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PODCAST

People of Packaging Podcast

www.packagingpastor.com

This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by Specright.com Hosted by the Packaging Pastor, Adam Peek www.packagingisawesome.com

business careers

All Episodes

59:15

345 - Beyond the Dieline - The secret success behind...

People of Packaging Podcast ·

2026/04/17

Show Notes: Beyond the Dieline with Keith McCulloughIn this episode of Beyond the Dieline, host Tom Seymour sits down with Keith McCullough, the founder of Junebar, to discuss his fascinating pivot from a 20-year career in video game development to the world of CPG 🎮➡️🍏. Keith shares the “level-up” moments and the glitches he faced while building a brand focused on clean, fiber-rich, and functional nutrition.In This Episode, You’ll Learn:* The Pivot to CPG: How Keith transitioned from leading a

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19:39

344 - CERM user group with Trent Bremer from Grand...

People of Packaging Podcast ·

2026/04/06

This week on People of Packaging, we’re coming to you from the CERM User Group in Dallas, Texas! 🤠 I’m sitting down with Trent Bremer, the VP of Operations & Finance at Grand Rapids Label.Trent isn’t just a numbers guy; he’s helping steer a company that’s been around for a staggering 142 years. We dive into what it’s like to maintain a family legacy that is now entering its 5th generation—a feat that less than 1% of family businesses ever achieve! 🚀In this episode, we discuss:* The 142-Year

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27:49

343 - Returning guest, Manya Rubinstein on her new...

People of Packaging Podcast ·

2026/03/17

I had such a blast recording this episode. It’s not every day you get to talk about a brand that is both deeply committed to the planet and also named… well, Big Dick’s Banana Whiskey.I’m joined by a repeat guest, the brilliant Manya Rubinstein, CEO of Isco Spirits and Providence Distilling. If you missed our first conversation back in 2024, go check out Episode 295. But today, we’re talking about Isco’s “naughty little sibling” brand.🎧 Episode SummaryManya joins me from Rhode Island to pull the

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62:22

342 - Beyond the Dieline with Tom Seymour - Episode 2...

People of Packaging Podcast ·

2026/03/09

Note from Adam - This episode was prerecorded on January 26, 2026 as noted with the conversation about the snow storm. A lot as happened in the Middle East since this recording. There are some very powerful segments like this one about the importance Benita places on bridging cultural and political differences around the table:Enjoy the episode!🧀 Beyond the Dieline Ep. 2: From Pharma Sales to Syrian Cheese PioneerWhat happens when a global pandemic shuts down your career in pharmaceutical sales

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30:58

341 - 2 Kings talk about "people-ing", data, and...

People of Packaging Podcast ·

2026/02/20

It was a blast having the “MIS King” himself, Esteban Garcia from CERM, in the studio! We dove deep into the belly of the beast: MIS implementation. If you’ve ever switched software, you know it’s not just “plug and play”—it’s a journey.Here are the highlights and key takeaways from our conversation:🎙️ Key Takeaways from the CERM On-Site Session* Why CERM? It wasn’t about the sales pitch. It was about the roadmap. Most fast-growing, successful label companies in the US are using CERM, and their

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37:50

340 - Perro Verde Mezcal Packaging is muy...

People of Packaging Podcast ·

2026/02/18

It was a total blast recording this episode with Evelio Mattos and the incredible founders of Perro Verde Mezcal, Juan Santiago Rodriguez and Mariana Carvajal.This wasn’t just a conversation about spirits; it was a masterclass in how brand story, heritage, and “un-compromised” design come together to create something truly rare—or as they say in Spanish, a Perro Verde.🎧 Episode SummaryIn our first-ever bilingual episode, we bridge the gap between the traditional palenques of Oaxaca and the luxury

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46:21

339 - Beyond the Dieline ep 1 with Tom Seymour and...

People of Packaging Podcast ·

2026/02/05

Hey, packaging fam! Adam Peek!I just had a total “fanboy” moment listening back to this conversation between my good friend Tom Seymour and the absolute powerhouse that is Jessica Kwong. If you aren’t following Jessica yet, fix that immediately. She’s a Cornell food scientist turned founder who is literally redefining what’s possible in the CPG space with Jack & Friends Jerky and Moka Energy.Tom and Jessica go deep on the “behind the scenes” of the founder journey—the stuff that isn’t always pretty

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41:01

MCC, Chapter 11, and what it might all mean

People of Packaging Podcast ·

2026/02/02

🎙️ Show Notes: The “Prepackaged” Truth Behind the MCC BankruptcyWhat is going on, everybody! Welcome back to the People of Packaging. Today, we’re digging into the weeds of one of the biggest stories in the industry right now: the Multi-Color Corporation (MCC) Chapter 11 filing.Last week, I made a post that stirred up a bit of a hornet’s nest. I got a lot of “Adam, you didn’t do your research” comments regarding what a “prepackaged” bankruptcy actually is. Well, friends, I did the research. I went

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17:33

337 - Rooting yourself in truth - part 1 of Sales...

People of Packaging Podcast ·

2026/01/19

People of Packaging Podcast: Rooting Your Sales Journey in TruthIn this episode, host Adam Peek takes us on a deep dive into his new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales. Drawing from his unique background as a pastor and his decade-plus career in the packaging industry, Adam explores why so many sales professionals feel disconnected from their work and how to find dignity and integrity in the sales process.Key Discussion Points:* The Dignity of Sales: Adam discusses how the

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31:16

336 - Tom Seymour drops in AND he's our first new...

People of Packaging Podcast ·

2026/01/15

Guest: Tom Seymour, CPP, Business Development and Marketing Manager at Bison Bag & Founder of Moka EnergyHost: Adam PeekEpisode OverviewIn this intro to Tom Seymour, new host of the “Beyond the Die Line” series, Adam Peek sits down with Tom Seymour to discuss the human side of the packaging industry. Tom shares his journey from a “C-student” football player to a certified packaging professional, his philosophy on servant leadership, and the exciting launch of his new venture, Moka Energy.Key

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28:02

335 - How Wims! packaging helps people to snap,...

People of Packaging Podcast ·

2026/01/06

The People of Packaging: How Wims! is Changing the GameIn this episode of The People of Packaging, host Adam Peek sits down with Lauren Miller, co-founder of Wims!, to discuss their innovative approach to beverage packaging and the cannabis industry. Lauren shares the fascinating story of Wims!, from its family roots in North Carolina to its unique portable packaging solution.One note, they discuss an amazing Dry January advent calendar since this was recorded in November…it’s not too late to get

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49:44

334 - Sabrina Clebnik is pioneering an incredible...

People of Packaging Podcast ·

2025/12/23

🍪 Episode Highlights: From Dorm Room to the “Diner-Retro” ShelfSabrina Clebnik isn’t just baking brownies; she’s re-engineering the entire consumer experience in the cannabis space. In this episode, we dive into how she turned a college pivot into Clebby’s, a brand that’s solving the two biggest headaches in edibles: predictability and shelf-life.🛠 The “A-Ha” Moment: The Kit StrategySabrina realized that shipping fresh-baked edibles is a logistical nightmare (mold, staleness, regulations—oh my!)

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31:21

333 - The Chasm is Real: Dragging Packaging into the...

People of Packaging Podcast ·

2025/12/18

Hey everybody! Welcome back to another rad-tastic episode of the People of Packaging podcast. Today, I’m sitting down with Jamie Lo, the co-founder and CEO of Laibl.We’re diving deep into the massive “chasm” that exists between legacy packaging manufacturers and the modern brands who need them. If you’ve ever felt like procurement is a slow-moving dinosaur, this episode is for you. Jamie is building a platform that doesn’t just match brands with suppliers—it uses AI to fix the broken behaviors that

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28:20

332 - AI, "Augmented Intuition," and the Future of...

People of Packaging Podcast ·

2025/12/11

Before we get to the show notes, please go pick up a copy of my new book, Sales Exegesis, available on paperback and Kindle TODAY! 🤖 AI, “Augmented Intuition,” and the Future of Packaging w/ Xavier JosephHello everybody! Welcome to another episode of the People of Packaging Podcast, coming to you live from the Label Kingdom! 🦆👑Today, we are doing something a little different. Instead of just talking shop, we are tackling the Top Questions Asked on Google about AI and Packaging.To help me answer

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12:45

331 - I wrote a book and it's out TODAY!

People of Packaging Podcast ·

2025/12/05

What’s up, everybody! Today is a huge day, December 5, 2025. I’m recording and releasing this on the exact same day because I just couldn’t wait to share the news: my new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales, is officially out!In this episode, I’m pulling back the curtain on how this book actually came to be. I’m a verbal processor (you guys know I talk better than I type), so I’m sharing the unique process I used to get these thoughts out of my head and onto paper involving

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24:43

Will Lactips be the company to help end Micro...

People of Packaging Podcast ·

2025/11/25

Welcome back to the mic, Adam Peek here! That was a fantastic chat with Clara and Benoît from Lactips. They’re doing some seriously innovative stuff over in France, tackling the microplastics problem head-on with a bio-based, water-soluble, and fully biodegradable material made from milk protein.If you’re in the packaging space, this is the kind of game-changing innovation you need to be paying attention to. It hits the trifecta: Performance, Planet, and Policy.Here’s a breakdown of what we

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26:28

329 - Future-Proofing Fresh Food Packaging: UK...

People of Packaging Podcast ·

2025/11/19

🎙️ About the EpisodeIn this must-listen episode, The Label King, Adam Peek, welcomes Tom Stone, Senior Packaging Development Controller at Bakkavor, one of the world’s largest fresh prepared food manufacturers.The conversation pivots from the emotional narrative of sustainability to the objective data required for real-world change. Tom shares insights from the UK, which is ahead of the curve on legislation like the Plastics Tax and EPR, and explains how global businesses are navigating the

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35:00

Hippy Feet is the coolest company you haven't heard...

People of Packaging Podcast ·

2025/11/05

DEAL: If you’re looking for custom socks for your company, event, or sports team, go to hippyfeet.com, fill out the custom inquiry form, and mention the LABEL KING podcast. Michael will give you 15% OFF your first custom order! www.hippyfeet.com🎙️ From a Traumatic Brain Injury to a Brand That Changes Lives: The Hippy Feet Story with Michael MaderI am SO fired up for this episode. This is why I do this podcast.I’m talking to Michael Mader, the founder of Hippy Feet. I first connected with Michael

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26:39

327 - The best soda you haven't heard about (probably)!

People of Packaging Podcast ·

2025/10/21

Show Notes: From Kitchen Idea to Paradise in a Can: The Hawaiian Soda Co. Story with Gina Ho!Man, I am SO stoked for this episode. This is why I do this podcast.I’m talking with the amazing Gina Ho, who co-founded Hawaiian Soda Co. with her husband, Caesar. And let me tell you, this isn't just another craft soda. The story behind this brand is incredible.They’re on a mission to bring back the real history of soda in Hawai'i—back when it was made with real fruit juice and natural cane sugar, not the

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26:14

326 - NSF Global: Why Safety and Sustainability are...

People of Packaging Podcast ·

2025/10/06

Big thanks to Matthew Allen from NSF for joining the show as we talk about certifications and what they mean for us in packaging!Key Takeaways (The Juicy Stuff):* The Origins of Safety: NSF started 80 years ago (around the 1940s) out of a need to create scientifically-backed standards for new public consumption—think soda fountains, public swimming pools, and the rise of mass food processing. It all started with simple standards that are now the bedrock of safety regulations.* Safety &

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343 results

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