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PODCAST

Mocktails with Marina

Welcome to "Mocktails with Marina," a podcast where Marina, a multi-passionate entrepreneur and innovator, shares her journey and insights into the burgeoning world of zero-proof living and mixology. Marina"s story, from a service industry professional to a thriving business owner, offers a unique blend of personal experience, entrepreneurial spirit, and creative mixology. Dive into episodes filled with inspiring tales, practical business management strategies, and innovative ideas in non-alcoholic

business alternative health

All Episodes

18:56

why most people quit, and what I'd do differently if...

Mocktails with Marina ·

2025/12/16

Most people don't quit because they fail, but they fail because progress doesn't look the way they expected. In this milestone Episode 100 of Mocktails with Marina, Marina reflects on what it actually takes to stay in the game (in podcasting, business, and the non-alcoholic industry) when motivation fades and results aren't linear. This episode blends strategy, personal perspective, and industry call-outs to unpack: Why most founders burn out or disappear The biggest myths about consistency,

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13:17

Dept in a Box Series: Menu & Product Management

Mocktails with Marina ·

2025/11/26

In today's episode of Mocktails With Marina, we're closing out the Department in a Box™ Series with one of the most important and most overlooked pillars of a profitable non-alcoholic business: Menu & Product Management. Whether you run a kava bar, non-alcoholic bar, bottle shop, kombucha taproom, sober lounge, or functional beverage café, your menu is not just a list of drinks. It's a financial engine. A marketing strategy. And the #1 driver of your customer experience and business profitability

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12:29

Dept in a Box Series: Event Planning & Management

Mocktails with Marina ·

2025/11/25

In this episode of Mocktails with Marina, we dive into one of the most powerful and misunderstood growth engines in the non-alcoholic industry: Event Planning & Event Management. If you run a non-alc bar, kava bar, bottle shop, sober lounge, or third space, you already know that events drive everything: foot traffic, community-building, customer retention, brand visibility, and revenue spikes. But most business owners treat events like last-minute ideas instead of what they really are: a core

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15:24

Dept in a Box Series: Employee Manuals & SOPs

Mocktails with Marina ·

2025/11/24

In today's episode, we're diving into the department most founders avoid until it becomes a problem: Employee Manuals + SOPs, the backbone of consistency, culture, and operational sanity inside any non-alcoholic bar, bottle shop, or third place. If you've ever felt like you're repeating yourself every day, constantly correcting the same issues, or carrying the entire business in your head, this episode will be a breath of relief. We break down why your manual isn't just a "rules document," but your

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15:04

Dept in a Box Series: Interviewing, Hiring, and...

Mocktails with Marina ·

2025/11/20

In today's episode, we're breaking down one of the most important (and most misunderstood) departments in every non-alc bar, bottle shop, or third space: Interviewing, Hiring & Onboarding. Most owners treat hiring like an emergency. A scramble. A reaction. But the truth is if you don't build this department as a system, your business will always feel unstable. Inside this episode, we look at: • Why hiring is a department, not a task • How to interview for values, not just resumes • The standards

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09:05

Dept in a Box Series: Marketing

Mocktails with Marina ·

2025/11/19

In today's episode, we're diving into the second installment of the Department in a Box Series™ and this time, we're talking about the department that keeps your non-alc bar, bottle shop, or third space alive: your Marketing Department. This episode isn't a tutorial on content creation or how to run ads. It's a high-level breakdown of why marketing must function as a real department inside your business, not as random posts, rushed flyers, or last-minute "I guess I should say something today"

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10:58

Dept in a Box Series: Project Management & To Do's

Mocktails with Marina ·

2025/11/18

In today's episode, we kick off a six-part series designed to walk you through the core departments every non-alc bar, bottle shop, or third space needs in order to function smoothly. This first installment focuses on the importance of Project Management & To-Do's. NOT the mechanics of setting up systems, but the deeper reason this department determines whether your business operates with clarity or chaos. You'll learn why project management is the foundation of a sustainable, scalable company… why

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24:40

Questions from Founders: "How Do I Keep the Sunday...

Mocktails with Marina ·

2025/10/27

If you left the 9-to-5 to feel free but find yourself more stressed than ever on Sunday nights, this episode is for you. In this week's Mocktails with Marina, we're unpacking the real reason entrepreneurs experience the "Sunday Scaries" (and why it has nothing to do with laziness or discipline). You'll learn how structure is the antidote to anxiety, and how to design a rhythm that actually supports your life instead of draining it. Marina shares her personal story of breaking the weekend work cycle

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19:12

realities of the non-linear path to stability and...

Mocktails with Marina ·

2025/10/21

Everyone wants the secret to success but the truth is, there isn’t one. In this episode of Mocktails with Marina, we’re getting brutally honest about what it actually takes to reach long-term stability and profitability as a non-alcoholic business owner. From balancing your nervous system to facing rejection head-on, Marina breaks down the five principles that separate sustainable founders from burnout-prone dreamers. Forget the 30-day success hacks and “10K in a month” formulas; this is about the

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13:49

Questions from Founders: "How do I build a $1M/year...

Mocktails with Marina ·

2025/10/13

In this episode of Mocktails with Marina, host Marina Castillo breaks down what it really takes to build and maintain a million-dollar-a-year non-alcoholic bar. Spoiler: it’s not about your menu but it IS about your people, systems, and culture. Marina reveals the five most common reasons bars plateau before hitting seven figures, including leadership imbalance, burnout, lack of systems, and disconnection from community. She shares how successful founders balance human touch with technology, and why

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17:43

case study: arizona's thriving non-alcoholic scene

Mocktails with Marina ·

2025/10/06

In this episode, Marina breaks down one of the fastest-growing non-alcoholic markets in the country: Arizona. With over twenty kava bars, bottle shops, and functional beverage spaces now thriving across the state, Arizona has quietly become a blueprint for how to build nightlife rooted in connection instead of intoxication. You’ll learn what makes this ecosystem so successful, from its collaborative founders and lean operational strategies to the cultural and economic shifts fueling community-based

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16:57

Questions from Founders: "How much do I need to show...

Mocktails with Marina ·

2025/09/30

As a non-alcoholic business owner, how much do you really need to be online to succeed? In this episode of Mocktails with Marina, I break down exactly how I built two podcasts that have generated over $100,000 in revenue ALONE without ever having more than 6,000 followers on social media. I’ll walk you through my simple content strategy: a weekly audio-only podcast, one evergreen paid ad that’s been running for nearly two years, and a consistent newsletter that ties it all together. You’ll learn why

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24:57

holiday season planning (oct-jan) for non-alc...

Mocktails with Marina ·

2025/09/22

Welcome back to Mocktails with Marina! In this episode, Marina breaks down how non-alcoholic business owners, kava bar operators, and sober entrepreneurs can strategically plan for the holiday season from October through January. If you’ve ever felt overwhelmed by seasonal chaos, scrambling to launch in two weeks, or struggling to capture momentum from big seasons like Dry January, this episode is your wake-up call. Marina shares: October: Why it’s your set-up month and the danger of rushing

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07:42

You're Invited! The 7 Day Seasonal Rest for Non-Alc...

Mocktails with Marina ·

2025/09/15

🍂 Clear Your Mind. Reclaim Your Energy. Reset Your Business. This week’s episode is an invitation into the 7-Day Fall Reset Challenge: a powerful seasonal reset designed for founders and operators in the non-alcoholic beverage space. Whether you’re dreaming of opening a kava bar, building a bottle shop, or launching a functional beverage brand, it’s easy to get buried under regulations, trends, and endless to-do lists. This reset is your chance to stop spinning and start leading. Inside the

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25:34

avoiding wolves in the non-alcoholic industry

Mocktails with Marina ·

2025/09/08

The non-alcoholic beverage industry is booming; kava bars, sober curious lounges, functional beverage brands, and alcohol-free bottle shops are popping up everywhere. But with rapid growth comes hidden threats: wolves in sheep’s clothing. In this episode of Mocktails with Marina, host Marina Castillo exposes 11 wolves in the non-alc industry that every founder, operator, and sober entrepreneur needs to recognize. From bar owners who exploit staff with “family” language, to distributors demanding

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29:23

BTS: Navigating pregnancy as full time business...

Mocktails with Marina ·

2025/09/01

In this behind-the-scenes episode of Mocktails with Marina, host Marina Castillo gets real about what it looks like to navigate pregnancy as a full-time entrepreneur with no day job, no safety net, and no “Plan B.” Marina shares her journey of leaving her last job without savings, getting slammed with a $9k vet bill, and spending the next year building a sustainable business with her husband. She dives into the practical strategies that allowed them to prepare for pregnancy with confidence—like

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10:54

You're Invited! Bula Boss LIVE 2025

Mocktails with Marina ·

2025/08/25

In this episode of Mocktails with Marina, Marina Castillo shares an exciting invitation to Bula Boss Live 2025, a two-day, in-person business bootcamp and Arizona tour designed for non-alcoholic beverage founders, kava bar owners, bottle shop entrepreneurs, and sober community builders. Taking place November 3–4, 2025, Bula Boss Live blends hands-on strategy sessions with real-world field research inside some of Arizona’s most innovative non-alc lounges. Marina walks you through why this experience

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45:04

Interview with Vanessa Royle, Founder of Tilden

Mocktails with Marina ·

2025/08/18

In today’s episode of Mocktails with Marina, we sit down with Vanessa Royle, founder of Tilden, a brand that’s changing the non-alcoholic cocktail game with one key philosophy: flavor comes first. Vanessa shares her deeply personal journey of going alcohol-free during the early days of the pandemic and how that shift revealed a massive gap in the beverage space—especially for people who are pregnant, on medications like SSRIs, or simply craving something complex without the crash. From launching

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56:17

Interview with David Lund: Founder of Drømme

Mocktails with Marina ·

2025/08/11

In this episode of Mocktails with Marina, we sit down with David Lund, the founder of Drømme, a premium non-alcoholic beverage brand that's reshaping how we relax, connect, and celebrate without alcohol. If you’ve been curious about functional alcohol alternatives, botanical spirits, or how to create a wellness-focused drink that actually tastes good, this episode is for you. We explore the origin of Drømme; from the Scandinavian-inspired name to the founder’s personal motivation for launching a

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50:18

Interview with Rachelle Robinett: writer, herbalist,...

Mocktails with Marina ·

2025/08/04

In this episode of Mocktails with Marina, I sit down with herbalist, educator, and author Rachelle Robinett to explore the world of modern herbalism and how plants can transform your health, mindset, and daily routines without the overwhelm. Whether you're a wellness beginner, sober-curious, or diving deeper into functional ingredients, this episode is a must-listen. We talk about how herbs for anxiety, digestion, sleep, and focus can be seamlessly integrated into your lifestyle, how to cut through

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100 results

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