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PODCAST

The Visibility Podcast

Melissa Rose - Business Coach for Studio Businesses

Welcome to The Visibility Podcast: for business owners who are ready to grow on purpose. Hosted by Melissa Rose, studio owner and creator of the Visibility Blueprint, this show explores the real strategies behind sustainable, profitable growth. If your marketing feels inconsistent, your sales unpredictable, or your business feels stuck despite doing “all the things,” you’re in the right place. On this podcast, we"ll talk visibility, obviously, but we"ll also go deeper. Through expert guests and

business marketing

All Episodes

22:36

You don’t need more marketing. You need more focus;...

The Visibility Podcast ·

2026/04/06

If you’ve ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.Because what if the real problem isn’t visibility at all?In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.Drawing from Mike’s Pumpkin Plan framework (a

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21:48

The Visibility Shift: From Noise to Real Clients

The Visibility Podcast ·

2026/03/23

Everyone says “you need to post more.”More content. More platforms. More noise.But what if the reason your marketing isn’t converting… isn’t because you’re not doing enough— it’s because you’re missing the one thing that actually builds trust and drives sales?Connection.In this episode, Melissa breaks down the difference between being visible and being known. She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-new coach who signed

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26:13

From Overwhelmed to Organized: Systems That Support...

The Visibility Podcast ·

2026/03/16

A full-circle moment at the studio recently reminded Melissa just how quickly life moves.When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.The truth? There is never a perfect time to start or grow a business. Life will always be busy.Which is why systems matter.In this episode, Melissa sits down with Chanda Coston,

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5:30

Stop Writing Your Own Marketing Messages - How my...

The Visibility Podcast ·

2026/03/10

Your best marketing message might not be what you say… it’s what your clients say.I was working with a photographer who described her sessions as making photo shoots “less miserable.”Funny. Honest. Very her.But then she told me what her clients actually say when they see their photos:“Wait… that’s me?”That’s the message.Not the process. Not the joke. The result.So if your marketing isn’t landing, ask yourself:👉 Are you using the words you like…or the words your customers already say about

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13:23

From Brick & Mortar to Visibility: Why We Evolved

The Visibility Podcast ·

2026/03/02

Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we’re officially stepping into something bigger: The Visibility Podcast.And here’s why.If you’re a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn’t working anymore. Maybe you’ve added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your

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26:29

The Money Team Every Business Owner Needs with...

The Visibility Podcast ·

2026/01/19

It’s the start of a brand-new year — new goals, new milestones, and big plans for what’s next.And let’s be honest… Chances are, you’re going to need cash to make those plans happen.In this episode of Brick and Mortar Visibility, I’m joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.Danielle brings clarity,

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15:31

4 Ways to Use Video That Actually Move the Needle

The Visibility Podcast ·

2026/01/05

Happy New Year — and welcome to 2026.We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.That means your Google Business Profile, your

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7:58

Quarterly Focus: A Smarter Way to Grow in 2026 with...

The Visibility Podcast ·

2025/12/29

It’s the last week of December of 2025! And while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what’s next.In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.We cover:A timely Google Business Profile PSA (and why it matters more than you think)Why most business owners can’t see the visibility gaps costing

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41:06

Business Credit vs. Personal Credit: What Every Owner...

The Visibility Podcast ·

2025/12/15

If you’re a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.Today on the podcast, I’m joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.In our conversation, we break down:The biggest myth

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15:47

The #1 SEO Mistake I See in Website & Social Media...

The Visibility Podcast ·

2025/12/08

In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.Here’s the truth: Most business owners aren’t struggling with SEO because they’re doing nothing… They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their visibility.In

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44:01

Stop Bleeding Cash: The Boutique Profit Rules No One...

The Visibility Podcast ·

2025/12/01

If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.And here’s why she’s different: Christyne explains financial strategy in

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21:50

Gratitude, Tools, and Two Black Friday Gifts Just for...

The Visibility Podcast ·

2025/11/24

As business owners, we are brave. We are gritty. We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”But… we don’t do any of this alone.We have:the mentors who guide usthe tools that keep us organizedthe experts we trustthe partners who cheer us onand the small business community that keeps the flame litI wanted to pause in this week of gratitude and say out loud what we all know is true:We are only able

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18:32

Free Marketing for Brick-and-Mortars: How One Idea...

The Visibility Podcast ·

2025/11/17

Feeling stuck on how to market your business without spending a dime?In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.We’ll unpack: ✨ What made this event so effective (and how it cost almost nothing) ✨ How to find your version of “the walking club” in your business ✨ Why authentic connection beats clever ads every time ✨

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16:21

From the Soccer Field to the Boardroom: Why You Need...

The Visibility Podcast ·

2025/11/10

A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers. And a moment with my son that completely unraveled me.Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.Inside, I share: • The emotional moment that stopped me in my tracks • Why empathy matters more than achievement • The real reason entrepreneurs burn out (hint:

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16:39

You Don't Need to Slash Prices to Win Black Friday -...

The Visibility Podcast ·

2025/11/03

It’s that time again—Black Friday season. But before you start slashing prices or running last year’s promo, let’s pause.In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.We’ll talk about: ✨ How to identify your best offers (and when not to discount) ✨ Creative ways to collaborate locally and drive visibility ✨ Building long-term loyalty

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30:42

You Don’t Need More Clients—You Need to Fix This...

The Visibility Podcast ·

2025/10/27

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.In this episode, we dig into: 💸 The biggest financial mistakes studio owners make (and how to fix them) ⚖️ Why

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10:45

The Real Reason Great People Aren’t Applying to Work...

The Visibility Podcast ·

2025/10/20

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.Tune in to learn: ✨ Why consistency on your GBP matters (even when you’re not “actively” marketing) ✨ How visibility attracts not just clients, but like-minded team

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37:00

Stop Trying to Be Everyone Else—Start Being You...

The Visibility Podcast ·

2025/10/13

As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.That’s where today’s guest comes in.Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed

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13:51

Why You’re Not Growing (Even When You’re Doing...

The Visibility Podcast ·

2025/10/06

Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.In this episode, I’m talking about: ✨ Why confusion + frustration often show up right before breakthrough ✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach) ✨ The power of vulnerability in business—and how it creates solutions ✨ Why Q4 is the time to set yourself up for your next-level yearIf you’re ready to stop white-knuckling your business

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25:34

From Chaos to Clarity: Avoid the Money Pitfalls That...

The Visibility Podcast ·

2025/09/29

We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community.That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.Today, I’m thrilled to introduce you to my guest, Megan Schwan

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302 results

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