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PODCAST

LIT- Luca"s Insight Track

Join host Luca Allam on Luca"s Insight Track, a talk show that helps uncover real insights from real people across different industries. In each episode, Luca chats openly with people from all over the world and walks of life, into their unique stories and challenges, sharing their own insights they have learned along the way. Get ready to gain a fresh perspective, all done over a cup of coffee and authentic conversation. From exciting interviews to insightful discussions, these candid conversations

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All Episodes

15:55

Off Track: When Someone You Love Breaks Your Limiting...

LIT- Luca"s Insight Track ·

2025/11/18

This bonus episode of Luca’s Insight Track takes you Off Track, where I share the personal reflections that surfaced after my conversation with Rasha Hamzeh, Managing Director of The Inhouse Agency, Executive Producer of this show… and yes, my wife.In this Off Track, I unpack three big insights:1️⃣ Marketing has changed, dramatically.We’ve slipped into a world of copy-paste campaigns, platform obsession, and performance metrics ruling creativity. When no one takes risks, talent suffers, and churn

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61:13

Rasha Hamzeh on Building Together: Startups,...

LIT- Luca"s Insight Track ·

2025/11/14

In this episode of luca’s insight track, Luca sits down with Rasha Hamzeh — his wife, executive producer, and the real force behind the show.What happens when your partner is also your business partner?They talk about running startups, parenting, working together, and what really goes on behind the camera. From building The Inhouse agency to balancing marriage and media, Rasha opens up about the lessons, challenges, and moments that shaped their journey.This is the most personal episode yet — raw,

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14:03

Off Track: Beyond Stuttering - Finding Purpose,...

LIT- Luca"s Insight Track ·

2025/10/28

This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode is inspired by my wonderfully open and insightful conversation with Farah Al Qaissieh, the founder of the stutter movement here in the UAE. As well as having a stutter, Farah suffered the tragic loss of her brother who also had a stutter, which propelled her to take action to help as many people as she can with this less talked about neurological disorder.In this improvised Off Track episode, I focus on 3 insights that

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13:02

Off Track: Debunking UAE Myths, Generational...

LIT- Luca"s Insight Track ·

2025/10/21

This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my refreshing and open conversation with Ebrahim Abbas - a proud Emirati Gen Z influencer with millions of followers and a clear mission to debunk myths around the UAE.In this improvised Off Track episode, I focus on 3 insights that stuck with me following my conversation with Ebrahim. The first is why UAE attracts so many people to come live here, and why it is a powerful message and example to other

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15:41

Off Track: Where Did The Marketing Magic Go?

LIT- Luca"s Insight Track ·

2025/10/07

This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my fantastic marketing conversation with Moadh Bukhash, the former CMO of ENBD and the current CMO of Pure Health.In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Moadh. The first is where has the marketing magic gone? The absence of great advertising campaigns in 2025 vs the past is worrying as creativity, passion & inspiration seemingly have been replaced

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13:22

Off Track: Crypto, Courage, And Common Sense

LIT- Luca"s Insight Track ·

2025/09/23

This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my eye-opening conversation with Henri Arslanian, an award-winning crypto author, CNBC presenter, and co-founder of a crypto hedge fund here in the UAE.In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Henri; how uncertainty around Crypto & negative PR are major power weapons to keep centralized and financial control, why there remains plenty of room for both

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75:02

Hikmat Wehbi Tore Up a $20K Check, Dropped Out, and...

LIT- Luca"s Insight Track ·

2025/09/12

What happens when one of the Arab world’s most beloved podcast hosts finally trades seats and becomes the guest? In this captivating episode of Luca’s Insight Track, the mic is flipped on Hikmat Wehbi—a renowned visual artist turned podcasting legend—whose 225+ episodes and 40M+ views have reshaped the art of storytelling across the Middle East.But this isn’t just a look back on his success. This is a deep, vulnerable, and often humorous masterclass in creativity, psychology, and authenticity. Luca

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66:44

Why Fear Can Save Your Life: Nelly Attar on K2 and...

LIT- Luca"s Insight Track ·

2025/09/04

What happens when one of the Arab world’s most fearless adventurers sits down to share the risks, triumphs, and raw truths behind her record-breaking climbs? In this riveting episode of Luca’s Insight Track, Luca is joined by Nelly Attar—the first Arab woman to summit K2—whose journey from dance studio founder in Saudi Arabia to conquering some of the world’s deadliest peaks is nothing short of extraordinary.But this isn’t just about mountains. It’s about mindset, grief, resilience, and the pursuit

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69:21

Joe Kawkabani on Piracy, Trust and the Fight for the...

LIT- Luca"s Insight Track ·

2025/08/29

What happens when a private equity investor steps into the media world and takes charge of one of the Middle East’s most iconic entertainment brands? In this unmissable episode of Luca’s Insight Track, Luca sits down with Joe Kawkabani, former CEO of OSN, for a raw and thought-provoking conversation about the battles, lessons, and transformations that defined his leadership.Joe isn’t your conventional media executive. A financier turned quasi-entrepreneur, he was handed OSN at a moment when many

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17:54

Off Track: Leadership, Virtue and Life Lessons with...

LIT- Luca"s Insight Track ·

2025/08/26

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with the MENA region's number 1 telco guru, the former CEO of Du, Osman Sultan. Osman was the perfect guest to kick off season 4, with insights on leadership, the telco industry, and most importantly, - life lessons from someone that has amassed incredible experience and wisdom.In this raw and improvised ‘Off Track’ episode, I talk about the role of virtue and balance in

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83:33

Osman Sultan on Du, balance, Integrity & What It...

LIT- Luca"s Insight Track ·

2025/08/22

What happens when one of the Arab world’s most influential CEOs steps off the corporate stage and opens up about life, leadership, and legacy? In this powerful episode of Luca’s Insight Track, Luca Allam sits down with Osman Sultan—the legendary telecom visionary who served as CEO of du for 15 years, transforming the UAE’s telecom monopoly and mentoring nearly 30 future CEOs in the process.But this isn’t just a story of business success. It’s a rare, candid, and often emotional masterclass in

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45:49

ChatGPT Comes to LIFE – First Podcast Face-to-Face...

LIT- Luca"s Insight Track ·

2025/07/24

What happens when the world’s most curious interviewer meets the world’s most advanced artificial intelligence? In this thought-provoking episode of Luca’s Insight Track, we take you into a groundbreaking conversation with ChatGPT, an AI that has spoken to more humans than anyone else on the planet.This is not your usual tech talk. There are no rehearsed lines, no scripted prompts. Just a genuine attempt to explore the biggest questions of our time—together with a machine that doesn’t feel, doesn’t

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16:39

Off Track: Rediscovering Your Genius Through Sound,...

LIT- Luca"s Insight Track ·

2025/07/08

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with the regions number 1 sonic branding composer Ahmad Haffar - the Voice of Dubai. Ahmad has created hundreds of melodies/jingles for brands in the region, and he was the mastermind behind the new sonic branding for this podcast - which I believe is a first for a podcast in MENA.In this episode, I talk about 3 main insights - the low level role of audio in marketing and how

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59:27

From Trauma to Trademark: Ahmad Haffar’s Unbelievable...

LIT- Luca"s Insight Track ·

2025/07/04

What does it mean to be the voice of a city — not just through sound, but through soul? In this electrifying episode of Luca’s Inside Track, host Luca Allam sits down with sonic branding maestro Ahmad Haffar, famously known as the “Voice of Dubai,” to explore the emotional architecture of sound, identity, and creative purpose.From iconic Expo 2020 announcements to Dubai’s most recognizable jingles, Ahmad opens up about the power of music to move people — and brands — in ways visuals never can. But

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82:37

You’re Not Depressed — You’re Disconnected. Dr....

LIT- Luca"s Insight Track ·

2025/06/27

What does it mean to truly understand yourself — in a world of digital noise, urgency addiction, and emotional avoidance? In this illuminating episode of Luca’s Insight Track, host Luca Allam sits down with Dr. Saliha Afridi, clinical psychologist and founder of The Lighthouse Arabia, to explore the deep, personal work of healing, parenting, and remembering who we are.From breaking mental health taboos in the Middle East to advocating for self-reflection over symptom elimination, Dr. Afridi’s path

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15:22

Off Track: Passion for Peace and the need to reframe...

LIT- Luca"s Insight Track ·

2025/06/24

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with the driving force of sustainability in the UAE, Tatiana Antonelli Abella, founder of Goumbook. Sustainability remains a bit undefined in many eyes, but at its core, it is the preparation for a better future for us humans. With a lack of unified message, low levels of awareness, and little action, are we capable of turning things around? Tatiana’s answer is clear. Yes

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15:49

Off Track: Leadership, Hospitality, and the art of...

LIT- Luca"s Insight Track ·

2025/06/17

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with the impressive Haitham Mattar, CEO of IHG across the Middle East and wider region. In the conversation, we uncovered insights on what makes a good leader, the state of hospitality and its ongoing challenges, the dying art form of being in service to others, and the implications of moving into a world of high tech vs. high touch.Haitham and I first met back in 2019 in

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71:01

Built 200 Hotels, Ran a Nation’s Tourism, Still...

LIT- Luca"s Insight Track ·

2025/06/13

What does it take to turn a nation into a world-class destination — and still lead with humility, heart, and hustle? In this episode of Luca’s Insight Track, host Luca Allam sits down with Haitham Mattar — the dynamic CEO of IHG for the Middle East, Africa, and South Asia, and a legendary force behind Saudi Arabia’s tourism transformation.From his humble beginnings as a dishwasher in Georgia to managing over 200 hotels and 24,000+ staff, Haitham’s rise through the hospitality world is a masterclass

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13:37

Off Track: Embracing Adversity, Authenticity, and...

LIT- Luca"s Insight Track ·

2025/06/10

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, inspired by my conversation with the multi award winning artist Tania Kassis, beyond just inspiring songwriters, I discuss the important role that pain and facing adversity plays in our life, why talent is no longer the most important aspect for success, and why being fully independent is not what’s cracked up to be.As a singer, Tania has consistently used her voice for good, inspiring social unity and trying to

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75:51

Tania Kassis Mixed Opera with the Call to Prayer —...

LIT- Luca"s Insight Track ·

2025/06/06

What does it take to blend opera and pop, tradition and innovation, and still remain deeply human in the spotlight? In this episode of Luca’s Insight Track, host Luca Allam sits down with the extraordinary Lebanese soprano Tania Kassis — a world-touring crossover artist, voice of unity, and passionate advocate for peace and independence.Known for her fusion of classical opera and contemporary pop, Tania has performed everywhere from Paris’ Olympia to Seoul’s stadiums, capturing hearts with her

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