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PODCAST

Brand for Good

Lorraine Schuchart

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world"s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar

business marketing

All Episodes

12:53

Episode 164: 5 Ways You're Hurting Your Brand...

Brand for Good ·

2025/10/28

Many great leaders are doing everything "right," yet unintentionally eroding the power of their own brands. Not intentionally, of course… and not because they're careless, but because of subtle misalignments that quietly erode trust, credibility, and connection. In this episode, I'm breaking down the five biggest mistakes—and how to fix them before they cost you the influence and authority you've worked so hard to build. Here's what you'll learn: Why your brand energy matters more than your

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30:15

Episode 163: The Currency of Connection with Jill...

Brand for Good ·

2025/10/21

In this episode, I sit down with my friend and fellow BNI Premier member, Jill Katzenberg — a relationship expert, real estate mentor, and gratitude consultant — to explore what she calls “the currency of business”: connection. Jill shares how moving to Cleveland without knowing anyone led her to build a thriving real estate career and, eventually, a new calling as a gratitude consultant. Her approach is simple but profound: lead with kindness, act on promptings, and make every touchpoint

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12:04

Episode 162: How to Build a Brand When You’re...

Brand for Good ·

2025/10/14

Have you ever felt like being multi-passionate made your brand messy? You’re not alone. So many founders, creatives, and service providers resist the advice to “pick one thing” because it feels like shrinking yourself instead of sharpening your focus. In this episode of Brand for Good, I’m sharing how to build a brand that honors all your passions—without confusing your audience or diluting your message. You’ll learn how to connect your ideas, offers, and talents under one cohesive brand umbrella so

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09:01

Episode 161: Q4: What Will You Harvest and What Will...

Brand for Good ·

2025/10/07

As the air cools and the leaves begin to fall, I’m reminded that every season has a purpose. For me, fall has always represented reflection and renewal — both in life and in business. In every role I’ve ever held, fall was the time to plan and budget for the following year, and that rhythm has stayed with me. Now, as the founder of Prosper for Purpose, I find that Q4 is not a time to slow down — it’s actually one of our busiest seasons. Many new clients come to us ready to align their messaging,

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35:33

Episode 160: Marketing That Includes: Digital...

Brand for Good ·

2025/09/30

What if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy. You’ll learn: A simple definition of digital accessibility (and how it differs from, yet relies on, inclusive design). Why accessibility is not a checkbox but an ongoing practice—and how

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14:22

Episode 159: How to Debunk Destructive Beliefs

Brand for Good ·

2025/09/23

If you’re a regular listener, you know how I love a good story. Story helps us connect, learn, and remember. But what if the stories we tell ourselves are harmful? In this episode of Brand for Good, I’m unpacking the top 10 destructive beliefs entrepreneurs carry—from “I already know this” to “Once I hit X milestone, I’ll finally feel successful.” These beliefs might sound reasonable, but in reality, they quietly sabotage progress. Together, we’ll explore the bias or mindset behind each belief and

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09:20

Episode 158: Compassionate Leadership: Lessons from...

Brand for Good ·

2025/09/16

Today would have been my dad’s 91st birthday, and as I reflect on his life and leadership, I am reminded of the state of compassion in our world today. My dad spent his career as a city manager and chief administrative officer. He negotiated with unions, worked with city councils, and built trust by listening, respecting, and connecting with people—even when they disagreed. In this episode, I share personal insights from my dad’s legacy and explore why compassion is not a weakness but a radical

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16:33

Episode 157: Building "Know, Like & Trust" in a Trust...

Brand for Good ·

2025/09/09

You’ve heard it a thousand times: people do business with brands they know, like, and trust. But here’s the challenge: we’re living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build. In this episode, I share: Why the trust recession is happening (and the two root causes I see most clearly) What it means to strengthen the pillars of know, like, and trust in today’s marketplace Why being a Category of

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12:55

Episode 156: The Brand Shift That Changes Everything

Brand for Good ·

2025/09/02

Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here’s the truth: doing more doesn’t make you different. Thinking differently does. In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic — it’s a mindset. It’s the process of moving beyond comparison and competition, and instead claiming the space that only you can fill. You’ll learn: Why every business is unique,

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10:06

Episode 155: Selling Without Explaining: The Power of...

Brand for Good ·

2025/08/26

We’ve all been told to “educate our audience.” But what if all that explaining is actually hurting your ability to sell? In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space. I cover: Why explaining your offer in detail often repels the right clients The difference between clarity and

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33:52

Episode 154: Midlife Is Not a Crisis—It’s a Catalyst...

Brand for Good ·

2025/08/19

Today’s conversation with Heather Hetchler, MA, is one that will stick with me for a long time. Heather is an author, speaker, and communication consultant who equips women in midlife to face unexpected challenges with clarity, confidence, and courage. A seasoned relationship coach and breast cancer survivor, Heather is a master at reframing our most difficult life transitions into opportunities for growth. We dive into why work-life balance is a myth, the power of perspective when navigating

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10:37

Episode 153: Expect the Unexpected, Lessons from My...

Brand for Good ·

2025/08/12

What happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected. From juggling three generations under one roof to two unexpected hospitalizations, the trip became a real‑time lesson in flexibility, leadership, and the power of letting go. I explore why expectations can set us up for

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14:00

Episode 152: Hiring for Impact: Your People Are Your...

Brand for Good ·

2025/08/05

When you think about hiring, you might focus on résumés, skill sets, and experience. But here’s the truth I’ve learned over years of building teams: the people you hire are your brand. In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more

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29:54

Episode 151: Gen Z Interns’ Insights on Purpose & the...

Brand for Good ·

2025/07/29

In this special episode of Brand for Good, I’m turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they’ve immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work. In their own words, they share what it’s like to intern at a purpose-driven agency, what surprised them most about

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13:03

Episode 150: 5 Credibility Markers That Convert

Brand for Good ·

2025/07/22

Most people think visibility is the key to growing their brand. But here’s the truth I’ve learned—and what I unpack in this episode: Visibility gets you seen. Credibility gets you sales. And they are not the same thing. In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them). Whether you’re a coach, consultant, creative, or nonprofit leader,

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11:38

Episode 149: Risky Business: The Leaps of Faith...

Brand for Good ·

2025/07/15

If you’re an entrepreneur or small business owner, here’s the truth: you will never grow without taking risks. And I’m not talking about reckless gambles—I’m talking about calculated, courageous leaps. In this episode, I’m sharing the four types of risk that show up at every level of business and how some of the most successful entrepreneurs, from Sara Blakely to Rihanna, made bold moves in the face of uncertainty. You’ll also learn about some of the risks I took in my journey—and why I believe the

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11:52

Episode 148: Active Listening: Your Networking...

Brand for Good ·

2025/07/08

What if I told you the key to better referrals, stronger connections, and more meaningful conversations wasn’t about what you say — but how you listen? In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits you as much as the person speaking, and what small changes can make a big impact. From overlooked cues to missed opportunities, I’ll show you how to make listening your competitive

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12:20

Episode 147: Information Is a Commodity—It’s...

Brand for Good ·

2025/07/01

Are you sharing information or leading with perspective? In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand. You’ll learn: ✅ Why informational posts (tips, how-tos) are now a commodity ✅ How opinions and bold perspectives build brand authority ✅ The difference between expertise and leadership content ✅ Three steps to create content that earns trust and drives action ✨ In This

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41:24

Episode 146: Smart Leadership and Sales with Luis Báez

Brand for Good ·

2025/06/24

What does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage. We talk about what it means to build a brand

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12:26

Episode 145: Why I Left Social Media For A Year—And...

Brand for Good ·

2025/06/10

After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program

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164 results

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