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PODCAST

Conversionations - Conversations About Conversion Optimization

Effective Experiments

Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.

business management & marketing

All Episodes

01:10:09

S03E03 - Non CRO skills for CROs

Conversionations - Conversations About Conversion... ·

2020/03/24

In this episode we're joined by Elise Maile, Tim Stewart, Val Kroll and Manuel da Costa to discuss the soft skills and sales skills that CROs need beyond being able to build and run tests. These skills help Optimizers build transformational testing programs

en

56:59

S03E02 - Mythbusters Part 2

Conversionations - Conversations About Conversion... ·

2020/02/26

A continuation of Episode 1 where we pick up where we left off discussing the myths of best practices that are affecting CROs and the industry.

en

01:12:00

S03E01 - Mythbusters Part 1 - Busting the best...

Conversionations - Conversations About Conversion... ·

2020/02/17

In this episode, we're putting all the best practices under a microscope. It's time to bust some myths about the long accepted best practices and question it.

en

01:24:21

S2E10 - The Past, Present & Future Of CRO going into...

Conversionations - Conversations About Conversion... ·

2019/12/19

In this live version of the podcast, we talk about how CRO has evolved from 2010 and what it will evolve into in the next decade. A lot of interesting predictions for the upcoming decade and how to best prepare for those challenges.

en

56:41

S2EP09 - Experimentation Ops and why only few CRO...

Conversionations - Conversations About Conversion... ·

2019/12/17

Very few CRO teams escape their testing silo. We explore how Experimentation Ops make it possible to educated, engage and evangelise a testing culture. Host Manuel da Costa is joined by Valerie Kroll and Tim Stewart

en

59:17

S2EP08 - Why CRO project management is not enough

Conversionations - Conversations About Conversion... ·

2019/10/07

Traditional CRO project management or program management is not enough to make a testing program successful. In this podcast, we introduce you to ExperimentationOps which is going to transform your testing programs.

en

01:00:25

S2E07- Neuroeconomics & CRO in Australia

Conversionations - Conversations About Conversion... ·

2019/09/25

Nima Yassini from New Republique in Australia joins us for a conversation about the state of CRO down under. We also discuss the use of Neuroeconomics in CRO.

en

44:06

S2E06 - UX vs CRO

Conversionations - Conversations About Conversion... ·

2019/09/25

Guests include Unn Swanström from Doberman and Valerie Kroll from Search discovery. We discuss how UX and CROs work together or against each other and how to break down the silos to achieve the same goals.

en

54:10

S02EP5 - The Importance Of Peer Review In...

Conversionations - Conversations About Conversion... ·

2019/09/10

In this episode, we discuss the importance of an outside view to vet the quality of your experiments. Guests include Chad Sanderson and Tim Stewart

en

57:28

S02EP4 - The Best A/B Testing Tool - Revealed

Conversionations - Conversations About Conversion... ·

2019/06/02

What's the best A/B Testing tool. We reveal all in this episode

en

52:46

S02EP3 - Should we be calling it CRO?

Conversionations - Conversations About Conversion... ·

2019/06/02

CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)

en

33:32

S02EP2 - Making friends and influencing stakeholders

Conversionations - Conversations About Conversion... ·

2019/05/21

In this episode, Alex Abell joins Manuel da Costa to discuss how making a personal connection with people you work with will transform your CRO program and break down silos

en

01:03:14

S02EP1 - The Ethics of Experimentation

Conversionations - Conversations About Conversion... ·

2019/05/15

Joined by Chad Sanderson from Microsoft, Tim Stewart, and Alex Abell from Lunchpool to discuss the ethics of experimentation. Conversionations is the podcast for Conversion Optimizers brought to you by Effective Experiments

en

01:17:07

S01EP11 - Mistakes CROs still make in 2018

Conversionations - Conversations About Conversion... ·

2019/04/06

This episode features new guests Valerie Kroll (Search Discovery) and Guido Jansen joining Tim Stewart and Manuel da Costa to talk about the mistakes Conversion Optimizers are still making in 2018. Whilst the industry has matured, rookie errors are holding back CROs from truly achieving success.

en

42:18

S01EP10 - Considering Risk & Reward in CRO

Conversionations - Conversations About Conversion... ·

2019/04/05

Georgi Georgiev is the special guest joining Tim Stewart and Chad Sanderson talking about risk and rewards in CRO.

en

38:03

S01EP9 - Getting out of your comfort zone

Conversionations - Conversations About Conversion... ·

2018/07/03

In this episode Tim Stewart takes charge as the host of Conversionations and talks to Chad Sanderson about Getting out of your comfort zone as a CRO.

en

30:16

S01EP8 - Introducing CRO to the wider organisation

Conversionations - Conversations About Conversion... ·

2018/06/26

In this podcast, Chad Sanderson and Manuel da Costa discuss the challenges of setting up a CRO program and introducing it to the wider organisation.

en

31:27

S01EP7 - A different framework to approach...

Conversionations - Conversations About Conversion... ·

2018/06/18

Joining us in this episode is Andrew Anderson who has a lot of experience in experimentation and offers a different approach to experimentation. Mid way through, we are joined by Chad Sanderson who takes up the questioning.

en

55:08

S01EP6 - Maturity of the CRO Industry with Paul Rouke...

Conversionations - Conversations About Conversion... ·

2018/06/18

This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry

en

01:02:12

S01EP5 - Experiment Design with Chad Sanderson & Tim...

Conversionations - Conversations About Conversion... ·

2018/05/28

CRO Podcast with host Manuel da Costa and guests Tim Stewart and Chad Sanderson. In this episode we talk about how to set up and design an experiment the right way, dispel common misconceptions and touch on hypothesis building.

en

24 results

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