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PODCAST

The Trade Den

If you’re a tradie and you’ve gone out on your own you’ve probably done it because you want more out of your life… to earn more money, build wealth, have more free time with your family and live a great lifestyle. But for so many business owners they end up working long hours, not generating enough profit and ending up tired, stressed and with no time to connect with the very thing that matters to them most … their families. In The Trade Den Podcast, we pull back the

business management

All Episodes

28:30

109. You Want Improvement? You Need to Measure It

The Trade Den ·

2026/04/01

Businesses drift when they rely on gut feel, emotion or bank balances as scoreboards. They improve when leaders track the numbers that truly move the dial. Pipeline, conversion rates, gross margin and cashflow are not abstract financial concepts. They are controllable levers. Even a small lift in margin can add tens of thousands of dollars in profit. The key is not measuring everything. It is choosing what matters, making it visible, keeping it relatable and reviewing it consistently. In fact, one

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21:32

108. The Hidden Cost of Being a YES Man

The Trade Den ·

2026/03/25

Sometimes, the most expensive word in your business is a simple, one-syllable word: “yes”. Unchecked yeses quietly drain profit, time, and energy, and most business owners never stop to measure the cost. In trade businesses especially, momentum is everything. The phone rings, a builder asks for a favour, a client needs “just one more thing,” and before you know it the week’s blown out, the margins are thinner, and you’re home late again. There are hidden

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62:06

107. From Backyard Business to Nationwide Industry...

The Trade Den ·

2026/03/18

From a small trail building operation to a national powerhouse, Dave Willcox has turned Common Ground into a blueprint for extraordinary purpose-driven business growth. What began as a passion project has evolved into a fully structured national organisation, now operating under a complete management team, delivering multiple large-scale projects simultaneously across Australia. The business that once turned over $1.5 million now employs a 70-plus national team and is pushing toward $15 million in

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25:25

106. Money Matters: The Weekly and Monthly Habits...

The Trade Den ·

2026/03/11

Want stronger cashflow, better profit and fewer nasty surprises? It starts with rhythm. In part two of this Money Matters series, we shift the focus from understanding financial statements to building the weekly and monthly disciplines that make them useful. Knowing your numbers is not a once-a-year task. It is a leadership habit. A tight weekly Cash flow forecast and receivables review protect the oxygen of the business. A structured monthly review of your Profit & Loss and Balance Sheet

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26:25

105. Money Matters: You’re In Business for Money, So...

The Trade Den ·

2026/03/04

Running a business can slowly create financial pressure that never really switches off. It shows up as late nights, short tempers and decisions made just to survive the next few weeks. The stress isn’t caused by lack of effort. It comes from not clearly understanding what’s going on financially. Many business owners rely on their bank balance for reassurance, but that number can be misleading. Profit doesn’t always mean cash, and cash doesn’t always mean the business is

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27:27

104. Urgent vs Important: The Mindset Shift Every...

The Trade Den ·

2026/02/25

Urgency is baked into the DNA of every tradie. Find the problem, fix it fast, move on to the next fire. But the very mindset that gets you off the tools and into business can quietly become the thing that traps you there. Wearing every hat, chasing noise and mistaking movement for progress is a dangerous comfort your business can’t afford. When everything feels urgent, nothing truly important gets done. The result is long hours and a business that runs you instead of the other way around. The

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24:05

103. Building Systems That Free You From the...

The Trade Den ·

2026/02/18

There’s a moment in every growing business where things start to feel heavier, not easier.You’ve got more work, more people, more opportunity, yet somehow less time and more pressure. That’s usually the sign you’ve outgrown the way the business runs. In Episode 55, we talked about structure and how the right people in the right roles create freedom. And that’s true, but structure alone doesn’t carry the load. Knowing who should do the work isn’t enough. You

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49:29

102. What it takes to run a successful business

The Trade Den ·

2026/02/11

Every business owner starts with the same picture in their head: more freedom, more money, a better life for the family. But no one tells you about the cost and sacrifice that comes with that dream. The long hours, sleepless nights, financial stress, the punches you never see coming. Not because you’re not smart enough or don’t work hard enough. But because business will always test how far you’re willing to go. We dig into the real difference between the ones who make it and the

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19:18

101. Mindset Matters: Being a Great Tradesman Doesn't...

The Trade Den ·

2026/02/04

A lot of great tradies get a rude shock when they step into business ownership. It feels like it should be simple: if you’re exceptional at your trade, surely running your own business is the next logical move. But, the skills that make you brilliant on the tools don’t automatically make you effective in business. Many tradies go out on their own because they are looking for more. More time, more money, more freedom. Then reality hits. Technical skill, attention to detail and

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32:38

100. How 15 Minutes on Monday Saves You Hours During...

The Trade Den ·

2026/01/28

If your Monday starts with grabbing your phone, checking what’s urgent and reacting your way into the week, you’re not alone, it’s how most owners of a trades business begin. The trouble is, that a reactive start usually turns into a reactive week, leaving you exhausted, busy, and unsure of what you actually achieved. Today, we unpack one of our most powerful productivity tools: the Monday Morning Momentum Framework. It’s a simple ritual that takes just 15–20 focused

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23:00

99. You want the results? It’s up to YOU!

The Trade Den ·

2026/01/21

Real change in business doesn’t start with a new plan, a new hire, or a better market. It starts with who you choose to become. Because the business you’re running right now is a mirror of you. It reflects your standards, your habits, your leadership, your mindset. You might want a $3 million business, but if you’re still showing up like a $1 million operator, that ceiling won’t budge. Growth doesn’t just happen by adding more to your to-do list; it happens by upgrading

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21:37

98. How to Roadmap Your Next 12 Month Growth Plan -...

The Trade Den ·

2026/01/14

Last episode you set clear Goals for the business you want to build and the lifestyle you want to live, but without a roadmap on how to get there it is just a wish list. Wish lists do not build profitable, sustainable businesses. Strategic plays do. Today we unpack how to turn your 12-month Goals into strategic plays which becomes the 12 month roadmap, chunked down into quarterly sprints that create real momentum and real results. It’s important to nail the distinction between a goal with a

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27:28

97. Goal Setting & Planning: It's time to step up and...

The Trade Den ·

2026/01/07

A new year always brings a rush of energy, fresh headspace, fresh perspective and that feeling of “right, let’s go again.” But while most people drift into January with vague wishes about earning more, working less or getting fitter, very few actually sit down and map out what they want their business and life to look like in 12 months’ time. That is the difference between hoping and heading somewhere on purpose. Clear goals create clarity. Clarity builds confidence. And

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1:41

Happy New Year – This Is Your Year | Returning 8th...

The Trade Den ·

2025/12/31

We hope you’re having a great break and recharging with the people who matter most. As business owners, we know New Year’s Day can feel like a mix of excitement and pressure. That urge to set big goals and fix everything at once. Resist that temptation. The business you want to build and the life you want to live aren’t created in a single burst of energy, but through small, consistent actions that compound over time. So enjoy the day, relax, and when you’re ready,

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1:59

Merry Christmas | Returning 8th January 2026

The Trade Den ·

2025/12/24

As the year winds down, we’re feeling grateful for the conversations we’ve shared, the lessons learned, and the stories from those who’ve stepped up to build better businesses and richer lives. Your support, feedback, and commitment to growth mean the world to us. Now’s the time to put the tools down, switch off the phone, and enjoy the simple moments that really count. Rest, recharge, and soak up the joy of the season. After the festivities, when you’re ready, why not

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29:13

96. Stop & Reflect: Turning This Year’s Wins &...

The Trade Den ·

2025/12/17

As we close in on the end of the year, give yourself some space to reflect. Don’t just glance back at what has happened; take the time to dig deep and review the year with intent. Doing so will help you uncover valuable lessons, celebrate the wins that often go unnoticed, and strengthen the confidence needed to move forward. We outline a clear five-question framework to guide you through the process, helping you to turn challenges into growth, recognise what truly worked, and let go of what no

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50:12

95. From Confusion to Clarity - Jerry’s Epic 12 Month...

The Trade Den ·

2025/12/10

Fourteen months ago, plasterer Jerry Redman was stuck on the hamster wheel: long hours, tight cashflow, confused on how to break the cycle. Then he discovered The Trade Den and made the commitment to change. Today, he runs a $2M+ owner-operator business, is completely off the tools, leads an eight-man high-end plastering crew, has support in the office, and is building a business that actually serves his family, lifestyle and financial future. In this episode, we follow Jerry’s epic journey

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24:39

94. The 6 Essential Steps to a Stress-Free Christmas...

The Trade Den ·

2025/12/03

It’s that time of year again where everyone’s counting the days to a well-earned break. The last thing you want to hear about is another checklist or another thing to do. But here’s the truth: the businesses that plan their shutdown properly are the ones that actually get to switch off. They come back refreshed, ready, and miles ahead of the ones still checking emails on Christmas Eve. So before you throw in the towel for the year, take a breath. A clean shutdown now means a

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31:29

93. Stop Being the Bottleneck: How to Trust your Team...

The Trade Den ·

2025/11/26

Have you ever felt that tug-of-war between wanting to let go and needing to stay in control? You know the business can’t grow unless you start trusting your team; but the last time you did, something went wrong. A mistake on a job. A quote that blew out. A client that complained. And since then, your grip has only tightened. Fear keeps you stuck. Because without trust, you become the bottleneck. You stop your team from stepping up. Today, we unpack how to build that kind of trust. It’s

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19:59

92. Time Matters: Take Back Control with a Simple...

The Trade Den ·

2025/11/19

Most business owners tackle time the wrong way. They cram more in with new systems, apps or hires, hoping it will fix the chaos. But when your cup is already overflowing, adding more only makes the mess worse. The real fix starts with one question: What should I stop doing immediately? When you stop, you create capacity. Then you can start the things that matter and continue what’s already working. The simplest and most effective framework for taking back control of your time and your business

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112 results

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