x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

That UGC Mum

The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe

business marketing

All Episodes

00:28:36

Ep. 39 Empire-Building Season: Black Friday Without...

That UGC Mum ·

2025/09/21

This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode.What we cover:⚡ Prep like… yesterday: why brands are booking now and how to

en-us

00:26:05

Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So...

That UGC Mum ·

2025/09/15

Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins.We’ll chat:🥜 Partnering with the wrong agencies (and working for peanuts)🙅‍♀️ Why working for free was my worst move📱 How ignoring my personal brand nearly cost me everythingPlus, I share a little pinch-me moment about becoming

en-us

00:32:47

Ep. 37 3 Things Killing Your UGC Game and the Fixes...

That UGC Mum ·

2025/09/07

Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️What you’ll learn 👇⭐ Why reach/views don’t impress brands—and which metrics actually do 💸⭐ The smarter way to land gigs than sliding into brand DMs 📧⭐ How to stop stressing about posting daily ⏰

en-us

00:56:32

Ep. 36 I Built a Full Time UGC Gig all on Inbounds:...

That UGC Mum ·

2025/08/31

What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and

en-us

00:29:27

Ep. 35 The 7 Habits of Highly Successful UGC Creators

That UGC Mum ·

2025/08/24

In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.Fresh off a three-week family holiday

en-us

01:06:29

Ep. 34 From Beauty Niche to ‘F*ck It’ Energy: Liz’s...

That UGC Mum ·

2025/08/17

Join the secret priority list!https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career.We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often

en-us

01:04:14

Ep. 33 How Cristina Made £740 in Her First Week in UGC

That UGC Mum ·

2025/08/10

Join the Secret priority list!https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van.Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story

en-us

00:29:53

Ep. 32 Pro Vibes From The Start: The Beginner UGC...

That UGC Mum ·

2025/08/03

Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically.In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust,

en-us

01:17:14

Ep. 31 “My first UGC jobs came from putting this one...

That UGC Mum ·

2025/07/28

We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.We get into:💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)💬 The difference between influencer and creator—and why it matters💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)📍 Why Chelsea’s moving toward travel content

en-us

00:17:32

Ep. 30 Which Kind of UGC Mum Are You? ...The 7...

That UGC Mum ·

2025/07/20

We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode.Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion

en-us

01:03:26

"Too Many UGC Retainer Clients, I'm Bored" With Dom...

That UGC Mum ·

2025/06/29

Book a Coaching Call with MeUGC Contract TemplatesJingle: La La Love - Vocalista

en-us

01:01:31

Retainers, Bundles & the UGC Upgrade: Coaching Call...

That UGC Mum ·

2025/06/22

In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo.We chat:Retainers, outsourcing & reclaiming your timePricing with confidenceReframing the pitch process to feel less ick and more “yes please”The power of client relationshipsOh—and did I

en-us

00:57:53

Starting UGC from Scratch: Live Coaching Call With...

That UGC Mum ·

2025/06/08

In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You are.We walk through Jasmine’s dreams, doubts, and finally into her first steps toward building a soul-led UGC business. Whether you're on the sidelines or

en-us

00:27:58

Things I No Longer Do as a UGC Creator

That UGC Mum ·

2025/06/01

In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything.This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid work to ditching the content hamster wheel, I walk you through the boundaries I’ve built to protect my energy, honour my worth, and raise my

en-us

00:52:39

Stand Out as a UGC Creator in a Crowded Market With...

That UGC Mum ·

2025/05/25

This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator.Anna shares how motherhood reshaped her ambition, how structure became her secret weapon, and why being "older" is actually her UGC superpower. This episode is a goldmine for mums in UGC at any stage—expect tactical

en-us

00:27:16

The One Thing Succesful UGC Creators Have - And How...

That UGC Mum ·

2025/05/18

Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels? I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now.You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your next-level UGC Creator🧠 Mic Drop Moment: "You’re not owed anything—but you’re worthy of everything. Self-belief is your birthright, not a bonus."Book a

en-us

00:31:15

UGC Client Attraction Secrets

That UGC Mum ·

2025/05/12

Try Bento FreeAccess my Free UGC GPT Assistant for crafting pitchesAccess That UGC Mum Starter Kit Secret Podcast Free!Book a Coaching Call with MeUGC Contract Templates

en-us

52:02

UGC Contracts on Repeat with Andy McDonald

That UGC Mum ·

2025/04/27

Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love

en-us

00:52:03

UGC Contracts on Repeat with Andy McDonald

That UGC Mum ·

2025/04/27

Send us a textSupport the showInstagram: @that.ugc.mumTikTok: @that.ugc.mumStan Store: https://Stan.store/thatugcmumLinks: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love Book a Coaching Call with MeUGC Contract Templates

en-us

00:28:56

$5K Months from my UGC Side Hustle!

That UGC Mum ·

2025/04/20

Send us a textSupport the showInstagram: @that.ugc.mumTikTok: @that.ugc.mumStan Store: https://Stan.store/thatugcmumLinks: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista - La La Love Book a Coaching Call with MeUGC Contract Templates

en-us

59 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...