PODCAST

JustSmallBiz Marketing

Dedicated to helping small businesses develop and implement marketing plans.

business management & marketing

All Episodes

04:57

3 Ways to Enhance Your Small Business‘s Website

JustSmallBiz Marketing ·

2021/11/09

Learn how to improve your website to help your small business get more customers.

04:34

Who Else Wants to Get More Local Customers?

JustSmallBiz Marketing ·

2021/10/24

09:01

3 Things Your Small Business Can Do to Survive COVID-19

JustSmallBiz Marketing ·

2020/04/10

Your business doesn't have to end with COVID-19. Do these three things to help your business survive.

05:07

Turning the “I always shop local” shopper talker into...

JustSmallBiz Marketing ·

2018/12/10

Turning the “I always shop local” shopper talker into a local walker.Let’s face it, people will always say they will shop local when asked. The reality is, that MOST people don’t do that at all. They will shop local when it makes sense for them, but they won’t do it unless it is in their best interest.

06:02

Who Else Wants to Get More Qualified Leads

JustSmallBiz Marketing ·

2017/12/12

Today, I want you to think about the question, "Who else wants to start getting more qualified leads from online marketing?" I know I do. We're told that online marketing is the way to go but getting qualified buyers instead of tire kickers is not easy. The online world is great for tire kickers. They'll click on any ad out there. They don't even care if the ad is even relevant. They might just click on it because it's something to do when they have very short attention spans. What we want to do is

04:53

3 Early Warning Signs Of Social Medial Trouble

JustSmallBiz Marketing ·

2017/11/15

Today I want to talk to you about three early warning signs that your social media engagement is in danger of failing, and how to fix it. The three things are your pages are not getting any more likes or follows, your pages aren’t getting the right types of likes or followers, and your ads aren’t converting into new business. Let's look, a little bit more in detail. The first one ‑‑ you aren't getting more likes, and by likes, I mean legitimate likes, when you're not trying to just basically get

05:03

Whose Fault is It When You Lose a Customer Because...

JustSmallBiz Marketing ·

2017/06/12

Today, we're going to talk about whose fault is it when you lose a sale because you have to call somebody back. Here's a situation that happened to me recently. I had a flat tire, about 100 miles away from our usual place. Inmon Auto Repair, which is also a client of mine. I called a few local shops. For the most part, each one of them said, they would call me back. They took my tire information down, and they had to call me back, which I thought was a little odd because in this day and age, you

03:59

How Often Do You Hear Yourself Saying You Need to...

JustSmallBiz Marketing ·

2017/06/05

How often do you hear yourself saying that you need to revamp or kickstart your marketing for your small business, but don't do it? Well, there are three reasons for that and we're also going to look at what you can do about it. Let's look at the three reasons. The first one, I don't want to call it laziness, but let's call it laziness. Usually it's such a pain in the neck the first time you did it or if you've done it before that it's overwhelming. It's kind of laziness because it does take a

03:45

See How Easily You Can Lose Customers in Less Than a...

JustSmallBiz Marketing ·

2017/05/16

Hi, this is Brad Swezey, President, JustSmallBiz Marketing. Today, I want to talk to you about how you can easily lose customers in less than a minute. There are three ways, actually there are more, but I'm going to discuss three ways today. First, you cannot answer the phone. One of the things about people looking for our services, they want to call someone. If they call, they want someone to answer the phone. Frequently, you'll find businesses that don't answer the phone, or if they do answer the

02:40

See How Easily You Can Get More Customers

JustSmallBiz Marketing ·

2017/02/08

Today I want to talk to you about how easily you can get more perfect customers for your small business. We all know while getting customers can be expensive, there are some easier ways than others to do it. I just want to talk about three of them today. The first is introduce yourself to surrounding businesses, and offer them a chance to try what you have and even be aware that you exist. I wrote an article once about this Italian ice place around an area that opened up. I went to the dentist,

03:37

Do You Make These Mistakes with Your Online Presence?

JustSmallBiz Marketing ·

2017/02/02

Today, I want to talk to you about do you make these mistakes with your online presence. We all know that online presence is important, but I'm not sure we all do all the things that we can to avoid making mistakes that hurt us. The first one I want to talk about is not paying attention to your Google+ page or your Google My Business Page, whatever Google is calling it these days. The reason why this is important is because you can see anytime you search for something on the Internet. If there's a

03:41

Warning: If you don’t do these 3 things you are...

JustSmallBiz Marketing ·

2017/01/26

Today's topic is, "Warning ‑‑ If you don't do these three things, you are going to lose customers," or at the very least, you're not going to gain customers. These three things are 1) you must have offers that are compelling; 2) you must have offers with time limits; and 3) you must deliver on expectations. Let's look at the first thing; have offers that are compelling. I tend to look at direct mail that comes in because I'm in the business. I don't know if everybody else does, but there's a lot of

04:46

Who Else Wants to Stop Throwing Away Money on...

JustSmallBiz Marketing ·

2016/12/29

Hi, this is Brad Swezey, President of JustSmallBiz Marketing. Today, I want to talk to you about who else wants to avoid throwing away money on advertising that doesn't work. Nobody likes to throw away money. As small business owners, we often don't have a lot of money to throw away on stuff, because we're trying to grow our businesses on a shoestring budget. I want to talk to you a little bit about that, on how you can avoid throwing away money on advertising. First, I want to talk about a client

05:06

Who Are Your Competitors Busier Than You?

JustSmallBiz Marketing ·

2016/12/18

Today, I want to talk about the question: How often do you find yourself saying, "Why are my competitors seemingly more busy than I am when my company is better?" There might be three things that they're doing that you're not doing, despite the fact that you're better. We're going to talk about these three things. The first is they're probably not missing opportunities to build customer contact lists. By that I mean, most people don't respond and buy right away. Sometimes, they need to be nurtured

04:28

Whose Fault Is it When Your Small Business Gets Bad...

JustSmallBiz Marketing ·

2016/11/18

Many small business owners, myself included, understandingly, put our hearts and souls into our businesses which is why when we get a negative review, it can hurt us to the core. Sometimes, like every other human being out there, our tendency is to first blame the customer and say, "This is an exception," or something else like that. Now, is this right or wrong? It depends. Regardless, it ultimately is we, the small business owners, who are generally at fault.

05:23

Who Else Wants to Cut Their Advertising Costs by 37%...

JustSmallBiz Marketing ·

2016/11/07

Hi, good afternoon. Today's topic is "Who else wants to cut their advertising cost by 37 percent while increasing sales by 15.6 percent?" I use those figures because that's what we've been able to do for one of our clients in an established industry that didn’t grow as much. We have documented results. I want to talk about , related to that, how you can approach your advertising and increase sales while spending less money on advertising. Typically, what happens if I go into a business

04:27

What Every Small Business Owner Should Know about...

JustSmallBiz Marketing ·

2016/10/25

Today I'm going to talk about what every small business should know about digital billboards. Digital billboards, for those of you that don't know, are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Today I'm going to talk about what every small business should know about these digital billboards. The first is where they are located in a place matters as much as the place they are located. In other words, let's say you're a

07:15

Three Early Warning Signs That Your Small Business is...

JustSmallBiz Marketing ·

2016/09/12

I'm talking to you today about three early warning signs that your small business is in trouble. They're out there. Whether or not you pay attention to them is up to you. But if you do pay attention to these early warning signs, you might be able to take care of some problems before they become big ones. The first one I want to talk to you today about is your good employees. You start noticing that your good employees are quitting. When your good employees stop expressing themselves to you

05:43

What Every Small Business Owner Should Know About How...

JustSmallBiz Marketing ·

2016/08/23

What I want to talk about today is the question, "What Every Small Business Owner Should Know About How Consumers See Their Businesses." Because we often are in our businesses all the time, we fail to realize sometimes how consumers or customers see our business. That's why I want to talk about three things you really should know, about how customers see your business. The first one is you're a means to an end. They have a need or want that they need to get taken care of; That's their primary

04:45

The Three Secrets of Beating Your Competition

JustSmallBiz Marketing ·

2016/07/29

Today, I want to talk about the three secrets of beating your competition. Like I've said before, there's obviously many ways to beat them, but I want to talk about these three today. Those are basically one, don't fall prey to advertising promises made to all of them, including you. Two, know your target market's needs and wants better, and address them better; and the third one is showing appreciation for them, by doing something a little bit more than what most businesses do, which is often

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