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PODCAST

Goals With Soul

Welcome to Goals With Soul, the podcast for visionary coaches and healers on a journey to express their unique brilliance and attract high-value clients by building a brand from within. I"m Joanna Ingram, Brand Messaging Consultant and Premium Positioning Guide, blending 20+ years in marketing with intuitive strategy and spiritual alignment. Here, we dive deep into messaging, positioning, offers, and energetics, aligning your marketing with your purpose so you can magnetize clients who resonate

business marketing

All Episodes

00:42:36

203: From Bankruptcy to Building with Soul - Why...

Goals With Soul ·

2025/11/04

If you've ever wondered what it really takes to build a business that can weather life's storms, this conversation is going to shift something for you.This week on Goals with Soul, I'm joined by Kelly Vikings, known as the Divine Business Mentor, who revolutionizes what she calls New Earth Business through sovereign leadership and advanced business energetics.With three decades in sales and marketing leadership and almost two decades as an entrepreneur, Kelly has built and scaled businesses from

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00:12:58

202: Trust & Synchronicities: Signs You're On The...

Goals With Soul ·

2025/10/28

Ever had a moment when the universe seemed to be winking at you? This week’s episode is exactly that kind of magic.After nearly skipping my swim and sauna session due to a packed schedule, I found myself in a soul-led moment of divine timing. What unfolded was a beautiful reminder of how trust and synchronicity can show up when we choose alignment, even in the smallest decisions.If you’re someone who often feels the pressure to be in control, to do it all, or to prove yourself… this one’s for you.🔑

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00:33:54

201: How to Move from Emotional Chaos to Soul Clarity...

Goals With Soul ·

2025/10/21

If you’ve ever felt like you’re doing all the right things in your business but something deeper still feels off …this episode will speak to you.I’m joined by the incredible Sophie Frabotta, a Spiritual Thought Leader, Healer, and founder of the globally recognised Spiritual Life Coach Certification. With a Master’s in Transpersonal Psychology and a deeply grounded spiritual approach, Sophie brings a powerful lens to what it really takes to heal from the inside out - so you can grow a business and

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00:20:09

200: Celebrating 200 Episodes 🎉 - Consistency,...

Goals With Soul ·

2025/10/14

This is a milestone episode of Goals With Soul - 200 Episodes!!When I hit “record” for the first time back in 2020, I had no idea this podcast would become the one thing that stayed steady while everything else in my business evolved.Four years on, Goals With Soul sits in the top 2% of podcasts globally.We’ve had over 30,000 downloads, seasons of change, and incredible guests like Caitlyn Batcher, Susie Ashworth, Lisa Johnson, Gemma Went and so many others who’ve shared wisdom that’s shaped people’s

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00:37:41

199: How To Replace All Your Marketing With A Single...

Goals With Soul ·

2025/10/07

How much time have you really spent rewriting your website copy... again and again?In this episode of Goals With Soul, I’m joined by the brilliant Kris Jones - a messaging and StoryBrand expert with over 20 years of experience working with powerhouse brands like Nike and Adidas, as well as hundreds of small business owners and service providers.Mentored by Donald Miller (yes, that Donald Miller of Building a StoryBrand fame), Kris knows how to turn vague, fluffy copy into clear, client-converting

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00:13:14

198: Marketing for Coaches Who Hate Marketing (But...

Goals With Soul ·

2025/09/30

If you’ve ever started a new marketing strategy with a burst of energy (hello, Reels obsession… again), only to abandon it two weeks later with a sigh and a scroll, this one’s for you.In this episode, I’m sharing what finally made marketing feel sustainable for me and for so many of my clients who are done with the hustle but still want to attract high-level, soulmate clients.We’re talking about my unique Marketing Ecosystem, a method that lets your content work harder for you without needing to

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00:54:56

197. How to Build a Business That Doesn’t Break You...

Goals With Soul ·

2025/09/23

If you’ve ever hit a point where your business feels more like a burden than a blessing, this conversation is going to feel like a deep exhale.This week on Goals with Soul, I’m joined by the brilliant Gemma Went: multi-award-winning business and leadership mentor, and someone who’s walked the path of burnout, breakdown, and rebuilding from the ground up.Together, we talk about what it really means to build a business that supports you - emotionally, energetically, and practically.Gemma shares how

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00:16:42

196: The 4 Messaging Mistakes That Stop You...

Goals With Soul ·

2025/09/16

In this episode, I’m pulling back the curtain on something I’ve seen trip up even the most experienced coaches and healers: subtle, sneaky messaging mistakes that block the high-calibre clients you actually want to work with.Let’s be honest - have you ever felt like your audience isn’t quite “getting” the depth of your work? You’re doing the things, sharing content, showing up… but still attracting hesitant, lower-frequency clients who drain your energy or ghost you when it’s time to invest.That’s

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00:35:41

195: Building Soulful Success Through Community and...

Goals With Soul ·

2025/09/09

If you’ve ever felt like you’re building your business alone, this conversation will remind you that the real magic happens when we lift each other up.In this episode of Goals With Soul, I’m joined by Kisha Zullo, event powerhouse, Certified Meeting Professional, and the founder of the long-running Women in Business Summit.Kisha’s story is one of soulful leadership, deep care for women’s empowerment, and the transformative power of gathering in community.We explore how women can show up for each

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00:13:06

194: What If Being 'Too Much' Is Just Right?

Goals With Soul ·

2025/09/02

Goals With Soul is BACK! 🎉After a 6-month podcast break (unintentionally, of course!), I'm back…and I’ve got something real to say.In this episode of Goals With Soul, I’m diving into a conversation I’ve been having with myself (and plenty of clients lately): Are you holding back parts of your personality because you’re worried they might be “too much”?Whether you’ve been told you’re too loud, too passionate, too direct, or just too something, this one’s for you.I share story about that time a

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00:11:29

193: The Real Reason Your Dream Clients Aren’t...

Goals With Soul ·

2025/04/15

Are you feeling stuck in a business that doesn’t quite feel like you? You’re bringing in clients, the work is flowing, yet deep down, something’s off.That was exactly where I found myself; not just once, but in the early days of my business.I left my corporate career in advertising, only to find myself right back in the same cycle: overworking, over-delivering, and still feeling undervalued.One night, sitting on my kitchen floor in tears, I realized the hard truth… I had built a business that didn’t

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00:50:19

192: Breaking the Rescue Cycle: How to Attract...

Goals With Soul ·

2025/04/08

Welcome to Goals with Soul! If you’ve ever felt stuck in frustrating client dynamics - like you’re always "saving" people or pushing uphill - this episode will change everything. I’m joined by spiritual mentor Michaela Pay, whose journey from skeptical personal trainer to intuitive keynote speaker and bestselling author, has transformed how she sees business and personal growth. And today, she’s here to introduce you to the Drama Triangle - a hidden pattern that keeps us trapped in toxic

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00:11:51

191: How To Attract High Value Clients By Simplifying...

Goals With Soul ·

2025/04/01

Do you ever feel like you’re throwing everything into your offers - more sessions, more bonuses, more content - hoping it’ll attract higher-paying clients? I’ve been there. I used to think that more was better, but I learned the hard way that overcomplicating your offers actually reduces their value. When we overload our offers with too many elements, clients can’t clearly see the transformation we provide. It leads to overwhelm, confusion, and a diluted impact. And for you? It turns your work into

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00:40:15

190: How to Calm Your Nervous System: Lessons from...

Goals With Soul ·

2025/03/25

Welcome to Goals with Soul! This week, I’m joined by Jodine Buydens, an equine-facilitated coach and nature-based leadership mentor who helps coaches, healers, and purpose-driven entrepreneurs reconnect with their inner truth through the intuitive power of horses. With the world as her classroom, Jodine learned her leadership skills from 1200 lb animals, mastered her mental performance with mindfulness, and knows that real shifts happen when we include the nervous system, whether we are breaking old

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00:14:49

189: How To Sell More High Ticket Offers

Goals With Soul ·

2025/03/18

Want to sell more high-ticket offers? This episode of Goals with Soul is for you!Selling 5K+ packages isn’t just about slapping on a higher price. It’s about positioning your offer as a transformative investment. But if you’ve been struggling to attract premium clients who see the value, you’re not alone. Many business coaches barely scratch the surface of what it really takes to make high-ticket sales feel effortless.I’ve worked with soulful entrepreneurs who feel stuck selling one-off sessions

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00:44:02

188: How To See Time Differently to Max Your...

Goals With Soul ·

2025/03/11

As a female coach or healer, you’re likely balancing multiple roles in your business - coaching, marketing, content creation, and everything in between. It’s no surprise that overwhelm can creep in when time never seems to be on your side.In this episode, I sit down with Rashelle Isip, also known as The Order Expert®, a productivity consultant, time management coach, and organization expert who helps successful entrepreneurs, business owners, and professionals effectively manage their time and

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00:15:48

187: The Way To Attract Premium Clients Through Your...

Goals With Soul ·

2025/03/04

Welcome back to Goals with Soul! Today, I’m taking you along on my daily walk in the woods, as I talk about something that's been on my mind for a while - the difference between being a generalist and a specialist and how it impacts the type of clients you attract and the success of your business.As a coach or healer, you may have felt the pressure to add more services to your offer suite because your clients seem to want more. But what if that’s actually holding you back? The more experienced

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00:46:14

186: How To Become a Wealthy Woman with Catherine Morgan

Goals With Soul ·

2025/02/25

If you’ve ever felt overwhelmed by money - whether it’s managing it, making more of it, or even just talking about it - this episode of Goals With Soul is for you.I’m joined by award-winning entrepreneur and Certified Financial Coach Catherine Morgan, and we’re diving deep into the emotional side of money. Because let’s be honest…money isn’t just about numbers; it’s about our beliefs, our past experiences, and the stories we tell ourselves.Catherine knows this firsthand. Despite being a financial

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00:13:11

185: How To Create Offers That Appeal To Premium Clients

Goals With Soul ·

2025/02/18

Are you overcomplicating your offers and attracting the wrong clients? If you're ready to work with high-value, premium clients who truly appreciate your expertise and are a joy to work with, it's time to simplify.In this episode of Goals with Soul, I’m sharing the surprising key to creating an irresistible offer for your most aligned, high-frequency clients. The answer? Simplification.We’ll dive into:✅ Why less is more when it comes to premium offers✅ How over-delivering and adding

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00:35:05

184. How To Overcome Anxiety With David Procyshyn

Goals With Soul ·

2025/02/11

If you’ve been feeling stuck in a cycle of anxiety or dealing with chronic stress, this episode of Goals With Soul is for you. I had the pleasure of sitting down with David Procyshyn, yoga and meditation teacher, massage therapist, and founder of DoYogaWithMe, a platform dedicated to helping people find freedom and alignment through movement and mindfulness. David’s approach is practical and grounded—he gets that life is busy, and we don’t all have hours to dedicate to self-care. But his insights

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