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A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle

business management & marketing

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Author Rachel Botsman Describes How Technology is...

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2014/12/19

Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major

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Striking A Balance Between Your Profit Mission and...

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2014/11/14

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces

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Online Marketing to Boomers Isn’t Your Father's...

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2014/10/17

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing

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Author and NY Times Columnist Randall Stross Talks...

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2014/09/19

Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 19-Sep-14 9:00 AM

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Publicist to the Stars Howard Bragman Shares the...

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2014/08/15

Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events,

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CEO of GSD&M Idea City Roy Spence Explains How He...

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2014/07/18

Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish

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An Hour with Legendary Ad Man and Hall of Fame Art...

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2014/06/20

Co-hosts Brad Forsythe and Ray Schilens interview the legendary George Lois who is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New

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Jonathan Baskin Warns If You Don’t Have a Plan for...

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2014/06/06

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace. Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in

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Nielsen’s Nic Covey Shares His Study’s Findings About...

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2014/05/02

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen's global portfolio of research, he's charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News. In recent years, Nic has managed Nielsen's analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He's also worked

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Design Expert and Innovation Authority Simon...

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2014/04/04

Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal. Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand

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The Most Powerful Way to Influence Decision Making is...

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2014/03/07

Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “Early

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How Does MTV International Establish a Unified Brand...

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2014/02/07

Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer. Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists. Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and

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Author Brian Halligan Turns Your Online Approach...

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2014/01/24

Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously,

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Sports Marketing Pioneer Donald Dell Serves Up Advice...

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2013/12/28

Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009. For entertaining

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Author Kevin Maney Enlightens Us On Why Some Things...

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2013/12/13

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio

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Author and Master of Social Media and Reputation...

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2013/11/29

Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing servicesecosystem that helps CMOs in their new role as builders of communities andcontent aggregators. W2 Group includes public relations agency Racepoint Group,social media marketing firm Digital Influence Group and branding company TwoMartinis. A public relations visionary, in 1987 Larry established The Weber Group, which within a decadebecame the

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CEO Paul Rand Explains How to Know, Change, Target,...

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2013/11/15

Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, withresponsibility for overall client strategy and satisfaction as well as theleadership and growth of the Zócalo Group team. Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and InnovationOfficer at Ketchum as well as member of the firm's global Executive Committee.He also served as Director of Ketchum's Global Technology Practice and ManagingDirector of Ketchum Midwest

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OgilvyOne Worldwide Executive Creative Director Mat...

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2013/11/01

Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOneWorldwide. Mat recently returned to Ogilvy to help evolve the direct and CRMcreative model for the digital world. He is invigorated by the challenge to reinterpretDavid Ogilvy’s “secret weapon” for the modern marketing environment whileworking with its fully integrated 360 brand teams. Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through theranks to

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Advertising’s Hall of Famer George Lois Weighs in on...

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2013/10/25

Co-Hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois. The legendaryGeorge Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populistchanges in American (and world) culture. In his twenties he was a pioneer ofthe landmark Creative Revolution in American Advertising. He introduced andpopularized the Xerox culture; he created the concept and

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Advertising’s Hall of Famer George Lois Weighs in on...

The Advertising Show Articles RSS Feed ·

2013/10/18

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