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PODCAST

Online Marketing Tips, Tricks and Secrets from Gilmedia | Digital Marketing Agency | SEO | Google Ads | Social Media

Welcome to Gilmedia Podcasts - your go-to source for expert insights on digital marketing and website design! Join us as we uncover the tips, tricks, and secrets behind successful online marketing strategies. Whether you’re navigating SEO, mastering Google Ads, or building your brand on social media, we’ve got actionable advice to help you grow your business and crush your marketing goals. Each episode, the marketing pros at Gilmedia, a leading digital agency, share their expertise, industry

business marketing

All Episodes

14:19

Answer Engine Optimization: The Post-SEO Strategy

Online Marketing Tips, Tricks and Secrets from... ·

2025/12/08

The click is vanishing. Over 80% of searches now end without a single click as AI overviews and ChatGPT answer questions directly on the results page. Google's AI overviews doubled between January and March 2025, and Gartner predicts traditional search traffic will drop 25% by 2026.But here's the twist: NerdWallet grew revenue 35% despite losing 20% of traffic. How? They mastered Answer Engine Optimization (AEO), the strategy of becoming the source AI systems cite instead of chasing clicks. We

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13:49

Agency Pricing Secrets: Why Cheap Marketing Costs More

Online Marketing Tips, Tricks and Secrets from... ·

2025/12/01

Discover why that $299/month marketing "bargain" could cost your business over $28,000 in hidden expenses. We break down the real math behind agency pricing and reveal how cutting corners leads to Google penalties, lost revenue, and years of setbacks.Follow Sarah, a Toronto boutique owner who chose the cheap option and paid the price. From manual action penalties to 320% more time managing incompetent providers, we expose the seven hidden costs that turn "affordable" marketing into a financial

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15:53

Website Redesign Disasters: Avoiding the $50K Mistake

Online Marketing Tips, Tricks and Secrets from... ·

2025/11/18

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 40 reveals website redesign disasters - where 93% of redesigns lose SEO traffic, a Singapore firm lost $180K/month after a $50K project, and 49% of projects never finish, with the exact blueprint to avoid these catastrophic failures.Key Topics Covered: 93% of redesigns lose significant SEO traffic without surgical precision Singapore firm: $50K spent, $180K/month lost (67% traffic drop, 52% lead plunge) 53% of mobile users

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21:14

Local Business Domination Against Enterprise Competitors

Online Marketing Tips, Tricks and Secrets from... ·

2025/11/10

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 39 reveals how local businesses dominate enterprise competitors - where 76% of nearby mobile searches convert within 24 hours, the local 3-pack captures 44% of clicks, and optimized GBPs deliver 93% more actions and 5X qualified leads.Key Topics Covered: Local 3-pack drives 44% of clicks vs 29% for organic results 93% more actions and 126% more traffic from optimized GBP 53% of mobile users abandon sites slower than 3

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15:16

Anticipating Google Algorithm Updates: Strategy and...

Online Marketing Tips, Tricks and Secrets from... ·

2025/11/03

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 38 reveals how to anticipate Google's next moves - analyzing summer 2025 updates where news publishers lost 600M+ visits and SpamBrain now identifies 200x more spam, with 6 key predictions for fall/winter 2025.Key Topics Covered: June 2025 core update: Zero-click news queries jumped from 56% to 69% August spam update: SpamBrain detects 200x more spam than previous year 6 predictions: Quality crackdown, author authority, AI

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13:25

Mobile-First Design: The Business Imperative

Online Marketing Tips, Tricks and Secrets from... ·

2025/10/27

Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop first—and it's costing them rankings, traffic, and revenue.In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Google's mobile-first indexing (July 2024) is affecting your search rankings right now Why mobile conversion rates are half of desktop—and how to fix it Core

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17:12

Heat Maps: Psychology, Design, and Conversion

Online Marketing Tips, Tricks and Secrets from... ·

2025/10/14

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 36 reveals heat map secrets - X-ray vision into user behavior that delivers 23-187% conversion lifts by understanding what visitors actually do in their 8-second attention window.Key Topics Covered: The 8-second attention economy: snap judgment, visual scan, goal search Three essential heat map types: Click, scroll, and move maps Rage clicks as conversion killers and frustration signals Five-point analysis framework for

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17:20

The Social Proof Formula for Revenue

Online Marketing Tips, Tricks and Secrets from... ·

2025/10/06

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 35 reveals the Social Proof Formula - how 95% of consumers read reviews before purchasing, with proven strategies that deliver 120% conversion increases and $900K+ annual revenue gains.Key Topics Covered: 94% of shoppers rank reviews as more important than price (91%) The Goldilocks Zone: 4.75-4.99 stars converts best (not perfect 5.0) Review response imperative: 89% prefer businesses that reply to all reviews Volume

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18:26

The 72-Hour SEO Audit: Quick Wins Guide

Online Marketing Tips, Tricks and Secrets from... ·

2025/09/29

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 34 presents the 72-Hour SEO Audit framework - a proven triage approach that delivers quick wins like 34% traffic increases in just two weeks, without waiting months for results.Key Topics Covered: 93% of online experiences start with search engines, 75% never click past page one Strategic SEO triage: biggest impact fixes with least initial effort 96% of websites fail at least one Core Web Vital - quick image optimization

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17:36

Voice Search Optimization: The Conversational Comeback

Online Marketing Tips, Tricks and Secrets from... ·

2025/09/26

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 33 reveals voice search's stealth comeback - 157 million US users interact with voice assistants regularly, with voice shopping projected to hit $82 billion by 2025.Key Topics Covered: 50% of US population uses voice search daily (30-word queries vs 3-word typed searches) Voice searches 3x more likely to be local than text searches The VOICE Framework: Verbal queries, Optimized tech, Intent content, Conversational UX,

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22:31

🟠 Gilmedia 🟠 EP 32 : Micro-Moments: Capitalizing on...

Online Marketing Tips, Tricks and Secrets from... ·

2025/08/26

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 32 reveals how micro-moments and overlooked seasonal opportunities unlock untapped revenue while competitors fight over expensive holiday keywords.Key Topics Covered: The 4 micro-moment types: I want to know, go, do, buy (91% of users search mid-task) August opportunities: National Dog Day, back-to-school resets, late summer transitions Case study: 340% organic traffic increase targeting pet owner micro-moments The

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15:29

The $1000 Marketing Strategy: Maximize Your First...

Online Marketing Tips, Tricks and Secrets from... ·

2025/08/18

🟠 Online Marketing Tips, Tricks and Secrets from Gilmedia 🟠 EP 31: Your First $1000 Marketing Budget - Maximum ROI Strategy GuideOptimized Podcast Description: Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 31 tackles the ultimate startup question: "I have $1000 for marketing - where do I begin?" Discover the strategic framework that turns limited budgets into powerful growth engines while competitors waste money throwing it at the wall. Key Topics Covered: The ROI

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19:22

GA4 Secrets: Predictive Business Intelligence Unlocked

Online Marketing Tips, Tricks and Secrets from... ·

2025/08/11

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 30 unlocks the hidden power of Google Analytics 4 - transforming it from confusing dashboards into predictive business intelligence that can literally forecast what your customers will do next, while 90% of businesses use only 10% of its capabilities.Key Topics Covered: The paradigm shift from Universal Analytics to GA4's machine learning-powered predictions Analytics Intelligence and Generated Insights for proactive data

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17:09

The Psychology of Scroll-Stopping Content: An...

Online Marketing Tips, Tricks and Secrets from... ·

2025/08/04

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 29 reveals the neuroscience behind the scroll - how to capture attention in just 0.4 seconds when people scroll 300 feet of content daily and make decisions in under 47 seconds. Key Topics Covered: The attention span evolution: From 2.5 minutes (2004) to 47 seconds (2025) Why the 30-60 second content sweet spot dominates engagement The 7 psychological triggers that stop mindless scrolling How scroll-stopping content boosts

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17:39

Content Multiplication: One Idea, Seven Formats

Online Marketing Tips, Tricks and Secrets from... ·

2025/07/28

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 28 reveals the Content Multiplication Mastery framework - how to transform one stellar piece of content into seven powerful formats that reach every segment of your audience and drive exponential results. Key Topics Covered: The 7-format Content DNA system: Written, Visual, Video, Audio, Social, Interactive, Email Why 63% of businesses use paid distribution when multiplication is more cost-effective Real results: 1,000%

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23:26

Newsletter Empire: From Zero to 10K in 90 Days

Online Marketing Tips, Tricks and Secrets from... ·

2025/07/21

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 27 reveals the complete blueprint to build a newsletter empire from scratch - achieving 10,000 subscribers in just 90 days with proven strategies that generate up to $44 ROI for every dollar spent.Key Topics Covered: The 90-day empire blueprint: Foundation (Days 1-30), Acceleration (31-60), Domination (61-90) Strategic lead magnets that convert 25-50% of visitors into subscribers Advanced pop-up psychology: Exit intent

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21:16

Core Web Vitals: The Digital Speed Imperative

Online Marketing Tips, Tricks and Secrets from... ·

2025/07/14

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 26 reveals why Core Web Vitals are your digital survival tool - with 48.2% of websites failing Google's speed standards and every 100ms delay costing 7% in conversions.Key Topics Covered: The Core Web Vitals Trinity: LCP (under 2.5s), INP (under 200ms), CLS (under 0.1) Why Google's March 2024 shift from FID to INP changes everything Mobile-first reality: Only 43.4% of mobile sites pass vs 69% desktop Advanced optimization:

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21:27

Micro-Influencer Goldmine Authentic Brand Ambassadors...

Online Marketing Tips, Tricks and Secrets from... ·

2025/07/07

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 25 reveals the Micro-Influencer Revolution - how savvy marketers are achieving 3x higher conversion rates and 46% better engagement while spending 50x less than mega-influencer campaigns.Key Topics Covered: The shocking economics: $50K with one mega-influencer vs 50 micro-influencers Why nano-influencers (1K-10K followers) deliver 49.7% higher engagement rates The community detective approach to finding hidden

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22:26

Reddit Marketing Revolution: From Forum to Revenue

Online Marketing Tips, Tricks and Secrets from... ·

2025/07/03

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 24 reveals the Reddit Marketing Revolution - how authentic community engagement is transforming businesses into trusted authorities and driving real revenue.Key Topics Covered: Reddit's explosive growth: 500% increase in organic visitors, 30.9% YoY ad revenue growth The 90-9-1 rule for ethical Reddit engagement and community building Advanced strategies: AMA mastery, competitor intelligence, community creation Reddit's

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18:22

AI Tool Stacking: The Secret to Marketing Mastery in...

Online Marketing Tips, Tricks and Secrets from... ·

2025/06/27

Unlock the future of marketing with Episode 23 of Online Marketing Tips, Tricks and Secrets from Gilmedia! In this deep-dive, the Gilmedia team reveals how AI tool stacking is revolutionizing the way marketers work—turning disconnected tools into a seamless, high-performance marketing symphony.Discover how leading marketers are saving hours every week, publishing more content, and driving higher conversion rates by strategically integrating AI-powered solutions. We’ll break down the five essential

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