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PODCAST

Grit Branded

Having GRIT means possessing a combination of passion and perseverance. It involves maintaining effort and driven passion over years despite failures, setbacks, and plateaus in progress. People with GRIT are often labeled as resilient, hardworking, & able to stay focused on their objectives even when faced with challenges. Journey with Brad Pryor as he discovers what GRIT is for people from every walk of life.

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All Episodes

00:35:27

Ep. 68: Ryan Motes: Rope Horses, Futurities, and the...

Grit Branded ·

2025/12/30

In this short but insightful follow-up episode of Grit Branded, Brad sits down with Ryan Motes to continue the conversation that began earlier this summer. A 5-time NFR heeler, American Rodeo and BFI Champion, and respected rope horse trainer, Ryan brings a seasoned perspective shaped by years competing at the highest level of the sport.This time around, Ryan dives deeper into the evolving rope horse industry, from the rapid growth of futurities to the increasing demand for top prospects and the

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00:47:51

Ep. 67: Telling Rodeo’s Story: Garrett Yerigan on...

Grit Branded ·

2025/12/23

Garrett Yerigan is a two-time PRCA Announcer of the Year and one of the most recognizable voices in rodeo today, known for bringing energy, insight, and storytelling to some of the sport’s biggest stages, including Cheyenne Frontier Days, the Fort Worth Stock Show & Rodeo, and the IFR. Raised in a rodeo family and announcing since childhood, Garrett shares how that foundation shaped his career, along with the behind-the-scenes process of earning a PRCA contractors card and what it really takes

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01:03:17

Ep. 66: Beyond the Show Pen: Family, Coaching, and...

Grit Branded ·

2025/12/16

In this episode of Grit Branded, Brad talks with Tod Bergen, a respected horseman, trainer, and coach with over $2.5 million in lifetime NRCHA earnings, now based in Texas, whose influence reaches far beyond the show pen. Tod shares what it has been like to raise a family while training and showing on the road, reflects on the impact of his father, a self-made man whose strength and resilience shaped his values, and dives into his approach to training horses and mentoring young professionals. His

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00:41:30

Ep. 65: From the Rodeo Trail: Ben Andersen on Faith,...

Grit Branded ·

2025/12/09

In this episode, Brad sits down with saddle bronc rider Ben Andersen for a conversation filled with stories from the rodeo trail, reflections on his faith, and insight into the technical side of the sport — from equipment and preparation to what he loves most about riding broncs. Ben also offers meaningful advice to young athletes: slow down, stay present, and don’t rush through the moments that shape your journey.Then the script flips as Ben turns the questions around on Brad, digging into life,

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00:35:51

EP. 64: Perspective and Preparation: Wesley Thorp on...

Grit Branded ·

2025/12/03

In this episode, Wesley Thorp opens up about the foundations of his success, from his family upbringing to the mindset and perspective that have shaped him into one of the top professional rodeo athletes. He shares the lessons he learned from the professionals who guided him, the work he put into improving his roping, and the pivotal moments that built his career. Wesley also talks about his passion for giving back to the next generation, including his role in producing the Junior World Team Roping

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00:52:19

Ep: 63 Elevating Rodeo: Jenna Morr on Storytelling,...

Grit Branded ·

2025/11/25

In this episode of Grit Branded, Brad welcomes Jenna Morr, Director of Content Marketing & Athlete Relations at Teton Ridge Sports. Jenna dives into her passion for Western sports and media, her dream of raising rodeo’s profile to match mainstream athletics, and how she uses storytelling to build bridges for athletes and fans. She also opens up about her evolving career path and shares advice for young professionals: sometimes the biggest dreams change—and pivoting is part of the journey.

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00:32:53

Ep. 62: Inside Western Media: Chelsea Shaffer’s...

Grit Branded ·

2025/11/18

In this episode of Grit Branded, Brad sits down with Chelsea Shaffer — the editorial director of the Team Roping Journal and content director for Roping.com. Chelsea opens up about her journey in Western performance media and how her team has transformed the Team Roping Journal into a leading source of news, education, and storytelling for nearly every corner of the team roping community. Chelsea also offers valuable advice for young professionals breaking into the industry, reminding them that you

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00:46:50

Ep. 61: Building Legacy: The Vision and Values Behind...

Grit Branded ·

2025/11/11

In this episode of Grit Branded, Brad sits down with Miguel Guerrero Elías — a visionary businessman, accomplished horseman, and proud Chihuahuan whose life’s work bridges industry, family, and tradition. Miguel shares his inspiring journey from his early ventures to leading Grupo Acermex, a company that spans multiple sectors across Mexico. He also discusses founding Las Tunas Ranch, where he raises and trains elite equine athletes, with a special focus on world-class rope horses. Throughout the

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00:30:47

Ep. 60: Driven to Win: Kinlie Brennise’s Road to the...

Grit Branded ·

2025/11/04

In this episode, Brad sits down with breakaway roper Kinlie Brennise, a 2025 NFBR qualifier, business owner, and fourth-generation Colorado rancher. Kinlie shares her journey to reaching the NFBR, the mindset and goal-setting habits that helped her get there, and how she balances life between the rodeo road and running her spa, Luxury Aesthetics, in Stephenville, Texas. She also talks about her passion for training young breakaway horses and offers advice for up-and-coming athletes chasing their own

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01:02:19

Ep. 59: Behind the Mic: Storytelling and Rodeo...

Grit Branded ·

2025/10/28

In this episode of Grit Branded Brad talks with Garrison Panzer. Garrison talks about his path to becoming a Rodeo Announcer, Music Director and Rodeo producer, the craft and preparation that go into each of his roles, a bit of advice to young professionals regardless of their career goals. At just 27, Garrison has already built a name across the rodeo world as one of the sport’s most versatile talents. Originally from Lakin, Kansas and now based in Brock, Texas, Garrison grew up in the arena,

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00:58:00

Ep. 58: Garth Gardiner: From the Show Pen to the...

Grit Branded ·

2025/10/21

Originally from Ashland, Kansas, Garth Gardiner has spent decades building a legacy in the reined cow horse world. Alongside his wife, Amanda, the Gardiners have bred NRCHA progeny earning over $2.8 million and were recently inducted into the NRCHA Million Dollar Breeder Club. In this episode, Garth shares insights from a lifetime spent breeding, showing, and now judging some of the sport’s top horses. He also reflects on his family’s journey, from raising future champions to watching his children

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00:37:11

Ep. 57: Breeding for Excellence: Brock Malson of...

Grit Branded ·

2025/10/14

In this episode of Grit Branded, Brad Pryor sits down with Brock Malson of Oswood Stallion Station, one of the premier stallion stations in the western performance horse industry. Brock shares what goes into selecting the right stallion for a mare, and the three key areas where Oswood strives to be the best, stallion management, mare management, and foaling. He also opens up about his own journey from riding reining horses to managing some of the industry’s top stallions, and offers practical advice

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00:40:25

Ep. 56: Cowgirl Spirit: Elise Southerland on Growth,...

Grit Branded ·

2025/10/07

Born and raised in Oklahoma, Elise Southerland’s path has been guided by storytelling, hard work, and the western way of life. From her start as the Bullfighters Only Sideline Reporter in college to her current role as On-Air Host of Western Sports Roundup on The Cowboy Channel, Elise’s career has come full circle.In this episode, she shares how building connections and saying “yes” to every opportunity helped shape her journey—from working in college athletics and the National Cowgirl Museum and

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00:49:17

Ep 55: Resistol’s Western Spirit: Devin Marcum on...

Grit Branded ·

2025/09/30

In this episode of Grit Branded, Brad Pryor sits down with Devin Marcum, President of Resistol, to talk about what it takes to lead one of the most iconic brands in the western world. Devin shares how his upbringing on a feed yard shaped his work ethic, his responsibility to care for Resistol employees like family, and his advice for young adults building their careers. He also gives an inside look at creating product collections with George Strait, Lainey Wilson, and Cody Johnson, plus a sneak peek

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00:40:25

Ep. 54: Logan Lynch: Passion, Purpose and the NCHA

Grit Branded ·

2025/09/23

In this episode of Grit Branded, Brad Pryor visits with Logan Lynch — a Louisiana native turned Texan whose passion for horses and communication has led her to a career with the National Cutting Horse Association.Now serving as NCHA’s Communications Manager, Logan shares her path to this role and how her experiences along the way equipped her to succeed. Her passion for her career and love for performance horses is evident throughout the conversation as she dives into how her role allows her to give

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00:30:40

Ep. 53: Behind the Brand: A Conversation with Mary...

Grit Branded ·

2025/09/16

In this episode of Grit Branded, Brad Pryor talks with Mary Jane Carpenter, a marketing leader with more than 30 years of experience shaping western and outdoor brands. From Mossy Oak and BowTech to Stetson, Resistol, and Charlie1Horse, Mary Jane has left her mark through innovative brand building, sponsorships, and event strategy.A lifelong horsewoman and founder of Ride West Marketing, she continues to lead Resistol’s marketing while championing the western lifestyle. Brad and Mary Jane dive into

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00:43:22

Ep. 52: Honoring Tradition, Inspiring Growth: A...

Grit Branded ·

2025/09/09

With more than 30 years of experience in the westernperformance horse industry, Patty Tiberg has dedicated her career to celebrating the horses, the people, and the culture that make it so special. She currently serves as the Director of Incentive & Sponsorships for the National Reined Cow Horse Association (NRCHA), where she plays a pivotal role in developing programs and partnerships that fuel the growth of both the sport and the community that supports it.Patty’s career includes influential

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01:00:20

Ep. 51: Jake Bloomer: Carrying on a Legacy

Grit Branded ·

2025/09/02

This week’s episode features Jake Bloomer, who is preparing to step into a leadership role at his family’s iconic company, Bloomer Trailers. Known for setting the standard in quality and innovation, Bloomer Trailers has become a household name in the western industry.Jake shares his journey of growing up around the business, the lessons he’s learned from his family, and the values that drive his work ethic. From honoring tradition to looking toward the future, Jake talks about what it means to carry

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00:20:20

Ep. 50 Dustin Rogers: Grit, Discipline, and Horsemanship

Grit Branded ·

2025/08/26

This week’s episode Lauren LaFleur talks with Dustin Rogers, a performance horse trainer based in Poolville, Texas. Dustin focuses on training rope horses and reined cow horses. Dustin shares knowledge and experiences from working for two industry legends—Todd Crawford and JD Yates. He shares how the foundation he gained under Todd’s program allows him to create rope horses that are more broke, and ultimately easier to rope on. Beyond training methods, Dustin dives into the values that guide his

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00:36:56

Ep. 49 Ryan Motes: Grit, Growth, and the Rodeo Road

Grit Branded ·

2025/08/19

This week on Grit Branded, Lauren Lafleur sits down with Ryan Motes — a 5-time NFR heeler, American Rodeo and BFI Champion, and respected rope horse trainer. No stranger to the winner’s circle, Ryan has experienced every angle of the sport, from hauling down the rodeo trail to building a business training futurity horses and coaching the next generation.In this conversation, Ryan shares his passion for giving back through roping schools and youth involvement, the lessons learned from a lifetime in

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69 results

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