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PODCAST

Attributed - A podcast by Dreamdata

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you"re lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.

business marketing

All Episodes

55:39

Data Storytelling: How Carta Wins the Content Game

Attributed - A podcast by Dreamdata ·

2026/04/07

How do you turn raw, proprietary data into the most talked-about content on LinkedIn?With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly)

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25:24

Raising $55M When You're Not "AI-Native" | Nick...

Attributed - A podcast by Dreamdata ·

2026/03/31

In this special crossover episode, we’re bringing you a deep dive from the Topline Podcast. Our very own CEO, Nick Turner, joins Sam Jacobs to pull back the curtain on one of the most intense fundraising rounds in recent memory.Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everything except "AI-native" startups? That’s a masterclass in resilience.What we cover in this episode:The

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56:17

Mastering Paid Media at Scale with Rex Gelb

Attributed - A podcast by Dreamdata ·

2026/03/24

This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.You’ll be learning from the best.After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus

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43:20

Personal Branding for the "Quiet" B2B Expert with...

Attributed - A podcast by Dreamdata ·

2026/03/17

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes

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57:27

Beyond the Launch: Building Impact with Product-Led...

Attributed - A podcast by Dreamdata ·

2026/03/10

Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from

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55:25

The Turtle Method: How to win in B2B by going slow...

Attributed - A podcast by Dreamdata ·

2026/03/03

For 20 years, Bo Møller has built B2B companies the unfashionable way.No growth hacks.No stretch goals.No corporate theatre.From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and scaling B2B companies that actually last.We’ll talk about:- Why “move fast” is often the most

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51:49

How to Use AI to Automate GTM Workflows to Drive...

Attributed - A podcast by Dreamdata ·

2026/02/24

Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing

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50:01

Martina Lauchengco: What Great B2B Product Marketing...

Attributed - A podcast by Dreamdata ·

2026/02/17

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what

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50:48

Rory Sutherland: The Irrational B2B Buyer & What it...

Attributed - A podcast by Dreamdata ·

2026/02/10

B2B marketing assumes buyers are rational. They probably aren’t.Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.Data increases confidence but not always wisdom.In this session, Rory Sutherland explores how B2B decisions are really made.What this means for ads, messaging, and persuasion.Why logic often loses to psychology.Why brands matter more in complex B2B than we like to admit.We’ll talk about measurement, but not as an answer

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30:00

From CRO to CEO: Nick Turner on scaling Dreamdata and...

Attributed - A podcast by Dreamdata ·

2026/02/03

For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show.In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards.What’s covered in

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50:40

Daniel Murray: The Feed Is the New Funnel - How B2B...

Attributed - A podcast by Dreamdata ·

2026/01/27

B2B buyers don’t start with Google anymore.They start in the feed.LinkedIn. Podcasts. Creators. Comments. DMs.Discovery happens before intent.Before clicks.Before forms.In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.Why trust is built in public.Why consistency beats campaigns.And why most funnels don’t reflect reality.We’ll talk about what this means for content, ads, and messaging.What earns attention in the feed.What gets ignored.And how

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55:58

2026 B2B Marketing: Trends, Tactics, and Predictions

Attributed - A podcast by Dreamdata ·

2026/01/20

What breakthrough trends will redefine success for marketers in 2026?Which high-impact tactics will separate market leaders from the rest?And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.The panelists:Francesca Pavan, Demand Generation Director at LegoraCasper Emil Sciuto Rouchmann, Founder at SparkForceHugo Pereira Fractional CMO at Frends iPaaSThe

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55:39

Scrappy ABM: Enable Your Customers' Revenue Growth

Attributed - A podcast by Dreamdata ·

2026/01/13

How can you empower your customers to build high-impact account-based marketing (ABM) programs?We’ll be joined by Mason Cosby, Founder of Scrappy ABM. He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).What you’ll learn:- How to create effective, repeatable ABM processes for customers who need to prove

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53:35

Make It Punchy: Messaging That Sells in B2B Tech...

Attributed - A podcast by Dreamdata ·

2026/01/06

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing tools.- Practical tips to tell stories that connect, differentiate, and boost sales.This session is

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55:53

10 Underutilized LinkedIn Ads Best Practices with AJ...

Attributed - A podcast by Dreamdata ·

2025/12/30

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.What You’ll Learn:- Proven strategies to increase reach and engagement on LinkedIn- How to scale your ad campaigns without inflating your budget- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top

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56:13

B2B Positioning Jujitsu: Turn Competitor Strengths...

Attributed - A podcast by Dreamdata ·

2025/12/23

Stop playing defense and start playing offense.Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers

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56:24

The 95:5 Rule – Why B2B Growth Starts Long Before the...

Attributed - A podcast by Dreamdata ·

2025/12/16

Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet?This isn’t just a theory, it’s backed by marketing science.Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to

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39:05

The 3.2M User Playbook: Inside Uizard’s Growth

Attributed - A podcast by Dreamdata ·

2025/12/09

From zero to 3.2 million users to a Miro acquisition. How did Uizard actually pull it off?We’ll be chatting with Tony Beltramelli (Uizard by Miro Labs Co-founder & Head of Product, AI Miro) to get the story behind Uizard’s explosive growth.On the agenda:- What Tony wishes he knew at the 500K user milestone.- The single biggest moment that unlocked viral user acquisition.- How Uizard positioned itself for massive scale, leading to a successful acquisition by Miro.- Lessons and tactical

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45:08

The Campfire Launch: Fix B2B Product Failure & Ignite...

Attributed - A podcast by Dreamdata ·

2025/12/02

Why do half of B2B product launches fall short?B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.What you’ll

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57:54

Content 201: High-Value B2B Assets & Measurement with...

Attributed - A podcast by Dreamdata ·

2025/11/25

Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.We will cover:- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.- Implementing a framework where every asset has a clear client, a

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199 results

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