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PODCAST

Small Business PR

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to

business entrepreneurship

All Episodes

15:06

The Business Advice I Refused to Follow (And What I...

Small Business PR ·

2026/04/20

Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right? You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by. And yet… something feels off. In this episode, I’m sharing the popular business advice I consciously chose to reject—and why walking away from it actually helped me build a more aligned, sustainable, and profitable business. Because the real problem isn’t a lack of information. &n...

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8:30

How to Rank on Google and AI Search with Press...

Small Business PR ·

2026/04/13

Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI? In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy. If your brand isn’t showing up in AI recommendations, you’re missing one of the biggest visibility opportunities right now. You’ll learn: Why social media reach is declinin...

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11:38

Spring & Summer PR Angles That Get Your Product Featured

Small Business PR ·

2026/04/06

Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility. In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up. From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you’ll learn how to connect your story to what’s already being cove...

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16:55

How AI Chooses Who to Recommend: Reddit vs Blogs vs PR

Small Business PR ·

2026/03/30

In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront. While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result. What You’ll Learn ✔️ Where AI actually pulls its information from ✔️ Why earned media (PR...

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16:55

How Claude AI Saves Me $10,000 a Month (CoWork)

Small Business PR ·

2026/03/23

In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork. While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business. What Makes This Different ✔️ Not just writing—AI that completes tasks for you ✔️ Connects to your tools (Drive, Airtable, Calendar) ✔️ Analyzes...

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13:11

The PR Strategy to Get Into Mother’s Day Gift Guides

Small Business PR ·

2026/03/16

Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities. Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shippi...

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32:44

Burnout, Chronic Stress, and the Surgery That Forced...

Small Business PR ·

2026/03/09

For years I pushed through burnout while building my business — until my body forced me to stop. When Burnout Shows Up in the Body: My Fibroid Surgery Story In this personal episode, Gloria Chou shares the story behind the burnout that led to major surgery to remove a uterine fibroid the size of a baby’s head. But this conversation isn’t really about surgery. It’s about how burnout and chronic stress can live in the body for years — especially for high-achieving entrepreneurs who push thr...

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42:31

Get Featured in Mother’s Day Gift Guides (Magazine...

Small Business PR ·

2026/03/02

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman’s Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor’s attention—and what immediately gets deleted. While many founders assume traditional media is gatekept or pay-to-play, Meaghan makes it clear: ...

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8:14

SEO Has Changed Forever: AI Visibility Is Here

Small Business PR ·

2026/02/23

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn’t dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year. The biggest shift? Search is no longer about people clicking through 10 results. AI now delivers one ans...

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10:14

Why 2026 Is the Best Year for Small Businesses to Get...

Small Business PR ·

2026/02/16

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for why this year could be the most important visibility year small businesses have seen in a decade. While founders are navigating rising costs, shrinking organic reach, and algorithm fatigue, Gloria explains why the shift to AI-powered discovery is quietly creating a new playing field—one where earned credibility beats ad budgets, and small brands can c...

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21:43

AI Words to Avoid: How to Stop Your Captions and...

Small Business PR ·

2026/02/09

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, reveals why most AI-generated content gets immediately deleted—and how to fix it. After writing over 800 emails from scratch and subscribing to countless newsletters, Gloria has identified the exact patterns that make your audience's "AI detector" go off. She breaks down the five categories of jargon that kill connection, plus the sentence structures that instantly ...

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15:31

We're Not OK and We Can't Do Business as Usual

Small Business PR ·

2026/02/02

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing tactics and growth strategies to name a reality many founders are confronting but rarely articulate: it no longer feels possible—or ethical—to operate as if it’s business as usual. This episode is a direct response to the collective heaviness of running a business amid systemic violence, political division, and the visible breakdown of instituti...

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13:15

My Word of the Year: “Owning It” (Why It Matters for...

Small Business PR ·

2026/01/26

Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth. This year, my word is Owning It. And that shift helped me realize something important: freedom isn’t just about having more time or flexibility — it’s about having the confidence to take up space and trust your voice. In this episode, I share: • How I choose my word of the year • What “Owning...

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8:56

Why Everything Feels Unhinged Right Now (And Why It’s...

Small Business PR ·

2026/01/19

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks from conventional marketing advice to name what many founders are afraid to say out loud: the systems we were taught to trust no longer work. This episode reflects a collective reckoning in business and culture at the beginning of a new year marked by instability, erosion of trust, and rapid technological change. What begins as a dinner-table conversation abo...

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13:12

Follower Count Is a Terrible Metric (Here’s What...

Small Business PR ·

2026/01/12

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered solo conversation about values, visibility, and what it really means to show up unapologetically in business. Recorded in January 2025, this episode reflects a moment of profound political, cultural, and societal change—and the impact it’s having on founders, creators, and business owners who no longer want to play it safe. Wh...

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20:09

Press Releases for Small Business: How Product Brands...

Small Business PR ·

2025/12/22

In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong. Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotte...

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48:31

How Generational Trauma Impacts Building a Business...

Small Business PR ·

2025/12/15

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration of generational trauma, values-led business, and what it really means to take up space—especially for women, immigrants, and founders from marginalized backgrounds. Together, Gl...

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21:03

How to Get Your Product Featured in Magazines & Gift...

Small Business PR ·

2025/12/08

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by freelance journalist Joni Sweet, whose work has appeared in National Geographic, TIME, Forbes, and more, to explain how gift guides really work and how founders can pitch with confidence, even without connections or a PR agency. Together, Gloria and Joni...

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21:38

Is Your Business Ready for the New Year? Do This...

Small Business PR ·

2025/12/01

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year. Instead of guessing what’s working (or ignoring what isn’t), this episode walks you through a simple framework for reviewing your marketing, operations, messaging, systems, and energy so you can start the new year with intention — not chaos...

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24:26

Selling on Shopify? The 3 Metrics That Make or Break...

Small Business PR ·

2025/11/24

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify. Kurt has helped brands scale from five to eight figures, and today, he’s pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store’s conversions, customer loyalty...

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236 results

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