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PODCAST

CHARGE - Powering Energy Brands

CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.

business marketing

All Episodes

7:46

The State of Energy Brands: Insights from CHARGE...

CHARGE - Powering Energy Brands ·

2026/03/16

What are the biggest branding and marketing challenges facing energy companies today? In this episode, Prof. Fridrik Larsen is joined by Rob Cantrell, CEO of Atlantic Energy and long-time CHARGE supporter, to reflect on the recent CHARGE North America event held at CPS Energy in San Antonio. Rob shares his key takeaways from the event, including the conversations that challenged his thinking, the sessions that delivered real practical value, and why conferences like CHARGE are becoming increa...

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20:39

From Charging Stations to Brand Perception: The New...

CHARGE - Powering Energy Brands ·

2026/02/12

New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure. While most EV owners charge at home, public charging reliability has an outsized impact on perception, recommendation and adoption. When charging fails, trust erodes. When it works seamlessly, it strengthens brand confidence and accelerates consideration. In this episode, KC Boyce, Vice President of Automotive & Mobility at Escal...

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20:40

Breaking Bad News: Crisis Communication Insights

CHARGE - Powering Energy Brands ·

2026/01/15

What should you say when everything goes wrong? In this episode, we’re joined by Jeff Hahn, author of Breaking Bad News and one of the most experienced voices in crisis communication. With more than 30 years in reputation management, Jeff breaks down why crisis communication isn’t a “dark art,” but a learnable system. We explore: Why most organizations fail before a crisis even beginsThe “3Ms” model: Message, Messenger, Method of DeliveryReal-world energy-sector case s...

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15:28

Infusing AI into Customer Experience

CHARGE - Powering Energy Brands ·

2026/01/12

AI is changing how utilities engage with customers, but the real challenge isn’t automation. It’s balance. In this episode, Fridrik Larsen speaks with Kim Maren Ekrutt, Global VP and Co-Head of the IBU Utilities at SAP, about how AI is reshaping customer experience across the energy sector. They explore: How AI is already transforming real customer interactionsWhere automation adds value — and where human connection still matters mostPractical first steps for utilities just starting with AI f...

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24:03

Investing in Brand Today for Growth Tomorrow

CHARGE - Powering Energy Brands ·

2026/01/07

In this episode, we’re joined by Nick Centera, Director of Marketing at Qcells EPC and host of the Renewable Storytellers podcast. As budgets tighten across the energy industry, brand investment is often one of the first things questioned or cut. Nick shares a candid perspective on why that’s a mistake, and how companies that stay committed to brand during uncertain times are better positioned for long-term growth. We discuss: The role brand plays inside Qcells and acr...

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28:46

The Overlooked Value of Brand in Utilities: A...

CHARGE - Powering Energy Brands ·

2025/12/08

The Overlooked Value of Brand in Utilities In this episode, we sit down with Carolyn Vadino, Vice President of Communications and Marketing at Con Edison, to unpack a topic many energy leaders still underestimate: the true value of brand in regulated utilities. Carolyn is a global marketing and communications leader whose career spans public and private sectors, from financial services to government. She has shaped brand strategies, advised executives, led crisis responses, and built trust ...

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25:02

Content over beauty: The Dos and Don’ts of Influencer...

CHARGE - Powering Energy Brands ·

2025/10/23

In this episode, we’re joined by Dr. Thomas Hillig, Founder and Managing Director of THEnergy ,a leading consultancy helping companies innovate and navigate new business models in the energy sector. Thomas is one of the most influential voices on LinkedIn, where his daily insights shape the conversation on the energy transition. With a background in engineering, strategy, and consulting, he brings clarity and candor to a complex industry. We talk about “content over beauty” what that mea...

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14:07

From Big Change to Everyday Impact: Inside E.ON’s...

CHARGE - Powering Energy Brands ·

2025/10/23

In this episode, we’re joined by Katja Metz, Team Lead Global Marketing at E.ON, to talk about the brand’s latest campaign “It’s On Us.” Building on E.ON’s recognition as Best Established Brand at the 2024 CHARGE Awards, the campaign’s new phase takes innovation from large-scale energy projects to everyday life showing how smarter, more personal energy solutions can empower every home. Katja shares how storytelling helps make the energy transition relatable, how E.ON measures the impact...

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14:13

The Making of The Great Transition with DNV

CHARGE - Powering Energy Brands ·

2025/10/02

What if the future of energy looked different, because we chose differently today? In this episode, we sit down with Caroline Kamerbeek, Vice President of Marketing, Communications and Public Affairs for Energy Systems at DNV, to explore the vision behind The Great Transition a short film that imagines a world where bold decisions shaped a better tomorrow. Viewed here: https://www.dnv.com/energy-transition/the-great-transition-about-the-films/ We discuss: Why DNV chose a film over a report or...

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7:27

Who Will Power the Future? Inside the Battery...

CHARGE - Powering Energy Brands ·

2025/09/25

Batteries are at the center of the clean energy race, yet the companies making them often struggle with public recognition leaving the sector wide open for disruption. In this episode, we speak with Keith Hoge, a true insider in the battery world. With a background in mechanical engineering, technical sales, and global marketing leadership at iM3NY, Keith brings firsthand experience from inside a battery cell startup. We dive into: Why branding matters even in B2B industries like batteries.Th...

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23:15

Beyond Innovation: Why Battery Brands Matter

CHARGE - Powering Energy Brands ·

2025/08/27

From electric vehicles to home backup systems, batteries are at the heart of the energy transition. Yet while many companies focus on technology, most are missing a key competitive advantage: branding. In this episode, Chet Parsons, Consultant for WCPFour and Geoffrey Abraham, Creative Director, Self Brand Studio, discuss why a strong brand matters just as much as innovation and how it can shape the success of battery companies in a rapidly evolving energy landscape. Do you agree ...

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30:41

De-Risk to Dare: How Energy Brands Can Lead, Not...

CHARGE - Powering Energy Brands ·

2025/07/24

The energy sector is moving faster than ever, but are its brands bold enough to keep up? In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore: Why most energy brands still follow instead of leadThe power of Relevant Differentiation — and how to achieve itHow the BrandAsset® Score (BAS) quantifies brand strengthLessons from Cepsa’s transformation and the “Newc...

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23:52

Uniting the Silos: How Thought Leader Ads Are...

CHARGE - Powering Energy Brands ·

2025/07/08

Marketing teams in the energy sector are often stretched thin—divided across priorities, platforms, and departments. But what if the secret to greater brand impact isn’t more budget, but better alignment? In this episode of the CHARGE podcast, we sit down with Jacob Lundy, a clean energy marketer with over a decade of experience, to explore how Thought Leader Ads on LinkedIn are bridging the gap between creative and technical teams—turning fragmented marketing into unified momentum. We unpack...

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22:00

Nuclear: From black sheep to the golden child of energy?

CHARGE - Powering Energy Brands ·

2025/06/27

Nuclear energy is making a comeback—but how did it go from a global controversy to a clean energy contender? In this thought-provoking virtual conversation, Charles Oppenheimer joins Fridrik Larsen, Founder of CHARGE, to explore how nuclear is being rebranded as a critical solution for a sustainable future. Watch here: https://lnkd.in/detxaxcR Together, they unpack: The cultural shift in how nuclear is perceived Why storytelling, trust, and timing matter Strategies to transform skepticism...

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18:42

Beyond the Stage: CHARGE North America Unpacked

CHARGE - Powering Energy Brands ·

2025/06/10

In this episode, we’re joined by Rob Cantrell, CEO of Atlantic Energy, and Dr. Fridrik Larsen, Founder of CHARGE, for a candid conversation on what unfolded at CHARGE North America. Together, they unpack the event’s biggest moments—from breakthrough ideas in brand leadership to the offstage conversations that left a lasting impact. Tune in as they explore how trust, transparency, and bold branding are shaping the future of energy—and why CHARGE remains a critical platform for driving the indu...

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26:07

Charging Ahead: How Utilities Can Lead in the...

CHARGE - Powering Energy Brands ·

2025/05/21

In this episode, we are joined by KC Boyce, Vice President in Escalent’s Automotive & Mobility and Energy Industry practices, and Pam Cooper, Vice President in Escalent’s Energy division. Together, they dive into the evolving e-mobility ecosystem - unpacking the unique role utilities can play in shaping EV adoption, advancing infrastructure, and managing grid demand. During this episode we discuss: Why the EV landscape is still in an “early momentum” phaseChallenges around infrastructure...

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15:16

Navigating AI-Driven Fraud & Customer Experience in...

CHARGE - Powering Energy Brands ·

2025/05/19

As the energy sector undergoes digital transformation, utilities are not only improving customer experiences—they’re also becoming more exposed to increasingly sophisticated forms of fraud. In this episode, we’re joined by EIQdigital, a leading provider of AI-powered solutions for energy companies, to explore how artificial intelligence is shaping the industry's future. Host Natalie Bacon sits down with three members of the EIQdigital team: Dan Sullivan, President and CEODavid Chang, Chief Pr...

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10:40

Powering Purpose: Jason Beck Talks ARECs, Supply...

CHARGE - Powering Energy Brands ·

2025/04/22

In this episode, we sit down with Jason Beck, a founding member of Zettawatts, to explore how the company is reshaping clean energy procurement for corporations. Jason walks us through how Zettawatts enables businesses, regardless of size, to make a tangible impact on the energy transition by facilitating access to new renewable energy projects and helping them meet their net-zero commitments. This informative discussion covers: -Decarbonizing the Supply Chain: How Zettawatts helps corporatio...

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24:25

The Sound of Branding: How Music Shapes the Future of...

CHARGE - Powering Energy Brands ·

2025/03/28

We’re back with a new podcast episode featuring Michael Boumendil, President & Chief Creative Officer of Sixième Son, as he explores the transformative role of sonic branding in shaping brand identity. With years of experience pioneering sound design for global brands, Michael shares how businesses, especially in the energy sector, can use audio to forge connections, build recognition, and stand out in a competitive market. In this engaging discussion, they cover: The Power of Sonic Brand...

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25:02

How Decentralized Energy is Transforming Emerging...

CHARGE - Powering Energy Brands ·

2025/02/12

We are back with a new podcast episode where we sit down with , William Brent, Chief Marketing Officer at Husk Power, as he shares his expertise on the transformative role of decentralized renewable energy in accelerating energy access and sustainability. As a leader in the global energy transition, William provides valuable insights into the opportunities and challenges shaping the future of microgrids and clean energy solutions in emerging markets. In this informative discussion, they cover...

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33 results

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