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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:32:11

270: How Eric Calderon Turned Martial Arts into Media

Small Business Big Visibility ·

2025/10/31

In this episode, we explore how Eric Calderon turned a lifetime of martial arts training into a thriving career in media and YouTube strategy. From teaching Aikido in Japan to producing content for major brands, Eric shares the mindset and discipline that fueled his creative journey.What you'll learn:How martial arts shaped Eric’s approach to filmmaking and content creationWhy traditional film school methods still matter in today’s digital worldThe real connection between discipline,

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00:02:36

269: Stop Sending Spam: Write Emails People Actually...

Small Business Big Visibility ·

2025/10/30

Tired of low open rates, high unsubscribe numbers, or getting flagged as spam? In this episode, we break down how to send emails your audience actually wants to read without being pushy or salesy.You'll learn a simple mindset shift that helps you craft email content your audience will look forward to. Whether you're running a business or managing a list, this strategy helps you connect authentically and boost engagement.Find out why most emails get ignored and how to flip the script by focusing on

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00:06:11

268: Why Most Business Advice Doesn’t Work for You

Small Business Big Visibility ·

2025/10/29

Ever received advice that sounded brilliant, but when you applied it to your business, it completely flopped? You're not alone. In this episode, we explain why most business advice fails and how the stage of your business plays a critical role in what actually works.You’ll learn:Why advice from successful people often doesn’t apply to your situationThe key differences between startup, growth, and mature business needsHow to identify your business stage and the real problem you need to solve

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00:06:31

267: NBA’s Trust Crisis: Small Biz Lessons You Can’t...

Small Business Big Visibility ·

2025/10/28

The NBA is facing a major trust crisis, and the fallout could cost billions. But this isn’t just a sports story. It’s a powerful wake-up call for small business owners and entrepreneurs.In this video, we break down what the NBA scandal reveals about brand trust, employee risk, and how fragile even the biggest empires can be. More importantly, you’ll uncover how to protect your business from the ripple effects of one bad decision by a team member, partner, or subcontractor.Learn how to audit your

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00:06:07

266: The $25M Terry Rozier Mistake Every Entrepreneur...

Small Business Big Visibility ·

2025/10/27

What would you risk for just a little more money? Your business, your reputation, your freedom?In this episode, we break down the real-life story of NBA star Terry Rozier, who made over $25 million a year and is now facing federal gambling charges. But this isn't just about sports. It's a wake-up call for every entrepreneur navigating high-stakes decisions.You'll learn why knowing your "enough" matters, how small compromises can destroy years of trust, and the role of

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00:05:01

265: 6 Practical Steps to Launch a Home Business

Small Business Big Visibility ·

2025/10/24

Ready to start a business from home but not sure where to begin? In this episode, you'll learn six clear, practical steps to help you go from idea to income without getting stuck in busywork or overwhelm.✅ See why competition is actually a good sign✅ Learn how to validate your business idea before spending money✅ Find out what customers really want and how to ask them✅ Understand when it's time to register your business✅ Get simple strategies to land your first sales✅ Focus your marketing on

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00:05:08

264: Competition Is a Good Sign in Business

Small Business Big Visibility ·

2025/10/23

Think launching a business with no competition is the dream? Think again. In this episode, we explore why entering a crowded market might actually give you the best shot at success.You'll learn how established industries offer proven demand, existing market research, and clearer messaging strategies. We also explain why trying to start something completely new can cost you more in time, money, and stress.Plus, hear the story of a roofer who built a thriving business by specializing in a niche

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00:06:45

263: The Hidden Danger of Employee Promotions

Small Business Big Visibility ·

2025/10/22

Promoting your top-performing employees might seem like the obvious path to growth, but what if it's actually hurting your team? In this episode, we explore the hidden costs of moving people into management roles they’re not suited for.You’ll learn why excelling in a task-based role doesn’t automatically translate to leadership success, and how forcing promotions can lead to frustration, stress, and breakdowns in team dynamics. Discover a healthier way to structure your business that rewards

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00:05:36

262: How to Get More Customers Beyond Referrals

Small Business Big Visibility ·

2025/10/21

Many business owners believe that doing great work will automatically attract more customers through word of mouth. But if that were true, why do the biggest brands in the world still spend millions promoting themselves? In this video, we explore why relying only on referrals keeps your business stuck and what you can do instead.Discover practical ways to supercharge word of mouth while building systems that actively get your business noticed. Learn how to turn satisfied customers into promoters,

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00:03:09

261: Why Your Business Feels Like a Cage

Small Business Big Visibility ·

2025/10/20

Feeling trapped by the very business you built to give you freedom? You’re not alone. In this episode, we explore why so many small business owners end up working 12 to 16 hour days, with no time left for family, fun, or themselves.Discover the hidden mindset that might be keeping you stuck and how a simple shift in thinking can start to unlock the freedom you were chasing in the first place. You'll hear real examples of entrepreneurs who broke free, and how you can begin that same journey.Watch now

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00:10:41

260: What I Learned After a Year of Daily Podcasting

Small Business Big Visibility ·

2025/10/17

After 260 episodes and a full year of daily podcasting, Jason Mackenzie reflects on the highs, the lessons, and the unexpected growth that came with showing up every single weekday. From staying consistent to finding his authentic voice, this milestone episode unpacks the personal and professional transformation behind the mic.You’ll hear what worked, what didn’t, and how stepping away from scripts and embracing storytelling changed everything. Whether you're a small business owner, aspiring

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00:06:18

259: Why You're Stuck Doing All the Work

Small Business Big Visibility ·

2025/10/16

Are you constantly grinding, doing everything yourself, and still feel like you're barely keeping your business afloat? You’re not alone. Many small business owners feel trapped between low prices and no help.In this episode, we break down why you feel like you can’t raise prices or delegate, and how that belief is keeping you stuck. You’ll learn why your work feels irreplaceable, what’s really stopping you from hiring support, and how your customer’s perception of value affects your ability to

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00:03:03

258: Bad Bunny x NFL: A Marketing Masterstroke or...

Small Business Big Visibility ·

2025/10/15

Is the NFL strengthening its brand or risking long-term damage? In this episode, we dive into the controversy surrounding Bad Bunny's selection as the Super Bowl halftime performer and what it reveals about the NFL’s evolving branding strategy.You'll hear how the league is trying to expand beyond its traditional, male-dominated U.S. audience by tapping into global music icons like Bad Bunny. We explore whether this bold branding move helps grow the NFL brand or alienates its most loyal fans

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00:04:06

257: Leadership Tip: Control the Energy in the Room

Small Business Big Visibility ·

2025/10/14

What if the biggest threat to your team's success isn’t poor skills, but poor energy? In this video, we explore a powerful study that reveals how just one negative person can drag down an entire group’s performance by up to 40%.You’ll learn how negativity spreads, how energy impacts team dynamics, and why leaders play a crucial role in setting the emotional tone. Discover practical insight on identifying toxic influences and choosing to lead with intentional, positive energy.If you're

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00:04:54

256: It’s Not the Money: Why Businesses Actually Fail

Small Business Big Visibility ·

2025/10/13

Most people think small businesses fail because of money, sales, or bad strategy, but that’s only part of the story. In this episode, we explore the deeper, often overlooked reason why so many entrepreneurs shut down: they lose hope.You’ll hear how emotional resilience, mindset, and the ability to keep going after setbacks are critical to long-term success. This video unpacks the internal battles business owners face and how shifting your perspective can be the key to surviving and thriving.If

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00:04:57

255: Are You Solving the Wrong Problem in Your Business?

Small Business Big Visibility ·

2025/10/10

What if the biggest problem in your business… isn’t the real problem at all?In this episode, we explore why many entrepreneurs and leaders waste time, money, and energy trying to fix surface-level issues while the root cause goes unchecked. You’ll hear a real-world example of a business owner who thought more space would solve everything, only to discover a deeper operational issue at play.You’ll learn practical steps to shift out of reaction mode, reduce the mental noise, and gain clarity so you

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00:04:38

254: Why Treating Customers Right Always Wins

Small Business Big Visibility ·

2025/10/09

What if the real competitive edge in business isn’t pricing or tech, but how you treat people? In this episode, we explore the three "Golden Rules" and why only one of them leads to lasting success.Discover how treating others the way you want to be treated creates stronger customer relationships, builds trust, and fuels long-term growth. Learn how short-term, scarcity-driven strategies can backfire, and why businesses that lead with empathy create loyalty that money can’t buy.If you’re

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00:04:18

253: Why Most Businesses Lose Customers (And How Not To)

Small Business Big Visibility ·

2025/10/08

Why do so many businesses lose customers, and what can you do differently? In this episode, we explore why relying on word of mouth and outdated methods leads to customer churn, and how to fix it.You'll learn how treating business like a battlefield reveals a powerful truth: without the right systems, tools, and strategy, you're leaving your customers vulnerable to the competition. But it doesn't have to be that way.Discover how serving your customers better, from their perspective, can

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00:05:30

252: The Hidden Reason Your Business Is Stuck

Small Business Big Visibility ·

2025/10/07

If your business feels like it’s hit a ceiling, this video will help you uncover why. Many entrepreneurs keep focusing on what’s already working, like sales, fulfillment, or networking, while ignoring the one area that’s truly holding them back.Learn how to identify what stage your business is in, understand what to prioritize at each level, and see why neglecting your brand clarity can stall your growth. Discover how defining who you serve, what you offer, and what your company stands for can align

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00:03:23

251: Are You Replacing Reality with Fantasy?

Small Business Big Visibility ·

2025/10/06

Behind the scenes of our thoughts, many of us are unknowingly running our own mental green screen. We edit out truths we’d rather not face and replace them with comfortable illusions. In this episode, we explore how this subconscious revisioning can distort reality and quietly sabotage your business, relationships, and customer experience.Learn how these mental edits can create disconnects with customers, partners, and even yourself. Recognizing these "green screen moments" is key to realigning with

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270 results

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