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PODCAST

Battling Archetypes

Battling Archetypes applies the Twelve Tools of the Disinfolklore analytical method to the folkloric structures hiding inside modern propaganda, memes, and geopolitics. Each episode decodes how Russia, MAGA, and other Disinfolklorists archetype reality — and how Counter Disinfolklore can unmask the wolf in sheep’s clothing. www.disinfolklore.net

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All Episodes

64:40

Podcast | Merciless Sovereign Goes Hungry

Battling Archetypes ·

2026/04/16

The Archetype Series: Recap and ContextLast week, we started a new series, which is on actual archetypes, because what I have been trying to do is go back to where all of this began for me, which was in eastern Ukraine, looking at the Russian occupiers’ media. I saved thousands — 10,000 articles from the Russian occupiers’ media from between 2014 and 2018. In them, I found some archetypes at the time, but I did not have the word for it.I have told you the mother and the maiden story, where we had

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45:32

Podcast | The Corpus and the Elephant in the Room

Battling Archetypes ·

2026/04/09

This data set of 10,000 propaganda items, which I collected in Russia-occupied Ukraine between 2015 and 2018, is the basis of Disinfolklore. It is the basis of my insight about archetypes. I had not really systematically gone through it to take out all of the main archetypes and sub-archetypes from this corpus, as it were. I have done this now, and I have quite a number of individual papers on it, which I thought I would go through.I suppose the first thing to address is the elephant in the room. I

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63:35

Iran, Inevitability Farming, Reflexive Control

Battling Archetypes ·

2026/04/02

Munich Speech ForecastIt’s a very interesting day, a very good day for Disinfolklore and for what I forecast on the basis of data back in February in my Munich speech, February 2025.I see what Donald is doing to all of us, to the markets, to the whole of humanity really, through the medium of all these various things which most of us have never really heard about, like helium and fertiliser and all these things. Basically, Donald is wrapping us up inside a Disinfolklore universe. This for me is the

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39:30

Podcast | How to Slay the Disinfo Dragon in Real Time...

Battling Archetypes ·

2026/03/27

The Trito Myth ContinuedTrita is a herdsman whose cattle are stolen by the negation, by the snake. In Vedic India, the negation is called the Naga. Who wouldn’t argue that Druidy Don is today’s negation? Or Duncey Putler, the negation of the post–World War II legal order.Then with the help of Zeus Pater — Zeus Pater, Skyfather, Zeus in Greek, Jupiter in Rome — in Vedic India, or sometimes on his own, Trita manages to get his cattle back.Capital from CattleAfter retrieving his cattle, his capital —

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42:55

Podcast | How to Battle Archetyping Disinfolklorists...

Battling Archetypes ·

2026/03/21

This is the “what can we do” part. I was concerned that we were going to be wrapped up in the same kind of Disinfolklore galaxy as I watched unfurl inside the minds of Ukrainians stuck in the occupation between 2015 and 2018, and that I have witnessed — and I’m sure many of us have witnessed — people we know who have gone MAGA unfurl inside their minds. What I was concerned about was that this would be a Disinfolklore universe of many different concatenating galaxies.Last time, I talked about the

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68:55

Podcast | Can't Dismantle a Spell Only by Seizing the...

Battling Archetypes ·

2026/03/18

The European Union today released its highly anticipated — well, highly anticipated by the likes of me — fourth report on threats on what it calls FIMI, which is a rather unwieldy phrase. It’s not unanalogous to Disinfolklore, but FIMI stands for Foreign Information Manipulation and Interference. The “foreign” in this context means the threat is coming from outside the European Union, which for good, understandable political reasons and constitutional and mandate reasons, the European Union of

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67:25

Podcast | Four Years: The Arc of a War, of one Word

Battling Archetypes ·

2026/02/25

The Arc of a Word: Four Years of Re-ArchetypingI wanted to reflect on the four years of war. So everything everyone’s been talking about for the last hour and a half or so, hopefully it will strike a chord with them. I want to go through the four years of the war, not merely as battles, though we’ll visit some, but as a journey through Disinfolklore, through the archetypes we project onto Ukraine, through the archetypes Russia projects onto all of us, and through how Ukraine has fought back — not

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52:53

Podcast | Two Shaman Tricksters (Don & Putler) vs....

Battling Archetypes ·

2026/02/20

From Prime Ministers to Primary Schools: My Vision for Disinfolklore LiteracyMy vision for the Disinfolklore Analytical Method took a giant leap forward towards realisation this week. My vision for Disinfolklore is to use its insights to teach universal communications literacy and to build up immunity to manipulating archetypal Disinfolklore. I visualise teams of teachers teaching in Prime Ministers’ offices and Primary Schools throughout Indo-European cultures globally.With that in mind, this week

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42:54

The Four Dimensions: Moods, Intentions, Attitudes,...

Battling Archetypes ·

2026/02/18

⚡️Nice journal reference here and citation to my work on Disinfolklore.Does two things of particular value to me as a writer:1. Is a record that I created the Portmanteau ‘Disinfolklore.’ 2. Correctly categorises ‘Disinformation’ as a particular form of ‘Disinfolklore.’ Thus giving me the whole field (which I’d be too humble to have claimed too loudly) while confining all the work focussing on Disinformation to a local province or region of my field.Prof Yolles cites my work, the result of

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37:43

Podcast | AI and Disinfolklore: An Introduction

Battling Archetypes ·

2026/02/14

Introduction: Disinfolklore, AI, and the MAGA CultPeople who are still part of the MAGA cult may find the exemplar of Dawn — Druidy Dawn, disinfolklore — a bit unappealing as one of the main examples I use to illustrate this. It occurred to me that maybe I could quickly talk about how the Code of Positive Trolls will work with AI algorithms, and help people manage this transition many of us are going through at the moment, where we’re dealing with chatbots and different AI algorithms to help us in

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21:02

Podcast | Battling Archetypes: Why Disinfolklore?

Battling Archetypes ·

2026/02/05

Ukraine as a CharacterWhy is disinfolklore an appropriate moniker? In disinfolklore, we look at characters in the stories we’re served up. Ukraine is a damsel in distress who must be rescued by Donald—this is how he’s trying to archetype Ukraine. We know it’s obviously false. Ukraine is a damsel in distress who must be rescued by Russia because of the coup and all of these trolls. Or Ukraine is a damsel in distress who must submit.We go back to coercive control. We go back to the people many of us

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68:27

Battling Archetypes: Episode Six

Battling Archetypes ·

2026/01/29

Some of you may remember last week I talked about Donald archetyping himself as mad, and my archetyping of my experience on the bridge at Stanytsia Luhanska as something folkloric—that leading to an accidental insight which in turn led to my discovery of disinfolklore.Today I wanted to keep on going.## Inside Russia-Occupied UkraineInside Russia-occupied Ukraine, in occupied Luhansk, where I crossed into every day from government-controlled Ukraine, I would take a journey from now-occupied

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57:05

Podcast | Don’s Archetyping as Mad

Battling Archetypes ·

2026/01/24

The Soviet Union was so mysterious for many of us, as was Eastern and Central Europe. I was 17 when the Berlin Wall fell down. I went as soon as I could - spent time hitchhiking to Czechoslovakia, Poland and Hungary, went around those places several times because I was just fascinated by it. What is it like? How do they live?So I always imagined it would be really interesting working in the former Soviet Union, because it was such an interesting and alien place. And I think we, certainly in Ireland

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65:23

Podcast | What's 'Folklore' about Disinfolklore?

Battling Archetypes ·

2026/01/15

I forged the word Disinfolklore out of disinformation and folklore in February 2023.**The Origins of the Folklore Folder**I established a folder on my computer in February 2020 called Folklore. And that folder, that’s where I was putting all these texts that I was reading to try and understand what trolls and trolling was about. And then that, out of that initial attempt to look at how those terms were being used in the media and had been used, tracing them back, going back to the, that led me on

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51:59

Podcast | Paradoxes' brainwashing qualities in...

Battling Archetypes ·

2026/01/10

What I look at in Disinfolklore is particularly the system effects of specific memes. I’m also interested in how they affect us—our motivations, intentions, and attitudes. The Disinfolklore universe is unique because it wraps the world in a narrative, much like how Russians wrap everyone in Eastern Ukraine. It’s an all-encompassing system, like being in love or grief, where memes aggregate to transform your mind.This transformation is akin to being in a cult, where you start believing things like

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48:32

Podcast | Færy Tale Beginnings - the Training Data Set

Battling Archetypes ·

2025/12/25

I am keeping a grip on where we are. This is episode three of a series I started four weeks ago. As some of us might remember, there were technical issues in the second week. So, this is episode three, where I am going through the paper I delivered at the Pirate Party Security Conference at the time of the Munich Conference last February.The words from the United States Vice President at that conference are continuing to resonate, with new policies being released all the time. Most recently, the

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59:09

Podcast | Disinfolklore Universe Episode 2

Battling Archetypes ·

2025/12/18

Decoding Trolls returns for a deep dive into what he calls the “disinfolklore universe”—a constructed reality where propaganda, myth, archetypes, and emotional manipulation replace facts and reason.Building on his Munich Security Conference intervention and years of lived experience in eastern Ukraine, Decoding unpacks how modern information warfare operates not just through lies, but through stories that feel true, emotionally charged archetypes, and psychological paradoxes designed to exhaust,

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28:46

Podcast | Disinfolklore Universe - Episode 1

Battling Archetypes ·

2025/12/04

It’s exactly a year since I detected the system-wide effects of the aggregatation of MAGA and Russian Disinfolklore artifacts invading our minds, information space and reality. In February in Munich at the Pirate Party security conference I declared what by then I had archætyped as a “Disinfolklore Universe” to be operating inside all of our minds and cultures. Today I want to begin a series of the five parts of the “Battling Archetypes” paper I conceived for the first time exactly a year ago and

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24:19

Podcast | Human Safari Disinfolklore

Battling Archetypes ·

2025/11/29

Disinfolklore is Russia using First Person View Drones on human prey to train its drone pilots. Then the Russian state publishes the footage of these murders, from the perspective of the First Person view drone pilots as they close in on their human prey. This is archetypal Disinfolklore: create the event (in this case murder), then publicise it using different memes and means of storytelling. Russia’s only in Ukraine to create social media content, which it uses to troll its own population and

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53:21

Podcast | Are We Complicit in Concealing Russia's War...

Battling Archetypes ·

2025/11/20

Rearchetype “acts of war” as “hybrid warfare” or “Active Measures.” Then, get the most knowing people in your chosen enemies’ chains-of-command to take on that Archetyping.While they earnestly, sincerely, confused and proudly model their knowingness (by explaining to others the intricacies of Russia’s own re-Archetyping of actual “War” with euphemisms) Russia continues its war by all means. The delicious irony is that by subverting the signifier (War) that properly describes Russia’s attacks on our

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