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PODCAST

Leaders Of The West

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and

business careers

All Episodes

39:16

140. Stop Waffling, Start Deciding: Decision-Making...

Leaders Of The West ·

2026/01/27

This week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis. Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum

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38:48

139. Girl Talk (with Jena Oschner): Rethinking...

Leaders Of The West ·

2026/01/20

We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families. Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in

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46:25

138. Girl Talk (with Jena Oschner): Rethinking...

Leaders Of The West ·

2026/01/13

I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing

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38:09

137. Someone Copied You, Now What? With Attorney at...

Leaders Of The West ·

2026/01/06

This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are.We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that

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37:26

136. Lessons from Leading 36,000 Volunteers with...

Leaders Of The West ·

2025/12/30

This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine.We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands

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32:31

135. Girl Talk: My Decision to Get a Blepharoplasty

Leaders Of The West ·

2025/12/23

In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you.I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from

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30:01

134. When Goals Shift with Shada Brazile

Leaders Of The West ·

2025/12/16

This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection.In this episode, we talk about the highs and lows and everything in

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35:23

133. Keeping Rodeo Relevant with Tiah DeGrofft

Leaders Of The West ·

2025/12/09

This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world.In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along

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23:25

132. When Is It Okay to Quit?

Leaders Of The West ·

2025/12/02

In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally.I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking

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35:30

131. “Strive to Do Something Nobody Else Is” with...

Leaders Of The West ·

2025/11/25

This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes

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39:52

130. Building Loyalty That Lasts with Kelli Leclair

Leaders Of The West ·

2025/11/18

In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success.We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a

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19:30

129. The Scariest Moment of My Life, and What It...

Leaders Of The West ·

2025/11/11

In this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters.It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective. Most of the things we call "hard,"

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37:11

128. Redefining Western Art with Gina Teichert

Leaders Of The West ·

2025/11/04

I’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet.Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why

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34:40

127. Capturing the Action: Wyatt Wentz on...

Leaders Of The West ·

2025/10/28

This week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work.We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud

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16:34

126. It Pays to Be Loyal

Leaders Of The West ·

2025/10/21

In this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will.I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and

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55:08

125. Building Bold Community in Agriculture with...

Leaders Of The West ·

2025/10/14

I'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale. Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We

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45:36

124. The Next Era of Rodeo with Linsay Rosser Sumpter

Leaders Of The West ·

2025/10/07

This week on the podcast, I'm joined by one of the most respected leaders in Western sports, Linsay Rosser Sumpter, Commissioner of the Women's Rodeo Championships. Linsay has literally done it all: athlete, coach, producer, secretary, marketer, stock contractor, and now a trailblazer in creating real opportunities for women in rodeo.In this episode, Linsay shares her rodeo roots (shoutout to the legendary Cotton Rosser), how she became commissioner of one of the fastest-growing rodeo events in

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27:31

123. Don't Just Talk About It, Be About It

Leaders Of The West ·

2025/09/30

In this solo episode, I'm talking about something I know many of us have experienced: analysis paralysis. You know the feeling: you want to make the right decision, so you research and plan and overthink, and before you know it, months (or years!) have gone by and you've made no progress.I'm sharing personal stories about dealing with health issues, painting my house, launching Of The West, and how I had to stop waiting for perfection and just start moving forward. Because the truth is, clarity

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43:00

122. Winning the Mental Game with Katie Hollingsworth

Leaders Of The West ·

2025/09/23

This week, I’m so excited to be joined by Katie Hollingsworth, ICF-certified professional coach, mental performance expert, and founder of Krave Coaching. Katie has worked with athletes, entrepreneurs, and leaders from rodeo, wrestling, and football to collegiate and pro athletes. She brings a one-of-a-kind blend of grit, neuroscience, and real-life western world experience to her coaching.With two decades in marketing, communications, and PR, plus years spent in the arena as a coach for the

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37:45

121. Creating CITY Boots: Blending Luxury, Heritage,...

Leaders Of The West ·

2025/09/16

This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style.We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality,

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148 results

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