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PODCAST

The Creative Drive

Racer Media and Marketing, Inc.

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and

leisure automotive

All Episodes

112:00

Jarod DeAnda - Inside Drift Culture

The Creative Drive ·

2026/04/07

From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode of the Creative Drive with Formula Drift emcee, Jarod DeAnda. We get into iconic moments, behind-the-scenes stories from Formula Drift, and what it actually takes to stand out in a world where everyone’s chasing attention. Jarod has been there and done it. With legends like Ken Block to creators building their own lanes, the real

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69:22

The Truth About Singer: These $1M Porsches Aren’t...

The Creative Drive ·

2026/03/24

In this episode of Creative Drive, we sit down with Mazen Fawaz, Chief Strategy Officer at Singer Vehicle Design—the company redefining what a Porsche can be.Singer is certainly not about horsepower, lap times, or chasing records. It’s about something far more obsessive: beauty, craftsmanship, and the driving experience. Our host Taro Koki and Maz speak about.. What actually makes a Singer different Why they don’t care about being the fastest The reality of building cars at extreme quality How

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41:24

SPOON Founder Tatsuru Ichishima - Global JDM Icon

The Creative Drive ·

2026/03/10

In this special episode of Creative Drive, we sit down with Tatsuru Ichishima, the founder of Spoon Sports — one of the most iconic names in the world of Honda tuning and JDM car culture.Ichishima-san started SPOON in 1988 with a simple philosophy: make Honda cars faster without sacrificing reliability. What began as grassroots racing and homemade parts eventually became a globally respected tuning brand known for its distinctive blue and yellow race cars and legendary Honda performance engines. In

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78:01

Love for JDM Skylines and Round Cat Garage - Mickey...

The Creative Drive ·

2026/02/24

In this episode of the Creative Drive, we talk with Mickey Andrade about finally entering the Skyline world after years of admiration, starting not with an R34, but with an R32 — and how a business acquisition helped kickstart a serious JDM collection.We dive into: • The surreal feeling of seeing R34s legally in the U.S. • Starting a Skyline journey with the R32 • Why every car in the collection is white • The influence of Japanese car culture icons like Taniguchi • The inspiration behind building

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71:10

Early Days of The Smoking Tire, Favorite Cars and...

The Creative Drive ·

2026/02/17

Zack Klapman, co-host of The Smoking Tire and host of the RACER Creator Awards, joins The Creative Drive podcast to talk all things cars, moving to LA from Colorado to be on TV and the evolution of automotive content. In this episode, Zack shares: How his writing and podcasting career prepared him to host shows and tackle press cars How Tom Segura helped triple their revenue Interviewing Steve Dinan, Gale Banks and Jerry Seinfeld Wild experiences with Hagerty Rated, riding shotgun with FD champion

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53:45

Car Culture, Street Drifting, and Believing Anyway -...

The Creative Drive ·

2026/01/27

Director Luke Huxham joins Creative Drive for a wide-ranging conversation shaped by nearly two decades living and working in Japan. From street drifting and underground scenes to large-scale cultural events, Luke shares an insider’s view of how Japanese car culture has evolved—and why it’s far from fading.The episode digs into Luke’s path through automotive filmmaking, documenting builders and drivers, and eventually creating his own events that spotlight culture as much as cars. He talks candidly

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35:36

Charlotte Traynor on Her MX-5 Cup Scholarship Win and...

The Creative Drive ·

2025/12/25

Fresh off her monumental win of the 2025 Women in Motorsports MX-5 Cup Scholarship, 19-year-old Charlotte Traynor joins The Creative Drive podcast from the PRI Show!Charlotte opens up about her unconventional journey into racing—from a family of pilots to a competitive gymnast—and the moment she knew a race car was her calling. She details how a chance encounter led her to the Mazda MX-5 Cup, a highly competitive and strategic series under the IMSA banner. This episode dives into: - What the

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33:48

Shea Holbrook on Racing, Reality TV & The Next...

The Creative Drive ·

2025/12/22

Join us on Creative Drive as we sit down with Shea Holbrook, owner of BSI Racing and star of the Amazon series First to the Finish. Shea opens up about the raw, behind-the-scenes reality of professional motorsports, the challenges and rewards of being a female team owner, and the journey of creating a team that develops the next generation of talent. From her surprise call to Daytona to candid moments in the MX-5 Cup paddock, Shea shares how grit, authenticity, and perseverance have shaped her

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71:49

Drifting, Movie Stunts & Life on the Edge: Zee Kennedy

The Creative Drive ·

2025/12/09

Stuntwoman. Drifter. Formula DRIFT Prospe competitor. Content creator. Zandara Zee Kennedy has done it all—and she’s just getting started.From jumping off buildings in blockbuster movies like Deadpool and X-Men to mastering precision drifting on tracks across North America, Zee shares her journey of taking risks, chasing her passion, and building a career in stunts and motorsports. In this episode of Creative Drive, we dive into: How Zandara turned stunt work into a career in drifting The realities

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80:30

From Need for Speed, Speedhunters to Race Service:...

The Creative Drive ·

2025/11/25

Host Taro Koki from the Creative Drive sits down with creative polymath Rod Chong — filmmaker, agency leader, ex-Need for Speed creative director, and partner at Race Service — for a deep, inspiring conversation on creativity, AI, motorsports, and building world-class teams. Rod shares the story of his winding creative journey: from art school to music videos, into video-game culture, to launching the globally influential Speedhunters, and now shaping the future of automotive culture at Race

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99:54

F1 Movie: An Opportunity Of a Lifetime - Erich Joiner

The Creative Drive ·

2025/11/11

Learn more: awards.racer.com https://offers.racer.com/subscribe for RACER+ and magazine offer! The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture** On this episode of *The Creative Drive*, we sit down with **Erich Joiner** — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**. Erich shares the *untold

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70:29

From Cars to Culture: How Auto Shows Are Transforming

The Creative Drive ·

2025/10/28

Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Automobility LA, to talk about why the RACER Creator Awards is a perfect fit for the LA Auto Show and how car culture is shifting from static displays to full-blown cultural experiences.From influencer collaborations and immersive experiences to live content and creator partnerships, this is where cars meet culture — and where the next

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61:31

Nicole Johnson’s Wild Ride from Monster Jam to...

The Creative Drive ·

2025/10/14

Rock crawling champion, Monster Jam driver, and YouTube host Nicole Johnson has done it all — literally. She’s flipped, caught fire, and driven off 12-foot cliffs, all in pursuit of mastering every machine she can get her hands on.In this episode of Creative Drive, Nicole joins host Taro Koki to talk about her fearless off-road career, the transition from competition to content creation, and her hit YouTube series https://www.youtube.com/@NicoleJohnsonsDetour. They dive into what it takes to stay

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61:13

Dustin Williams on Building Cars, Chasing Dreams, and...

The Creative Drive ·

2025/09/23

Dustin Williams is one of the most recognized creators in the JDM and automotive scene, but his story starts far from Tokyo’s mountains and Fuji Speedway. From growing up in Mississippi and considering a career in law enforcement, to taking the leap into content creation and eventually building his dream R34 GT-R in Japan, Dustin’s journey is all about passion, persistence, and chasing what feels impossible.In this episode of The Creative Drive, host Taro Koki sits down with Dustin to talk

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80:30

RJ de Vera on Racing, Consulting on The Fast & The...

The Creative Drive ·

2025/09/09

From the underground streets of SoCal to the global stage, RJ de Vera has been at the heart of tuner culture’s biggest moments. In this episode of The Creative Drive, we dive into his journey from shaping Super Street magazine, to consulting on the original Fast & Furious, to influencing the industry at SEMA and Meguiar’s. RJ shares untold stories, behind-the-scenes insights, and how tuner culture went mainstream. This conversation is packed with history, strategy, and inspiration from one of

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01:02:16

How Justin Bell Stopped Racing and Got Paid to Talk -...

The Creative Drive ·

2025/08/26

Le Mans class winner and TV host Justin Bell joins Creative Drive to share stories from racing at a high level and making the transition to media. From winning on the track to co-hosting with Tommy Kendall, Justin reveals what it takes to bring personality, humor, and insider knowledge to motorsports coverage.0:00 Justin Bell Intro 02:00 Formula 1 podcast, Drive to Wynn is on it's 3rd year and going strong. 07:30 Justin Bell pushed Creator Drive podcast host, Taro Koki down the Corkscrew at Laguna

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01:27:18

Brett King’s Canvas Project Art Racing Helmet - The...

The Creative Drive ·

2025/08/12

Visit brettkingdesign.com for limited exclusive Brett King Design Canvas Project 01 MERCHIn this episode of The Creative Drive with Taro Koki, renowed helmet designer Brett King from Brett King Design reveals the inspiration, process, and philosophy behind the Canvas Project — a groundbreaking approach to helmet art where, for the first time, there's no input from a client. Just pure artistic vision. The Canvas Project 001 is not a commission. It's an art project done on a helmet as the canvas. We

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50:52

How Kill Bambi Built Her R8 and the Brand Behind the...

The Creative Drive ·

2025/07/29

Note: We experienced some technical difficulties with the audio in this episode. While it may not meet our usual quality standards, we didn’t want to let that stop us from sharing this great conversation. Thanks for your patience—and we appreciate you sticking with us! Amber Bernstein aka Kill.Bambi: The Car Girl DJ Taking Over Twitch & the Streets On this episode of Creative Drive, we sit down with the multi-talented Amber Bernstein, better known as Kill.Bambi—a true force in the worlds of car

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01:09:30

Subaru Launch Control Docu-series Producer Chris...

The Creative Drive ·

2025/07/15

In this episode, The Creative Drive dives into the world of Christopher Bowes, the visionary behind Subaru's Launch Control, the long lasting YouTube series that reshaped how fans experience factory-backed motorsports. From his early inspiration to founding Bowes Media Inc., Chris shares how he blends storytelling craft with emotional authenticity — creating work that goes beyond cars and competition.We explore the evolution of Launch Control, from its original pitch to its current home on the

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01:03:10

Desert Racing 101: Why It’s Way Harder Than You Think...

The Creative Drive ·

2025/07/01

In this episode of The Creative Drive, we’re joined by Ryan Millen — off road racer and member of one of America and New Zealand's most iconic racing families. Son of Rod Millen and brother to Rhys Millen, Ryan has forged his own path from formula cars to rally stages, winning in the American Rally Association, working with brands like Toyota along the way and now desert racing in trophy trucks. We get into Ryan’s unique journey, the pressures and perks of a legendary last name, and how he blends

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