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PODCAST

Be Differential

Be Differential

Discover the stories and insights driving change in the automotive and motorsport industries. The BeDifferential Podcast highlights trailblazers, untold stories, and pathways into this exciting world, with a focus on empowering women and the next generation. Join us for inspiring conversations with industry leaders, racers, and visionaries breaking barriers and redefining what’s possible. Fuel your passion for cars, motorsport, and innovation—subscribe now and be part of the movement.

leisure automotive

All Episodes

00:44:09

Rethinking Access with Erica Sietsma

Be Differential ·

2026/04/14

Motorsport has long been built on access and relationships — but Erica Sietsma is working to change that.After building her career in automotive technology and digital marketing, Erica founded Autofluencer to modernize how sponsorship works in motorsports. In this episode, we explore the gap she saw in the industry and how her platform is helping make sponsorship more accessible for drivers, creators, and brands alike.We break down the idea of “social media as currency” — what it actually means, how

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00:06:51

Thursday Pit Stop: Who Makes Decisions in Motorsport

Be Differential ·

2026/04/09

This week’s Thursday Pit Stop takes a step back from race results and headlines to look at how motorsport actually operates behind the scenes.Because while teams, drivers, and race strategy are the most visible parts of the sport, the decisions that shape opportunities, partnerships, and long-term direction are happening long before cars ever hit the track — and not always by the people you expect.In this episode, we break down the three layers that influence decision-making in

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00:08:08

Thursday Pit Stop Momentum Over Moments

Be Differential ·

2026/04/02

In this Thursday Pit Stop, we’re shifting the conversation from visibility to velocity.Women’s History Month creates moments—but real progress is built in what happens after.This episode explores the difference between celebrating inclusion and structurally embedding it into the fabric of motorsport and automotive: • How initiatives like Girls on Track are creating early, intentional entry points tied directly to the future of the industry • Why increasing female representation in

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00:40:53

Operation Motorsport with Tiffany Lodder

Be Differential ·

2026/03/31

Tiffany Lodder has built a career at the intersection of motorsport and service — but her work goes far beyond the traditional boundaries of racing.As the co-founder of Operation Motorsport, Tiffany has helped create a pathway for military veterans to find renewed purpose, community, and opportunity through motorsport. In this conversation, we explore how racing — often seen purely as competition — can become a powerful platform for impact.Tiffany shares what first drew her into the motorsport world

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00:29:49

Two Worlds One Drive with Sonya Lloyd

Be Differential ·

2026/03/24

What does it look like to operate at a high level — in two entirely different worlds?Sonya Lloyd is both a world championship motorcycle racer and a participant in Siemens’ Technical Marketing Leadership Development Program — a combination that challenges the idea that you have to choose between passion and profession.In this episode, we explore how Sonya navigates the intersection of motorsport and technical leadership, and what it takes to perform at an elite level in both. From the discipline

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00:08:07

Thursday Pit Stop: Leadership Without Loudness

Be Differential ·

2026/03/19

This week’s Pit Stop explores a different kind of leadership — one that doesn’t rely on volume, but on impact.For decades, leadership in motorsport has been defined by command-and-control environments. But behind the scenes, a shift has been happening. One shaped by strategic thinking, cultural influence, and long-term vision.We look at leaders like Claire Williams, who navigated financial and organizational complexity at Williams Racing with transparency and resilience. Susie Wolff, who is now

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00:13:10

Thursday Pit Stop: Changing the Pipeline

Be Differential ·

2026/03/12

Industries don’t evolve accidentally — they evolve when someone builds new pathways in.In this week’s Thursday Pitstop, we’re looking at how women have helped reshape the motorsports talent pipeline by creating new points of entry into the industry.From organizations like Women in Motorsports North America building mentorship networks, scholarships, and career development opportunities, to the launch of F1 Academy addressing long-standing gaps in the driver development ladder, these initiatives

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00:44:43

Racer on Demand with Amanda Van Den Elzen

Be Differential ·

2026/03/10

What if there was a platform that made it easier for racers to make meaningful connections with fans, sell merch without inventory or overhead, and grow into paid partnerships at the same time? That’s the vision behind Racer on Demand, and its founder Amanda Van Den Elzen joins The BeDifferential Podcast to explain how it’s changing the game.Amanda shares the story of her path into motorsports, the challenges she overcame in a male-dominated industry, and the lessons learned along the way. She dives

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00:10:11

Thursday Pit Stop: Invisible Infrastructure

Be Differential ·

2026/03/05

Not every influence in motorsport happens on the podium.In this week’s Thursday Pitstop, we explore the invisible infrastructure that keeps the motorsport and automotive industries running — governance, operations, ownership, and the leadership systems that shape the future of the sport.While drivers and race results often take the spotlight, the industry itself depends on an intricate network of decision-makers, organizers, and operators who build the framework behind every race weekend.This

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00:28:13

Inside Leadership at Penske Entertainment with...

Be Differential ·

2026/03/03

In this episode of The BeDifferential Podcast, I sit down with Allison Melangton to explore the experiences, pivotal decisions, and leadership principles that shaped her remarkable career across global sporting events and the motorsports industry.Allison shares how she first found her way into this world, the early moments that helped define her path, and the turning points that revealed the impact she could have — not just operationally, but culturally. We dive into her leadership philosophy, how

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00:05:54

Thursday Pit Stop: Leadership in Motion

Be Differential ·

2026/02/26

In this Thursday Pitstop episode of the BeDifferential Podcast, we’re talking about leadership — not the loudest voices or the headline-makers, but the pioneers quietly shaping automotive and motorsports culture from the inside out.As teams, brands, and organizations across the automotive and racing industries navigate shifting budgets, advancing technology, and evolving expectations, strong leadership matters more than ever. But real leadership isn’t about titles, hierarchy, or visibility. It’s

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01:04:42

The Long Way Home with Mark Pribanic

Be Differential ·

2026/02/24

In this episode, I sit down with Mark Pribanic to explore what happens when a car stops being a hobby and becomes part of how you move through the world.From the moment a Porsche 356 found him to the countless miles, roadside repairs, and unforgettable trips that followed, Mark shares how driving a 60-plus-year-old car everywhere has shaped his perspective on patience, risk, and freedom.We talk about sketchy moments, the stories only old cars can create, and why choosing to drive — rather than

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00:09:41

Thursday Pit Stop: How to Break In and Stand Out

Be Differential ·

2026/02/19

In this Thursday Pitstop, we’re talking about one of the most common — and most honest — questions I hear: “I want to get involved in motorsports, but where do I start… and how do I stand out?”The truth is, breaking into automotive or racing doesn’t require a perfect resume, a flashy introduction, or insider connections. What it does require is curiosity, initiative, and a willingness to contribute where your skills intersect with opportunity.We explore how different strengths — whether creative,

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00:41:25

Your Mom Races Rally with Kelly Conroy

Be Differential ·

2026/02/17

What happens when a mom who’s never driven stick decides to enroll in rally school — exhausted, overwhelmed, and unsure if she even belongs there?In this episode of The BeDifferential Podcast, Eva sits down with Kelly Conroy, rally racer and author of Your Mom Races Rally, to talk about what it really looks like to ditch society’s expectations and rediscover yourself — one muddy stage at a time.Kelly shares the raw reality of stepping into rally racing with zero experience, the steep learning curve

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00:06:56

Thursday Pit Stop: The Brands Getting it Right

Be Differential ·

2026/02/12

In this Thursday Pitstop, Eva unpacks a question she’s hearing more and more across the automotive and motorsports space: How do brands actually stand out right now?In a landscape shaped by rapid tech shifts, evolving consumer expectations, and constant digital noise, the brands making real impact aren’t the loudest — they’re the most consistent. From Ford Racing’s community-driven storytelling to the rise of community-first marketing, next-gen engagement, and more honest conversations around EV

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00:43:02

Saving Endangered Skills with Nick Ellis

Be Differential ·

2026/02/10

In this episode of The BeDifferential Podcast, Nick Ellis, Executive Director of the RPM Foundation, shares how RPM is turning classic car restoration into a movement that’s about people, skills, and legacy—not just vehicles. We dive into the urgent need to preserve traditional craftsmanship as many master artisans age out of the industry and explore how RPM’s hands-on apprenticeship program is shaping the next generation of restoration professionals.Nick explains why restoration teaches lessons you

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00:08:06

Thursday Pit Stop: After the Green Flag — Building...

Be Differential ·

2026/02/05

January in motorsports feels like a sprint — Daytona sets the tone, inboxes explode, calendars fill, and it seems like the season is already in full gear.But February? That’s when reality hits. Budgets tighten, travel ramps up, timelines get compressed, and the work shifts from planning to execution. Suddenly, momentum isn’t enough — sustainability becomes the real challenge.In this Thursday Pitstop episode of the BeDifferential Podcast, we break down how teams, brands, and individuals can survive

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00:48:30

The Cost of Racing with Nick DeLucia

Be Differential ·

2026/02/03

What does it really take to become a professional race car driver — especially if you didn’t start young?In this episode of The BeDifferential Podcast, host Eva Gregory sits down with Nick DeLucia, founder of Rex Racing, to break down the realities of motorsports careers, driver development, sponsorship, and sustainable racing.Nick shares how he entered motorsports later than most, why he built Rex Racing to fill a major industry gap, and what aspiring drivers actually need to succeed — beyond

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00:08:14

Thursday Pit Stop: Rolex 24, Endurance Racing, and...

Be Differential ·

2026/01/29

The Rolex 24 at Daytona isn’t just the season opener — it’s a reminder.In this Thursday Pitstop episode of the BeDifferential Podcast, we pause on what this year’s Rolex 24 continues to reinforce about endurance racing and the motorsports industry as a whole. Beyond the results, Daytona consistently exposes the things that matter most: preparation, adaptability, alignment, and the ability to stay disciplined when conditions change.This episode reflects on Porsche Penske’s continued success, the

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00:41:28

It’s Not Too Late with Kristen Angelica

Be Differential ·

2026/01/27

What happens when the version of yourself that once felt safe no longer fits?In this deeply reflective episode of The BeDifferential Podcast, host Eva Gregory sits down with Kristen Angelica Montgomery to explore identity, reinvention, and what it truly means to begin again — especially when the timing doesn’t look “typical.”Kristen opens up about navigating major life pivots, rebuilding her sense of self, and the quiet (and sometimes uncomfortable) realization that she had outgrown a version of

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115 results

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