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PODCAST

How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business

business marketing

All Episodes

19:55

#29 My Mission to Help 1000 Businesses Double Their...

How To Print Money: For Online Coaches in High Ticket... ·

2025/10/30

90% of businesses fail.I learned this the HARD way when I lost EVERYTHING in 2009.Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost.But rock bottom has a way of teaching you things success never could.That painful experience became the foundation of Radical Marketing's mission to help 1000 businesses double their revenues in our lifetime

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03:54

#28 Shorter Webinar = 6-Figure Sales? 💰

How To Print Money: For Online Coaches in High Ticket... ·

2025/10/24

What if the thing killing your webinar sales isn't your offer, your price, or even your presentation?What if it's just asking for too much, too soon?We had a client in Singapore pulling decent numbers with their 2-day webinar. But when we shortened it to 90 minutes and restructured the funnel, they hit 6 FIGURES in sales from a single workshop.And that's just half the story.In this episode, you'll discover:The exact funnel structure we used to turn a struggling 2-day webinar into a 6-figure

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26:33

#27 What I wish I knew before starting my 3...

How To Print Money: For Online Coaches in High Ticket... ·

2025/10/17

Before the age of 40 I’d already lost everything.TWICE.First time was when my property business went t*ts up due to the 2008 financial crisis…Second time when Jeff Bezos screwed my publishing company over…But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time.The lessons I’ve learned ultimately helped me build my dream agency today.But if I were to go back in time, these are the things I would’ve done

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07:26

#26 How a Singaporean Tuition Center Got 2.5X ROAS...

How To Print Money: For Online Coaches in High Ticket... ·

2025/10/10

Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign?With 24 enrollments?And a 2.5X return on ad spend?You'd probably want to know how they pulled it off, right?But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack.It worked because they understood something most education businesses completely miss.See, when you're

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17:55

#25 6 marketing beliefs you should avoid like the...

How To Print Money: For Online Coaches in High Ticket... ·

2025/10/02

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.You'll discover:Why ‘fixed fees’ are a

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05:02

#24 How One Tiny Landing Page Tweak Nearly Tripled...

How To Print Money: For Online Coaches in High Ticket... ·

2025/09/26

Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?Here's the thing most marketers get dead wrong.They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.But then they send all that traffic to a landing page that completely ignores what made people click in the first place.It's like inviting someone to a barbecue and serving them sushi when they show up.In this episode, I'm

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04:14

#23 How a Random Cat Saved Our Dying Facebook Campaign

How To Print Money: For Online Coaches in High Ticket... ·

2025/09/19

Ever had an ad campaign that was bleeding money faster than a punctured water balloon?We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets.But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.)This episode is about one simple psychological trick that turned our worst-performing campaign into a money-printing machine. And it all started when our

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09:13

#22 3 Things You Need to Write a Good Email...

How To Print Money: For Online Coaches in High Ticket... ·

2025/08/29

"If someone says email is dead, what they really mean is my emails suck."Harsh? Maybe. True? Absolutely.With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building email lists that return $36 to $42 for every dollar spent.But here's the catch: You can't just slap some

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05:45

#21 How ONE email got us 200+ sign-ups and $5K in sales…

How To Print Money: For Online Coaches in High Ticket... ·

2025/08/21

It still amazes me that SO many people DON’T use emails for their marketing…Or they think that it’s ‘dead’ in 2025.Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today!Check it out on today’s podcast.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises

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04:54

#20 How We Got CPL Down to $0.97 With This One...

How To Print Money: For Online Coaches in High Ticket... ·

2025/08/13

We were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be.Then we had ONE conversation that changed everything.One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ridiculous.The crazy part? We could have tried this approach months ago. It was hiding in plain sight the

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11:15

#19 How to Fix a Broken Webinar (Case Study For Real...

How To Print Money: For Online Coaches in High Ticket... ·

2025/07/28

Imagine pitching a great business idea to a room filled with 100 people...…and only SIX of them end up booking a call with you.Ouch…That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.So we rolled up our sleeves and helped him restructure his entire webinar approach.The results?From 6%, his closing rate jumped to a whopping 28%. Ooohlala. 🤌Here’s how we did it.In this episode, you'll

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10:25

#18 How One Simple Audience Tweak Boosted Our Webinar...

How To Print Money: For Online Coaches in High Ticket... ·

2025/07/21

What if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.In this episode, you’ll learn:The 250X market

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13:11

#17 SaaS Webinar Case Study: How We Cut Lead Costs in...

How To Print Money: For Online Coaches in High Ticket... ·

2025/07/10

Ever thought about crushing your SaaS sales with Webinars?Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.Fair bit of warning though…It’s got the good, the bad, and the ugly… 🫣Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those

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08:04

#15 Case Study: How We Got 350 Seminar Participants...

How To Print Money: For Online Coaches in High Ticket... ·

2025/02/05

Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a

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12:44

#14 How to Overcome Setbacks as a Marketer

How To Print Money: For Online Coaches in High Ticket... ·

2025/02/03

So they say 9 out of 10 marketing campaigns fail.And 95% of businesses fail in the first 10 years.One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaignMy big 4 setbacks in my business journey… and how I overcame themIf you are struggling with

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10:19

#13 Case Study: How to Get Consistently Good Returns...

How To Print Money: For Online Coaches in High Ticket... ·

2025/01/31

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.But to have your webinars consistently be profitable?Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do

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10:30

#35 How to Build a High-Ticket Challenge Funnel that...

How To Print Money: For Online Coaches in High Ticket... ·

2024/12/13

People are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution.More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers.This episode, I’ll show you how to build the perfect Challenge Funnel…You will

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13:59

#31 How to Construct a VSL Funnel for High Ticket Offers

How To Print Money: For Online Coaches in High Ticket... ·

2024/12/11

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business.If you are a coach or expert and want to get your own VSL funnel build.Then you don’t want to miss this podcast because we’re covering:How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy is

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16:35

#25 7 Digital Marketing Strategies to Grow Your...

How To Print Money: For Online Coaches in High Ticket... ·

2024/12/09

Having sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis

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10:18

#24 Why Cheap Cost Per Lead Could be Killing Your...

How To Print Money: For Online Coaches in High Ticket... ·

2024/12/06

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually want to

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