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PODCAST

Leaders Of The West

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and

business careers

All Episodes

35:23

133. Keeping Rodeo Relevant with Tiah DeGrofft

Leaders Of The West ·

2025/12/09

This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world.In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along

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23:25

132. When Is It Okay to Quit?

Leaders Of The West ·

2025/12/02

In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally.I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking

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35:30

131. “Strive to Do Something Nobody Else Is” with...

Leaders Of The West ·

2025/11/25

This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes

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39:52

130. Building Loyalty That Lasts with Kelli Leclair

Leaders Of The West ·

2025/11/18

In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success.We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a

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19:30

129. The Scariest Moment of My Life, and What It...

Leaders Of The West ·

2025/11/11

In this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters.It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective. Most of the things we call "hard,"

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37:11

128. Redefining Western Art with Gina Teichert

Leaders Of The West ·

2025/11/04

I’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet.Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why

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34:40

127. Capturing the Action: Wyatt Wentz on...

Leaders Of The West ·

2025/10/28

This week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work.We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud

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16:34

126. It Pays to Be Loyal

Leaders Of The West ·

2025/10/21

In this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will.I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and

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55:08

125. Building Bold Community in Agriculture with...

Leaders Of The West ·

2025/10/14

I'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale. Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We

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45:36

124. The Next Era of Rodeo with Linsay Rosser Sumpter

Leaders Of The West ·

2025/10/07

This week on the podcast, I'm joined by one of the most respected leaders in Western sports, Linsay Rosser Sumpter, Commissioner of the Women's Rodeo Championships. Linsay has literally done it all: athlete, coach, producer, secretary, marketer, stock contractor, and now a trailblazer in creating real opportunities for women in rodeo.In this episode, Linsay shares her rodeo roots (shoutout to the legendary Cotton Rosser), how she became commissioner of one of the fastest-growing rodeo events in

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27:31

123. Don't Just Talk About It, Be About It

Leaders Of The West ·

2025/09/30

In this solo episode, I'm talking about something I know many of us have experienced: analysis paralysis. You know the feeling: you want to make the right decision, so you research and plan and overthink, and before you know it, months (or years!) have gone by and you've made no progress.I'm sharing personal stories about dealing with health issues, painting my house, launching Of The West, and how I had to stop waiting for perfection and just start moving forward. Because the truth is, clarity

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43:00

122. Winning the Mental Game with Katie Hollingsworth

Leaders Of The West ·

2025/09/23

This week, I’m so excited to be joined by Katie Hollingsworth, ICF-certified professional coach, mental performance expert, and founder of Krave Coaching. Katie has worked with athletes, entrepreneurs, and leaders from rodeo, wrestling, and football to collegiate and pro athletes. She brings a one-of-a-kind blend of grit, neuroscience, and real-life western world experience to her coaching.With two decades in marketing, communications, and PR, plus years spent in the arena as a coach for the

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37:45

121. Creating CITY Boots: Blending Luxury, Heritage,...

Leaders Of The West ·

2025/09/16

This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style.We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality,

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14:22

120. Doing the Job vs. Owning the Outcome

Leaders Of The West ·

2025/09/09

In this solo episode, I’m telling a story about watering my neighbor’s flowers and how it taught me one of the clearest lessons I’ve had lately about leadership, responsibility, and why “doing the job” is never enough.There’s a difference between following instructions and owning the outcome. Whether you’re a freelancer, an employee, a business owner, or a team leader, this episode is all about why critical thinking, thoughtful initiative, and caring about the end result are what truly set people

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27:40

119. Part 2: Virtual Fencing in Action: Real-World...

Leaders Of The West ·

2025/09/02

Welcome to part two of our two-part series about Vence. This week I’m joined by Dr. Miranda Meehan, Extension Livestock Environmental Stewardship Specialist at North Dakota State University and one of the leading researchers studying virtual fencing in rangeland systems. Miranda brings a boots-on-the-ground perspective to this technology—literally. She and her team have collared over 400 animals across multiple research projects, and in this episode she shares what they’re learning about cow

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39:15

118. Part 1: Virtual Fencing for Ranchers: Inside the...

Leaders Of The West ·

2025/08/26

This week I’m joined by Grace Inglee, my Rancher Success Rep from Vence, the virtual fencing company we’ve been using on our own operation since late 2024. After getting so many questions from listeners and followers about how it works, how hard it is to set up, and whether or not it actually keeps cows in, I wanted to bring Grace on to walk through all of it.We break down what virtual fencing is, how it compares to traditional fencing, and the different use cases Vence is seeing across the

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18:44

117. How to Build Loyalty One Detail at a Time

Leaders Of The West ·

2025/08/19

In this solo episode, I’m sharing a surprising business lesson that started in a less-than-stellar wash bay and ended in a car wash that felt more like a spa.From broken vacuums and missing towels to free upgrades and genuine customer care, these experiences reminded me that the little things aren’t so little. I’ll walk you through three takeaways every business can use, whether you’re selling beef, running a boutique, managing a member-based organization, or leading a team. If you want to make

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37:18

116. Hardcore Carnivore: Jess Pryles on Barbecue...

Leaders Of The West ·

2025/08/12

I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture.We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her

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45:30

115. Turning Byproducts Into Heirlooms: The Story of...

Leaders Of The West ·

2025/08/05

Today I’m joined by Cate Havstad-Casad, hat maker, leather goods founder, regenerative rancher, and all-around creative force. Cate’s story weaves together multiple passions into a life and business that’s as intentional as it is inspiring. From building custom western hats in a horse barn wash stall, to launching Range Revolution, a leather goods brand sourcing hides from regenerative ranches, Cate shares how she’s tackling waste in the meat industry, strengthening supply chains, and creating

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21:55

114. How to Ask Better Questions, and Give Better...

Leaders Of The West ·

2025/07/29

In this solo episode, I’m diving into something we all run into: how to ask for help or feedback in a way that actually gets you what you need, and how to give focused, respectful feedback when someone else asks. We’ve all been there: you crowdsource advice and end up with a flood of tangents, venting, or random noise before you get anything useful. I break down why vague questions lead to scattered responses, share my C + B + F formula (Context + Boundaries + Format), and explain how small changes

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141 results

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