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PODCAST

The Profitable Accountant Podcast

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you"re not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

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All Episodes

20:24

#227 What Is The Right Structure For My Firm?

The Profitable Accountant Podcast ·

2025/10/11

From Client Chaos to Firm Flow: Structuring for ScaleHow should you structure your firm as you grow? In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck. You’ll discover: → The role of a client manager and why it’s the first hire you need to make → How to structure your team for both delivery and development → When to recruit offshore and when to scale with more managers → Why not every

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27:57

#226 “What if they leave and steal my clients..”

The Profitable Accountant Podcast ·

2025/09/27

How to Retain Top Talent Without Losing Sleep Over Client PoachingYou want more time, more freedom, and less stress. But handing over client control to your team feels like a risk, right? In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore. You'll learn: → Why giving autonomy is risky—but not giving it is riskier → How to keep entrepreneurial team members from walking away with clients → What big corporates do that

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28:27

#225 How To Better Communicate Your Value

The Profitable Accountant Podcast ·

2025/09/20

How do you protect your fees, justify your value, and stop discounting under pressure?In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around. You’ll discover: → Why clients push back on price (hint: it’s rarely about the money) → The simple value register you can use to remind clients what they’re getting → How to position subscription services like insurance — peace of mind, not paperwork → Why bundling your

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20:16

#224 Life And Business Update

The Profitable Accountant Podcast ·

2025/09/13

It’s been a while, but I’m back. And this episode is a bit of a brain dump.I talk you through: → Why moving countries forced me to reassess my routines → The power of systems to free up your time (even during a major life move) → How to build habits with zero friction → What it really takes to grow a remote-first, freedom-focused firm → The marketing system that brings in leads — even when I’m off-grid I also share the exciting switch we’ve made to a new practice management system — and

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20:05

#223 Want More Referrals? Do This…

The Profitable Accountant Podcast ·

2025/08/09

Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly.You’ll hear: Why your specialisation is your secret weapon for attracting high-quality referrals How hiring and personal branding connect to finding great

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35:56

#222 How I’m Hiring Right Now (Without Using Agencies)

The Profitable Accountant Podcast ·

2025/08/02

The Final Bottleneck: Building the Last System That’ll Free Me After years of refining systems, there’s still one area I’ve been the bottleneck in — until now. In this episode, I reveal: → The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day → The exact process I use to hire top talent without wasting time → How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring → And a little personal update — something big is happening

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59:47

#221 Building a £500K Practice with 50+ Staff: From...

The Profitable Accountant Podcast ·

2025/07/26

From 50p an Hour to Building a Global Accounting Firm How do you go from earning £80 a month to running a thriving offshore accounting business?In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice. You’ll discover: → The key decision he made early on that shaped his entire career → Why choosing low pay and high learning was his smartest move → How his mother’s home business

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26:13

#220 How To Fix Your Mindset For Pricing Higher

The Profitable Accountant Podcast ·

2025/07/19

From WhatsApp Groups to £50k Clients Why Webinars Still Work and How to Nail ThemThis episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting. You’ll discover: → How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees. → Why going niche (and then even more niche) is the key to building trust fast. → How to get your clients to do your marketing for you inside WhatsApp groups. → The

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23:02

#219 The Only Two Areas You Should Be Spending Your Time

The Profitable Accountant Podcast ·

2025/07/12

Get Clients or Get People: The Only Two Things That MatterWhat should you really be focusing on as an accounting firm owner? In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm. You’ll discover: → Why 90% of your time, money and attention should go to just two things → The real value of your time – and how to buy it back → How to use lifetime value to reframe your entire marketing approach → The single

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56:01

#218 Why Most Accounting Firms Fail to Scale (And How...

The Profitable Accountant Podcast ·

2025/07/05

From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat RaceStill stuck doing all the work in your firm? In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week. You’ll hear: → Why 50% profit margins aren’t a dream — they’re a system → How I used digital workflows to scale without burnout → The real reason clients are leaving the UK for Dubai → How niching helped me charge

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44:07

#217 Scaling an Accounting Practice to £2M Revenue:...

The Profitable Accountant Podcast ·

2025/06/28

From Garage to Growth: Building a 7-Figure Niche Firm What happens when you trade rugby dreams for spreadsheets?In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue. You’ll hear: → Why Wes left a safe career path to serve startups → The mindset shift that led him to go all-in on a niche → How he scaled his team, set up pods, and built systems → The biggest lessons from going from

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25:29

#216 The AI That’s Blowing My Mind 🤯

The Profitable Accountant Podcast ·

2025/06/21

This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you.I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out. You’ll discover: → How we’re creating marketing content at scale that still sounds 100% like me → Why AI-powered note takers are a goldmine for personalised content and internal knowledge → The one framework every team member needs to know

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38:36

#215 I’m Burning Money On Ads! 😫

The Profitable Accountant Podcast ·

2025/06/14

Burning Money on Ads: What I’ve Learnt the Hard WayTried paid ads and felt like you threw cash down the drain? You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next. You'll learn: → Why AI note-takers are the most underused goldmine in your firm → What paid ads are really good for (and when to avoid them) → The one simple tactic we’re now testing that might beat Meta at its own game →

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27:32

#214 The Power of Niching (route to £5m ARR)

The Profitable Accountant Podcast ·

2025/06/07

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling.I’ll walk you through: 💥 Why I’m happy to let go of a client worth nearly 5% of turnover 💥 The real reason we’re growing faster (hint: it's not referrals) 💥 How niching has helped our team deliver better and charge more 💥 The 5-year plan to

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28:18

#213 How I Run My Business From Anywhere (2 Essential...

The Profitable Accountant Podcast ·

2025/05/31

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office.This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in. Here’s what I cover: 💬 The power of asynchronous communication and why it’s a game-changer 📲 How I use tools like Slack, Notion, and Frame to run everything from my phone 📦

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24:09

#211 The Power of Focus

The Profitable Accountant Podcast ·

2025/05/24

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner.You'll hear: Why one of our biggest clients might be leaving—and why I'm okay with it The mindset shift that allows you to stop fearing client loss How to protect your time like your most valuable asset Why focus and saying “no” leads to faster growth A behind-the-scenes look at our highest-revenue month yet I

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20:57

#211 Take Imperfect Action

The Profitable Accountant Podcast ·

2025/05/17

This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex.But that stressful journey turned into a powerful lesson. In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated. I talk about: The mindset shift that helped me go from overthinking to taking bold action Why waiting until everything

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53:17

#210 How To Build An Accounting Firm That Can Run And...

The Profitable Accountant Podcast ·

2025/05/13

What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat? You get real talk. No fluff. In this episode, Jeri from Smooth Accounting and I dive into: The hiring mistakes that cost us time and sanity How we've built lean, flexible teams using AI and results-only work environments Why setting high standards isn’t “harsh” — it’s the fairest thing you can do What KPIs actually

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31:45

#209 Get Out Of Your Comfort Zone

The Profitable Accountant Podcast ·

2025/05/10

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage?In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed: Why getting out of your comfort zone is the only way to grow How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners Why you don’t need to be

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37:27

#208 How This Accounting Firm Owner Went From £0 to...

The Profitable Accountant Podcast ·

2025/05/03

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue.We dive deep into: 💥 The exact moment Amy decided to launch her firm (on a train, with a book!) 💥 How she found the courage to leave her senior job and go all in 💥 Why she picked recruitment as her niche — and how it’s paid off 💥 What she did to attract her first clients and land a £38K/year fee 💥 How she’s building a full

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226 results

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