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PODCAST

Service MVP Sales Training Podcast with Joe Crisara

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

business how to

All Episodes

35:03

A New Way To Get Leads in The Modern Market - How...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/04/15

In this episode of the Service MVP Podcast, Joe Crisara sits down with Marko Sipilä to break down a game-changing shift in the home service industry: online pricing and instant quote tools. Today’s homeowners don’t want to guess anymore, they want real numbers upfront. And if you’re not giving it to them? Your competitors are. Marco shares how tools AI Tools are helping contractors: ✅ Attract higher-quality leads ✅ Increase closing rates (up to 2x) ✅ Eliminate price objections before the ap...

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21:20

Military Precision in Home Services: How Troy Daland...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/04/06

In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Troy Daland, a U.S. military veteran and owner of Air Zero in the Tampa Bay area. Troy shares how his 24 years in the military shaped the way he leads, hires, and trains his team and how those same principles are helping him build a service business rooted in discipline, integrity, and transparency. From hiring based on character to using technology and AI to better serve customers, this episode is a powerful br...

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32:12

How to Emerge as a Beacon of World-Class Service in...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/03/30

In this episode of the Service MVP Podcast, Joe Crisara sits down with Matt Simet, owner of PlumbRite in Omaha and a third-generation master plumber. From riding in his grandfather’s truck as a kid to building a premium service company, Matt shares how he turned old-school values into a modern, high-performing plumbing business. This episode dives deep into what it really takes to deliver world-class customer service, build a team that actually cares, and grow a profitable service company wit...

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37:49

Dealing with The Financial Reality Gap: Wages,...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/03/23

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago. Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets. If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need. You’ll Learn: ✅ Wh...

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28:49

From Digital to Reality - Making Sure Your Marketing...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/03/18

In this episode of the Service MVP Podcast, Joe Crisara sits down with Michael Fox of Corberry Digital to break down a hard truth most contractors overlook: marketing doesn’t fix a broken operation. Michael shares how digital marketing, data, and customer experience are all connected — and why the real key to growth isn’t just generating more leads, but improving the entire customer journey from the first click to the final sale. From call center performance to technician trust in the home,...

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30:48

Setting the Standard Over the Phone & In the Home for...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/03/09

In this episode of the Service MVP Podcast, Joe Crisara sits down with Brigham Dickenson, founder of Power Selling Pros, to talk about the real driver behind high-performing home service teams: culture, leadership, and standards. Many business owners focus on sales strategies and operations but overlook the rituals and leadership habits that shape a company’s culture. Brigham shares how weekly meetings, recognition, and clearly defined standards can transform team accountability and help lea...

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35:22

How SEO Brings HOTTER Leads Than Any Other Marketing...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/03/03

In this episode of the Service MVP Podcast, Joe Crisara sits down with Maggie Swift from Unframed Digital to break down one of the most misunderstood growth drivers in the trades: SEO. They dive deep into the balance between authentic brand messaging and keyword strategy, why SEO is never “done,” and how contractors lose market share when they treat it as a one-time project instead of a long-term investment. Maggie explains how Google’s constant algorithm updates impact your rankings, why tec...

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37:49

Here's How You Make Sure To Train Your Blue Collar...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/02/23

In this episode of the Service MVP Podcast, Joe Crisara sits down with Nick Bouza, Director of Training for 1-800-Plumber +Air, a multi-state service company, to break down why training isn’t optional if you want to win. This conversation dives deep into what real training looks like inside high-performing service companies. You’ll Learn: ✅ Why training must be a lifestyle, not a one-time event ✅ The #1 mistake companies make with training (and how to fix it) ✅ How ego and false confidence ...

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38:54

You Might Be making HUGE Mistakes While Answering the...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/02/16

In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth. From technician training roots to building SOPs and playbooks for multi-location service companies, Cory breaks ...

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33:30

All Business Owners in the Trades Need to STOP...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/02/09

In this episode of the Service MVP Podcast, Joe Crisara sits down with George Blitch of All Out Cooling & Heating (Arizona) to unpack what it really takes to grow an HVAC company from the ground up — from “owning a job” to building a real, profitable business. George shares the lessons learned from nearly two decades in the trade, the mistakes most contractors make early, and the turning points that helped him shift from technician mindset to business owner. From branding and training to...

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53:30

There is a Shortage of Quality Plumbers - THIS is How...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/02/02

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Coach, sits down with Tony Bertolino, Vice President of the National PHCC (Plumbing-Heating-Cooling Contractors) Organization and a fourth-generation plumber, to talk about the real future of the trades. This is more than a career story — it’s a powerful conversation about legacy, leadership, education, workforce development, and elevating the plumbing industry at a time when skilled trades are more essential than eve...

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47:03

STOP Lowering Your Prices and Focus on Providing MORE...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/01/26

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price. As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling. You’ll Learn: ✅ Why lowering your price is the f...

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31:06

How a Good Leader Can Take Any Trade and Make it...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/01/23

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with longtime client, colleague, and industry veteran Bill Brown, formerly of Level Heating & Air Conditioning and Plumbing and now with Garage Kings. For more than a decade, Bill has applied the Service MVP Total Immersion system across multiple trades — HVAC, plumbing, and now specialty home services — while hearing the same objection over and over again: “This won’t work for me.” In thi...

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31:52

Grow or Die! How to Successfully be DIRECT with Your...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/01/12

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with sits down with Rich Hart, co-owner of Harts Services, a powerhouse company delivering plumbing, electrical, sewer, and HVAC services across Washington State. Rich shares the raw story behind building a company from door-knocking and struggle to a $30M operation with 165 employees—and why success in the trades isn’t about tools or trucks, but people, accountability, culture, and leadership. ...

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27:54

How to Scale Your Own Business in the Trades FAST |...

Service MVP Sales Training Podcast with Joe Crisara ·

2026/01/05

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Willie Ward, owner of Affordable Pro Heating & Air Conditioning and founder of the viral Facebook community HVAC Is Life. Willie shares his real, unfiltered journey from starting as a one-man HVAC operation in 2020 to building a growing company, leading a team, and creating one of the most active HVAC communities online. This episode dives deep into leadership, pricing, mindset, mentors...

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48:08

How One Small Mindset Shift Changed a Broke Plumber...

Service MVP Sales Training Podcast with Joe Crisara ·

2025/12/29

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Brian Burton of the Waste No Day Podcast for one of the most raw, powerful conversations ever recorded for the trades. Brian shares his unbelievable journey—from addiction and rock bottom to becoming a respected leader, sales trainer, and VP in the home services industry. This episode goes far beyond sales tactics. It’s about communication, discipline, recovery, leadership, and the mental b...

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20:16

The Hidden Gold Mine in Your Current Customer Base |...

Service MVP Sales Training Podcast with Joe Crisara ·

2025/12/22

In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever i...

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34:35

How to Master BOTH The Technical and Communication...

Service MVP Sales Training Podcast with Joe Crisara ·

2025/12/15

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling. Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer ...

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39:11

Why Every Contractor Needs This AI Tool with Bill...

Service MVP Sales Training Podcast with Joe Crisara ·

2025/12/08

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community. Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today. What You’ll Learn: ✅ Why undercharging actually lowers your value ✅ The science of premium, mi...

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17:20

Use AI to Strengthen Your Relationship With Your...

Service MVP Sales Training Podcast with Joe Crisara ·

2025/12/01

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling. Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales...

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156 results

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