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PODCAST

The Amy Porterfield Show

Amy Porterfield

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code

business marketing

All Episodes

33:04

The Brutally Honest Evolution of My Courses

The Amy Porterfield Show ·

2025/09/23

The Part of Course Creation No One Talks About (And Why You Need to Start Anyway)Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfecting the offer I’ve become known for. You’ll hear about the pivotal

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24:55

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

The Amy Porterfield Show ·

2025/09/16

Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast)If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. I know those fears all too well, because I’ve made expensive mistakes myself… including one that cost me $20,000. But looking back, those so-called

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29:49

Launch Diaries: AI, Trends & The Truth About Selling...

The Amy Porterfield Show ·

2025/09/09

What 6 Top Course Creators Would Do If They Were Launching Today What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond. Stu McLaren, Jenna Kutcher, Cathy Heller,

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38:05

Why Most Course Launches Fail (and How to Fix Yours)

The Amy Porterfield Show ·

2025/09/02

The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and

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37:56

My "Best and Worst" List of Current Digital Course...

The Amy Porterfield Show ·

2025/08/26

The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun! In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so excited about it. With AI tools everywhere and information at

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38:23

[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

The Amy Porterfield Show ·

2025/08/19

A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That WorksIf you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue. What I love most about Becca’s story is that she

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37:31

7 Ways to Make Money Before the End of the Year

The Amy Porterfield Show ·

2025/08/12

Revenue Not Flowing Like It Used To? Here’s The Fix.Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new. These aren’t complicated, start-from-scratch ideas. Instead, they’re

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50:55

AI on Autopilot with Rick Mulready

The Amy Porterfield Show ·

2025/08/05

The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based

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29:30

How to Scale Without the Chaos

The Amy Porterfield Show ·

2025/07/29

Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M. I break down the exact moves to make at each level, from optimizing your core offer and tightening up

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47:38

What to Stop Doing to Create a Life You Love with...

The Amy Porterfield Show ·

2025/07/22

You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted?What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the country to prioritize family, purpose, and time freedom. And if you know

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44:08

Know Your Numbers: The Game-Changing Shift Most...

The Amy Porterfield Show ·

2025/07/15

The Real Growth Is Hidden In The Data That Most People OverlookIn this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel

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49:51

More Peace, More Profit: The Power of Walking Away...

The Amy Porterfield Show ·

2025/07/08

The Bold Reset You Didn't Know You NeededIf you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules. I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unapologetically choose joy, clarity, and freedom over hustle. Morgan

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29:04

Your Copy's Too Safe - Here's How to Fix It (And...

The Amy Porterfield Show ·

2025/07/01

When Your Copy Evolves, So Does Your Business In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like

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41:58

Design Like a Big Brand, on a Small Budget with Jen...

The Amy Porterfield Show ·

2025/06/24

The Website Upgrade Your Business Has Been Waiting ForWant a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know

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53:45

The Pressure to Keep Winning (and What It’s Costing...

The Amy Porterfield Show ·

2025/06/17

What Helped Me Trust My Team, Protect My Energy, and Step Into True LeadershipI’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer. Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business

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31:38

Not Burned Out, But Not Excited. Now What?

The Amy Porterfield Show ·

2025/06/10

Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business. Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your spark back. This episode is a permission slip to pause, audit,

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50:01

Land Big Media - No PR Team Required with Susie Moore

The Amy Porterfield Show ·

2025/06/05

The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or PretendingLet’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities

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36:01

The Bridge Offer Strategy: Your Missing Link to Move...

The Amy Porterfield Show ·

2025/06/03

The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable). After

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58:04

This One Strategy Helps You Sell Without Feeling...

The Amy Porterfield Show ·

2025/05/27

How To Own the Room, Build Trust, and Convert—With Just One Signature StoryWhether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative. Colin reveals why traditional teaching-heavy presentations often miss the

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42:06

How to Stop Losing Customers As They Grow (and How to...

The Amy Porterfield Show ·

2025/05/20

What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business?If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and

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