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PODCAST

The Event Show

This podcast will explore ideas, challenges and solutions in the art of planning exceptional audience experiences and meaningful events.

education how to

All Episodes

9:37

22. Timing Arrival at Your Event

The Event Show ·

2026/04/07

I recorded this episode from a car park, and it turned into one of my favourite little chats to myself about something we all experience but rarely think about: arrival timing at events. In this episode I share my personal philosophy on when to show up, what's really happening inside the venue before doors open, and, most importantly, how to think about your specific audience's arrival habits when you're planning your own events. Here's what I cover: * Why 30 minutes early is too early, for

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46:15

Do You Need a Music License for Your Event?

The Event Show ·

2026/03/01

In this episode,I speak with Sarah Eaton, Manager Major Events and Sport at OneMusic Australia, about when events and businesses need a music license and the copyright risks of playing music without permission.Sarah explains what OneMusic is, how it combines APRA AMCOS and PPCA rights, and how licensing and royalty distribution work for venues and events, including set lists and reporting. We discuss common scenarios like awards nights, DJs in cafes, live performers at activations, stadium

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49:41

20. Event Marketing: Balancing Authenticity and...

The Event Show ·

2025/12/09

Authenticity vs. Vulnerability in Event Marketing with Cat MatsonYou can find Cat Matson atwww.linkedin.com/in/catmatson In this episode of 'The Event Show,' host Sally and guest Cat Matson, a speaking and communication coach, delve into the nuances between authenticity and vulnerability in event marketing. Cat, who works with business owners, public servants, and corporate professionals, shares her insights on finding one's voice and the importance of delivering key messages

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41:57

19. AI + Authenticity: Navigating the Next Wave

The Event Show ·

2025/10/16

This episode is for you if you're trying to figure out how or if to use AI when building your personal brand. It's also for you if you're in a workplace that is holding you back and we discuss ways you can get out of your employment bubble and start building your own personal brand. The future of your work will depend on it.In this engaging podcast episode, the host introduces Petra Zinc, a brand and business growth strategist, keynote speaker, and author. Petra specializes in helping

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11:33

18. Bringing YOU into your celebrations: With...

The Event Show ·

2025/10/07

I challenge you to rethink how you create events and experiences for your audience. Currently, people are eager for in-person connections and engaging interactions.I recall a conversation with someone celebrating both a milestone birthday and their company's anniversary. My advice was to separate the two events to focus on different audiences. This person's business celebration, for instance, could be transformed into a memorable experience by leveraging their passion for photography and

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15:38

17. Papering the Room: How to Fill Seats Without...

The Event Show ·

2025/09/17

When ticket sales fall short, giving seats away can feel like the only option. But done badly, it risks alienating your paying guests. In this episode, I share stories and strategies for papering the room in ways that protect trust and enhance the event experience.

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9:05

16. Marketing your Event with Enthusiasm

The Event Show ·

2025/09/13

Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of your struggles and behind-the-scenes planning might actually harm your event's image and deter potential participants. Discover actionable insights on maintaining an appealing persona, leveraging excitement, and following successful marketing structures to boost attendance. If

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85:43

15: Branding your event and why it should be different

The Event Show ·

2025/06/26

Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva TemplatesIn this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva templates for entrepreneurs. The conversation explores how consistency in branding, from social media

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29:15

14: Event management tips for communication pros

The Event Show ·

2025/05/19

Event planning takes strategy.It’s not just about the logistics, regardless of what type of event it is.Even if it’s a CEO town hall, leadership forum, or industry conference - great events don’t just happen. They require clear objectives, audience focus, and attention to detail.So, before you book that venue or choose the catering, ask yourself:- What’s the purpose of this event?- Who’s the audience?- What should attendees feel and do afterward?Listen in to this episode for more event

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48:57

13: Creating Collaborative Community Events

The Event Show ·

2024/12/27

Creating Successful Collaborative Community Events: Tips and StrategiesThis webinar, hosted by Sally Porteous, focuses on creating effective and engaging community events. It offers a comprehensive guide based on her handbook 'Building a Vibrant City Events Plan', which she used to encourage local councils to support community events. Key topics include volunteer engagement, collaborative planning, and marketing strategies. Porteous discusses the importance of community buy-in,

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43:06

12: My guest interview with Jen Blandos, Women on...

The Event Show ·

2023/12/29

Jen Blandos is an international entrepreneur with decades of global business experience. Female Fusion is the exceptional membership that Jen has cultivated to support women globally to own and run successful businesses. In this episode, share the value, importance and the know-how on creating live events for your business including how to market, what to program, and how to connect with your audience. You can find the entire Women on the Rise podcast series at

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50:00

10: My guest spot on the True Worth Podcast with...

The Event Show ·

2023/09/03

In this episode I am interviewed by Dr. Monique Beedles, a multi passionate entrepreneur whom I have had the pleasure of working with, producing her events, for about ten years. Monique and I toss around the idea of the true worth of events, and the true worth of your audience. Monique is a super talented Coach who has worked her way through no less than four post graduate degrees, consults on asset management, originally studied and graduated as a pharmacist and a creative writer. She is

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66:42

09: My guest spot with Mel Lathouras on Being a...

The Event Show ·

2023/08/27

In this chat, Mel and I talk about touring as a performing artist, booking your own shows and creating your own events. We talk about the fear of getting on your own stage, and a few ways you can avoid the resistance and get out there and share your own message on your own stage. You can find out more about Mel and her programs below. https://www.fearlesssinger.com/

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1:03

08: Job as a Side Hustle

The Event Show ·

2023/08/23

We're okay about having a business as a side hustle while we have a job - it's almost noble and admirable. But for some reason, we beat ourselves up when we have to get a job to supplement our business income. In this short bonus episode, I give you an an affirmation talk about how having a job as a side hustle is an okay optionn.

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24:54

07: My guest spot on Stickybeak Marketing with...

The Event Show ·

2023/08/20

Sigrid is a book writing specialist with a very unique program for coaches and consultants. As a successful book coach, Sigrid is involved in many many book launches, so we sat down and talked about the elements that make an interesting, engaging and audience centric event, that drives interest in your book! You can find out about Sigrid's programs and follow her here. https://stickybeakmarketing.com/

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50:43

06: Being Fearless with guest Mel Lathouras

The Event Show ·

2023/08/13

The amazing Mel Lathouras has an incredible program where she not only teaches people how to sing, but she is an amazing stage and life coach, breathing entertainment brilliance into everyone who is lucky enough to be in her presence - myself included! And i if you want the downloads I mention at the end of the episode, drop me a line and I'll send them to you. You can listen to Mel's podcast here. https://www.fearlesssinger.com/podcast

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38:40

05: My guest spot on First Time Facilitator with...

The Event Show ·

2023/08/06

I was a guest on Leanne's podcast and you can find her show here. https://www.firsttimefacilitator.com/podcast Leanne Hughes is the Author of the game changing book the 2-Hour Workshop Blueprint, and her work in Public practices transforms organisations and unlocks a culture of innovation. She is the enigmatic creator of The First Time Facilitator Podcast and Facebook group The Flipchart that has more than 2000 members. We chatted all things workshop and audience experience, as well as

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3:30

04: Event Success Affirmations

The Event Show ·

2023/07/23

Listen to this audio twice a day from the moment you start planning your event, until doors open. Believing in your event is half the battle.

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7:46

11: No need to get all "tech'd" out by gamification.

The Event Show ·

2022/09/17

I recently exhibited at the Australian Festival Industry Conference. I found a creative way to engage with delegates that had them coming back time and time again over the course of more than 3 days! I needed to find an activity that would * Highlight my stand amongst all of the others (with much bigger budgets) * Look like so much fun they can’t help but come over and see what it’s all about * Provide an experience that is fun and engaging * And keeps them coming back Listen in to hear my

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10:24

03: How to Get the Best from Your Presenters

The Event Show ·

2022/04/13

Creating an environment that gives Presenters and Performers the opportunity to do their best work, is paramount to creating a successful event. In this video, I give you a checklist of more than 20 items to ensure your Presenters, Performers and Speakers have the best chance to bring success to your event.

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22 results

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