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PODCAST

The Creative Drive

Racer Media and Marketing, Inc.

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and

leisure automotive

All Episodes

80:30

From Need for Speed, Speedhunters to Race Service:...

The Creative Drive ·

2025/11/25

Host Taro Koki from the Creative Drive sits down with creative polymath Rod Chong — filmmaker, agency leader, ex-Need for Speed creative director, and partner at Race Service — for a deep, inspiring conversation on creativity, AI, motorsports, and building world-class teams. Rod shares the story of his winding creative journey: from art school to music videos, into video-game culture, to launching the globally influential Speedhunters, and now shaping the future of automotive culture at Race

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99:54

F1 Movie: An Opportunity Of a Lifetime - Erich Joiner

The Creative Drive ·

2025/11/11

Learn more: awards.racer.com https://offers.racer.com/subscribe for RACER+ and magazine offer! The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture** On this episode of *The Creative Drive*, we sit down with **Erich Joiner** — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**. Erich shares the *untold

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70:29

From Cars to Culture: How Auto Shows Are Transforming

The Creative Drive ·

2025/10/28

Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Automobility LA, to talk about why the RACER Creator Awards is a perfect fit for the LA Auto Show and how car culture is shifting from static displays to full-blown cultural experiences.From influencer collaborations and immersive experiences to live content and creator partnerships, this is where cars meet culture — and where the next

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61:31

Nicole Johnson’s Wild Ride from Monster Jam to...

The Creative Drive ·

2025/10/14

Rock crawling champion, Monster Jam driver, and YouTube host Nicole Johnson has done it all — literally. She’s flipped, caught fire, and driven off 12-foot cliffs, all in pursuit of mastering every machine she can get her hands on.In this episode of Creative Drive, Nicole joins host Taro Koki to talk about her fearless off-road career, the transition from competition to content creation, and her hit YouTube series https://www.youtube.com/@NicoleJohnsonsDetour. They dive into what it takes to stay

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61:13

Dustin Williams on Building Cars, Chasing Dreams, and...

The Creative Drive ·

2025/09/23

Dustin Williams is one of the most recognized creators in the JDM and automotive scene, but his story starts far from Tokyo’s mountains and Fuji Speedway. From growing up in Mississippi and considering a career in law enforcement, to taking the leap into content creation and eventually building his dream R34 GT-R in Japan, Dustin’s journey is all about passion, persistence, and chasing what feels impossible.In this episode of The Creative Drive, host Taro Koki sits down with Dustin to talk

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80:30

RJ de Vera on Racing, Consulting on The Fast & The...

The Creative Drive ·

2025/09/09

From the underground streets of SoCal to the global stage, RJ de Vera has been at the heart of tuner culture’s biggest moments. In this episode of The Creative Drive, we dive into his journey from shaping Super Street magazine, to consulting on the original Fast & Furious, to influencing the industry at SEMA and Meguiar’s. RJ shares untold stories, behind-the-scenes insights, and how tuner culture went mainstream. This conversation is packed with history, strategy, and inspiration from one of

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01:02:16

How Justin Bell Stopped Racing and Got Paid to Talk -...

The Creative Drive ·

2025/08/26

Le Mans class winner and TV host Justin Bell joins Creative Drive to share stories from racing at a high level and making the transition to media. From winning on the track to co-hosting with Tommy Kendall, Justin reveals what it takes to bring personality, humor, and insider knowledge to motorsports coverage.0:00 Justin Bell Intro 02:00 Formula 1 podcast, Drive to Wynn is on it's 3rd year and going strong. 07:30 Justin Bell pushed Creator Drive podcast host, Taro Koki down the Corkscrew at Laguna

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01:27:18

Brett King’s Canvas Project Art Racing Helmet - The...

The Creative Drive ·

2025/08/12

Visit brettkingdesign.com for limited exclusive Brett King Design Canvas Project 01 MERCHIn this episode of The Creative Drive with Taro Koki, renowed helmet designer Brett King from Brett King Design reveals the inspiration, process, and philosophy behind the Canvas Project — a groundbreaking approach to helmet art where, for the first time, there's no input from a client. Just pure artistic vision. The Canvas Project 001 is not a commission. It's an art project done on a helmet as the canvas. We

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50:52

How Kill Bambi Built Her R8 and the Brand Behind the...

The Creative Drive ·

2025/07/29

Note: We experienced some technical difficulties with the audio in this episode. While it may not meet our usual quality standards, we didn’t want to let that stop us from sharing this great conversation. Thanks for your patience—and we appreciate you sticking with us! Amber Bernstein aka Kill.Bambi: The Car Girl DJ Taking Over Twitch & the Streets On this episode of Creative Drive, we sit down with the multi-talented Amber Bernstein, better known as Kill.Bambi—a true force in the worlds of car

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01:09:30

Subaru Launch Control Docu-series Producer Chris...

The Creative Drive ·

2025/07/15

In this episode, The Creative Drive dives into the world of Christopher Bowes, the visionary behind Subaru's Launch Control, the long lasting YouTube series that reshaped how fans experience factory-backed motorsports. From his early inspiration to founding Bowes Media Inc., Chris shares how he blends storytelling craft with emotional authenticity — creating work that goes beyond cars and competition.We explore the evolution of Launch Control, from its original pitch to its current home on the

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01:03:10

Desert Racing 101: Why It’s Way Harder Than You Think...

The Creative Drive ·

2025/07/01

In this episode of The Creative Drive, we’re joined by Ryan Millen — off road racer and member of one of America and New Zealand's most iconic racing families. Son of Rod Millen and brother to Rhys Millen, Ryan has forged his own path from formula cars to rally stages, winning in the American Rally Association, working with brands like Toyota along the way and now desert racing in trophy trucks. We get into Ryan’s unique journey, the pressures and perks of a legendary last name, and how he blends

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01:17:37

1,000HP Minivans and EV Porsche Moby X: Bisi Ezerioha

The Creative Drive ·

2025/06/17

Host Taro Koki interviews one of the most fearless innovators in car culture: Bisi Ezerioha of Bisimoto Engineering. You might know him for his viral 1,000-horsepower minivan, electric Porsche 935 builds, or wild collaborations with brands like Hyundai, Honda, and Porsche — but there’s way more to his story.In this episode, Bisi shares how he went from pharmaceutical scientist to full-time tuner and performance visionary. We dive into his engineering mindset, why content is critical for modern

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01:16:52

Larry Chen on Ken Block, Formula D, BMW E30 Racecar...

The Creative Drive ·

2025/06/03

In this episode of The Creative Drive, host Taro Koki sits down with the one and only Larry Chen. Larry is one of the most iconic and influential automotive photographers and content creators in the world today. Known for his unmistakable style, relentless work ethic, and deep love for car culture, Larry has become the go-to visual storyteller for some of the biggest names in motorsports and the aftermarket world.Starting from humble beginnings shooting cars on the streets of Los Angeles, Larry

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01:17:17

GReddy's Kenji Sumino on how bankruptcy nearly ended...

The Creative Drive ·

2025/05/20

In this episode of Creative Drive, we sit down with Kenji Sumino from GReddy Performance Inc., the U.S. division of Japan's Trust Company Ltd., based in Irvine, California. Under his leadership, GReddy has become a prominent name in the automotive aftermarket industry, specializing in performance parts for Japanese vehicles, including turbochargers, exhaust systems, and electronics.Sumino has played a pivotal role in adapting GReddy's offerings to the U.S. market, focusing on developing products

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01:04:44

Jamey Price Capturing the Speed, Soul, and Spectacle...

The Creative Drive ·

2025/05/13

In this episode of Creative Drive, we sit down with award-winning motorsport photographer Jamey Price to explore what it takes to freeze speed, emotion, and intensity in a single frame. From F1 paddocks to IMSA and WEC endurance races around the world, Jamey shares his journey into motorsports photography, his creative process under pressure, and what it's like living life behind the lens on the global racing circuit.📸 Topics we cover: How Jamey got his start in racing photography Techniques for

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37:16

How Bosch Helped Robert Wickens Get Back to Racing -...

The Creative Drive ·

2025/04/29

Get NordVPN at http://www.nordvpn.com/RACER Robert Wickens’ return to racing was nothing short of incredible—and behind it was a groundbreaking piece of tech built by Bosch. In this episode of Creative Drive, we sit down with Brooke Bond, Operations & Marketing Lead at Bosch Motorsport North America, to talk about how their team developed tech that helped Wickens get back on track after his life-changing accident at the 2018 Pocono 500. The engineering challenges behind the project Bosch's role

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45:14

NBA to IMSA: Doug O’Donnell on the Future of...

The Creative Drive ·

2025/04/22

In this episode of The Creative Drive, we sit down with Doug O’Donnell, IMSA Brand & Marketing Communications at IMSA and former marketing leader at the San Antonio Spurs, to talk about what it takes to grow and modernize motorsports for a new generation of fans.Doug shares insights from his NBA days, lessons in brand storytelling, and how IMSA is building emotional connections with fans, manufacturers, and partners. How IMSA is marketing differently from traditional sports The role of creators

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01:08:56

Shelby Hall Offroad Rebelle Rally and NORRA 1000

The Creative Drive ·

2025/04/08

Shelby Hall is an off-road racer, automotive enthusiast, and content creator, best known for her achievements in off-road endurance racing and her role as an ambassador for Ford Performance. She is the granddaughter of legendary off-road racer Rod Hall, a Hall of Fame inductee known for his dominance in events like the Baja 1000.Carrying on her family’s racing legacy, Shelby has competed in events such as the Rebelle Rally, a grueling all-women’s navigation challenge, and has worked with brands

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01:55:17

The Racing Business & Creative Side No One Talks...

The Creative Drive ·

2025/04/01

Ed Justice Jr. is a well-known figure in the automotive and motorsports industry, recognized for his work as the President and CEO of Justice Brothers, Inc., a company specializing in high-performance automotive additives, lubricants, and car care products. He is also a respected historian, broadcaster, and photographer, with deep ties to racing culture and a passion for preserving motorsports history.Justice Brothers has been involved in motorsports sponsorships for decades, supporting teams

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01:32:41

Matt Farah The Smoking Tire Podcast Visits RACER Studio

The Creative Drive ·

2025/03/25

This podcast is brought to you by https://nordvpn.com/racer Use coupon code - "racer" to get up to 80% off + 4 extra months on selected 2-year plans. Matt Farah, a pioneer in the automotive YouTube and podcasting space, joins the Creative Drive podcast to discuss the evolving landscape of content creation. We dive into why he believes AI will negatively impact creators and how that influenced his decision to start Westside Collector Car Storage. From his early days in automotive media, how he

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