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PODCAST

Champion Living with Doug Champion

Welcome to the Champion Living Podcast – where world-class athletes, rodeo champions, elite coaches, and high performers break down what it really takes to win in life, fitness, and the arena.Hosted by Doug Champion, CSCS, CEO of Champion Living Fitness, alongside Logan Corbett, CSCS and Paul Lloyd, this show delivers real talk, proven strategies, and behind-the-scenes insights from the rodeo world, fitness industry, and beyond. Whether you"re a rodeo athlete, everyday competitor, coach, or

health & fitness wilderness

All Episodes

46:20

Houston Rodeo Champ Holden Meyers| Steer Wrestling...

Champion Living with Doug Champion ·

2026/03/30

If you want to understand what it actually takes to win at the highest level in rodeo, THIS episode is it. We sit down with Rodeo Houston Champion and Elite Steer Wrestler Holden Meyers to break down the real work behind the scenes: how he prepares, how he trains around injury, and how his faith shapes everything from competition to life decisions. What You'll Learn in This Episode Why high-quality reps beat high-volume practice for elite rodeo performance How Holden trains and competes while

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44:09

Mind Over Matter | Doug Champion

Champion Living with Doug Champion ·

2026/03/25

This week we are cross-posting with our good buddies at Squatch Juice! In this episode, we sit down with Doug Champion, founder of Champion Living, to talk about the critical role of mental and physical health in the professional rodeo world. Doug shares how he became the first to develop a program specifically designed for rodeo athletes; especially those competing at the NFR level. From performance optimization to mental resilience, this conversation dives into what it truly takes to stay at the

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48:43

What Most Rodeo Athletes Get Wrong About Gear &...

Champion Living with Doug Champion ·

2026/03/18

In this episode of the Champion Living Podcast, we dive into the role that discipline and the right equipment play in rodeo performance and why both matter more than most athletes realize. From behind-the-chutes conversations to real-world insight, we break down how your approach to training, preparation, and gear can directly impact how you show up when it's time to compete. We also introduce one of our newest partners, Barstow Pro Rodeo Equipment, the original one-stop shop for roughstock gear

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38:52

Why You Keep Sabotaging Your Own Success & What To Do...

Champion Living with Doug Champion ·

2026/03/09

Your biggest opponent isn't the competition… it's the story in your head. In this episode of The Champion Living Podcast, Doug Champion sits down with cohost Paul Lloyd to talk about the Mental Rewrite... which is the process of identifying the negative self-talk and limiting beliefs that hold athletes back and learning how to replace them with a champion's mindset. Every competitor faces mental blocks. The difference is learning how to recognize them, reset, and rewrite the script. In this episode

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14:22

The Work No One Sees... And, The Lies You've Been...

Champion Living with Doug Champion ·

2026/03/02

This episode isn't about workouts or programming. It's about ownership. If you're a rodeo athlete, competitor, entrepreneur, coach, or high achiever chasing excellence — this conversation will hit home. Doug opens up about: Why physical discipline doesn't always translate to emotional or spiritual discipline The "loud" version of strength vs. the rooted version How high performers often build their identity around pushing — and why that can backfire The danger of being reactive instead of

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57:59

JC Bird| From Youth to Pro Development, Program...

Champion Living with Doug Champion ·

2026/02/23

What does it actually take to build a great athlete? In this episode of the Champion Living Podcast, Doug sits down with JC Bird to talk about athlete development, coaching philosophy, and why playing the long game matters more than chasing hype. JC shares his perspective on raising the standard in coaching and athletics, from building grit and work ethic to developing athletes the right way instead of rushing the process. They dive into what separates long-term success from short-term flashes and

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45:48

Rewiring the Rodeo Athlete's Brain | Neurofeedback,...

Champion Living with Doug Champion ·

2026/02/16

What if your performance issues aren't mental weakness… but brain function? In this episode of the Champion Living Podcast, Doug sits down with neurofeedback specialist Becky Lauridsen to break down how brain mapping is changing the way we understand focus, self-talk, concussions, and athlete development—especially in the sport of rodeo. They dive into: Why many athletes have frontal lobes stuck in "delta" (a suppressed brain state) The difference between motivation and discipline from a

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58:39

When Athletes Buy In, Everything Changes.

Champion Living with Doug Champion ·

2026/02/09

In this episode of the Champion Living Podcast, Doug sits down with his co-hosts for an honest conversation about what's happening behind the scenes at Champion Living Fitness and the Optimal Performance Academy (OPA)—one of the most elite development programs for rodeo athletes and roughstock competitors. From surviving the "great freeze of 2026" to opening OPA registration and watching spots fill up almost instantly, this episode is a real look at momentum, athlete buy-in, and why the right

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47:07

Why Rodeo Is Producing Tough Athletes — But Not...

Champion Living with Doug Champion ·

2026/02/02

Why are rodeo athletes tougher than ever — yet breaking down sooner? In this roundtable episode, Doug sits down with the Champion Living coaching staff to unpack the real reasons behind the rodeo athlete development gap. The conversation explores why many athletes work hard but still struggle to stay healthy, consistent, and competitive over long seasons. We talk about the difference between toughness and preparation, why being busy doesn't equal being ready, and how common development paths like

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22:22

The Rodeo Athlete Development Gap (Why Tough Isn't...

Champion Living with Doug Champion ·

2026/01/26

In this solo episode of the Champion Living Podcast, Doug Champion breaks down a problem that's quietly costing rodeo athletes careers, consistency, and longevity — the rodeo athlete development gap. Rodeo has never lacked tough athletes. What it lacks is structured development that prepares athletes to last. Drawing from his experience as a Certified Strength and Conditioning Specialist (CSCS) and years of coaching rodeo athletes at every level — from high school competitors to NFR qualifiers and

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52:36

Wisdom Beyond His Years | Kincade Henry | Calf...

Champion Living with Doug Champion ·

2026/01/19

In this episode of The Champion Living Podcast, we sit down with Kincade Henry, one of the most thoughtful young athletes in rodeo today. At just 23 years old, Kincade brings a level of perspective, maturity, and self-awareness that's rare at any age. We talk about competing at a high level early in your career, handling pressure, learning from experience, and why mindset and discipline matter just as much as talent. This conversation goes deeper than results. It's about growth, decision-making, and

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32:01

Chancey Williams & Wade Sankey: What Most People...

Champion Living with Doug Champion ·

2026/01/12

In this episode of The Champion Living Podcast, we sit down with Chancey Williams and Wade Sankey for a conversation that's equal parts fun, honest, and deeply rooted in western culture. These two grew up together, took different paths — one into music, one into stock contracting — and both went on to leave a real mark on the rodeo world. We talk about where they came from, how growing up together shaped their mindset, and what it takes to build something that lasts in an industry that doesn't hand

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36:07

Jake Lees | NFR Round 6 2025 | Choosing the Right...

Champion Living with Doug Champion ·

2025/12/29

In this episode of The Champion Living Podcast, we sit down with Jake Lees to talk about the realities of building a career in professional rodeo — from choosing the right path early on to staying competitive as the level keeps rising. Jake breaks down how today's athletes don't all follow the same roadmap anymore. We talk high school rodeo, college rodeo, going straight to the pros, and how intentional decisions early in your career can set you up for long-term success. He also shares what it takes

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47:11

What It Takes to Last in Pro Rodeo | Caleb Bennett &...

Champion Living with Doug Champion ·

2025/12/22

Live from the National Finals Rodeo, this episode of The Champion Living Podcast features a powerful conversation with Caleb Bennett and Sam Peterson. Two athletes. Two different chapters. One shared pursuit of excellence. Caleb reflects on the lessons that come with years in the sport — leadership, resilience, and perspective. Sam opens up about his rise, the pressure of competing at a high level, and what he's learning as his career continues to grow. Together, they give listeners an inside look

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53:27

The Next Generation & The Man You Become After Rodeo...

Champion Living with Doug Champion ·

2025/12/18

What happens after rodeo—and who do you become when the arena lights turn off? In this episode of the Champion Living Podcast, Doug Champion sits down live at the NFR with Jerrod Johnston, former pro rodeo athlete and current lead contact for PRCA Youth Camps, to talk about the evolution of rodeo, developing the next generation of athletes, and the identity shift that every competitor eventually faces. Jerrod shares powerful stories from the road, lessons learned the hard way, and why today's

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57:47

Jordan Jo Hollobaugh: Mindset, Pressure & Building a...

Champion Living with Doug Champion ·

2025/12/15

In this episode of The Champion Living Podcast, we sit down with Jordan Jo Hollobaugh — professional breakaway roper, entrepreneur, and one of the most driven athletes in the sport. Jordan Jo opens up about her journey through rodeo, the sacrifices it's taken to compete at a high level, and what it really means to build a career inside and outside the arena. We talk mindset, discipline, confidence, and how she's learned to navigate pressure, expectations, and growth as both an athlete and a

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18:20

Inside the New Hooey Fit App + NFR Week Preview

Champion Living with Doug Champion ·

2025/11/28

Technology threw a curveball this week — but the show goes on. In today's episode, Doug breaks down what's coming at this year's NFR, shares updates on the Champion Living × Hooey Fit App, and walks you through every new feature, track, and program inside the platform. From roughstock and timed-event training to beyond-the-arena fitness, Doug lays out exactly how rodeo athletes can finally train with purpose instead of guessing in the gym. We're also gearing up for nine straight days of live podcast

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53:59

Peptides, NAD & LactiGo for Real-World Recovery (w/...

Champion Living with Doug Champion ·

2025/11/17

In this episode of the Champion Living Podcast, Doug sits down with Dr. Willie Villarreal to unpack what's real and what's hype around peptides, NAD, hormone therapy, and a breakthrough recovery gel called LactiGo. They dive deep into real-world recovery for rodeo athletes, ranchers, and outdoorsmen — breaking down what actually works to heal faster, move better, and perform longer. You'll learn: Peptides 101 — BPC-157 & TB-500 explained (when to use, oral vs injection). NAD for energy &

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58:05

You Won't Believe How These Athletes Are Maximizing...

Champion Living with Doug Champion ·

2025/11/10

In this episode of the Champion Living Podcast, Doug sits down with coaches Logan Corbett and Megan Walker to break down what the off-season should really look like for rodeo athletes. From rebuilding strength foundations to developing power, mobility, and injury resilience — the team covers the full roadmap for setting up a successful season ahead. They dive deep into progressive overload, proper movement mechanics, and how to structure training phases that actually translate to better performance

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53:54

Revolutionizing Rodeo Equipment Forever with...

Champion Living with Doug Champion ·

2025/11/03

In this episode of the Champion Living Podcast, Doug sits down with Tim Tippmann, the owner and operator of Beastmaster Rodeo Gear, to talk about what it really means to raise the standard in rodeo equipment From humble beginnings to building one of the most trusted brands in the industry, Tim shares how Beastmaster has revolutionized rodeo gear through innovation, athlete feedback, and relentless pursuit of quality. You'll hear how Beastmaster's partnership with Champion Living has evolved — from

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