use of AI in her music video and the psychology behind why Lily Allen has blown up (again) with her new album 'West End Girl'They explore themes of authenticity versus automation, the role of AI in creative industries, and the public's perception of AI in entertainment. The conversation also touches on the impact of negativity in

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27:04

The Big Thing 004: Christmas Advert Drama, OpenAI AWS...

The Big Thing by LOOP Agencies ·

2025/11/07

Join Ryan and Richard for another instalment of The Big Thing, as they unpack the ground breaking $38 billion partnership between OpenAI and AWS. This episode delves into the contrasting AI investments of the US and UK, while also touching on the seasonal buzz around Christmas adverts.

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53:40

The Big Thing 003: Our First Guest! Everything...

The Big Thing by LOOP Agencies ·

2025/10/31

We're drowning in messages but starved of meaningIn this episode, Ryan and Richard sit down with Nick Clemmow, LOOPs Operations Director. Just a week before he heads off on paternity leave to talk about how communication has changed in the post-COVID, AI-powered world.They get honest about what “Ops” actually means, how agencies rebuilt their workflows after lockdown, and why AI is changing not just how we make creative work, but how we talk to each other. Expect banter about Slack pings, bad

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37:23

The Big Thing 002: AI Ethics, Who's The Real Owner &...

The Big Thing by LOOP Agencies ·

2025/10/24

Welcome back to The Big ThingThis week, Richard and Ryan tackle one of the biggest questions in AI right now: who really owns what it creates?From copyright lawsuits and global governance to AI’s impact on creative jobs, they unpack the ethics, the chaos, and the occasional absurdity of the fast-moving world of artificial intelligence.Expect debates on deepfakes, scam sites, and the future of design plus a few classic LOOP tangents along the way.Join them for another honest, funny and

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27:14

The Big Thing 001: Sora 2, AI Contents Short Shelf...

The Big Thing by LOOP Agencies ·

2025/10/17

Welcome to the first episode of LOOPs new podcast, The Big Thing.Join our hosts Richard and Ryan as they launch our new podcast with a deep dive into the fascinating world of AI. They're not just exploring the tech, but its real-world impact, from the latest in AI-generated content and its effect on creativity, to how it touches our everyday life. Plus, get to know your hosts week to week. Speaking on many subjects like their personal motivational music preferences and even touch on unique wellness

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6:41

Six Step Strategy - 5. Governance

The Big Thing by LOOP Agencies ·

2025/02/14

Part five of LOOP's six-step strategy, 'Governance,' explores the importance of brand consistency across in-house campaigns using MarTech and brand guidelines.

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7:58

Top 5 In-House Agency Trends for 2025

The Big Thing by LOOP Agencies ·

2025/01/27

Discover the top 5 in-house agency trend predictions for 2025, from cultural changes to emerging creative tools.

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5:51

Six Step Strategy - 4. Create

The Big Thing by LOOP Agencies ·

2024/11/15

Part four of LOOP's six-step strategy, 'Create,' explores the process of building in-house creative teams tailored to each client’s unique needs.

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5:09

Six Step Strategy - 3. Technology

The Big Thing by LOOP Agencies ·

2024/11/14

Part three of LOOP's six-step strategy, 'Technology' reveals how optimising MarTech tools enhances efficiency, improves targeting, and drives smarter marketing decisions.

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7:16

Six Step Strategy - 2. Workflow

The Big Thing by LOOP Agencies ·

2024/11/14

Part two of LOOP's six-step strategy, 'Workflow'. Explores how structured processes and clear communication channels enhance team collaboration, eliminate bottlenecks, and ensure every project stays on track to achieve impactful results."

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4:30

Six Step Strategy - 1. Workstack

The Big Thing by LOOP Agencies ·

2024/11/05

Kicking off LOOP's six-step process strategy; showing how a centralised Workstack aligns briefs with business goals, reduces stress, and drives marketing efficiency.

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15 results

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