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PODCAST

Dear Citrus Diaries

Each episode, I"ll sit down with inspiring founders + creatives who are making waves in the CPG food and beverage world. From innovative entrepreneurs to trailblazing executives to game changing creatives, we delve into their stories and who they are outside of their title. Get ready to be inspired, empowered, and equipped with the insights you need to succeed in the kitchen and your career. @citrusdiaries.studio | citrusdiaries.com | hello@citrusdiaries.com

arts food

All Episodes

00:33:42

Sarela Herrada of SIMPLi

Dear Citrus Diaries ·

2026/04/21

In 2020, Sarela co-founded SIMPLi with her husband, Matt Cohen, introducing some of the first Regenerative Organic Certified® ingredients from South America to the U.S. market. Through a vertically integrated model, SIMPLi partners directly with farmers to improve livelihoods, expand market access, and support long-term regenerative transitions. Today, the brand is equally known for its sourcing integrity, its vibrant flavors, nutrient density, and modern approach to pantry staples designed for real

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00:30:41

Max Luthy of Plink!

Dear Citrus Diaries ·

2026/03/31

Max is the co-founder and CEO of Plink! and based out of Burlington, VT where he lives with his wife and three kids. Before co-founding Plink!, Max spent a decade at global trend firm TrendWatching, where he helped companies like Google, PepsiCo, Disney, and Target innovate for the future. As Director of Trends & Insights, he led a global team across three continents and co-authored the book Trend-Driven Innovation (Wiley). He's also started a record label and a VR company.Plink! is

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00:33:24

Dr. Erin Stokes, ND of Wishgarden Herbs

Dear Citrus Diaries ·

2026/03/24

Dr. Erin Stokes, ND believes that transformation begins when we reconnect with the healing power of nature. As a Naturopathic Doctor for 20+ years, Erin has dedicated her career to translating complex health concepts into actionable insights that empower people on their healing journey. Dr. Erin Stokes earned her Naturopathic Medicine degree from Bastyr University in 2001, and worked with individuals in her private practice, Lotus Naturopathic Clinic for over a decade.At WishGarden Herbs, we believe

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00:35:16

Alyse Borkan of Rocco Fridge

Dear Citrus Diaries ·

2026/03/17

Alyse Borkan has been one of the brains behind building some of the fastest-growing startups in recent years including Billie, Casper, and SoulCycle, and now Rocco. Rocco was founded in New York by startup vets Alyse Borkan and Sam Naparstek after realizing just how outdated the home appliance space really was, especially when it came to fridges. At the same time, drinks were getting more interesting at home: think canned cocktails, non-alcoholic aperitivos, and sparkling everything. So they

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00:33:11

Hannah Habes of Matchaful

Dear Citrus Diaries ·

2026/03/10

When Hannah was first introduced to matcha by a friend who had spent time in Japan, it was love at first sip. The energy she felt was unlike anything she’d experienced before: alert, yet calm. As she did more research, she found that most matcha companies at the time offered little-to-no visibility into their matcha’s origin. This matcha was often blended at a distributor using leaves from various farms, making it near-impossible to identify the original source.Matchaful is a female-founded purveyor

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00:47:56

Arshdeep Toor of Stesh Butter

Dear Citrus Diaries ·

2026/03/03

Arshdeep Toor transitioned from a career in investment banking to creating a better-for-you pistachio butter brand.Stesh Butter is committed to transforming the nut butter category and making pistachio butter better. They are on a mission to offer a perfect blend of nutrition and flavor - a healthy and delicious pistachio butter that you can indulge freely by the spoonful and feel good about! Their pistachio butter is vegan, dairy-free, gluten-free, and palm/seed oil-free; it’s made of all-natural

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00:41:33

Teddy Kim of Last Call

Dear Citrus Diaries ·

2026/02/24

Teddy Kim is a writer and founder based in Los Angeles. He is the co-founder of Last Call, an alcohol wellness startup inspired by products in Korea and Japan.He writes an entertainment column for Emily Sundberg’s Feed Me newsletter, focusing on the intersection of entertainment and technology, and also writes his own newsletter, first Derivative.Last Call is an alcohol wellness startup founded in Los Angeles, offering a dietary supplement to aid recovery after drinking. Inspired by Korean wellness

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00:45:35

Francesca Salac, Head of Brand Marketing North...

Dear Citrus Diaries ·

2026/02/17

Intro: Theo Terris, CEO of Uncle ArniesUncle Arnie’s is a California-born beverage company redefining the way people enjoy THC. Launched in 2020 with a mission to make cannabis approachable, affordable, and undeniably fun, Uncle Arnie’s has quickly become one of the best-selling cannabis beverage brands in the U.S. IG unclearnies | unclearnies.comFrancesca Salac, Head of Brand Marketing North America of Minor FiguresMinor Figures is a global brand developing best-in-class plant-based beverages

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00:38:56

Mark & Megan Overbay of Big Spoon Roasters

Dear Citrus Diaries ·

2026/02/10

Big Spoon Roasters was founded by husband-and-wife team Mark and Megan Overbay. The duo shared a love for nut butter: Mark, having spent time as a Peace Corps Volunteer in Zimbabwe, originally learned how to hand-make his favorite food, peanut butter, while living abroad, and Megan's experience as an endurance athlete led her to craft her own nutrient-dense nut butter bars that both tasted good and fueled her training.Big Spoon Roasters is a small-batch food company handcrafting innovative,

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00:28:43

Jane Coxwell of OKO

Dear Citrus Diaries ·

2026/02/03

Jane Coxwell is a globally trained chef and the founder of OKO, with a career that spans cooking in the South of France and Southeast Asia to more than a decade as Diane von Furstenberg’s private chef and head chef aboard the super yacht Eos. Known for her elegant, vibrant approach to real food, Jane began creating fresh vegetable blends to help a close friend nourish herself through health challenges. Those recipes became the foundation of OKO. Today, Jane brings her deep culinary expertise to

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00:46:54

Haylee Jordan of FABRIC + Alex Whitmore of Taza...

Dear Citrus Diaries ·

2026/01/27

Intro: Importance of fair sourcing + ethical pay in the coca industry as we ramp up for Valentine's DayTaza co-founder and CEO Alex Whitmore took his first bite of stone ground chocolate while traveling in Oaxaca, Mexico. Inspired by its rustic intensity, he learned to hand-carve granite millstones and built the Taza Chocolate factory back home in Somerville, Massachusetts with his wife, co-founder Kathleen Fulton in 2005.IG tazachocolate | tazachocolate.comHaylee Jordan of FABRICFABRIC is a

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00:28:49

Jessica Hamel of PlantChi

Dear Citrus Diaries ·

2026/01/20

Jessica Hamel has never played by the rules—whether running ultramarathons, racing sailboats, or shaking up the food world. Now, with PlantChi, she’s ditching the wellness fuss and making nutrition effortless, rebellious, and straight-up good.PlantChi is a middle finger to complicated wellness trends, a love letter to nature, and an open invitation to embrace what’s real. PlantChi is a line of seasonings with benefits. We take nutrient-dense superseeds and pair them with craveable ingredients like

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00:34:51

Ben Jacobsen of Jacobsen Salt

Dear Citrus Diaries ·

2026/01/13

Ben Jacobsen is the founder of Jacobsen Salt Co., the Oregon-based artisan salt company he started in 2011 to bring world-class sea salt to American kitchens. After studying and working in Scandinavia, where he first discovered the transformative impact of high-quality finishing salts, Ben returned to Oregon and spent years experimenting with sea water from dozens of Pacific Northwest sites before settling on Netarts Bay for its uniquely bright salinity.Under his leadership, Jacobsen Salt Co. became

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00:32:49

Amy Guittard, CMO of Guittard Chocolate

Dear Citrus Diaries ·

2026/01/06

Guittard Chocolate Company is a historic American chocolate maker founded in 1868 by French immigrant Étienne Guittard during the California Gold Rush. What began as a small San Francisco shop quickly grew into a respected confectionery business, and today Guittard stands as the oldest continuously family-owned and operated chocolate company in the United States, now based in Burlingame, California and led by fourth and fifth-generation family members.what we chat about:As CMO, you oversee both

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00:40:56

Vincent Ricchiuti of Enzo’s Table & Clara Sieg of Loonen

Dear Citrus Diaries ·

2025/12/23

Vincent Ricchiuti of Enzo’s TableAs the fourth generation of his Italian-American farming family, Vincent Ricchiuti was naturally drawn to the family business. A native of Fresno, CA, he spent his formative years working alongside his father and grandfather in the family’s diversified agricultural business.For more than a century, the Ricchiuti Family has diligently worked the land in California’s fertile San Joaquin Valley with a goal to sustainably grow, produce, and harvest premium fruit, nuts,

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00:49:39

Jeni Britton of Floura & Jeni's Splendid Ice Creams

Dear Citrus Diaries ·

2025/12/16

Floura (Co-Founder + CEO); Jeni’s Splendid Ice Creams (Founder) Jeni Britton is an American entrepreneur and New York Times best-selling author. She founded Jeni's Splendid Ice Creams in an Ohio farmers' market in 2002, transforming it from a small shop into a beloved national brand. Underscoring her commitment to wellbeing and sustainability, Jeni's latest venture, Floura., reinvents fresh produce trimmings as delicious nutrient-dense food with the intent to help close the dietary fiber

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01:15:04

PJ Monte of Monte’s Fine Foods

Dear Citrus Diaries ·

2025/12/09

PJ Monte is the founder of Monte’s Fine Foods and the creator behind Monte’s Fine Sauces. Five years ago, he began bottling and hand-labeling his family’s 120-year-old red sauce recipe for local New York restaurants and specialty stores, quickly gaining a following and earning the nickname “Sauce Boss.” what we chat about:Your family’s culinary story runs deep from Monte’s Venetian Room in Brooklyn toGurney’s Inn in Montauk. How have those early family traditions shaped the way you approach food and

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00:40:32

Wendy Pickett of RationAle Brewing

Dear Citrus Diaries ·

2025/12/02

Wendy Pickett, Co-Founder & EVP of Sales, RationAle Brewing. Bringing 25 years of consumer goods experience to the non-alcoholic craft brewing brand, Wendy has a long history of building legacy brands in the grocery/mass, natural, and specialty channels. As one of the few female leaders in the male-dominated alcohol space, she’s helping reshape the future of NA craft beer, tapping into the surging demand for NA options driven by wellness-minded consumers.what we chat about:RationAle’s mission is

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00:32:28

Allison Luvera and Lauren De Niro Pipher of Juliet Wine

Dear Citrus Diaries ·

2025/11/25

Founded in 2021 by longtime friends Allison Luvera and Lauren De Niro Pipher, Juliet is redefining boxed wine through premium quality, thoughtful design, and sustainability. Juliet’s proprietary Eco-Magnum™ packaging uses over 50% less carbon than glass and holds the equivalent of two bottles. The founders also created the Alternative Packaging Alliance, uniting fellow high-end boxed wine brands to champion sustainable innovation across the industry.what we chat about:How did you balance the often

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00:28:37

Dr. Sandra Carter of Om Mushrooms

Dear Citrus Diaries ·

2025/11/18

Dr. Sandra Carter is a trailblazer in the health & wellness industry with over 35 years of experience in community health, corporate wellness, research, & hospital administration. Om Mushrooms offers a range of certified organic, science-backed mushroom products—from supplements and powders to beverages and gummies. Grown in an eco-friendly indoor farm in Carlsbad, California, Om ensures maximum potency and purity while staying free from toxins, pesticides, and heavy metals.As the Co-Founder

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207 results

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