The Private Practice Success Podcast

34:09

88. The Front Desk Objection List: 1 Tool that will...

The Private Practice Success Podcast ·

2026/10/04

Send us Fan Mail In episode 88, Gerda introduces you to one of the simplest yet most powerful tools she uses in her own psychology practices: The Objection List. When enquiries aren’t converting into bookings, most practice owners make one of two assumptions: we need more marketing or our admin team needs to get better at converting. But without the right data, both are just guesses - and potentially expensive ones at that. An Objection List captures the real reasons prospective clients choos...

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30:18

87. Why Every Practice Needs a Business Assessment

The Private Practice Success Podcast ·

2026/09/27

Send us Fan Mail Register for the Private Practice Business Assessment happening on Thursday, 29 October 2026 - CLICK HERE. In Episode 87, Gerda is asking you to stop for a minute and have an honest look at your practice. It’s the end of September, there’s only one financial quarter left in the year, and before you know it, December will be here. Which makes now a good time to stop and ask yourself: How is your business actually going? Not the “yeah, it’s fine” answer you give someone a...

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43:25

86. Finding the RIGHT Business Model for your Group...

The Private Practice Success Podcast ·

2026/09/20

Send us Fan Mail In Episode 86, Gerda looks at one of the big decisions you’ll face when building a group private practice: Choosing your Business Model. There are plenty of options, and plenty of opinions about which one is ‘the best’, but what works for someone else’s practice might not be the right fit for yours. So, how do you work out what actually makes sense for YOU? In this episode, Gerda breaks down the 4 main business models used within Australian allied health private practic...

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33:08

85. Diversification of Revenue: My Practice Numbers

The Private Practice Success Podcast ·

2026/09/13

Send us Fan Mail In Episode 85, Gerda is asking a very important question: What would happen if your biggest revenue stream disappeared tomorrow? It’s a question every practice owner should be asking. Whether you rely heavily on NDIS, Medicare, WorkCover or any other referral source for that matter, Gerda’s message is simple: if your practice relies too heavily on one revenue stream, you’re putting your business at risk. And, if recent industry changes have taught us anything, it's that...

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36:31

84. 3 Pieces of Bad Advice Keeping Practice Owners...

The Private Practice Success Podcast ·

2026/09/06

Send us Fan Mail In Episode 84, Gerda is calling out three pieces of business advice that we as practice owners hear ALL the time: Need more money? Just get more clients, right? Can’t recruit? Just pay more, right? Not making much profit? At least you’re breaking even, right?! But…..what if these ‘solutions’ are actually what’s keeping you stuck? In this episode, Gerda challenges these three pieces of advice that she believes are contributing to a cycle so many practice owners find themselves...

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49:44

83. Future-Proof Your Practice, Because What got you...

The Private Practice Success Podcast ·

2026/08/24

Send us Fan Mail In Episode 83, Gerda is asking you to do something that, as a busy practice owner, you probably don’t do nearly enough… ZOOM OUT. Yep. It is time to get your head out of the daily grind for a minute, to climb to the top of the mountain, and actually LOOK at what’s happening around you. In this episode, Gerda takes a big-picture look at the allied health industry and the major forces shaping private practice right now. From changes in funding streams and rising costs to AI, wo...

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32:23

82. From Business Burnout to Business Freedom:...

The Private Practice Success Podcast ·

2026/08/16

Send us Fan Mail In Episode 82, Gerda sits down with Tahnee Witt from ReachLife to talk about something so many practice owners struggle with: How do you grow your practice, without burning yourself out? Tahnee shares the mindset shifts, uncomfortable decisions and lessons that helped her move from “I have to do everything myself” to actually feeling confident in her role as a business owner and, most importantly, creating a practice that gives her more choice, freedom and time back. In this ...

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31:42

81. Is Private Practice Really Worth It, Given...

The Private Practice Success Podcast ·

2026/08/09

Send us Fan Mail Episode 81, is a VERY different kind of conversation. This isn't an episode about the latest strategy, a new framework, or another list of things you should or could be doing in your practice. Instead, it's about the question so many practice owners are asking themselves right now and that is ... Is private practice REALLY worth it? So, if you've ever caught yourself thinking, "Maybe it would be easier to just go back to solo practice.." or "I'm not sure I can keep doing this...

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27:24

80. Before You Go Into Business With a Team Member,...

The Private Practice Success Podcast ·

2026/08/02

Send us Fan Mail In Episode 80, Gerda answers the intriguing question often faced by practice owners, being: Should I go into business with a team member? It’s a situation that can feel like a natural next step. You have someone incredible on your team, someone you trust, someone who just gets it, someone who understands your vision… and, suddenly you find yourself thinking… “Could we build something bigger, together?” And while that idea can be incredibly exciting (because who wouldn’t...

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31:41

79. The Static Diary: The Secret Sauce to my...

The Private Practice Success Podcast ·

2026/07/26

Send us Fan Mail In Episode 79, Gerda shares one of her biggest “behind-the-scenes” success tools. A tool she’s relied on since 2012 and credits as a major contributor to her personal and business growth: The Static Diary. If you've ever finished a day wondering where the time went, constantly feel like you're reacting instead of leading, or can't seem to find time to work on your practice, this episode is your invitation to stop guessing what you should be doing each day and start creating ...

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56:50

78. The HR Advice ChatGPT Can't Give You | Interview...

The Private Practice Success Podcast ·

2026/07/12

Send us Fan Mail In Episode 78, Gerda explores one of the biggest challenges practice owners face as they grow their teams: navigating HR with confidence. Let’s be honest… HR can feel overwhelming. From changing legislation and compliance requirements to managing people, expectations, and workplace culture, it’s easy to find yourself tempted to type a HR question into ChatGPT (or ask a Facebook group) hoping for a quick answer, while still lying awake at night wondering, “Am I doing this righ...

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57:51

77. Build an AI Marketing Assistant that Actually...

The Private Practice Success Podcast ·

2026/07/08

Send us Fan Mail In Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice. With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking….Do you embrace it? Ignore it? Experiment with it? And how do you make sure you’re using it i...

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42:19

76. The Simple Exercise that could Save your...

The Private Practice Success Podcast ·

2026/07/05

Send us Fan Mail In Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”. Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier than dealing with it. Either way, Gerda’s message is simple: AVOIDING IT, DOESN’T FIX IT… it just k...

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28:26

75. Why '100% Utilisation' Is Actually a Red Flag

The Private Practice Success Podcast ·

2026/06/28

Send us Fan MailIn Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you.Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where

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59:48

74. The 10 Green Flags That Tell Me Your Practice Is...

The Private Practice Success Podcast ·

2026/06/14

In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads.More and more practice owners are asking the same question…. “Are Google Ads actually worth it?” This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake. Gerda breaks down the 10

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37:44

73. You Don’t Need More Busyness - You Need a...

The Private Practice Success Podcast ·

2026/05/31

In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore.Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing. Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like

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28:30

72. Where to Find NEW Clients...?

The Private Practice Success Podcast ·

2026/05/17

In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is:Where do I Find NEW Clients…? (Yes, NEW in capital letters.)This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked... “How do companies currently advertise their services, and where do families actually find you?”Needless to say, if you’ve got open

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34:02

71. The Difference between 'Contributions to OPEX'...

The Private Practice Success Podcast ·

2026/05/03

In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability.She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate.In this Episode, you will learn:The difference between “Contributions to OPEX” and “Profit”Common

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47:50

70. How Much Should I Pay Myself as the Practice Owner?

The Private Practice Success Podcast ·

2026/04/19

In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…? This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have. In this insightful conversation, Gerda shares what she’s seen practice owners pay themselves in the real world, why owner pay is often the first

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32:04

69. The Q1 Reality Check: Are you where you said...

The Private Practice Success Podcast ·

2026/03/29

In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you. Gerda holds up the mirror and walks you through a powerful Quarter 1 audit to help you get honest about what’s working, what’s not, and what needs to change before another quarter

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