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PODCAST

Modern Agent Marketing Girls

Chelsea Petersen & Kayla Fox

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights

business marketing

All Episodes

53:01

49. The Modern Agent's Guide to Facebook Marketing

Modern Agent Marketing Girls ·

2025/12/02

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie,

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59:11

48. Hosting the Holidays AND Your Instagram

Modern Agent Marketing Girls ·

2025/11/25

Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy!In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online.The girls discuss:♡ Why your Instagram is like hosting Thanksgiving dinner♡ The signature dish strategy ♡ Tablescapes, tone, and creating a brand people want to

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25:36

BONUS: We have a surprise for you!

Modern Agent Marketing Girls ·

2025/11/24

SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30.—The girls discuss:♡ How Instagram has become interest media and how that informs your holiday content strategy♡ How to create series-style content that feels effortless and fun♡ The power of signature lead magnets that only you can make♡ Easy ways to romanticize

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58:52

47. The Holiday Content Ideas Agents Have Been...

Modern Agent Marketing Girls ·

2025/11/18

Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead

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01:03:24

46. Your Personal Brand Starter Pack

Modern Agent Marketing Girls ·

2025/11/11

You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of

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58:35

45. The Questions You've Been Dying to Ask And the...

Modern Agent Marketing Girls ·

2025/11/04

Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing up confidently (even when you're not sure what to post next).The girls discuss:♡ Why consistency is

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59:42

44. You Say You’re Scared of Video…but What About...

Modern Agent Marketing Girls ·

2025/10/28

You know what's scarier than showing your face on camera? Spending the next five years wishing you had!In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you're really afraid of.If your sphere feels stagnant and you're wondering why the referrals aren't rolling

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01:05:11

43. Repeatable Content That Will Make People *Click...

Modern Agent Marketing Girls ·

2025/10/21

If someone asked your followers why they should follow you, could they easily answer in one sentence?In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.The girls discuss:♡ How

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55:30

42. This Marketing Tool is Free But Can Cost You...

Modern Agent Marketing Girls ·

2025/10/14

Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is

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52:17

41. Fall Content We’re Loving Right Now

Modern Agent Marketing Girls ·

2025/10/07

Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out with this season.The girls discuss:♡ Why fall content is about feelings, not themes♡ How to repurpose the

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44:05

40. Quarter 4 Motivation

Modern Agent Marketing Girls ·

2025/09/30

Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market.In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results, why diluted focus equals diluted results, and how to become the agent people can describe in one

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01:05:24

39. Everything We Did When the Market Shifted (and...

Modern Agent Marketing Girls ·

2025/09/23

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.This is your playbook for what to do when your own business feels stagnant.The girls discuss:♡

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56:49

38. Instagram Folders, On Brand Albums, and Content...

Modern Agent Marketing Girls ·

2025/09/16

When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your content creation process.Plus, they're revealing the modern agent luxury marketing platform they've been

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01:00:57

37. Mini Personal Brand Quiz that makes Staying Top...

Modern Agent Marketing Girls ·

2025/09/09

Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!!And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.”From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they're giving you the roadmap to stop hiding behind trends and start showing up authentically.The girls discuss:♡ Why your

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57:25

36. Instagram Content for Agents the Lazy Genius Way

Modern Agent Marketing Girls ·

2025/09/02

Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real estate marketing.If you're constantly reinventing the wheel, drowning in your to-do list, or beating

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01:01:07

35. Overwhelmed by Marketing? This Monthly Checklist...

Modern Agent Marketing Girls ·

2025/08/26

Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much

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01:00:48

34. Stop Waiting for "Someday" and Start Investing in...

Modern Agent Marketing Girls ·

2025/08/19

It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.In this episode, Chelsea and Kayla are breaking down the difference between treating real estate like a hobby versus running it like the business it actually

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01:01:18

33. How to Audit Your Real Estate Marketing And...

Modern Agent Marketing Girls ·

2025/08/12

Ever feel like you're doing ALL the things with your marketing but still not seeing the results?In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework to finally start building that sustainable, referral-generating business you've been working toward.The

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59:15

32. What to Post When You Have No Clients

Modern Agent Marketing Girls ·

2025/08/05

Let's settle this once and for all: you don't need a client to create content. You need content to get clients.In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)The girls discuss:♡ Why the majority of your content shouldn't be your listings anyway♡ How to use your

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58:05

31. If Marketing Your Biz were Easy, What Would it...

Modern Agent Marketing Girls ·

2025/07/29

Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way.In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing the decide-once strategy that saves your brain for bigger decisions, why your camera roll is a content goldmine you're probably ignoring, and how to create a

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