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PODCAST

The PushPress Podcast

Former gym owners and current PushPress execs Dan Uyemura (CEO and Co-founder) and Nick Reyes (CRO) are joined by other industry experts to chat gym management, business growth, and fitness technology. Their discussions are designed to empower modern gym owners and entrepreneurs with the tools and knowledge needed to succeed in today’s competitive fitness industry.

business entrepreneurship

All Episodes

31:21

#26 Unlock Customer Feedback | Start Measuring What...

The PushPress Podcast ·

2025/07/02

What’s the secret to making smarter business decisions? Hint: It starts with understanding your customers.In this episode of the PushPress Podcast, Dan sits down with Jason Fernandez of "Best Hour of Their Day" to explore how customer feedback can drive meaningful change in any business (not just gyms).From creating specific, actionable surveys to implementing attribute mapping, Jason discusses how gym owners and entrepreneurs can allocate resources wisely, balance innovation, and focus on

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21:46

#25 What Does ‘Working On Your Business’ Really Look...

The PushPress Podcast ·

2025/06/25

Are you truly working on your business, or are you getting caught up in the day-to-day grind?In this episode of the PushPress Podcast, Dan Uyemura and Nick Reyes break down what it really means to level up your gym operations by working smarter, not harder. They share strategies for leveraging your time, mastering calendar management, setting clear goals, coaching your team effectively, and building systems and processes to create lasting impact. Plus, they emphasize the importance of carving out

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29:05

#24 5 Psychological Hacks to Be a Better Coach |...

The PushPress Podcast ·

2025/06/18

Understanding these five psychological principles could change the way you coach forever.On this episode of the PushPress Podcast, Dan Uyemura and Nick Reyes break down the key psychological triggers that every fitness coach should know to create meaningful connections and drive real results for their clients. From the power of ego to the peak-end rule, reciprocity, social proof, and the complexities of cognitive dissonance, you’ll learn how to ethically leverage human behavior to create deeper

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00:27:34

#23 Human Beats Perfection | How to Market Your Gym...

The PushPress Podcast ·

2025/06/04

In this episode, Dan and Nick explore some of the biggest marketing trends for 2025, including why humanizing your message beats robotic perfection, how AI is reshaping SEO, and why partnerships will be indispensable for small businesses in challenging economic climates.The guys also break down how you can actively and easily market your gym, like telling authentic stories, mapping your marketing to the buyer’s funnel, and leveraging partnerships to save costs and expand your reach.Forget about

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00:25:50

#22 Sales Is the First Act of Coaching | Sales...

The PushPress Podcast ·

2025/05/28

If the word "sales" makes you cringe, this episode is for you. Dan & Nick break down why sales is essential for your gym’s success and how to approach it with authenticity. They share why sales is not just another task, but the first act of coaching for every client who walks through your door.Learn practical tips like using “battle cards” to personalize consults, following up meaningfully with leads, and the importance of disqualifying prospects who aren’t the right fit for your gym

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00:26:08

#21 Frameworks for Multitasking | Boost Productivity...

The PushPress Podcast ·

2025/05/21

Are you responding to emails between coaching classes or brainstorming marketing plans during your own morning run?As a gym owner, you're guaranteed to juggle multiple roles and default to multitasking. But if multitasking feels like your Achilles' heel, it just might be.On this episode of the PushPress Podcast, Dan and Nick discuss why cramming too much into your day can actually reduce productivity and how to systematize your schedule to achieve more while staying focused.From decoding the

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00:22:32

#20 Be a Story Collector | Leveraging Stories to...

The PushPress Podcast ·

2025/05/14

Every great brand has great stories, and your gym is no exception. From underdog successes to major milestones, the stories happening within your walls have the power to inspire your members in their workouts and attract new leads to your gym.But are you collecting them?In this episode of the PushPress Podcast, Dan Uyemura and Nick Reyes share why storytelling is a vital tool for modern-day gym marketing. They discuss how to identify the stories in your gym, train your team to recognize them, and

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00:28:27

#19 How to Start Smart in Gym Ownership | Strategic...

The PushPress Podcast ·

2025/05/07

Opening a gym is exciting, but it’s also daunting. How do you set the right prices? How can you attract — and eventually retain — loyal members? And, crucially, how do you avoid spreading yourself too thin?In this episode of the PushPress Podcast, Dan and Nick dig deep into the lessons they’ve learned as gym owners — and from talking with hundreds of PushPress clients and prospects.With a focus on real-world experience, they’ll help you shift from simply running a gym to leading and growing a

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00:13:12

#18 Reducing Churn for Jiu Jitsu Academies and Gyms |...

The PushPress Podcast ·

2025/04/23

Academies vs. boxes. Committed clubs vs. belt tracking.CrossFit and Jiu-Jitsu fitness businesses may focus on different sports and talk different languages, but they still face the same biggest challenge: churn.On this episode of the PushPress Podcast, Dan and Nick explore how Jiu Jitsu academies and CrossFit gyms can address retention issues using creative strategies, like Committed Clubs and data-driven tracking systems. Miguel Jurado, PushPress Account Executive and BJJ blue belt, joins the

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00:16:38

#17 Stop Chasing Revenue Streams | Build Business...

The PushPress Podcast ·

2025/04/16

Adding more revenue streams sounds like a sure way to grow your fitness business, right? Think again. On this episode of the PushPress Podcast, Dan and Nick explore the hidden dangers of trying to "do it all," sharing why overextending with too many services can often lead to failure.They tackle questions gym owners regularly ask, like "Should I add 24-hour access?" or "What about a kid's program?" and explain why having the right focus is more important than endless options. Learn how to identify

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00:20:11

#16 Why Clients Really Join Your Gym | How to Market...

The PushPress Podcast ·

2025/04/09

Yes, people join your gym for fitness, but why they stay members goes far beyond workouts. Gyms today offer more than a place to sweat: they provide community, connection, self-discovery, and even an escape from the daily grind.Join Dan and Nick as they chat about the motivations behind why people choose and stick with certain gyms. From fostering a sense of belonging to offering accountability and education, they explore what truly keeps gym members engaged.By reframing your gym's messaging and

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00:14:22

#15 Why Data Is Not the Holy Grail | Balancing Data...

The PushPress Podcast ·

2025/04/02

Data has become the gold standard for decision-making — and we've covered the 5 data points that actually matter — with businesses relying heavily on metrics and KPIs to guide their revenue strategies. But is data the ultimate answer, or is there more to successful business operations?This week, join Dan and Nick as they challenge the notion that more data always equals better decisions. Sharing insights from their experiences at PushPress and as gym owners, they discuss why over-reliance on

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00:19:55

#14 The 5 Most Important Metrics for Gym Owners |...

The PushPress Podcast ·

2025/03/26

When Dan first opened his gym — years before founding PushPress — he brought plenty of passion and energy, but lacked formal business training. Since starting PushPress, he gained both and discovered an important truth: running a gym and managing a SaaS platform aren’t as different as they might seem.Along with Nick, the podcast hosts break down what they've learned separates thriving gyms from those that are just getting by: understanding and optimizing key business metrics.Learn why member

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00:20:48

#13 If We Ran CrossFit | Picking a lane, the biggest...

The PushPress Podcast ·

2025/03/19

CrossFit faces a unique challenge. Who exactly is their customer? Is it the affiliate owner? The coach? The athletes competing at the Games? Or the gym members grinding out WODs across the globe?As the brand goes up for sale, Dan Uyemura and Nick Reyes take a deep look at the state of CrossFit and what they’d do differently if they were in charge. From bolstering affiliate support to doubling down on storytelling across the ecosystem, this episode dives into the obstacles, opportunities, and

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00:17:57

#12 Your Coaches Should Be Influencers | How to...

The PushPress Podcast ·

2025/03/12

Are your coaches posting on social media? If not, you're missing a massive growth opportunity.In this episode, Dan and Nick discuss why creating a culture of social media engagement among coaches is essential for your gym’s success. From enhancing personal brands to building trust, your staff’s online activity can generate exponential impact for your business.They cover everything from overcoming common concerns (what if a coach leaves and takes members?) to leveraging the power of authentic

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00:16:08

#11 Why Grandfathered Rates Are Hurting Your Gym |...

The PushPress Podcast ·

2025/03/05

Are you still offering "lifetime" rates from when you first opened your gym? Dan and Nick are here to tell you why that might be hurting your business more than you think. In this episode, they break down the hidden dangers of grandfathered rates — from undervaluing your services to creating unfair community dynamics — and explain why it’s never too late to make a change. They also share actionable strategies to shift away from outdated pricing models, create sustainable growth, and ensure

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00:19:13

#10 Five Lessons We Learned from Life Time Fitness |...

The PushPress Podcast ·

2025/02/26

Can boutique gyms learn a thing or two from big-box fitness chains? Absolutely.In this episode, Nick and Dan break down the five most powerful business strategies they've observed at Life Time Fitness — strategies that boutique and independent gym owners can adopt to boost their own operations.From creating a sense of scarcity with waitlists to the genius profit-boosting tactic of offering a $45 coffee tumbler (yes, we're serious), they discuss how Life Time Fitness is more than just a gym — it's an

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00:21:08

#9 How to Choose the Right Business Coach | Why...

The PushPress Podcast ·

2025/02/05

Having a business coach — someone who offers expertise you don’t have and help you navigate challenges and goals — is crucial. Having a so-called ‘guru’? Not so much. Throughout their careers as gym owners and tech leaders, Nick and Dan collectively have had 10 business coaches — and they know it’s impossible to see the ROI of a coach until you’ve worked with the right one. In this week’s episode, they explore what makes a great mentor, the warning signs of bad advice, and how to find the right

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00:15:54

#8 Are You Being Rude? | Onboarding Is Your Gym’s #1...

The PushPress Podcast ·

2025/01/29

Building a successful gym is not just about getting people through the door — or even the effectiveness of your workouts and coaches.In this episode, Nick and Dan deep-dive into why onboarding is the most critical stage of your members’ journey. From tours to rituals, they break down six key elements every gym needs to include for a seamless onboarding process. As always, they also share actionable strategies to help drop-ins and new members feel confident, connected, and ready to commit

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00:15:39

#7 Cult or Community? | Why Gym Cliques Could...

The PushPress Podcast ·

2025/01/22

Are cliques the enemy of gym culture, or could they unlock deeper community connections?Nick Reyes argues that cliques aren’t inherently bad — in fact, they might be the key to fostering loyalty, camaraderie, and engagement in your gym. Alongside Dan Uyemura, they explore the fine line between healthy relationships and toxic exclusivity. The duo also shares their advice on how gym owners can steer social dynamics to create a thriving environment for all members. If your gym has a clique that's

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27 results

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