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PODCAST

Smarter Roofer Podcast: Break Into Commercial Roofing

SmarterRoofer.com

Breaking into commercial roofing sounds intimidating until you realize everyday people are doing it right now. The Smarter Roofer Podcast gives aspiring and growing commercial contractors the insider knowledge, stories, and strategies to make that leap with confidence.

business careers

All Episodes

4:16

Don’t Get Weak (in Commercial Roofing Sales) w/Matt...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/03/02

Matt Raber challenges the belief... that some people just aren’t cut out for sales. In this practical breakdown, he explains why discomfort comes from lack of education—and how learning to handle objections with confidence changes everything. Follow us at https://smarterroofer.com/follow00:00 Why people say they’re not cut out for sales00:22 Sales fear comes from lack of education01:30 Close in the direction of the objection02:45 Turning hesitation into forward movement

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16:29

Busy Doesn’t Mean Winning: Why Roofing Volume Can...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/02/23

Many contractors wear “busy” like a badge of honor, but... busy can hide serious problems. In this episode, Owen, Elias, and Mervin break down why profit—not volume—is the real scorecard, and how pricing, trust, and systems determine whether your business actually works for you. Follow us at https://smarterroofer.com/follow00:00 Busy vs. profitable: the wrong question contractors ask03:25 Volume without systems and why it leads to burnout05:47 Pricing for value instead of racing to the bottom09:54

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3:23

If You’re Not Sold, You Can’t Sell w/Elias Raber GEMS...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/02/16

Elias Raber breaks down one of the most overlooked problems in roofing sales: contractors who aren’t fully sold on what they’re offering. Using real jobsite examples, he explains why belief in your system determines whether you lead the sale or get pushed into someone else’s terms. Follow us at https://smarterroofer.com/follow00:18 Why belief comes before selling00:23 The biggest missing piece in lost jobs01:36 Saying no and selling the right system02:07 You’re always selling or being sold

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25:17

[ROADTRIP BONUS] Why 2026 Rewards the Roofers Who...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/02/09

Recorded on the road, Elias and Rudy break down what they’re actually seeing in the field as they head into 2026. From real contract wins to lessons learned in past downturns, this episode explains why mindset, visibility, and follow-up matter more than market conditions. Follow at https://smarterroofer.com/followCHAPTERS:00:43 Why contractors are asking about the 2026 roofing forecast02:01 Real project wins that point to stronger demand04:32 Lessons from building a roofing company during a

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15:30

Stop Playing It Safe: How Big Goals Grow Roofing...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/02/02

Many roofing contractors stall out because... they play it safe—small goals, no delegation, and minimal risk. In this episode, Owen, Elias, and Mervin break down why dreaming bigger, getting clear on targets, and delegating the right work can unlock real growth in a commercial roofing business. Follow us at https://smarterroofer.com/follow00:00 Why “playing it safe” keeps roofers stuck02:14 Make big plans that stir action and growth06:21 Getting clear on goals and telling others07:34 Delegation: the

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3:20

Keep It Real: Why Your Business Growth Starts With...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/01/26

Elias Raber delivers a straight-shooting reminder... that success isn’t about the industry—it’s about personal growth. In this short but powerful message, he explains why learning, environment, and mindset determine whether a contractor moves forward or stays stuck. Follow us at https://smarterroofer.com/follow00:20 Why struggling isn’t about your industry01:17 The real reason growth stalls01:36 How your environment shapes results02:30 What you put into your mind determines output

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17:45

The 30-60-90 Day Plan That Sets Up Your Commercial...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/01/19

•Join the Workshop https://smarterroofer.com/lead •See Mervin's seam taper: https://pro-commercial-roofing-tools.square.site/ –– What you do in the next 90 days will determine how the rest of your year goes... In this episode, Owen, Elias, and Mervin break down a practical 30-60-90 day plan for roof coating contractors—covering marketing, pipeline building, follow-up, and where to focus when work slows down. You’ll hear real examples, numbers, and hard-earned lessons you can apply immediately

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11:58

Money Loves Speed: Why Fast Roofers Win More Jobs...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/01/12

https://smarterroofer.com/follow – In today’s episode... we break down one of the most overlooked advantages in the commercial roofing and roof-coating business: speed.From bidding and communication to job completion and follow-up, speed builds trust, wins jobs, and creates repeat customers. Slow service doesn’t just cost time—it costs credibility, referrals, and long-term revenue.You’ll hear real-world examples of how contractors lose work not because of price or quality, but because someone else

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15:30

Your Comfort Zone Could Quietly Be Killing Your...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2026/01/05

Comfort zones feel safe, but they quietly block growth, opportunity, and the life you actually want. In this episode, Owen Shrock, Elias Raber, and Mervin Mullet unpack why discomfort is a requirement for progress, how indecision keeps people stuck, and practical ways to move forward one step at a time.[0:45] What Is a Comfort Zone—And Why Are They So Dangerous?[2:10] When “Getting Out of Your Comfort Zone” Isn’t Worth It[7:05] Business Comfort Zones: Public Speaking, Leadership &

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5:53

How to Have a Fantastic New Year, GEMS Throwback...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/12/29

Besides tips for a great New Year, get a few tips on sponsoring new team members. Feedback? Drop a comment!

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11:33

Do the Reps: How Giving Shapes Better Commercial...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/12/22

What if giving wasn’t just a holiday idea but a year-round advantage in business and life? In this episode, Owen Shrock, Elias Raber, and Mervin Mullet unpack why the most successful contractors focus on being a net positive, how giving goes far beyond money, and why consistent generosity compounds over time—in leadership, teams, and profits. Give at https://smarterroofer.com/give1:23 The Season of Giving vs. a Life of Giving3:34 Giving Without Keeping Score4:55 Are You Net Positive—or Net

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10:06

3 Reasons to NOT Be the "Cheapest Guy", GEMS...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/12/15

Drop a comment, with your BIGGEST takeaway from this episode. Did you like it?

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15:32

Facebook Leads, Hunting Trips, and the Hidden Drains...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/12/08

1:00 What Contractors Should STOP Doing in 20263:30 Facebook Ads vs. Real Relationships5:30 Personal Life Cuts: Social Media, Red Bull, and Small Subcontracting Jobs8:00 Hobbies, Hunting, and Why Men Lose Themselves Without Purpose13:00 Recharge vs. Overindulgence + Final Challenge to the AudienceIn this episode of The Smarter Roofer Podcast, Owen, Elias, and first-time co-host Mervin dive into a different kind of year-end planning; instead of asking what to start, they tackle what contractors

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4:06

The People Side, GEMS Throwback (From 2017!) w/Elias...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/12/01

IMPORTANT subject that we're STILL teaching today, all these years later! Enjoy this throwback from August 2017, and then drop us a comment!

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11:51

Revealing the Lie of Work-Life Balance + Foundation...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/11/24

Is work-life balance real or fake? Let us know in the comments! And get tickets at https://smarterroofer.com/bold

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8:59

Finding Your Exit Strategy, GEMS Throwback w/Matt...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/11/17

Enjoy this throwback episode! Drop a comment, wherever you're listening! https://smarterroofer.com/follow

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20:09

Apply These 3 "Filters" for Commercial Roofing...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/11/10

Do NOT go the way of the 1,700 businesses that closed their doors yesterday... Enjoy this episode, leave a comment... Then Get Your Tickets At https://smarterroofer.com/bold

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7:50

Your Only Limiting Factor w/Matt Raber & Wayne...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/11/03

Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at smarterroofer.com/grow

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10:14

The #1 Mistake Commercial Roofers Make (Versus...

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/10/27

Leave a review at smarterroofer.com/rate-podcast. In this episode we cover: Dealing with $800k problemsHow to treat B2B peopleUpcoming Leadership SeminarAlex Hormozi's advice for growth

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9:47

Closing the Deal w/Raber twins, GEMS Throwback #044

Smarter Roofer Podcast: Break Into Commercial Roofing ·

2025/10/20

Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at smarterroofer.com/grow

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