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PODCAST

The Corvus Effect

Welcome to the Corvus Effect, where we explore what it takes to succeed professionally and truly enhance all parts of your life. I"m your host, Scott Raven.Each episode we go behind the scenes with leaders who"ve mastered the delicate harmony of growing their professional endeavors while protecting what matters most.Ready to transform from Chief Everything Officer to achieving integration in all facets of your life.Let"s SOAR!

business entrepreneurship

All Episodes

48:02

Ep. 96: The 40% Error That Nearly Killed a $100...

The Corvus Effect ·

2026/02/02

Episode Links: LinkedIn: Kendley Davenport - https://www.linkedin.com/in/kendleydavenport/ Website: Kendley Davenport - https://kendleydavenport.com/ Leadership for Success - https://leadership4success.co/ Execution-Driven Leadership Course -https://saleshub.titancorex.com/courses/offers/6d6ab55d-493d-41cb-a652-cb7ad0ffe82e Summary: In this episode of The Corvus Effect, I sit down with Kendley Davenport, a transformational CEO with over 30 years leading PE-backed and founder-led companies. Ke...

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6:32

Ep. 97: TL;DL - Checking Your Ego at the Door with...

The Corvus Effect ·

2026/02/02

Summary: This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Kendley Davenport, transformational CEO with over 30 years leading PE-backed and founder-led companies. I break down three key insights from the full episode: Kendley's framework of clarity, collaboration, and accountability that helped fix a 40% billing error rate; his perspective on how founder ego becomes the biggest obstacle to scaling; and his approach to productive conflict as the foundatio...

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34:46

Ep. 94: Wellness Is a Retention Strategy, Not a Perk...

The Corvus Effect ·

2026/01/26

Episode Links: On the Mend Wellness - https://www.onthemendwellness.com/ LinkedIn: Lisa Snow - https://www.linkedin.com/in/lisa-snow-nyc/ Summary: In this episode of The Corvus Effect, I sit down with Lisa Snow, founder of On the Mend Wellness, who has spent 17 years helping leaders create genuine community through employee wellness programs. Lisa reveals a powerful insight from her work with executives: the same lack of systems preventing leaders from prioritizing their health is creating ch...

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7:54

Ep. 95: TL;DL - The $213K Mistake Leaders Keep Making...

The Corvus Effect ·

2026/01/26

Summary: This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Lisa Snow, founder of On the Mend Wellness. After 17 years revolutionizing employee wellness, Lisa has discovered something powerful: the same lack of systems preventing leaders from prioritizing their health is creating chaos in their business. We explore why wellness programs deliver measurable ROI, what turnover actually costs, and why connection in the workplace is fundamentally human. Chapte...

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7:13

Ep. 93: TL;DL - Playing to Your Strengths with Brian...

The Corvus Effect ·

2026/01/19

Summary: This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Brian Calvert, owner of Business Health Market. After 20 years in shopping center management, Brian pivoted when the Amazon effect hit Buffalo. He shares three key insights: building a business through growth acquisition rather than grinding sales, transforming transactional insurance into relationship-driven service, and knowing when empathy requires tough love conversations. Chapters: 01:42 Ta...

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36:06

Ep. 92: Build a Business, Not a Job: Lessons from...

The Corvus Effect ·

2026/01/19

Episode Links: LinkedIn: Brian Calvert - https://www.linkedin.com/in/brian-calvert-31aa3a49/ Website: Business Health Market - https://businesshealthmarket.com/ Book Mentioned: Quit by Annie Duke - https://www.amazon.com/Quit-Power-Knowing-When-Walk/dp/0593422996 Summary: In this episode of The Corvus Effect, I sit down with Brian Calvert, owner of Business Health Market, who discovered his true calling through disruption. After 20 years managing shopping centers across New York and Massachus...

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7:49

Ep. 91: TL;DL - The Mess That Makes the Magic with...

The Corvus Effect ·

2026/01/12

Summary: This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years of Disney creative direction while Jeff provides the operational brilliance that makes their magic scalable. We distill three key insights: why safe marketing is now completely ineffective in a world of digital noise, how the Brandartica methodology mirrors great music by balancing creative hooks wi...

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46:24

Ep. 90: Disney Magic Meets Brand Rebellion with Peter...

The Corvus Effect ·

2026/01/12

Episode Links: Brandartica - https://brandartica.com LinkedIn: Peter Jude Ricciardi - https://www.linkedin.com/in/peterjudericciardi/ LinkedIn: Jeff Litcofsky - https://www.linkedin.com/in/jlitcofsky/ Where the Dogs of Society Howl - https://www.linkedin.com/company/where-the-dogs-of-society-howl/ Free eBooks: Make Weird Work & The Mess That Makes the Magic - https://brandartica.agency/ebook-download/ Summary: In this episode of The Corvus Effect, I welcome Peter Jude Ricciardi and Jeff L...

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6:56

Ep. 89: TL;DL - Marketing, Motherhood, and the Messy...

The Corvus Effect ·

2025/12/08

Summary: This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Perry Sheraw, managing partner of Duma Marketing. Perry shares how her journalism background shaped her philosophy that marketing success comes from remembering you are talking to actual humans. She explains why tying marketing metrics to revenue attribution is what separates good campaigns from great ones. Most importantly, she reveals how letting go of perfectionism and separating her identity ...

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34:26

Ep. 88: From Send Button to Sailboats: Finding...

The Corvus Effect ·

2025/12/08

Episode Links: Perry Sheraw - https://perrysheraw.com/ Duma Marketing - https://www.dumacx.com/ LinkedIn: Perry Sheraw - https://www.linkedin.com/in/perrysheraw/ Summary: In this episode of The Corvus Effect, I welcome Perry Sheraw, managing partner of Duma Marketing and a digital marketing pioneer with roots in print journalism at the Cincinnati Enquirer. Perry shares how her foundational philosophy of treating every email as a real conversation has driven 20 years of success helping Fortu...

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35:22

Ep. 86: You Can't Fix What You Can't Measure with...

The Corvus Effect ·

2025/12/01

Episode Links: LinkedIn: Mark Jehning - https://www.linkedin.com/in/mark-jehning-mba-a397851a1 Acuity Dynamics - www.acuitydynamics.com Book: Blue Ocean Strategy - https://www.blueoceanstrategy.com The Connective - https://www.theconnective.me Summary: In this episode of The Corvus Effect, I sit down with Mark Jehning, founder and CEO of Acuity Dynamics. With over 35 years of experience spanning aerospace and defense at McDonnell Douglas to Fortune 500 consulting at Arthur Andersen and Applie...

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6:44

Ep. 87: TL;DL - Seeing the Forest from the Trees with...

The Corvus Effect ·

2025/12/01

Summary: This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Mark Jehning, founder and CEO of Acuity Dynamics. With over 35 years bringing Fortune 500 level business process optimization to organizations of all sizes, Mark helps founders see the forest from the trees so they can reclaim their freedom while building more profitable, efficient operations. Scott breaks down Mark's key insights on systems thinking, his metric-driven framework focused on leadin...

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35:46

Ep. 84: The Heart of Transition: Life-Saving Lessons...

The Corvus Effect ·

2025/11/17

Episode Links: LinkedIn: Jeff Parnell - https://www.linkedin.com/in/jeffparnell/ Website: The Heart of Transition (Book - Release: Early 2026) - https://theheartoftransition.com Summary: In this episode of The Corvus Effect, I speak with Jeff Parnell, a fractional interim CEO who brings 30 years of operational leadership to businesses facing critical transitions. After a 2018 heart transplant, Jeff uses the experience as a metaphor for business transformation in his upcoming book, The Heart o...

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7:03

Ep. 85: TL;DL - Second Chances and Business Exits...

The Corvus Effect ·

2025/11/17

Summary: This episode features a Too Long, Didn't Listen (TL;DL) summary of my conversation with Jeff Parnell, a fractional interim CEO with 30 years of operational leadership experience. After a 2018 life-saving heart transplant, Jeff crystallized his mission to help business owners transition before it's too late. We explore three key insights: his results-first philosophy from Overton's where numbers mattered more than prettiness, his approach to the silver tsunami of aging business owners...

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33:44

Ep. 82: The Real Reason Investors Say Yes: Brand...

The Corvus Effect ·

2025/11/10

Episode Links: Brand Think Website - https://brandthink.biz Email: Lysle at Brand Think - lysle@brandthink.biz LinkedIn: Lysle Wickersham - https://www.linkedin.com/in/wickersham/ Summary: In this episode of The Corvus Effect, Lysle Wickersham, founder and principal strategist at Brand Think, reveals his game-changing discovery from 30 years spanning award-winning ad agencies, boutique investment banking, and M&A transactions: investors don't fund spreadsheets, they fund stories they beli...

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6:43

Ep. 83: TL;DL - Investors Buy Stories, Not...

The Corvus Effect ·

2025/11/10

Summary: This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Lysle Wickersham, founder and principal strategist at Brand Think, who discovered through 30 years spanning ad agencies and investment banking that investors don't fund spreadsheets, they fund stories they believe in. In this summary, we highlight three game-changing insights: first, that investors make decisions emotionally just like everyone else, with goodwill encompassing the intangibles aro...

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53:45

Ep. 80: The Complexity Trap - Why Simple Beats...

The Corvus Effect ·

2025/11/03

Episode Links: Website - https://www.ChristineCampbellRapin.com LinkedIn - https://linkedin.com/in/christinecampbellrapin Free eBook: 25 Ways to Find Your Next Client, Predictably - https://go.christinecampbellrapin.com/Buyers Amplify Your Marketing Message Podcast - https://christinecampbellrapin.com/podcast/ Summary: Christine Campbell Rapin, CEO of Clear Acceleration, Inc., has helped over 400 companies generate more than $1 billion in revenue through elegantly simple business growth...

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7:38

Ep. 81: TL;DL - Three Lanes of Traffic: Finding Your...

The Corvus Effect ·

2025/11/03

Summary: Christine Campbell Rapin, CEO of Clear Acceleration, Inc., has helped over 400 companies generate more than $1 billion in revenue through elegantly simple business growth strategies. In this TLDL summary, she introduces the "three lanes of traffic" model for identifying real buyers (slow lane someday buyers, middle lane current problem-solvers, and fast lane ready-to-commit unicorns), and making the revolutionary case that conversation beats automation every time. Her Five Foun...

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35:31

Ep. 78: The Performance-Based Network with Mark Herre

The Corvus Effect ·

2025/10/27

Episode Links: SEO Game - https://www.seogame.com LinkedIn: Mark Herre - https://www.linkedin.com/in/seogame/ Summary: In this episode of The Corvus Effect, Mark Herre reveals how he built one of the longest-running performance-based SEO companies since 1996. As founder and CEO of SEO Game, Mark has spent nearly 29 years helping hundreds of businesses achieve first-page Google rankings through his unique no rank, no pay philosophy. Mark breaks down why attribution matters more than rank...

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6:44

Ep. 79: TL;DL - Building Lifetime Clients, Not...

The Corvus Effect ·

2025/10/27

Summary: This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Mark Herre, Founder and CEO of SEO Game. Mark reveals why true performance-based models create abundance through attribution, connecting rankings to actual business revenue like $20,000-$30,000 dental implant phone calls. His lifetime client philosophy builds power spheres of corollary services, and his win-win-win abundance mentality inspired by The Office creates network effects for ever...

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97 results

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