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PODCAST

Visionary"s Pursuit

Carolina Zuleta

Whether it"s a business idea or a creative endeavor, bringing anything meaningful into existence demands emotional mastery, strategic clarity and the courage to make difficult decisions amid constant urgency and uncertainty. The Visionary"s Pursuit Podcast explores the psychological and practical challenges of entrepreneurship. Host Carolina Zuleta, founder, coach and advisor, examines the tension between vision and execution, growth and sustainability, ambition and wellbeing. Each episode

business entrepreneurship

All Episodes

30:34

81. The Most Common Leadership Blindspots in Small...

Visionary"s Pursuit ·

2026/04/22

Episode SummarySo many of my conversations with high level executives are about theirdisdain for theirwork.One told me he goes to the office every day to breathe toxic air. That's what prompted this episode. Research from the National Association for the Self-Employed shows employees of smaller businesses report higher satisfaction than those at larger corporations, but only by about 11 points, which tells me there's still a lot of room for smaller businesses to do better. And the biggest

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18:42

80. The Entrepreneur's Guide to Time Management Pt. 2

Visionary"s Pursuit ·

2026/04/15

Episode SummaryIn part one of this series, I made the case that time management starts with your values and goals. This week,we get into why, when you know exactly what should be on your calendar, your brain fights you when it is time to do the work. In this episode, I break down what I call the mathematical problem of managing your time and the order in which things should land in your calendar.We also cover the emotional side of execution, the inner battle between your amygdala and your

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33:12

79. The Entrepreneur's Guide to Time Management, Pt. 1

Visionary"s Pursuit ·

2026/04/08

In this episode, the first of a two-part series, I make the case that the challenge with time managementstarts witha lack of clarity around your goals, values, zone of genius, and what is actually essential in your business. I walk through the four areas that need to come first, the trade-offs founders avoid making until exhaustion forces their hand, and the common beliefs I see running underneath chaotic calendars. I also share why your calendar is a direct reflection of what you believe

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17:26

78. Are You Behind?

Visionary"s Pursuit ·

2026/04/01

Episode SummaryYears after starting my coaching business, I met awoman who had launched hersaround the same time. Her revenue was $10 million a yearand mine wasn't even close. My first instinct was to feel like I was failing, especially because on paper, my resume was stronger. In this episode, I walk through the honest assessment I did of our differences, what it revealed about the choices I had made and why I ultimately hired her as my mentor. If you've ever looked at a competitor, a

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31:18

77. Three Ways to Uncover Your Blindspots

Visionary"s Pursuit ·

2026/03/25

If you want to explore a coaching relationship, click here, fill out your name and email andwe'll be in touchEpisode Summary I've wanted to record this episode for a long time. If you and I were sitting at a coffee shop and you asked me what I do and why I love it, this is the conversation we'd have... I share the full story of how I went from working in private wealth management at Morgan Stanley to discovering coaching through a conversation with my boss in 2008. I break down the

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22:07

76. Are You Good Enough?

Visionary"s Pursuit ·

2026/03/18

Episode SummaryOne of my all star clients recently told me that the thought "I'm not good enough" had been . This is someone who has achieved remarkable thingsso hearing her say that made me pause and think deeply about how this belief shows up in all of us, especially for ambitious people in the middle of doing big things.In this episode, I break down three distinct ways "not good enough" operates and why it matters that we learn to tell them apart. Key Takeaways The thought "I'm not

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15:24

75. Are You Avoiding Your Own Numbers?

Visionary"s Pursuit ·

2026/03/11

The Visionary Mindset Group Program for early stage entrepreneurs is open for enrollment! If your business' growth right now doesn't match what you know you're capable of, you're feeling stuck or plateaued, book a free call with meto seeif thisprogram is your ticket to scaling:https://calendly.com/carolinazuleta/visionaryEPISODE SUMMARYMost of us have an, I'll say, interesting relationship with money. The beliefs we've adopted over the years determine our thoughts and our thoughts create

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15:31

74. Are You Burned Out or Have You Lost the Love for...

Visionary"s Pursuit ·

2026/03/04

Episode SummaryBurnout gets talked about a lot, but rarely with the specificity it deserves. In this episode, I'm talking about two distinct types of burnout that show up forentrepreneurswho havea proof-of-concept and are working to scale. Based on the largest body of burnout research to date, I differentiatetwo types of burnoutandhow you can tell the difference, why the wrong recovery strategy can actually make things worse and what I've learned coaching entrepreneurs through both. Key

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19:59

73. 4 Steps to Scale Past a Business Plateau

Visionary"s Pursuit ·

2026/02/25

Enrollment is open (by application) forthe $200k - $700k business founder cohort of the Visionary Mindset Program!Book a free coaching session with me where we tackle a challenge of your choosing and, if it seems like a fit,discusshow this program can move you past reactive mode and help you nail your 2026 goals.Schedulehere:https://calendly.com/carolinazuleta/visionary Episode 73. 4 Steps to Scale Past a Business Plateau Episode Summary The entrepreneurial journey is not a straight line

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28:17

72. Procrastination - What It Is and How to Work...

Visionary"s Pursuit ·

2026/02/18

Visionary Mindset Program nowaccepting applications for enrollment!Schedule time with me here:https://calendly.com/carolinazuleta/visionary Episode 72: Why You're Still Procrastinating (And What to Do About It) Episode Summary One of my most successful clients recently came to me withrequesting help with procrastination. On paper, this woman is a powerhouse. But she was avoiding the projects that would sustain her next phase of growth. Her admission reminded me that procrastination has

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18:12

71. How Entrepreneurs Build Self-Belief

Visionary"s Pursuit ·

2026/02/10

Episode 71: How to Believe in What Doesn't Exist YetEntrepreneurship begins with a vision that doesn't exist yet. You take on financial and emotional risk with the hope that the dream becomes real. But while you're building, your brain is scanning for threats and highlighting everything that might not work. In this episode, I explore the question I hear from founders constantly: how do I believe in something that isn't real yet? I break down why belief matters more than strategy, how low

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21:58

70. Are You in Survival Mode?

Visionary"s Pursuit ·

2026/02/04

Founder Consult Week is Coming!February 16-20Access my calendarhereor copy and paste the link below.https://calendly.com/carolinazuleta/founder-consultation-week Free one-hour private consultations with limited spots Bring a real business challenge and walk away with clarity on what's actually in your way Open to founders who have never worked with Carolina before Booking link above Episode 70: Are You in Survival Mode? Episode Summary I love leadership assessments. MBTI, DISC, Hogan,

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23:55

69. How to Measure Founder Capacity

Visionary"s Pursuit ·

2026/01/28

Take the free Founder Capacity Assessment here:https://carozuleta.scoreapp.com/As founders, we often look outside ourselves when we're not growing. We blame the market, the team, the strategy. But after years of coaching founders and executives, I've seen a different pattern. The business is a mirror of its founder. Your mindset, emotional regulation and beliefs shape everything from your growth rate to your team culture. In this episode, I introduce a lens I believe is missing from most

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16:19

68. Is Your Capacity Holding You Back?

Visionary"s Pursuit ·

2026/01/21

Take the Founder Capacity Assessment HEREI love entrepreneurship. I love the idea that we can create something from nothing, add value to the world, make money and create jobs. But there are two moments in entrepreneurship that can feel equally hard: when business isn't going well and when business is going really well. In both situations, our most common response is to work harder, push through and white-knuckle it until things feel easier. But the price we pay for that approach is

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24:43

67. The Psychology of Goal-Setting for $1mm Founders

Visionary"s Pursuit ·

2026/01/14

When I ask founders and CEOs about their goals, some respond with excitement while others become tense. Those reactions tend to reveal far more about how someone relates to themselves than about the goal they're setting.In this episode, I explore why so many ambitious entrepreneurs have a complicated relationship with goal setting and what's actually happening beneath the surface. Drawing from a 35-year body of research by Edwin Locke and Gary Latham, we look at how goals create standards

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21:12

66. Doing vs. Being: The Missing Piece in New Year...

Visionary"s Pursuit ·

2026/01/07

Episode 66: The Missing Piece in Your Goal SettingHappy New Year! As we step into a new year of goal setting and intention, this episode challenges you to think beyond the revenue targets and marketing plans. What if the reason you keep living the same year over and over again has nothing to do with your strategy and everything to do with who you are as a leader? In this episode, I share why this year feels different for me and why expansion requires just as much internal evolution as

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24:03

65. The Regret of the Dying

Visionary"s Pursuit ·

2025/12/17

The number one regret of the dying is "I wish I'd had the courage to live a life true to myself, not the life others expected of me." Most people don't honor even half of their dreams and have to die knowing it was due to choices they made or didn't make. As we approach the end of the year and start setting goals for the next one, this episode challenges you to examine whether the life you're living is actually the life you want.In this episode, I explore why the pursuit of "having it all"

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21:12

64. Value Creates Wealth, Not Time

Visionary"s Pursuit ·

2025/12/10

If working more hours made people wealthy, the most exhausted workers in our society would be millionaires. But we know that's not true. Often the lowest paid jobs require the most hours. The people working three different jobs to make ends meet would be the wealthiest, but that's not how it works.In this episode, I dedicate the conversation to a specific client I've been working with on challenging a belief many of us have been taught: that more hours equals more money. Through stories,

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14:54

63. The Two Questions Every Entrepreneur Needs to...

Visionary"s Pursuit ·

2025/12/03

Episode 63: The Two Questions Keeping Your Business SmallI started recording this episode with a lot of emotions.Moments before,my husband (who's also my business partner) and I had just discoveredwe surpassed our revenue goals for the year. The emotion overwhelmed me because for eight of my ten years in business, this was the game I always wanted to play. For the first 8 years,two seemingly responsible questions kept me stuck in my comfort zone. In this episode, we expose why asking "How

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39:18

62. How to Receive Feedback

Visionary"s Pursuit ·

2025/11/26

FREE GUIDE TO RECEIVING FEEDBACK - Click here to accessFeedback can sting. "We need to talk." That's enough to tense up your bodyand make your mind race.Immediately we want toget defensive, andmoments lateryou're either attacking back or shutting down completely. There's a better way. In this episode, we explore why even the most successful leaders struggle with feedback and reveal the nine-step framework that transforms criticism into rocket fuel for growth. Episode Summary: After opening

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