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PODCAST

Marketing Happy Hour

Marketing Happy Hour

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to

business marketing

All Episodes

00:46:08

The Brand Brief Audit: What Every Marketer Should...

Marketing Happy Hour ·

2025/09/18

What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike, Amazon Prime, and Skims, Kahlea shares how brands can write better briefs, why LinkedIn is becoming a powerful platform for creators, and the mindset shifts every entrepreneur needs to build confidence and

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00:33:33

Building Cultural Relevance Through Influencers and...

Marketing Happy Hour ·

2025/09/12

In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and scaling influencer programs, the lessons she’s learned moving between brand and consultancy roles, and the secret to creating partnerships that put

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00:29:02

Inside the Evolving World of Influencer Marketing...

Marketing Happy Hour ·

2025/09/04

This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy has been at the forefront of industry innovation. In this conversation, she shares her career journey, the inspiration behind WIIM, and her perspective on the challenges women face in business today. You’ll

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00:34:58

From Culture to Conversions: Maximizing Tentpole...

Marketing Happy Hour ·

2025/08/28

In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole moments. From live events and major film releases to cultural shifts that dominate the headlines, Paramount has perfected the art of turning high-profile moments into powerful opportunities for advertisers. David breaks down common mistakes brands make, strategies for staying authentic,

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00:36:10

Building Brand Loyalty Through Nostalgia and Fandoms...

Marketing Happy Hour ·

2025/08/21

Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and social media, Ilana has led creative content and brand strategy for some of the world’s most popular brands, including Disney and Loungefly. We discuss Ilana’s illustrious career in selling a lifestyle over a product and how the organic positioning of that lifestyle is the unlock to greater audience connection. We walk through how to drive

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00:21:59

10 Social Media Storytelling Tips from Disney [Part 2]

Marketing Happy Hour ·

2025/08/14

Part 2 - This week’s episode is inspired by an incredible guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant, originally featured in Rachel Karten’s Substack, Link in Bio. Jonathan spent a decade writing at Disney, and in that time, he picked up storytelling lessons that translate seamlessly into social media marketing. These tips—distilled from a presentation he gave to an agency team—are packed with actionable ways to infuse more depth, emotion, and connection into

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00:27:15

10 Social Media Storytelling Tips from Disney [Part 1]

Marketing Happy Hour ·

2025/08/07

Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio. Jonathan spent 10 years writing at Disney - and through this essay, shares how to apply his learnings from Disney to social media marketing. In part 1 of this 2-part episode, we discuss the first 5 storytelling tips from the essay and break down real-world social media applications you can test and learn with your brand’s social presence. Key

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00:33:53

The Strategies You Need for Brand Communications and...

Marketing Happy Hour ·

2025/07/31

Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a track record spanning iconic campaigns—from launching OTC NARCAN to the buzzworthy Nice! Mango Gummies—Kamara shares the behind-the-scenes insights on how she builds integrated strategies that generate results. We discuss the power of niche creators, modern measures of influencer success, and the mindset shifts that have shaped her growth across

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00:38:52

The Future of Social Listening (AI for Consumer...

Marketing Happy Hour ·

2025/07/24

In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian’s Seven Seven Six. With a background in brand marketing at Apple and years leading her own agency, Megan brings a rare mix of creative intuition and data fluency to the table. We dive into how short-form video is changing the way we understand consumer behavior, why traditional social listening is no longer enough, and how brands can use these new insights

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00:31:15

The New Rules of Retail Media (Partnerships and Data)...

Marketing Happy Hour ·

2025/07/17

Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in their strategies to stand out in a crowded retail media and commerce space. Key Takeaways:// Building hyper-personalized strategies through the use of data

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00:30:41

Partner Marketing 101: How to Build Strategic Brand...

Marketing Happy Hour ·

2025/07/10

Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first Partner Marketing function at TIDAL and how industries are recognizing Partner Marketing as a vital piece of the marketing ecosystem. We discuss the nuances between Partner Marketing and Brand Partnerships, how Partner Marketing can serve as an integral piece of the customer journey and the latest trends in the space.Key Takeaways:// Partner

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00:35:52

DIG’s Recipe for Community, Loyalty, and Storytelling...

Marketing Happy Hour ·

2025/07/03

Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of DIG. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. DIG is a fast casual, scratch food restaurant concept with locations from New York, NY to Washington D.C. Key Takeaways:// Use social media channels to tell behind-the-curtain stories and share unique experiences alongside your

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00:26:17

Career Strategy: Relationships as a Vehicle for...

Marketing Happy Hour ·

2025/06/26

The POSSIBLE 2025 conference series continues with Stephanie Lawrence-Shartrand from Nextdoor. With over 20 years of experience in digital media, strategy, and customer success, Stephanie is a passionate leader and advocate for the power of online communities and social networks. Stephanie joins Ally and I to share her strategies for building strong, lasting professional relationships, including how she’s created her own personal Board of Advisors. Key Takeaways:// Build your own personal Board of

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00:34:18

What Gen-Z Considers Entertainment (+ The Formula for...

Marketing Happy Hour ·

2025/06/19

I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is redefining what “entertainment” means in the 21st century. We discuss the serialized content approach Michael and his team are taking at NowThis and how it’s paving the way for brand loyalty with Gen-Z females. Additionally, we explore the evolving role of brand integrations in a crowded landscape and how brands can authentically embed themselves

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00:28:24

Top 3 Marketing Trends to Watch in Late 2025

Marketing Happy Hour ·

2025/06/17

I’m joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key decision-makers and rising marketers through 3 days of learning and networking. Ally and I were lucky to attend several interactive sessions and masterclass conversations that fostered meaningful connections among industry leaders and innovators. In this first episode of the series, we discuss our experience at POSSIBLE 2025, along with our three

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00:40:30

How to Build Insights-Driven Marketing Campaigns |...

Marketing Happy Hour ·

2025/06/12

What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into

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00:27:26

Breaking Into Entrepreneurship: Tips for Young Founders

Marketing Happy Hour ·

2025/06/10

Bonus: If you’ve ever dreamed of turning a personal story into a product — this episode is for you. I’m joined by Kristan Kelly, CEO and founder of Shade Rayz Sunscreen: a mission-driven brand born from her journey as a breast cancer survivor and Latina entrepreneur. In this mentorship-focused conversation, Kristan shares the real story of building her company from the ground up, how she tapped into her local community for early support, the marketing strategies that have worked, and the mindset

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00:32:56

Social Media Strategy Check-in: Navigating Trends and...

Marketing Happy Hour ·

2025/06/05

How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As a Social Media Specialist for The Bump (part of The Knot Worldwide), Holley leads with curiosity, storytelling, and strategy. In this episode, we talk about what it takes to market life’s biggest milestones—from weddings to new parenthood—while building trust and brand loyalty beyond the moment. She also shares what’s working across

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00:31:29

The 2-Step System That Will Streamline Your Content...

Marketing Happy Hour ·

2025/05/29

Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn’t happen by

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00:32:16

The Brand-Creator Relationship Playbook | Lauren...

Marketing Happy Hour ·

2025/05/22

In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what brands are getting right (and wrong) in today’s landscape.Key Takeaways:// Why forward-thinking brands

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