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PODCAST

The Catalyst for the Trades

The Catalyst for the Trades.

Are you driven to achieve more, push boundaries, and see real results in everything you do? The Catalyst is the podcast for the relentless go-getters, innovators, and leaders who are obsessed with turning vision into action. Join us as we dive deep into success stories, strategies, and insights from industry experts who have cracked the code on what it takes to ignite change and get results. Whether you"re an entrepreneur, a business leader, or someone determined to excel, this podcast will fuel

business marketing

All Episodes

49:46

Gregg Schonhorn on Maximizing Business Value in the...

The Catalyst for the Trades ·

2025/12/10

How do you build a home service business that thrives today and is ready for a profitable exit tomorrow? In this episode of Catalyst for the Trades, Gregg Schonhorn of SF&P Advisors joins Jennifer Bagley to share proven strategies for maximizing business value, preparing to sell, and staying ahead with AI and tech adoption. Gregg combines 20+ years of Wall Street experience with deep knowledge of HVAC, plumbing, electrical, and roofing industries. He breaks down financial skills contracto...

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51:21

Contractor Accounting Made Simple with Meaghan Likes...

The Catalyst for the Trades ·

2025/12/03

CPA Meaghan Likes, founder of Likes Accounting, shares proven tips to help contractors clean up their books, simplify ServiceTitan integration, and gain financial clarity. In this episode of Catalyst for the Trades, Meaghan and Stephanie Allen of AirWorks explain how to turn accounting chaos into clarity, make data-driven decisions, and build a profitable, scalable business. In this conversation, Jennifer Bagley, CEO of CI Web Group and co-founder of Just Start AI, sits down with Meaghan and ...

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44:10

AI, Agents & The Future of Marketing: Remy Skerjanz’s...

The Catalyst for the Trades ·

2025/11/26

AI is already transforming how businesses connect and grow. In this episode, Jennifer Bagley sits down with Remy Skerjanz, co-founder of Sales Blaster AI, for an inside look at what’s truly changing in digital marketing, lead generation, and customer experience. Remy breaks down his partnership journey with Max, why they bet on AI voice and agentic technology, and how their tools help businesses outperform competitors in a future where AI agents do the booking, research, and heavy lifting. Fr...

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48:16

Next-Level Septic Business: How Courtney Van Delden...

The Catalyst for the Trades ·

2025/11/19

Running a successful septic company for 88 years takes more than experience — it takes innovation. In this episode of Catalyst for the Trades, host Jennifer Bagley and strategist Vee Nettles talk with Courtney Van Delden Supplee, owner of Van Delden Wastewater Systems, about how she’s keeping her fourth-generation business thriving with AI, automation, and data-driven marketing. Courtney shares how switching to CI Web Group’s AI-enabled website platform and adopting tools like Manus AI and Co...

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54:46

Command the Room & Grow Your Business: Casey...

The Catalyst for the Trades ·

2025/11/12

Ready to future-proof your trade business and increase its value? In this high-impact episode of Catalyst for the Trades, Jennifer Bagley sits down with revenue strategist Casey Eberhart—known as The Ideal Networker—for a straight-talk discussion on building lasting, profitable companies in the trades. Drawing on decades of experience buying, selling, and advising service businesses, Casey shares why owning digital assets matters more than ever, how to leverage content and community to attrac...

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46:47

Reinventing SEO & Web Strategy: AI Transformation...

The Catalyst for the Trades ·

2025/11/05

AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online. Seth shares his journey from the oil fields of Texas to leading AI integration, SEO innovation, and Webflow adoption at one of the most forward-thinking agencies in the trades. They break down how AI-driven search, intelligent automation, and strategic platform shifts are giving contra...

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40:01

Branding That Works: Crystal Williams on Contractor...

The Catalyst for the Trades ·

2025/10/29

Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotti...

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16:28

Beyond Products: Denise Corbin’s Winsupply HVAC...

The Catalyst for the Trades ·

2025/10/22

Ready to break away from business as usual and spark success in a challenging market? In this episode, Denise Corbin—president of Winsupply—joins Jazmin Ramirez, guest host, to discuss her game-changing HVAC Summit designed for contractors who want to thrive, not just survive. Instead of product pitches, Denise has curated a lineup of top industry experts delivering actionable insights on AI, field management, business planning, financing, and more. With the trades industry facing economic un...

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43:03

Jazmin Ramirez: AI Marketing Strategies and Growth...

The Catalyst for the Trades ·

2025/10/22

What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential women in HVACR. Jazmin shares her journey from plumbing office manager to award-winning marketing leader, how she’s helping contractors scale faster with AI, and why asset ownership and speed matter more than ever. Listeners will learn how AI-driven marketin...

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20:50

Victoria Schaefer Talks TACCA Live: Texas HVAC...

The Catalyst for the Trades ·

2025/10/20

Get an insider’s look at Texas Air Conditioning Contractors Association (TACCA) and the upcoming TACCA Live HVAC industry event in Conroe, Texas. Camille Porco, our stand-in host of this episode, sits down with Victoria Schaefer, Executive Director of TACCA, to share why this conference is a must-attend event for Texas HVAC contractors and professionals in the trades. Discover how TACCA Live helps HVAC businesses grow, stay compliant, and stay ahead of industry changes. From marketing and pri...

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46:40

From Zero to $22 Million: Vince Heuser’s Blueprint...

The Catalyst for the Trades ·

2025/10/15

What does it really take to break free from flat growth and scale your contracting business into the millions? In this inspiring episode, Vince Heuser shares the raw journey from launching a garage door business in his garage after the 2008 recession to building a powerhouse home services company with over 130 employees and 85 trucks. Vince reveals the game-changing mindset shifts, systems, and sales processes that tripled his business in just 90 days—and kept growth skyrocketing year after y...

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52:01

CRM Success in the Trades: Celia Church’s Guide to...

The Catalyst for the Trades ·

2025/10/08

Thinking about switching CRM platforms or struggling to get the most out of your current system? In this must-listen episode, CRM and Service Titan consultant Celia Church (Smart Service Solutions) joins hosts Jennifer Bagley and Chuck Staszkiewicz to unpack the secrets behind successful CRM and field service software adoption for contractors and home service businesses. Celia shares a true insider’s roadmap—covering everything from data mapping and onboarding to ensuring clean data, effectiv...

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46:03

Smart Accounting Moves: Devin Nordgran’s Financial...

The Catalyst for the Trades ·

2025/10/01

Know your numbers and make them work for you. In this must-hear episode, Jennifer Bagley sits down with Devin Nordgran, Tax Associate at Squire, to unpack real-world financial strategies every home service business owner needs. Learn why smart accounting is more than just end-of-year cleanup, and how proactive planning puts money back in your pocket. Devin shares top tax-saving tactics, breaks down what the new “One Big Beautiful Bill” (OBBA) means for contractors, and offers powerful i...

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49:00

Transforming Digital Marketing with AI: Chelsea...

The Catalyst for the Trades ·

2025/09/24

Is AI the future of digital marketing, or just another buzzword? In this episode, Chelsea Nodine—Senior Director of Digital Transformation at CI Web Group—shares the real story behind her journey from the wilds of Alaska to automating entire marketing departments. Host Jennifer Bagley and Chelsea dive deep into what it actually takes to move a business from outdated manual processes to fully automated, AI-powered workflows. From revamping project management to deploying agentic networks that ...

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49:29

Level Up Your Business: Billy Gregus on AI,...

The Catalyst for the Trades ·

2025/09/17

Ready to future-proof your contracting business? In this power-packed episode, Billy Gregus—owner of Integrity Refrigeration & A/C—joins Jennifer Bagley and special guests Vee Nettles (account manager at CI Web Group), and Stephanie Allen (Airworks, co-founder of Just Start AI) to break down the building blocks of business growth in the trades today. From choosing the right marketing partners to getting real about AI, content, accountability, and local partnerships, Billy shares how contr...

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23:21

Trailblazing the HVAC Industry: Brittany Doering on...

The Catalyst for the Trades ·

2025/09/10

Ready to level up your HVAC business and network with the best in Texas? In this jam-packed episode of Catalyst for the Trades, host Jennifer Bagley sits down with Brittany Doering, Executive Director of TACCA NTX, to talk all about the highly anticipated HVAC Trailblazer Conference happening on October 2 & 3. Brittany shares her unique journey from nonprofit fundraising into the trades, the power of community for contractors, what TACCA offers members, and why this year’s event is a can’...

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32:09

Level Up Your Roofing Business: Joel Viera on Tech,...

The Catalyst for the Trades ·

2025/09/03

What’s really shaping the future of roofing in 2025 & 2026? In this episode, Joel Viera of the Western States Roofing Contractors Association joins host Jennifer Bagley to break down the big changes, challenges, and opportunities facing the roofing industry. They dive into the must-know details about the upcoming Western Roofing Expo from September 28 to 30, 2025, discuss how AI and new tech are transforming every aspect of roofing, and explore strategies to overcome labor shortages...

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54:32

Mike Disney on Building Trust, Recruiting Top Talent...

The Catalyst for the Trades ·

2025/08/27

What does it really take to scale a successful HVAC, plumbing, or electrical business today? In this episode, industry expert Mike Disney shares the hard truths and powerful tactics he’s learned over a decades-long career, covering everything from finding the right mentors and avoiding toxic “advice” online to winning at recruiting, building trust with homeowners, and staying ahead in the age of AI. Hosts Jennifer Bagley and Chuck Staszkiewicz dig deep with Mike on leadership, hiring, brandin...

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53:19

How AI Is Transforming Call Handling: Brad Scruggs on...

The Catalyst for the Trades ·

2025/08/20

Missed calls are costing contractors serious money, but AI is changing the game. In this episode, Brad Scruggs, President & CMO of ZyraTalk, sits down with Jennifer Bagley to unpack how artificial intelligence is rapidly reshaping customer communication for home service businesses. From automating appointment scheduling and integrating with CRMs to training AI agents that learn and adapt, Brad shares his front-line perspective on building scalable, ROI-driven AI solutions for the trades. ...

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48:03

Building Predictable Freedom: Mike Abramowitz on...

The Catalyst for the Trades ·

2025/08/13

What does it really take to build a trades business that runs without you—and gives your family the freedom you dreamed of? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Mike Abramowitz: systems engineer, author, and founder of the “Time Rich 6” framework. Mike shares the unfiltered journey from direct sales grind and early business mistakes to helping hundreds of trades entrepreneurs break free from burnout. You’ll hear real-world strategies for building rep...

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48 results

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