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PODCAST

Marketing Genius Unpacked

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Genius Unpacked is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Bit of Genius Marketing Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each

business marketing

All Episodes

47:39

How to Build a Brand That’s Truly Different and...

Marketing Genius Unpacked ·

2025/11/18

In an AI market moving faster than anyone predicted, positioning is no longer a once-a-year exercise — it’s a living, strategic discipline. And the companies that win are the ones who learn how to stand out without losing connection to what customers actually care about.In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Luke Steven, marketing strategist and author of Superpositioning: How to Create a Brand That’s Both Different and

en

36:31

Bridging Product and Marketing to Build Better AI...

Marketing Genius Unpacked ·

2025/11/04

In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create.In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Partner of Ellipsis, to explore how product and marketing teams can work together to turn technical

en

19:40

Bridging Product Marketing and Sales Engineering with...

Marketing Genius Unpacked ·

2025/10/21

In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster.In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and

en

27:52

Telling Your Product Story: Five Things AI Cannot...

Marketing Genius Unpacked ·

2025/10/10

AI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers, product marketers, and event leaders, AI offers speed and efficiency like never before. But here’s the truth: no matter how good AI gets, there are things it cannot replace.In this episode of Porter’s Product Marketing Podcast, we’re joined by Mark Ferrone, an Event Marketing

en

30:20

Building Go-to-Market Strategies That Deliver Results...

Marketing Genius Unpacked ·

2025/09/16

Every product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but also drives long-term adoption, customer love, and revenue impact.In this episode of Porter’s Product Marketing Podcast, I’m joined by Jonathan Pipek, founder of Blue Manta Consulting. Jonathan has over a decade of experience helping B2B SaaS companies sharpen their product marketing

en

30:18

From Research to Resonance: Messaging Insights with...

Marketing Genius Unpacked ·

2025/09/02

Every product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy that looks fine on paper but falls flat with customers.In this episode of Porter’s Product Marketing Podcast, we tackle the critical question: How do you ground your messaging in research that actually resonates? To answer it, I’m joined by Chris Silvestri, founder of Conversion

en

28:01

How Product Marketers Can Leverage AI with Yi Lin Pei

Marketing Genius Unpacked ·

2025/07/29

A behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and specific tools she’s used in the field.You’ll leave this episode with a more grounded perspective on what’s possible, what’s practical, and what’s still hype. 🚀 Why this episode is worth your time: We’ve all heard the headlines: “AI will replace marketers,” “Prompt engineering

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35:09

Relationship-Driven Product Marketing: Building...

Marketing Genius Unpacked ·

2025/05/21

Product marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are strong, your influence grows—and so does your impact.In this episode of Porter’s Product Marketing Podcast, we’re joined by Tamara Grominsky, the Founder of PMM Camp and a product marketing leader with a rich

en

24:04

Building Story-Driven Product Marketing Strategy with...

Marketing Genius Unpacked ·

2025/05/14

In today’s product marketing landscape, storytelling is often treated like the garnish—something you layer on once the strategy is set and the assets are ready. But what if it’s actually the main course?In this episode of Porter’s Product Marketing Podcast, we’re joined by Elliott Rayner, CMO at OWOW and a global product marketing leader with past experience at ARION, Babbel, and ASICS. With an MBA from the University of Madrid and a bachelor’s from Copenhagen Business School, Elliott has helped

en

38:51

Bridging Product and Customer Marketing for Deeper...

Marketing Genius Unpacked ·

2025/05/07

The best product marketing doesn’t stop at launch—it lives in the hands of your happiest (and sometimes loudest) customers. That’s why the relationship between product marketing and customer marketing is so critical—but also so often underdeveloped.In this episode of Porter’s Product Marketing Podcast, we’re joined by Andrew, the Customer Marketing Lead at Google. With a background that includes roles at Oracle and Trifacta, plus an MBA from Boston University and a bachelor’s from Assumption

en

28:14

Marketing Software to the Education Sector: Strategy,...

Marketing Genius Unpacked ·

2025/04/30

The education market offers massive potential for software companies—but it comes with its own rhythms, pressures, and expectations. Marketing to educators, administrators, and institutions isn’t the same as marketing to enterprises or consumers. It demands a different mindset—and a whole lot more patience, trust, and purpose-driven messaging.In this episode of Porter’s Product Marketing Podcast, we’re joined by Tia Lendo, a Product Marketing Consultant who has worked at Google and McKinsey, and

en

31:48

Mastering B2B SaaS Storytelling to Drive Impact with...

Marketing Genius Unpacked ·

2025/04/23

In a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks.In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. With a career rooted in enterprise tech and an eye for nuance, Jodi breaks down how storytelling can

en

25:05

Porter’s Product Marketing Podcast Ep. 12 - Dale...

Marketing Genius Unpacked ·

2025/04/23

Title: Porter’s Product Marketing Podcast Guest: Dale Markowitz Theme: AI for Developer Engagement

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23:50

Porter’s Product Marketing Podcast Ep. 11 - Garrett...

Marketing Genius Unpacked ·

2025/04/09

Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.

en

37:35

Porter’s Product Marketing Podcast Ep. 10 - Galina...

Marketing Genius Unpacked ·

2025/04/01

Episode Title: Porter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich Guest: Galina Fendikevich Episode Theme: Using AI tools in Product Marketing Key Discussion Points: Tool Selection and Integration, Enhancing Customer Insights, Optimizing Campaign Performance, Overcoming Adoption Barriers.

en

30:23

Porter’s Product Marketing Podcast Ep. 9 - Katie...

Marketing Genius Unpacked ·

2025/03/25

In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.

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15:45

Porter’s Product Marketing Podcast Ep. 8 - Ginny...

Marketing Genius Unpacked ·

2025/03/18

Episode Title: Porter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde Guest: Ginny Lalonde, Sr. Manager, Digital Marketing Episode Theme: The dynamic intersection of demand generation and product marketing from a growth marketer’s perspective. Specifically, the partnership between Demand Generation and Product Marketing.

en

34:46

Porter's Product Marketing Podcast Ep.7 - Paul Ngan...

Marketing Genius Unpacked ·

2025/03/13

Episode Title: Porter's Product Marketing Podcast: Mastering Storytelling with Paul Ngan Guest: Paul Ngan Episode Theme: The Art of Storytelling in Product Marketing

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42:52

Porter’s Product Marketing Podcast Ep. 6 -Tom Nikl...

Marketing Genius Unpacked ·

2025/02/18

The Porter's Product Marketing Podcast featuring Tom Nikl offers insights into effective product marketing campaigns. Nikl advises starting by defining the campaign's purpose ("why"), determining the approach ("how" regarding audience and messaging), and setting up methods to track results.

en

37:41

Porter’s Product Marketing Podcast Ep. 5 -Wes Lander...

Marketing Genius Unpacked ·

2025/02/11

This episode of Porter’s Product Marketing Podcast features Weston Lander, who has experience at Google, Microsoft, and Bain, discussing how to effectively collaborate with product teams.

en

24 results

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