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PODCAST

Authority in the Wild

Welcome to Authority in the Wild Podcast. I"m your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I"ve worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful

business entrepreneurship

All Episodes

00:45:10

#137 - Simple Lies Beat Complex Truth Every Time w/...

Authority in the Wild ·

2025/11/18

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, Ivan Wanis Ruiz, author of 'End Boring' and a top-rated Coursera instructor, shares his insights on effective communication. He discusses the importance of simplicity in conveying messages and how simple anecdotes can be more convincing than complex

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00:56:36

#136 - The 5-Minute Rule That 21x Your Conversion w/...

Authority in the Wild ·

2025/11/11

In this episode, I sit down with Chris Smith, a USA Today bestselling author and sales conversion expert who wrote The Conversion Code.Chris breaks down why 85% of sales happen after the fifth attempt, yet 90% of salespeople quit before that point.He shares the five-minute rule that gives you 21 times better conversion rates and explains why speed matters more than you think.We explore how consumers now control privacy settings and why traditional cold calling is dying fast.Chris reveals how to

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00:41:25

#135 - Hiding Your Prices Is Killing Your Business w/...

Authority in the Wild ·

2025/11/04

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy working with B2B tech startups.Anthony explains why hiding your prices wastes everyone's time and how transparency actually increases revenue over the long run.With

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00:42:56

#134 - How AI Is Changing Everything Right Now w/ Ken...

Authority in the Wild ·

2025/10/28

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Ken Cox, President of The RiverCity Internet Group and seasoned entrepreneur with decades of technology experience.Ken explains how AI destroys traditional gatekeepers and empowers everyday people to build like never before.With

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00:49:15

#133 - Product-Market Fit Is Dead (Here's What...

Authority in the Wild ·

2025/10/21

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Allyson Letteri, a marketing exec turned startup advisor and author of The Standout Startup.Allyson explains how speed to market with AI changes everything, yet core marketing fundamentals remain constant. With experience scaling teams at

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00:42:33

#132 - Build Self-Belief Through Minimum Viable...

Authority in the Wild ·

2025/10/14

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Alan Lazaros, who turned personal tragedy into a mission for self-improvement and helping others. Alan shares his journey from a difficult childhood and a near-fatal car accident at 26, which led to a profound reevaluation of his life.Now

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00:46:12

#131 - How to Build Wealth Without Burning Out w/...

Authority in the Wild ·

2025/10/07

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Camille Diaz, a wealth strategist and optimization coach dedicated to helping 'zombie-preneurs'—entrepreneurs on the brink of burnout—revitalize their businesses and build sustainable, enjoyable wealth.Camille shares key

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00:48:36

#130 - Work Life Balance Doesn't Exist, Here's Why w/...

Authority in the Wild ·

2025/09/30

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Peter Sorgenfrei, a founder and CEO coach who created six companies across three countries.Peter explains how chasing status and external validation nearly destroyed his health and forced his body to shut down completely.With clients in

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00:42:05

#129 - Sports Don't Teach Competition - They Teach...

Authority in the Wild ·

2025/09/23

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode of 'Authority in the Wild,' I interviewed Alison Tetrick, a professional cyclist, entrepreneur, and biochemist.Alison shares her unique path from growing up on a ranch in California to becoming a three-time gravel world champion and a survivor of a

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00:43:10

#128 - AI Expert: AI will Reach 1500 IQ by End of...

Authority in the Wild ·

2025/09/16

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Manuj Aggarwal, founder and Chief Innovation Officer at Tetra Noodle Technologies.With 4 AI patents to his name, Manuj is the perfect mentor to guide you through the transformative potential of AI and its benefits for businesses. That's

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00:52:34

#127 - Pitching & Funding Techniques Shared by a 4x...

Authority in the Wild ·

2025/09/08

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Emma Rees, a 4x founder across B2C, B2B and Enterprise SaaS, chairwoman at Deployed, and angel investor.Starting at 15, when she quit school and walked door-to-door with her CV, she shares practical insights on customer discovery and

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00:46:15

#126 - This One Belief is Destroying Your Life w/...

Authority in the Wild ·

2025/09/02

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I sit down with Alexander Plank, an international certified mindset coach who helps business owners break free from limiting beliefs.We discuss the power limiting beliefs have over us, the most common one, and how to rewrite it and much more, like:

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00:42:50

#125 - Why AI Will Never Replace This One Thing w/...

Authority in the Wild ·

2025/08/26

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Cari Kaufman, founder of Storyteller Wordsmith and brand strategist who helps founders find their authentic voice.With a background in military and theater, she brings clarity to brand messaging that cuts through the noise generated by

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00:48:45

#124 - Your Buyers Know More Than You Think w/ Andy...

Authority in the Wild ·

2025/08/19

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Andy Halko, founder of Insivia and Buyer Twin, and author of "The Omniscient Buyer."Andy explains why traditional personas are dead and how AI twins are changing customer research forever.With over 200 founder interviews under

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00:41:19

#123 - How to Overcome the Fear of Public Speaking...

Authority in the Wild ·

2025/08/12

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Dori Juhasz, a public speaking and visibility strategist who transforms business owners into confident speakers.Dori explains how she went from organizing events to conquering her own speaking fears. With experience helping hundreds

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00:55:19

#122 - From a Shy Guy to Top 0.5% Podcaster w/ Roy...

Authority in the Wild ·

2025/08/05

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.Meet Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. As a business podcast coach and host, Roy has successfully launched and driven six podcasts to the top echelons of the industry, with all

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00:51:45

#121 - How to Solve Business Problems with AI w/...

Authority in the Wild ·

2025/07/29

🟪 Check out your personalized Episode Experience ➤ https://podcastleadflow.com/wildIn this episode, I chat with Nathalie Doremieux, a tech strategist who builds systems that actually get results for clients.Nathalie explains why most people use AI like Google and miss the real opportunity for business growth.With over a decade of helping coaches and course creators, she shares how to balance AI tools with authentic human connection.We discuss the context problem everyone ignores, why challenging AI

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00:34:08

#120 - How to Protect Yourself Online against...

Authority in the Wild ·

2025/07/23

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Grant McCracken, founder and CEO of Dark Horse Security and an ethical hacker with over 13 years in cybersecurity.Grant explains how over 60% of breaches start at the human layer and shows us practical ways to protect ourselves.With

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00:49:09

#119 - How to Stand Out in The Age of AI w/ Lynn...

Authority in the Wild ·

2025/07/15

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Lynn Colepaugh, founder of Cyber PR Army, a woman-led digital marketing agency helping small businesses cut through chaos with AI-powered clarity.Lynn explains how she builds genuine relationships with AI tools, treating them as thought

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00:42:03

#118 - The Truth About Starting Over in a New Country...

Authority in the Wild ·

2025/07/08

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.In this episode, I chat with Dozie Anyaegbunam, a media and editorial strategist building The Newcomers digital publication.Dozie explains how moving countries changes your entire identity and why we need to give ourselves grace during transitions.With over 100

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137 results

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