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PODCAST

The Profitable Accountant Podcast

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you"re not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

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All Episodes

29:48

#248 This Changed How I See Money

The Profitable Accountant Podcast ·

2026/04/27

In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.But the real topic today is something I see holding so many accountants back… Money mindset. If you’re struggling to raise your prices, it’s rarely about tactics. It’s about belief. I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can

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29:17

#247 The £299 Accountant And Why AI Will Eat Them First

The Profitable Accountant Podcast ·

2026/04/20

Inside this episode: Why you don’t need to be “special” to build a freedom firm The real skills that actually grow a business (hint: not accounting) How AI is changing everything and why now is the best time to build The hiring ladder and how to buy back your time step by step The trap of chasing too many ideas (and how to stay focused) Why most accountants are racing to the bottom… and how to avoid it The shift to VFO and how to land higher-value clients And a big one: You’re holding

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25:33

#246 Claude Is Blowing My Brain

The Profitable Accountant Podcast ·

2026/04/13

In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results. This one is raw. Practical. And a glimpse into where things are heading. You’ll discover: → How I’ve used AI to help accountants generate leads within weeks, not months → Why knowing what “good” looks like is the real unlock with AI → The tools and systems I’ve built to shortcut

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29:34

#245 AI - The Hype Is Real

The Profitable Accountant Podcast ·

2026/04/06

In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days. And it’s opened my eyes. You’ll discover: → Why the AI hype is not hype at all and what most people are getting wrong. → The different levels of AI users and where you currently sit. → How I built a full software product, website, and

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29:44

#244 What KPIs Should I Track?

The Profitable Accountant Podcast ·

2026/03/30

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things.You’ll discover: → Why I believe KPIs should help you make better decisions, not just create more admin. → Why I don’t believe timesheets tell you anything useful. → How I think about measuring team output and capacity properly. → The revenue allocation method I use to work out whether team members are generating a real return. → The

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34:32

#243 AI is blowing my mind 🤯

The Profitable Accountant Podcast ·

2026/03/23

In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t.I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here lately, and how that has affected my routine over the last few weeks. I’ll walk you through: 💥 How I’ve used AI to build a pricing, proposal and onboarding tool far quicker than traditional

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17:02

#242 The Key To Getting Higher Prices

The Profitable Accountant Podcast ·

2026/02/23

In this episode, I break down the real reason most accountants stay stuck on low fees.It is not your market. It is not your clients. It is your pricing confidence. I share a simple story from home that proves the point. If you do not ask for a higher price, you will never get it. You’ll discover: → Why pricing is emotional first, logical second → How your self belief sets your fee ceiling → The question that changes everything: have you actually asked → Why “people in my area won’t pay

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26:23

#241 I Lost A Long Standing Team Member

The Profitable Accountant Podcast ·

2026/02/10

In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved.You’ll hear: → Why culture, not contracts, is what keeps great people around → How our business model shift changed the roles we could offer → What to focus on post-7 figures when you’re no longer the accountant → My approach to attracting A-players without using job boards I also share: → The two levers to grow your firm and why

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20:14

#240 The Do These 2 Things -> Make Real Progress

The Profitable Accountant Podcast ·

2026/02/03

In this episode, I break down the two biggest levers that have helped me unlock growth in my firm – and they’re simpler than you think.You’ll discover: → Why carving out thinking time will change everything → How to find the real bottleneck holding your firm back → What to work on first if you’re drowning in admin, delivery or pricing → Why it’s not about doing more, but doing what actually matters If you want to make serious moves this year without burning out or staying stuck in busy

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28:14

#239 Marketing Tactics That Actually Work

The Profitable Accountant Podcast ·

2026/01/27

In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off.You’ll discover: → Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t). → The one thing you must get right before any marketing tactic will deliver ROI. → The most important ratio in your business: LTV to CAC – and how to use it to grow with confidence. → The AI-powered systems I’ve built to create

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26:51

#238 My New 2026 Getting New Clients Programme

The Profitable Accountant Podcast ·

2026/01/19

In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me. You’ll discover: → Why fixing client acquisition is the one domino that knocks everything else down → How to finally price live on sales calls with confidence → The real reason you’re not converting high-value clients → The Power Positioning framework behind my 8-week accelerator I also share what’s working right now inside

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21:13

#237 Do This To Grow Your Firm In 2026

The Profitable Accountant Podcast ·

2026/01/12

In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026.You’ll hear: → Why I flew out to meet content creators and what I learned from them → How to position yourself as the expert in your niche → Why most accountants are hanging out in the wrong rooms → The surprising power of WhatsApp for client communication and referrals Plus: → The new referral system we launched (that

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35:47

#236 6 Lessons I Learned In 2025

The Profitable Accountant Podcast ·

2025/12/27

As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm.This episode is for you if: → You want to scale your firm without burning out. → You’re tired of shiny tactics and want strategies that compound over time. → You’re serious about building a business that can run without you. You’ll hear: → Why “boring stuff done consistently” beats every shiny object. → How to invest in

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23:07

#235 A Reminder To Myself (Don’t Get Distracted)

The Profitable Accountant Podcast ·

2025/12/15

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them.You’ll discover: → The entrepreneur’s curse: why good ideas can be dangerous → How I deal with distraction (and remind myself of the bigger picture) → A practical analogy to help you niche down and build a freedom firm → Why you don’t need thousands of clients to hit your

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26:01

#234 My 2 Areas Of Focus This Month

The Profitable Accountant Podcast ·

2025/12/07

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too.In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time. You'll discover: → Why I protect at least 2 weeks of white space in my diary every month (and what I use it for) → The real math behind paid ads, and why I've spent £10k+ without a return yet → A

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31:09

#233 How To Run A (Nearly) Perfect Sales Meeting

The Profitable Accountant Podcast ·

2025/11/30

Let’s be honest — most accountants wing their sales calls. I used to be one of them.In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers. You’ll discover: → The 3-step framework I use to filter, run, and close sales meetings → Why giving a price live in the meeting changes everything → How to position yourself as the expert (so you’re not haggled on price) → Why your

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25:28

#232 I Lost A £60,000 Client 😮

The Profitable Accountant Podcast ·

2025/11/15

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm.You’ll discover: → Why deep niche expertise beats generalism every time. → The danger of being too far removed from client relationships. → How client transcripts can become your most powerful content asset. → The difference between responsiveness and proactiveness (and why both matter). I also talk

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41:19

#231 How This 26-Year-Old Built a £400k Accounting...

The Profitable Accountant Podcast ·

2025/11/08

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14.You’ll discover: → How failure in other businesses led him to double down on accounting → The moment one yes changed everything — from a bar to a breakthrough → What it's really like building a practice from scratch with no clients, no team, and no clear path → How partnerships (and sheer grit)

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39:26

#230 How a Banker Built a 7-Figure Accounting Firm...

The Profitable Accountant Podcast ·

2025/11/01

How do you go from zero clients and no accounting experience... To running a 7-figure practice with a 20-person team?In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure for his family. You’ll hear: → How he survived the first 6 months with zero clients → The marketing tactics he used before he could afford a shop → Why getting out of a “little office” changed

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30:11

#229 Get More Done - With Less (Plus My Weekly Round-Up)

The Profitable Accountant Podcast ·

2025/10/25

How do you regain momentum and build consistency when life throws off your rhythm?In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans. You’ll discover: → Why habits matter more than motivation. → How Capture Accounting Dubai came to life. → The magic of in-person meetings after building online

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247 results

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