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PODCAST

Massage. Business. Success.

Amy Bradley Radford

The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

health & fitness alternative health

All Episodes

27:44

Whose Business are You Building Anyways?

Massage. Business. Success. ·

2026/10/07

Most of us built our first massage business when we knew the least about running one.We looked around, figured out what everyone else was charging, working, offering and doing—and we started there. That isn't necessarily a bad thing. The problem comes years later when we're still making decisions from that original version of the business, even though we aren't the same therapist or business owner anymore. In this episode, I’m talking about what happens when the decisions that helped you

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28:33

Manifesting Appointments with a Sharpie

Massage. Business. Success. ·

2026/09/29

What if manifesting a full massage schedule had less to do with hoping more clients showed up and more to do with knowing exactly what you were trying to fill?When I first started my massage practice, I used a paper planner and a Sharpie to mark every appointment I wanted filled. I did not realize it at the time, but that simple habit changed the way I looked at my business. Instead of staring at a blank calendar and wondering where all the clients were going to come from, I had individual

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38:07

What Actually Works in Massage Therapy Marketing?...

Massage. Business. Success. ·

2026/09/22

Are you marketing your massage business — or are you simply doing more marketing activities?There is a difference. For Episode 41, I'm bringing back my friend Paige Rowberry. Paige works professionally in marketing, she's also a massage therapist, and she was one of the people who pushed me to finally start this podcast almost two years ago. What makes her perspective so interesting is that although Paige understands ads, social media, Reels, email lists, funnels, metrics, and modern

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19:07

Have You Reached Your Limit—or Just the Limit of What...

Massage. Business. Success. ·

2026/09/15

Maybe I should just get a job.It's a thought that runs through the minds of a lot of self-employed massage therapists—but what are you actually looking for when you think about leaving? More security? A predictable paycheck? Retirement? Time off? A way to earn more without asking your body to do more? In Episode #40, Amy looks at what happens when a massage therapist becomes successful enough to fill the schedule but doesn't know what comes next. Through real coaching examples and her own

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54:28

PPS Episode 3: Mapping — How Do You Know Your Massage...

Massage. Business. Success. ·

2026/09/08

If you work with clients who come to you because they're in pain, how do you really know whether the massage you just gave worked?A client can get off your table and tell you they feel better. Your hands may tell you the tissue changed. Their range of motion may improve. But what actually happened to the pain they came in with—and did that change last? In this PPS episode, Amy shares the process that eventually led her to start mapping pain before and after massage. What began as a simple

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41:22

What Kind of Massage Therapist Do You Want to Become?

Massage. Business. Success. ·

2026/09/01

Professional growth in massage therapy doesn't always mean climbing higher, collecting another certification, adding more clients, or working more hours. Sometimes growth means going deeper—becoming more intentional about your skills, your professionalism, the experience you create for your clients, and the value of every hour you choose to work.In this episode, Amy explores what happens after your schedule is full and your business is doing “fine,” but you know there could be more. She

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28:48

Sometimes the Best Move Is to Pivot

Massage. Business. Success. ·

2026/08/25

What if the problem isn't that you need to work harder—but that the business you've built no longer works for you?In the very first Amy's Corner, Amy shares a small change she recently made in her own business: moving the Massage. Business. Success. podcast from Monday to Tuesday. What sounds like a simple scheduling decision revealed a much bigger lesson about business ownership. Sometimes we create a plan based on how we think things will work, only to discover something different once

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66:24

PPS Episode 2: The Forces Behind Pain

Massage. Business. Success. ·

2026/08/20

PPS Episode 2: The Forces Behind PainWhy can a muscle feel incredibly tight when it is actually being held in a lengthened position? Why can working somewhere far away from the painful area sometimes change the pain almost immediately? And why does tissue we work over and over sometimes seem to come right back? Those were some of the questions that led me toward Pain Patterns & Solutions Bodywork. In this second PPS episode, I'm taking you deeper into the principles that changed the

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42:24

You Are the CEO of Your Massage Business

Massage. Business. Success. ·

2026/08/04

Most massage therapists don't struggle because they aren't talented.They struggle because no one ever taught them how to think like the owner of a business. In this episode, Amy explores one of the biggest mindset shifts every massage therapist must make: the difference between working in your business and leading your business. You'll learn why so many therapists unknowingly become employees inside businesses they own, how to recognize the habits that keep you stuck, and what it really

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42:42

The Map I Wish I'd Had: The Story Behind The Massage...

Massage. Business. Success. ·

2026/07/28

How does a massage therapist become a business coach... without ever planning to?In this personal episode, Amy shares the story behind her journey—from teaching continuing education classes, to coaching massage therapists around the world, to discovering something much bigger than she ever expected. What started as individual conversations about referrals, pricing, schedules, repeat clientele, and business systems slowly revealed a pattern. Over time, Amy realized successful massage

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76:20

Why Success Requires a Different Way of Thinking With...

Massage. Business. Success. ·

2026/07/21

Graduating from massage school is exciting—but for many therapists, it's also where the biggest surprises begin.In this conversation, Amy Bradley Radford sits down with educator, school owner, business owner, and industry leader Shelle Hagen to explore what really happens after graduation and why technical skill alone isn't enough to build a thriving massage career. Together they discuss the gap between expectations and reality, why so many therapists struggle to build momentum, how

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50:08

PPS Episode 1: Learning to See the Body Differently

Massage. Business. Success. ·

2026/07/13

For years, people have asked me one question:"Amy, what exactly is Pain Patterns & Solutions?" I finally realized I couldn't answer that by teaching techniques. Before I could explain what PPS is, I needed to explain why it exists. In this first episode of a new monthly PPS series, I'm taking you back to the beginning of my journey—back to the questions that changed the way I see the body, the clients who challenged everything I thought I knew, and the observations that eventually

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51:17

Every Stage of Your Career Asks You to Think Differently

Massage. Business. Success. ·

2026/07/07

When we graduate from massage school, we expect our career to grow as our skills improve. But what many of us discover is that every stage of our career asks something different of us. In this deeply personal episode, I share the lessons I wish someone had taught me during those first few years when I was trying to make sense of massage therapy, business, confidence, professionalism, and what it truly means to build a successful career. You'll hear the stories behind some of the biggest

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37:19

The Career Lesson Massage School Didn't Teach Me

Massage. Business. Success. ·

2026/06/29

When I graduated from massage school, I believed becoming a better therapist meant learning more techniques. For years I chased continuing education, certifications, and better answers—hoping the next class would finally give me the confidence I was looking for. But somewhere along the way, I realized the biggest lesson of my career wasn't another technique. It was learning how to think differently. In this deeply personal episode, I share the experiences that shaped my career, from

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54:07

The Secret Behind a Full Massage Schedule

Massage. Business. Success. ·

2026/06/23

Most massage therapists think a full schedule comes from better marketing, more social media, learning another technique, or somehow working harder than everyone else. But after more than 30 years as a massage therapist, educator, business coach, and practice owner, I've discovered something very different. The therapists who stay busy year after year aren't necessarily the most talented, the most experienced, or the most visible online. They simply understand a business principle that most

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53:54

Stop Guessing, Start Assessing: A Conversation with...

Massage. Business. Success. ·

2026/06/03

As therapists, many of us spend years collecting techniques, certifications, and treatment approaches, hoping the next tool will finally provide the answers we're looking for.In this episode, I sit down with physiotherapist, strength coach, and founder of the Advanced Movement Therapist (AMT) Certification, Tom Swales, for a fascinating conversation about assessment, critical thinking, recovery, and what it really takes to create meaningful change for our clients. Tom shares his incredible

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42:40

The Financial Side of Massage Therapy No One Teaches...

Massage. Business. Success. ·

2026/05/12

Most massage therapists are tracking their schedule, their clients, and how exhausted they feel at the end of the week… but not their numbers. And if you’re trying to build a business that actually supports you long term, eventually you have to stop guessing financially.In this episode, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about the emotional side of money, why so many therapists avoid their numbers, and how understanding your finances can completely

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48:46

Stop Guessing Your Taxes

Massage. Business. Success. ·

2026/04/28

Most massage therapists don’t have a tax problem… they have a system problem.In this episode, Amy Bradley Radford breaks down why tax season feels so overwhelming—and why it has very little to do with taxes themselves. If you’ve ever found yourself scrambling in March, missing deductions, unsure where your money went, or feeling like your business isn’t actually supporting you the way it should, this conversation will shift how you see everything. This isn’t about complicated accounting or

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58:38

Managing Your Schedule Like the Professional You Are

Massage. Business. Success. ·

2026/03/21

If you are a massage therapist struggling with schedule management, client communication, or keeping your calendar full, this episode will help you understand what’s really happening behind the scenes.In this episode of the Massage Business Success Podcast, Amy breaks down one of the most overlooked skills in running a successful massage practice: managing your schedule as a professional service provider. After a frustrating personal experience trying to find a hairstylist who wouldn’t

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54:36

Designing a Massage Menu That Actually Builds Your...

Massage. Business. Success. ·

2026/02/13

Most massage therapists have a menu. Very few are actually using it to build their business.In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you. If you’ve been stuck at $65, $75, or $85 per session…If you’ve added cupping, hot stones, aromatherapy, stretching, and

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43 results

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