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PODCAST

Pet Boss® Podcast with Candace

Candace D"Agnolo of Pet Boss Nation®

This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host,

business entrepreneurship

All Episodes

36:14

232: The Story is Everything: How to Get Free Local...

Pet Boss® Podcast with Candace ·

2026/04/18

Want to see your pet business featured on the evening news but think you need a huge marketing budget to make it happen? Think again.Meet Mary Tan, award-winning TV reporter who covered major stories for Fox News, CNN, CBS News, and NBC News for 13 years - and now runs Whisker Media, a boutique strategic communications agency focused on pet-related businesses and animal welfare nonprofits. She's revealing exactly how she secured $40,000-$50,000 worth of free advertising for one pet retailer -

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39:32

231: Inside SUPERZOO 2026: What Makes It Essential...

Pet Boss® Podcast with Candace ·

2026/04/11

SUPERZOO is coming August 12-14, 2026 in Las Vegas, with an education day Tues, Aug 11, - and if you sell products, make products, or work behind the scenes in the pet industry, this is your must-attend event.Candace sits down with Mike Karsting, Senior Vice President of World Pet Association (WPA) and the driving force behind SUPERZOO, to talk about what makes this show essential for independent pet retailers, emerging brands, and anyone on the product side of the business. They discuss: 🐾

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34:46

230: Global 2026 Recap & Candace's Favorite Things...

Pet Boss® Podcast with Candace ·

2026/04/04

Candace and Morgan are back from sunny Orlando after a long week at Global Pet Expo 2026 - and this episode is packed with behind-the-scenes insights, favorite product discoveries, and Morgan's fresh first-timer perspective.They discuss: 🙌 The brand that dominated with marketing everywhere - a masterclass in visibility) 🙌 Interactive booth experiences that win 🙌 Smart founder moves 🙌 Unique product discoveries that are eye-catching, space-efficient, and conversation-starting 🙌

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31:08

229: Strategic Partnerships That Actually Work: The...

Pet Boss® Podcast with Candace ·

2026/03/28

Recorded live at Global Pet Expo on Day 1 (education day), this episode features a conversation Candace never planned to have - until she sat in Luis Zamora's session and realized this was exactly what Pet Boss Nation listeners needed to hear!Luis presented "Profiting from the Pet-Inclusive Economy Through Strategic Partnerships" at the Pet Summit, and instead of being a sales pitch for his platform (PetsVivo), it was packed with actionable strategies for small businesses to build partnerships

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26:11

228: Trade Show Content Strategy: What to Capture...

Pet Boss® Podcast with Candace ·

2026/03/22

Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan.This episode brings a brand new team member Morgan Seabloom (Marketing & Operations Coordinator for Dante and Dory's) alongside Candace to share their pre-show prep checklist and 5 content buckets to help you capture everything worth capturing! Because trade shows aren't just about placing orders. They're content creation gold. They share: 🙌 How to prep your phone before

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36:38

227: When a "Customer" Complaint Isn't What It Seems...

Pet Boss® Podcast with Candace ·

2026/03/14

A message came through Dante and Dory's website contact form. It was detailed, critical, and specific- complaining about pricing, construction timelines, employee compensation, and the value of shopping local.But something felt off. The team ran the message through an AI detector: 100% AI-generated. In this episode, Candace unpacks the entire experience - from the initial reaction to the deep dive into what it could be (competitor? phishing probe? mass AI blasting? real person hiding?)

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32:38

226: Q2 Is Your Biggest Marketing Opportunity: Get...

Pet Boss® Podcast with Candace ·

2026/03/08

Be honest: when was the last time you looked at your calendar and knew exactly what you were promoting, posting, and doing in your business three months from now?Do you even know what you're doing next week? Or do you wake up on Tuesday and think: Wait, did anyone post today? What am I supposed to post? If this hits a little close to home, this episode is going to change how you run your marketing - starting right now. Spring is here. The clocks just sprang forward. Q2 is days away. And

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28:53

225: Donation Requests: Burden or Business Strategy?

Pet Boss® Podcast with Candace ·

2026/02/28

How many donation requests have landed in your inbox lately? Today? This week? This month?Silent auctions, raffles, gift baskets, event sponsorships - can you donate a gift card? And if you're honest, how many of those people ACTUALLY buy from you? It's easy to feel frustrated. One-sided. Used. Like people only remember you when they need something. Because what if donation requests aren't charity decisions? What if they're marketing decisions? In this episode, Candace shares how to

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33:19

224: 2,000 emails: Zero Campaigns. Here’s What I’m...

Pet Boss® Podcast with Candace ·

2026/02/22

Is email marketing dead?Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them. And as a business coach who sends emails like a well-oiled machine at Pet Boss Nation, that admission is a little uncomfortable to make. But here's the truth: email marketing still delivers an average ROI of $36-$42 for every $1 invested. And 60% of consumers say email influences their

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34:00

223: What Slow Sales Are Really Telling You & How to...

Pet Boss® Podcast with Candace ·

2026/02/14

It's cold. People are sick. Business feels quiet. Sound familiar?Candace is coming to you fresh off 10+ days sick with the flu - three of them completely in bed - and using this slower winter stretch at Dante and Dory's to get honest about what the numbers are really saying. This episode is about what actually happens when sales dip, and what smart pet business owners do instead of waiting it out. She shares: 🙌 Why slow sales aren't a story - they're feedback (and what to do with

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10:08

222: When Your Toddler Wakes You at 3am and You...

Pet Boss® Podcast with Candace ·

2026/02/07

It's 4am and Candace's toddler just woke her up. So instead of lying in bed hoping to fall back asleep, she's recording this episode.Because sometimes leadership shows up tired. Sometimes it's messy. Sometimes you just get it done anyway. In this quick episode, Candace shares: ⭐ Why sometimes responsibility shows up at inconvenient times ⭐ Global Pet Expo announcements - where you can find (and celebrate!) with PBN ⭐ New keynote booking - she's speaking at the ODD Ball (Owners of Dog Daycares

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36:02

221: When Sales Feel Uncertain, Margin Matters More:...

Pet Boss® Podcast with Candace ·

2026/02/01

Right now, some pet businesses are booming. Some are holding steady. And many are feeling like sales have slowed down and they need to make a change.But here's the truth: When revenue feels uncertain, that's exactly when how you manage your money matters MORE than how much money is coming in. In this episode, Candace shares real money decisions she's making at Dante and Dory's - and why being more aggressive with money doesn't mean being reckless! She shares: 🔥 Why passive money management

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34:36

220: Feedback Is A Gift: Mastering Communication in...

Pet Boss® Podcast with Candace ·

2026/01/24

How many times have you corrected the same mistake this month? What if a 3-minute coaching conversation could stop it from happening again and actually make your team stronger?Amy Castro, communication and leadership expert who's been training pet business owners at Global Pet Expo and beyond, shares why communication skills matter just as much as knowing pet nutrition and behavior - and how the right words can cut the drama, stop the misunderstandings, and make your standards stick. She

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40:31

219: From Wearing All The Hats to Staying In Her Zone...

Pet Boss® Podcast with Candace ·

2026/01/18

Why does hiring feel impossibly broken right now? And why are some pet businesses thriving with amazing teams while others can't keep anyone for more than a few months?Meet Pet Boss client Morgan Weber - a recovering Chief Everything Officer who runs both a 13-year pet sitting company AND a growing pet supply store. She went from burned out and constantly hiring to building teams that actually stay - with a thriving culture where people want to work. In this episode, she shares exactly how

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30:24

218: Before You Market Your Business, Build This in...

Pet Boss® Podcast with Candace ·

2026/01/11

Are you trying to build momentum, growth, and sales without a solid foundation underneath you?If hiring feels scary or too expensive, if training lives in your head instead of being documented, if growth feels stressful instead of exciting - it's not because you're doing anything wrong. It's because your foundation is wobbly. In this episode, Candace breaks down the exact framework Pet Boss Nation is teaching clients in 2026 to build their team and systems FIRST - before running ads, doing

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28:15

217: The Future of Pet Business Starts Now (Season 5...

Pet Boss® Podcast with Candace ·

2026/01/04

Welcome to 2026 and a brand new season of the Pet Boss Podcast!After four solid years and 216 episodes, Season 5 is here with a brand new intro and a clear mission: build what lasts. Because if you've been in the pet industry for any amount of time, you know last year felt HARD. There was a lot of retracting, pulling back, and retreating. Costs got higher. Hiring felt heavier. Customers became more cautious. And the energy it takes to run a pet business right now? Intense. But here's the

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18:15

216: Season 4 Finale: A New Year’s Toast to You

Pet Boss® Podcast with Candace ·

2025/12/28

Happy New Year, Pet Boss! This episode isn't about strategies, checklists, or empire-building.It's about pausing long enough to notice what this year actually asked of you - and what you became in the process. Before we rush into 2026, Candace is raising a glass to honor what was. Behind every pet business is a human who showed up when it would've been easier to coast, quit, or stay quiet. And that alone is worth celebrating. She shares: 🥂 Four years of the Pet Boss Podcast: 216

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35:23

215: 12 Days of Deals: What's Working, What's Not,...

Pet Boss® Podcast with Candace ·

2025/12/21

There's a promotion that happens around the holidays that's hit or miss for most businesses: the 12 Days of Deals.Candace tried this years ago in Chicago and it NEVER worked. But after learning from thousands of successful retailers, she decided to give it another shot at Dante and Dory's - with a few strategic spins. In this real-time episode, she's sharing on how it's going so far, what she's learned, and what she'd do differently with this promotion at Dante & Dory’s. She shares: 💰

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33:04

214: Parades, Blizzards, and Breakthrough Moments at...

Pet Boss® Podcast with Candace ·

2025/12/14

It's been a month of momentum, mayhem, and massive visibility at Dante and Dory's.Have you ever had a month where you're marching confidently toward progress while also dragging chaos behind you like a determined toddler on a leash? Welcome to small business life. In this Behind Closed Doors episode, Candace takes you through November's slow sales anxiety, December's sudden surge, and all the visibility wins that finally made Dante and Dory's impossible to miss. She shares: 🙌 The moment

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27:26

213: From Icky to Easy: 5 Steps to Selling with...

Pet Boss® Podcast with Candace ·

2025/12/07

It’s officially prime selling season! 🎄The next few weeks are when pet businesses see their biggest boom so what if increasing your revenue has nothing to do with fancy marketing, new customers, or spending another dollar - and everything to do with simple conversations you're already having? This week on the podcast, Candace is sharing: 💰 The Show, Tell, Ask method that engages all senses and increases buying intent 💰 Why selling feels icky (and how to reframe it!) 💰 The two-option close

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235 results

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