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PODCAST

Beyond Private Practice

Liz Fernandez, Business Coach for Therapists

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It"s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health

business entrepreneurship

All Episodes

31:34

EP 151. From Insurance to Private Pay & 10K Months:...

Beyond Private Practice ·

2025/11/02

In this episode, you're getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You'll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she's consistently bringing in $10K/month through a hybrid model (insurance + private pay)

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17:51

EP. 150 How to Grow Your Therapy Income Without...

Beyond Private Practice ·

2025/10/20

Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you’re scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset

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20:45

EP 149. How to Double Your Therapy Income in Any Economy

Beyond Private Practice ·

2025/10/17

If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about

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20:34

EP 148: 3 Belief Shifts Therapists Must Make Now to...

Beyond Private Practice ·

2025/10/08

In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that

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15:29

EP 147. 3 Proven Shifts to Break the $12K Plateau and...

Beyond Private Practice ·

2025/10/01

Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who

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11:47

EP 146. Why Your Practice Has Plateaued at $12K...

Beyond Private Practice ·

2025/09/23

If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of

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12:01

EP 145. How Therapists Can Grow from $10k to $20k...

Beyond Private Practice ·

2025/09/06

In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and

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17:48

EP 144. How Therapists Can Double Their Income While...

Beyond Private Practice ·

2025/08/26

In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income

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16:48

EP 143. How to Earn More and Work Less As A Therapist...

Beyond Private Practice ·

2025/08/13

In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you

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14:48

EP 142. How to Stay Booked And Paid All Summer as a...

Beyond Private Practice ·

2025/08/06

What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners

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14:04

EP 141. How to Use Belief And Safety to Start a...

Beyond Private Practice ·

2025/07/22

In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch. You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again. I

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16:44

EP 140. How Therapists Can Sell Coaching with...

Beyond Private Practice ·

2025/07/15

In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership. This episode is for

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25:06

EP 139. How Coaching Helps Therapists Create Freedom

Beyond Private Practice ·

2025/07/12

In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values,

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19:21

EP 138. The Identity Shift You Need to Start Your...

Beyond Private Practice ·

2025/06/24

In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity. This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership

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24:29

EP 137. Releasing the Guilt of Wanting More: 3 Years...

Beyond Private Practice ·

2025/06/17

In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing

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20:25

EP 136: How to Shift from Survival Mode to Creator...

Beyond Private Practice ·

2025/06/11

A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new

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18:28

EP 135: Why First-Gen Latinas Struggle to Choose...

Beyond Private Practice ·

2025/06/03

If choosing yourself still feels selfish or unsafe, it’s not a mindset issue—it’s an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they’re unconsciously disqualifying themselves from the life they deeply desire. If you’ve ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you’ve been craving. Why you should listen: • Shift from Survival to

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34:38

EP 134. How to Make Decisions That Create Your Dream...

Beyond Private Practice ·

2025/05/14

Episode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey

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24:51

EP 133: How I Stopped Chasing Degrees & Started...

Beyond Private Practice ·

2025/05/07

In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to

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32:15

EP 132. How to Get Unstuck and Find Your Purpose...

Beyond Private Practice ·

2025/04/23

Are you feeling stuck—like something has to change, but you don’t know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you’ve internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you’ve

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153 results

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