SHIMOCAST

VP of Sales & Data Analyst: Does Anyone Know a Good Interpreter?The game has shifted and the focus on metrics and performance through the analysis of data is front and center. This current day reality makes creating common language between CVB senior sales executives and data analysts critical, as our stakeholders will expect us to substantiate and express the destination marketing organization’s value through data.We no longer have the luxury of telling a story solely focused on room night

Everywhere we engage with CVBs, we hear the same refrain, “We need more tactical and strategic sales training!” And yet, those same CVBs are reluctant to continue to invest in more generic sales training that doesn’t deliver quantifiable results.It’s also disheartening when individuals attend off-site training and the teachings don’t line up with the destination sales approach, and there isn’t the budget or time to create customized training to fit the needs of sales professionals at varying

Duo To Empower Destinations With Actionable InsightsSAN DIEGO, Calif. (July 2019)- 2Synergize, LLC. – a Simpleview consulting firm based in San Diego – has partnered with George G Fenich, Ph.D., co-founder of the firm Trends Analysis Projections (TAP). Fenich has long been a leader and innovator in the travel and tourism industry, creating analytics and solutions that help CVBs gauge their performance and make educated decisions on their sales strategies. 2Synergize now is the exclusive licensee of

Creating Common Language Between CVB Senior Sales Executives and Data Analysts“Data, data and more data-the most valuable currency in hospitality.” Carson Booth, SnapShot CEO and veteran technology expert, former global vice president of property technology at Starwood Hotels & Resorts Worldwide, expresses what I know so many of us are feeling. The game has shifted and the focus on metrics and performance through the analysis of data is front and center. While I am not a subject matter expert on

As Industry Leader Christine “Shimo” Shimasaki Joins the Simpleview FamilyTUCSON, Ariz. (January 2019)- Simpleview – the global destination marketing industry’s leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies – has acquired2Synergize, Inc., a consulting firm based in San Diego, California.

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Where to subscribe:iTunes/Apple Podcast|Google Play|Stitcher

Where to subscribe:iTunes/Apple Podcast|Google Play|Stitcher