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PODCAST

The Designated Designer 🔮

Brand designers are far more than just visual creators. We’re the unsung designated drivers of identity; guiding entrepreneurs toward the brands they were destined to reach. ✦ This Designated Designer explores what it means to be trusted behind the creative wheel, revealing how to guide clients through the twists, turns, and transformations of building a brand that truly feels alive. Each episode dives deep into the gravity of responsibility in design. ✦ Because this isn’t just about decorative

arts design

All Episodes

00:46:24

From Vision to Victory ✦ with Roofing Army

The Designated Designer 🔮 ·

2025/10/25

What does it really take to build a brand that commands attention and earns trust, right from day one? In this episode, I sit down with Aaron Scott, owner of Roofing Army, to unpack how powerful design and clear messaging can completely reshape how a business shows up in the world.We talk about the early days of building his brand from the ground up, the importance of collaboration in the creative process, and how staying patient (even when it’s tough) pays off in the long run. Aaron shares how

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00:42:55

Let’s Design Some Moore ✦ Freelancing, Friendship &...

The Designated Designer 🔮 ·

2025/10/09

In this episode of The Designated Designer, I’m joined by the lovely Vickie Moore from Design Some Moore! She's a fellow creative spirit navigating the wild world of freelancing, design education, and community building!We talk about the messy middle of figuring it all out — from leaving the 9–5 to embracing self-discovery, learning the business side of design, and finding your creative rhythm along the way. Vickie opens up about how hosting co-working calls positively impacted her career, what

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01:14:12

Guts Before Graphics ✦ Out of the Pit & Into the...

The Designated Designer 🔮 ·

2025/09/16

This week, I sat down with Gareth; a seasoned UK-based designer whose story is as much about resilience as it is about design. From the early days of chasing creative work, to backpacking across Australia, to facing the ripple effects of Brexit and COVID in his business, Gareth’s path has been anything but straightforward.We talk about why networking is non-negotiable, how rebranding his business to Graphic Studio simplified everything, and why trusting your gut is one of the most underrated tools

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01:04:54

Take Two ✦ A Second Chance at Finance

The Designated Designer 🔮 ·

2025/09/05

Remember that episode I did where I tried to tackle finances as a creative? Well, after posting it I felt like I didn’t fully answer my listener’s question the way I wanted to. Why? Because I’m not a financial professional (shocking, I know 😅). So I decided to fix that.In this episode, I brought in financial expert Mike Braun to really dig into the money side of being a solopreneur. We talk QuickBooks vs. FreshBooks, invoicing, payment terms, how to avoid check headaches, banking choices, payroll,

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00:49:03

Turning Trash Into Treasure ✦ The Clean Working Space...

The Designated Designer 🔮 ·

2025/08/22

In this episode of The Designated Designer, I sit down with my client-turned-guest, Dan Ehlman.Dan has a fascinating story—he started out in graphic design before moving into the junk removal industry, and along the way, he’s picked up some big lessons about business, branding, and collaboration. We talk about what it’s really like to work together as designer and client, why revisions aren’t failures but stepping stones, and how trust shapes the entire creative process. Dan also opens up about

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00:58:29

Bookbags & Business Plans ✦ The 17-Year-Old CEO

The Designated Designer 🔮 ·

2025/08/16

What’s it really like to run a business before you’ve even tossed your graduation cap? In this episode, I sit down with Thomas (a web designer, entrepreneur, and yes, high school student) to talk about the ups, downs, and unexpected lessons of starting young. We get into everything from pricing with confidence (no matter your age) to navigating teen hustle culture, finding balance, and building a supportive community that actually gets you.Whether you’re a seasoned business owner or just starting to

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00:29:21

Talk Nerdy to Me ✦ Accounting & Finance

The Designated Designer 🔮 ·

2025/08/06

If the money side of business has ever made you wanna scream into the void—welcome, friend. 👋🏻In this episode, I’m peeling back the curtain on how I’ve been managing (and learning through) the financial side of entrepreneurship. From my love-hate relationship with QuickBooks to finally finding a bank that works with me (not against me), I’m sharing the systems, hiccups, and real-deal strategies that have helped me keep things afloat. No fluff, no shame—just the kind of honest convo I wish someone

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00:26:29

Rest Isn’t Lazy ✦ Pet Peeves & Inner Peace

The Designated Designer 🔮 ·

2025/07/21

In this solo episode, we're diving headfirst into the quiet burnout that so many creatives face behind the scenes and the inner work it takes to begin to recover from it. From the pressure to perform on social media to the guilt that sneaks in when you rest, we're unpacking all the tough but necessary lessons of reclaiming your time, your peace, and your priorities.I'll be sharing some honest reflections on what it means to care for your creative self without losing your ambition — and

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00:48:20

Moments That Matter ✦ The Human Side of Branding

The Designated Designer 🔮 ·

2025/07/11

What if the secret to unforgettable client experiences wasn’t more automation, but more personality?In this guest episode, I sit down with my fellow creative and alumni from Kutztown University: Xander to unpack the idea of Unreasonable Hospitality and how going just a little further than expected can completely change how clients remember, trust, and refer you. We talk about the power of personal touch, how small moments can leave a big impact, and how systems (like Notion!) can help you create

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00:24:40

Finding My Rhythm ✦ And Some Mid-Year Milestones

The Designated Designer 🔮 ·

2025/07/02

Dear listener: This one’s a little more raw, a little less polished, and just a real check-in from me to you. It’s been a whirlwind lately: the business picked up in ways I never expected, I took on some big, exciting projects (including Stankin’ Good’s first full service, local, commercial vehicle wrap!), and… I kind of burned myself out in the process.In this solo episode, I’m catching you up on everything that’s been going on from the good, the bad, and the in-between. From finding flow in my

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01:13:31

Business Ownin’ Besties ✦ What Year One Really Looked...

The Designated Designer 🔮 ·

2025/06/18

My first ever guest episode is here!! And it’s a Stankin' Good one.I brought on my high school bestie turned fellow business owner, Shelby Berger, to unpack the beautifully chaotic mess that is Year One of running your own thing. From the highest highs to the “wait what the hell are we doing?” moments, we’re spilling it all.We also dive deep into what it was like to brand her business together—what worked, what didn’t, and why knowing yourself and your business is crucial before hiring a

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00:31:03

Out of Office ✦ My First Real Vacation as a Business...

The Designated Designer 🔮 ·

2025/05/31

Ever wonder what your first real vacation feels like when you’re your own boss? In this episode, I’m taking you behind the scenes of a totally unfiltered weekend away, burning rubber at a car event, and trying not to panic about the emails piling up.This wasn’t just a trip, it was a huge lesson in trust, rest, self-care, and letting go. I talk through the fears I had before taking time off, how I set boundaries with clients, and how the time away gave me a whole new perspective on business,

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00:21:42

The Growth Mindset ✦ A Braided Tree and a Bumpy Road

The Designated Designer 🔮 ·

2025/05/12

This week’s episode didn’t go as planned—because growth rarely does.After accidentally filming an entire 30-minute podcast with no audio, I almost didn’t come back to re-record. But then I remembered: progress isn’t about perfection, it’s about persistence. So here we are, messy, unscripted, and real.In this episode, I share an unexpected lesson in resilience through my attempt to save a dying braided money tree and how that journey mirrored the ups and downs of running my business. From failed

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00:24:29

S2 | Ep. #13: Soul Before Strategy ✦ The Inner Work...

The Designated Designer 🔮 ·

2025/05/02

Season 2 of The Designated Designer kicks off with a heart-to-heart. In this vulnerable episode, I'm reflecting on my first full year running in business, celebrating the gritty wins, unpacking the missteps, and embracing the weird, wonderful transformation that comes when you fully commit to your path.This isn’t just a recap; it’s a reset. From navigating burnout and redefining success to learning how to lead with intention, here's the moments that cracked me open and helped me evolve—not just as a

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00:26:10

Ep. #12: Rearview Reflections ✦ Growing Into Who You...

The Designated Designer 🔮 ·

2025/04/26

In this week's episode, I'm pulling back the curtain and sharing some real, raw reflections on what it actually feels like to grow a business—and yourself—at the same time. 🚀 I’m talking about finally writing a real intro (only took me forever), the messy beauty of starting before you’re ready, and the wild identity shifts that come with chasing your dreams.I’m diving into why it’s normal to feel like you’re outgrowing old environments, questioning long-held beliefs, and sometimes wondering

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00:15:38

Ep. #11: Shifting Gears ✦ Turning Burnout into Balance

The Designated Designer 🔮 ·

2025/04/04

Feeling stuck in neutral? Overwhelmed? Burnt out? Ready to throw your laptop out the window even though you JUST finished paying it off? Same. In this unscripted, from-the-heart episode, I share my latest creative high, the inevitable social media spiral that immediately followed, and the simple ritual that’s helping me find balance amidst all the chaos. From overwhelming passion projects and business stress to blue jays and perspective shifts—this one’s a heckin' journey. So buckle up, and

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00:17:12

Ep. #10: Road Closed ✦ Rejection is Just Redirection

The Designated Designer 🔮 ·

2025/03/15

In this episode of The Designated Designer, we get real about rejection. We’ve been there, done that, and learned that sometimes a "no" is the universe telling us to forge our own freakin' path. After getting a polite rejection from a widely popular design podcast, we drop some truth bombs about how even the design world can be subject to a popularity contest—one where only the "cool kids" get a seat at the table. Spoiler alert: it's all BS.In this episode, we're also

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00:11:00

Ep. #09: The Long Way Home ✦ Living with Leaving...

The Designated Designer 🔮 ·

2025/03/07

Ever feel like leaving something half-done is the worst thing you could possibly do? Like, the thought of walking away from an unfinished task makes your skin crawl? Yeah, same. But one of the most unexpected lessons I’ve learned as a business owner is that sometimes, pressing pause is the smartest move you can make.In this episode, we’re diving into the art of strategic stopping—learning to embrace unfinished work without guilt and understanding why forcing yourself to power through everything

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00:12:58

Ep. #08: Stay Sober ✦ Daring to be Different

The Designated Designer 🔮 ·

2025/02/28

Choosing to be different is never the easy road—but damn, isn’t it the most rewarding? In this episode, I’m diving deep into what it really means to take the unconventional path, whether it’s in business, in life, or in standing firm on who you are—even when the world makes it easier not to.Inspired by Chappell Roan’s journey (and how her story hit me like a ton of bricks), we’re talking about the grind, the failures, the getting-back-up-again moments that no one shows on social media. Because let’s

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00:13:53

Ep. #07: Orange Cones & Construction Zones ✦ The...

The Designated Designer 🔮 ·

2025/02/21

Buckle up, fellow creatives—this week, we’re running straight toward our fears (unless, of course, that fear is a horror movie villain, in which case, run away). But when it comes to client revisions? I say embrace them. Yep, you heard me. I love client feedback!The design world is full of horror stories about revision nightmares, but what if we flipped the script? What if revisions weren’t the enemy, but an opportunity to refine, grow, and—dare I say—create something even better than before? In

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