Beyond The Billboard

32:31

OOH's Role in the Modern Media Mix with Bianca Sidelsky

Beyond The Billboard ·

2026/10/08

In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy. From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building. An honest ...

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34:23

The Power of Culture and OOH with Merissa Himraj

Beyond The Billboard ·

2026/09/24

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation. In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard. From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come toge...

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28:56

The Media Landscape: where OOH fits with Richard Lord

Beyond The Billboard ·

2026/09/10

In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix? In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable. We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media pla...

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31:22

Inside OOH of the Day with Phil Blondé

Beyond The Billboard ·

2026/08/27

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore. Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing. A conversation...

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28:03

The Power of Mall Media with John Faia

Beyond The Billboard ·

2026/08/20

Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase. John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.

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37:19

VW: A Client Point of View of OOH with Bridget Harpur

Beyond The Billboard ·

2026/08/06

What does OOH media look like from the client's perspective? In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix. From campaign planning to creativity and collaboration, Bridget offers a candid look at the priorities, challenges, and opportunities that shape client decision-making. Whether you're an advertiser, ...

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28:56

Exploring the OOH Landscape in Ghana with Taniya Mondal

Beyond The Billboard ·

2026/07/23

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes. We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, and the common misconceptions that global advertisers often have. Whether you're planning campaigns in West ...

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35:00

Current OOH dynamics in the SA landscape with Peter...

Beyond The Billboard ·

2026/07/02

The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation and the future of the channel. Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners need to move beyond competing on price alone, and what the industry must do to drive sustainable g...

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36:10

Takeouts from WOO Global Conference 2026 with Tom...

Beyond The Billboard ·

2026/06/25

Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH. From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities and challenges facing the industry. Join us as we explore the key takeaways from one of the most i...

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24:21

Pat on Brands' View of OOH with Pat Mahlangu

Beyond The Billboard ·

2026/06/04

We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show. As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with South Africa’s youth market, and how young entrepreneurs are reshaping the country’s business landsc...

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31:12

Discussing the Current State of OOH with Erik Warburg

Beyond The Billboard ·

2026/05/21

We dive into the evolving world of OOH media with industry expert Erik Warburg from Outdoor Auditors. Fresh from his latest State of OOH report from February 2026, Erik shares his optimistic perspective on the current state of the industry, highlighting the stability of static OOH and the explosive growth of digital OOH. We discuss the resilience of static OOH, the digital OOH revolution, how budgets are seamlessly shifting from other digital media to OOH and accountability and measurement in...

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35:33

Beiersdorf: A Client's Point of View of OOH with...

Beyond The Billboard ·

2026/05/07

Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view. From what truly captures attention in the real world to how OOH fits into broader brand and media strategies, Teniel shares a candid view on what clients value, what they question, and what ultimately drives impact. We explore how creativity, placement, and measurement come together and where the industry still has room to grow. This episode offers a grou...

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20:55

The Street are Speaking with Network X

Beyond The Billboard ·

2026/04/23

This sponsor episode features Jason Steyn, Sales Director at Network X, as we explore how the Streets are Speaking through OOH. From audience behaviour to the power of location, we unpack how real-world environments are shaping smarter, more impactful campaigns. We also discuss the importance of the mass market and Network X’s presence within it, and how brands can better connect with audiences at scale.

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32:54

From Reach to Real Impact: Kantar’s View on OOH...

Beyond The Billboard ·

2026/04/16

OOH has always been a powerful channel for reach, but how do we move beyond scale to prove real impact? In this episode, we’re joined by Saiesh Ajudhiya, Head of Media, Creative & Innovation from Kantar South Africa to unpack how brands and marketers should be thinking about OOH effectiveness today. From measurement frameworks to the evolving role of data, we explore how OOH delivers not just visibility, but meaningful business outcomes. We dive into the difference between amplification a...

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34:50

Bridging Worlds: The Power of OOH, Digital & Social...

Beyond The Billboard ·

2026/04/09

In this episode, we’re joined by Nivasha Pillay to explore how brands can truly unlock impact by connecting OOH, digital, and social channels. From building consistent messaging across platforms to using context to drive real-world action, we unpack what it takes to create cohesive, high-performing campaigns. This conversation dives into the power of integration, why siloed thinking holds brands back, and how marketers can bridge the gap between physical and digital worlds more effectiv...

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35:33

Melon Mobile: A Client's Point of View of OOH with...

Beyond The Billboard ·

2026/03/26

In this episode, we sit down with Calvin Collett from Melon Mobile to unpack OOH from a client’s perspective. From the initial thinking and strategy to execution and impact, Calvin shares an honest, behind-the-scenes look at what it’s really like to invest in the channel. We explore how Melon Mobile approached OOH, what surprised them most, and why the medium continues to prove its value in a modern marketing mix. It’s a refreshing, real-world perspective that bridges the gap between media ow...

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32:52

Heartbeat of the Nation: Inside the Commuter Landscape

Beyond The Billboard ·

2026/03/19

Taxi ranks, train stations and bus corridors aren’t just transit points; they’re high-energy community hubs that connect brands to true mass audiences every single day. We explore the scale of South Africa’s commuter movement, audience reach and dwell time, and the data agencies should be using to evaluate this powerful environment. Shamy breaks down what differentiates commuter from other OOH formats and how brands can win in this diverse space. Plus, we debunk some myths around commut...

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34:41

The Year Ahead for ROAD 2.0 with Trish Guilford

Beyond The Billboard ·

2026/03/12

We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0. With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across roadside, taxi ranks and upcoming Gautrain and airport environments. This episode dives into the data layers coming in 2026, the potential role of mobile enrichment, and what it all means for planners, media owners and brands looking to make smarter location-led ...

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21:12

Driving Impact with OOH with Robert Notrica

Beyond The Billboard ·

2026/02/26

In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH. From the evolving role of OOH in the media mix to the responsibility media owners carry in delivering measurable value, Robert shares sharp insights on accountability, reporting, and building long-term brand partnerships. We also explore the power of creative in OOH, why execution matters more than ever, and practical advice for media owners looki...

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37:15

A Client's Point of View with Silke Bucker

Beyond The Billboard ·

2026/02/13

In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix. We unpack the importance of trust, accountability, and measurable impact and why strong creative only works when it’s backed by clear strategy. Silke shares some of her favourite OOH campaigns and how confidence is built through OOH for consumers. A must-listen for agencies, media owners, and marketers who want to better understand the cl...

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