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PODCAST

Aesthetic Pulse

Smith and Crawford Company

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest

business marketing

All Episodes

28:23

What Your Team Needs From You For Q4

Aesthetic Pulse ·

2026/10/08

Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays?In this episode, Andrea and Taleesa are helping you prepare for Q4 by sharing ways you can train and motivate your team, improve systems, and gather team feedback so you’re ready for the busy holiday season.Listen to this episode to learn how you can prepare your team and systems for Q4 so you can serve clients smoothly, keep your staff motivated, and make the most of this

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35:37

Your Content Is Training Your Audience (Whether You...

Aesthetic Pulse ·

2026/10/01

Is your marketing attracting the clients you want—or training the wrong audience to watch?Today, Andrea and Taleesa explain how your medspa’s social media content shapes the audience it attracts and share three common traps that attract followers who might never become clients.Join Andrea and Taleesa to learn how you can use transformation, client-focused education, and value-added incentives in your marketing to attract more ideal clients.If you enjoyed this episode, please share, rate and review

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33:49

Foundational Fix Part 4: One Machine, Not a Pile of...

Aesthetic Pulse ·

2026/09/24

Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment?In this final part of the Foundational Fixes series, Andrea and Taleesa explain how to turn your scattered marketing efforts into a connected, cohesive marketing framework that consistently moves clients from first touch to booked appointment.Listen to this episode to learn how to map your own client journey, spot the “leaks” in your process, and tighten

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34:09

Foundational Fix Part 3: The Silent Reason They...

Aesthetic Pulse ·

2026/09/17

How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational Fix Series, Andrea and Taleesa are diving into how you can reduce booking friction for your medspa before Q4 by simplifying your customer-facing content and auditing every path from interest to appointment.Join Andrea and Taleesa in this episode to learn how to make your booking experience seamless and simple so your buyer can stop

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36:58

Foundational Fix Part 2: Why Your Content Keeps...

Aesthetic Pulse ·

2026/09/10

Do you feel like your content should be working but it still isn’t resonating or converting with potential clients?In today’s second episode of the Foundational Fix series, Andrea and Taleesa are giving you tips on how to create service-specific content around emotions and desired outcomes rather than just focusing on treatments and devices.Listen to this episode to learn a simple framework you can use to create content that focuses on real emotions, fears, and private thoughts your clients are

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35:03

Foundational Fix Part 1: You Can't Sell to Everyone...

Aesthetic Pulse ·

2026/09/03

Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa?In this first episode of the Foundational Fix series, Andrea and Taleesa are talking about the importance of targeting ideal clients in your marketing instead of trying to appeal to everyone so your content connects more deeply and converts better.Join Andrea and Taleesa to learn why trying to market to “everyone” is quietly sabotaging your results and how you can shift your

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27:27

Back to School, Back to the Grind: Your September...

Aesthetic Pulse ·

2026/08/27

September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4. Today, Andrea and Taleesa are giving you a September checklist to set up a successful Q4 for your medspa. They’re giving you 10 key tasks so you’re prepared and less stressed when the busy holiday season hits.Join Andrea and Taleesa to learn how to use September intentionally to set up a calm, profitable Q4 for your practice.If you enjoyed this episode please share, rate and review it! Also

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41:36

You Don't Have a Marketing Problem. You Have a...

Aesthetic Pulse ·

2026/08/20

Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level?In this episode, Andrea and Taleesa are talking about how you can apply six powerful sales psychology principles to your medspa marketing so more of your content actually converts into bookings.Listen to this episode to get ideas on how you can rewrite posts, promos, and website copy to feel more human and trustworthy so your marketing can be an effective

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33:48

Medspa Hot Takes: Things in the Industry We Don't...

Aesthetic Pulse ·

2026/08/13

Are you ready for some unpopular medspa truths that might just save your business (and your sanity)?Today, Andrea and Taleesa are sharing all of their spicy, unpopular opinions including busting some of the most common industry myths. They’re also giving you the marketing “rules” to ignore and which strategies actually move the needle for your med spa.Join both Andrea and Taleesa as they share why quality content, authentic offers, and real strategy beat vanity metrics, discounts, and fads every

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38:37

What the Fetch Are They Googling? Questions Your...

Aesthetic Pulse ·

2026/08/06

Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments?In this episode, Andrea and Taleesa are going over some of the most common questions people Google when it comes to skin treatments. They walk you through how to turn these real search queries into high-converting marketing assets that calmly educate and build authority,Listen to this episode to understand how you can use client fears and misconceptions to create strategic,

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32:59

The Things Your Medspa Should Be Doing Automatically...

Aesthetic Pulse ·

2026/07/30

How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger?In today’s episode, Andrea and Taleesa are giving you all the tips you need for automation in your medspa to improve client retention, satisfaction, and overall business efficiency without overworking.Join both Andrea and Taleesa to learn simple, strategic automations to keep your esthetic practice running 24/7 without feeling robotic so you can

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32:29

Your Front Desk Might Be Your Most Valuable Employee…...

Aesthetic Pulse ·

2026/07/23

Are you unintentionally treating one of your most powerful business assets like a basic receptionist?Today, Andrea and Taleesa are talking about how you can optimize your front desk role in your practice to enhance productivity and client experience. They’re giving you practical ways a front desk person can support your business and how you can better utilize the role even when your office is slow. Listen to this practical episode to learn how to transform the front desk role from a basic position

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42:27

The Consultation Gap That’s Costing Medspas Thousands

Aesthetic Pulse ·

2026/07/16

Are your consultations building loyal, lifelong clients—or just one-time appointments?In this episode, Andrea and Taleesa talk about the importance of consultations in esthetic practices and give tips on how you can transform your consultations from rushed, scripted, “robotic” encounters into personalized, trust-building conversations that quietly grow revenue.Join both Andrea and Taleesa as they give you common consultation mistakes that can cost you thousands and the key questions that uncover

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26:42

Someone Just Asked ChatGPT for the Best Medspa in...

Aesthetic Pulse ·

2026/07/09

What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns?In today’s episode, Andrea and Taleesa are sharing strategies on creating SEO-driven blog posts, optimizing your Google Business and writing educational captions packed with keywords so you can turn your online presence into content ChatGPT can confidently recommend to potential clients.Listen to this helpful episode so you can learn how to turn ChatGPT into a free, always-on marketing channel for your

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34:54

The Mid-Year Medspa Reality Check: 50 Questions That...

Aesthetic Pulse ·

2026/07/02

How are you feeling about your medspa’s growth now that the year is halfway through?Today, Andrea and Taleesa are giving you a midyear business check-in that will help you evaluate your medspa’s performance when it comes to things like marketing, client experience, revenue, and team alignment. Join both Andrea and Taleesa for this 50‑question mid‑year quiz that helps you honestly evaluate core areas of your business so you can identify where you’re leaving money on the table and which tasks you

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32:13

Stop Being Boring: Creative Ways to Make Your Medspa...

Aesthetic Pulse ·

2026/06/25

Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue?In today’s episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also increase the overall enjoyment of the business for everyone. Listen to this episode for intentional and

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35:08

Taleesa’s Moving… And These Old Habits Aren’t Coming...

Aesthetic Pulse ·

2026/06/18

Are old habits and “good enough” marketing holding your medspa back from the growth you really want?Today, Andrea and Taleesa are talking about which outdated habits and comfort-zone behaviors you need to let go of, and what you should do instead to make your medspa’s marketing, consultations, and branding more strategic and growth-focused.Join both Andrea and Taleesa to gain clarity on which patterns are quietly holding your practice back and how small, intentional shifts in how you show up online

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38:45

Email Marketing for Medspas: The Non-Boring Way to...

Aesthetic Pulse ·

2026/06/11

How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo?Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to learn practical tactics around email structure, design and topics so your emails actually get opened and

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37:20

The Medspa Tasks You Should Fire Yourself From

Aesthetic Pulse ·

2026/06/04

Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life?In today’s episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They’re also going over which tasks you shouldn’t outsource in your business and how to decide what to delegate. Join both Andrea and Taleesa in this episode to learn how

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32:52

The Summer Momentum Series Part 4:Offerings That...

Aesthetic Pulse ·

2026/05/28

Do you want to transform your summer marketing strategy and make the most of the season for your Medspa?In the fourth and final episode of the Summer Momentum series, Andrea and Taleesa are talking about creative strategies for growing your esthetic practice during the summer including what services really sell and how you can create relatable, lifestyle content that resonates with your clients.Listen to this episode to get tips and tricks on marketing your summer offers and learn how to shift your

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