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PODCAST

30 Minutes to President"s Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies likeSalesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President"s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President"s Club. Every episode is a supercharged 30 minutes where you"ll hear step-by-step breakdowns in every key dimension of sales,

business careers

All Episodes

19:57

#614: How to Use LinkedIn Sales Navigator for Lead...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/10/06

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machineWant the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course Sam McKenna breaks down how to turn LinkedIn Sales Navigator into a system that continuously surfaces warm leads. Learn the alerts she uses to track job changes, new relationships, customer movement, and buying signals before your

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30:42

#613: Master Parallel Selling Strategies to Speed Up...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/10/01

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclassWant the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course Samantha McKenna, CEO of #samsales consulting, joins Nick and Armand to share strategies to get to power through multithreading and speed up deal cycles with parallel selling ACTIONABLE TAKEAWAYS: Schedule regular meetings with your champion to

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48:35

Sales Kickoff Masterclass: The Ultimate Planning Guide

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/29

Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong.🎯 Build your kickoff around five goals instead of turning it into two days of nonstop training 🗓️ Structure general sessions, breakouts, QBRs, panels, and celebrations to keep reps engaged ⏰ Plan the venue, agenda, communications, rehearsals, and production months before

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17:22

Introducing: The Warm Pipeline Machine (Social...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/28

We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check out the course.The Social Selling Masterclass (LIVE EVENT): https://www.30mpc.com/episodes/the-social-selling-masterclass You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can

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32:37

#611 - The Sales Leader SKO Survival Guide | JD...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/24

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year.🎯 Build your SKO theme around the business priority you want sellers remembering all year, not just the city or venue.⏱️ Treat every minute like it costs money by tightening sessions, changing formats, and protecting seller attention.🏆 Plan the follow-up before kickoff ends so the training, recognition, and energy actually carry into the

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29:20

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/22

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.🎯 Replace happy-customer panels with lost-deal conversations that show sellers where deals actually broke down. 🤝 Create more opportunities for sellers to understand buyers, solve real company problems together, and build relationships across functions. 🎉

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37:49

#609 - How to Hire SDRs Who Are Actually Built for...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/17

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 90-day SDR ramp, and the incentives that actually keep reps motivated.🏆 Hire for proven competitiveness: Look for candidates who have done hard things, achieved at a high level, and genuinely want a career in sales. 📞 Simplify SDR onboarding: Start with one product, one persona, and one week of

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42:41

#608 - How Mapping the "Shadow" Org Chart Got Me to...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/15

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholders, and activate your entire company to help you win.🕸️ Map the “shadow” org chart to uncover who actually influences the decision 🚧 Identify blockers, understand competitor support, and build a plan to neutralize resistance 💘 “Play Cupid” by matching

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35:45

#607 - How to Turn Every Sales Pilot Into a Closed...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/10

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot.📈 Pick metrics you can move: Start with measurable upstream metrics you can impact during the pilot, then connect them to larger business outcomes. 🤝 Build two champions: Win over both the business champion responsible for the outcome and the technical champion

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46:47

How To Build An Elite Outbound Sales Team (Get Reps...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/08

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes.⚡ Fix the energy first: Create buy-in, make tough personnel decisions fast, and build visible momentum. 📅 Install five weekly rhythms: Use Monday commitments, Tuesday and Thursday teardowns, Wednesday 1:1s, and Friday team dials to drive accountability, coaching, and culture. 🎯

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34:56

#605 - How to Build a Cleaner Sales Pipeline in the...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/03

Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy.Learn how to separate real pipeline from automated outreach “slop,” uncover what your best reps are doing differently, and build practical AI sales workflows without waiting on engineering. 🧱 Clean your data before layering on AI. Put governance around accounts, contacts, and opportunities so your AI systems are

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30:25

#6043 - Upsell & Expansion Masterclass: 7 Lever to...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/09/01

Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whitespace across their accounts.🎯 Create expansion pipeline through value: Treat value delivery like prospecting: identify the executive outcome, deliver the proof, communicate it back, then earn the right to uncover what’s next. 🤝 Own the executive relationship: Partner with

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41:33

#603 - How to Use Executive Assistants to Unlock...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/27

Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your deal.🎙️ ACTIONABLE TAKEAWAYS: 🪑 Build the three-legged stool: Get every critical stakeholder group to “green” instead of treating enterprise deals like a linear sales process. 🤝 Sell the executive meeting: Broker

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38:57

#602 - My Exact Prospecting Process That Got Me To...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/25

Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She shares how she segments accounts, researches Tier 1 prospects, leverages signals and partners, writes messaging, and organizes her calendar so prospecting actually gets done.🎯 Segment your territory by effort: Divide accounts into Signals, Tier 1s, and Volume so your time and personalization match the

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34:11

#601 - How to Build a Sales Team That Manages Itself...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/20

Tara DiCristo-Schmitt breaks down the tactical sales leadership systems she uses to build predictable pipeline, coach reps, and create a culture of accountability. Learn how to inspect rep calendars, run better pipeline reviews, and catch performance problems before they hit quota.📅 Eliminate calendar white space: Review reps’ calendars weekly and build two weeks ahead with net-new meetings, referrals, target accounts, and prospecting blocks so cancellations don't kill pipeline. 📊 Track

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36:31

#600 - Prospect Says “We’re Doing This In-House”...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/18

Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to build trust, uncover the beliefs behind their decision, and guide them toward seeing the risks of DIY for themselves.You’ll learn to: 🔎 Seek to understand before you sell: Uncover why they want to build, how far along they are, who’s involved, and what they’re already worried about before trying to

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34:33

#599 - How to Make a 10x Impact as a New Sales Leader...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/13

Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales performance, and build a stronger sales culture without micromanaging.🎯 Find the 10x change: Prioritize the one change that improves performance across the entire sales team instead of fixing dozens of small problems. 📈 Measure behavior before results: In your first 90 days, track whether reps

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57:04

#598 - How I Use Claude to Book 4-6 Meetings Every...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/11

Stop letting raw CRM data gather dust while you scramble to find high-intent prospects.In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelligence Layer" using custom markdown documents ad CRM exports. 🎯 The step-by-step workflow to surface hot accounts with rich first-party signals. 🔄 How to build a continuous flywheel that gets your AI seller smarter every single week. – You’re one step closer to President’s Club!: 📧 Jason Bay’s

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33:37

#597 - How to Sell the Way Buyers Want to Buy |...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/06

Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo videos early. Stop hiding your product behind meetings. ⚡ Use async content to speed up deals. Share quick videos buyers can watch anytime. 📊 Follow buyer engagement. Video views are stronger buying signals than promises. You're one step closer to President's Club! 6️⃣ 6 Steps to Hitting 72% Close

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19:56

#596 - This Cold Email Formula Gets +20% Replies...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/08/04

Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement-- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks down their exact playbook, including: ✉️ Engineering "Show Me You Know Me" subject lines that guarantee opens 🎯 Preempting objections inside the body copy to sell the meeting 📅 Executing weekend follow-up emails and soft LinkedIn touches that convert – You’re one step closer to President’s

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