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Creative Control

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

arts marketing

All Episodes

33:04

WNBA Star Jewell Loyd Is on the Road to a New Black...

Creative Control ·

2025/09/16

Las Vegas Aces star Jewell Loyd has amassed a stack of staggering accolades: garnering two WNBA championships, two Olympic gold medals, and six WNBA All-Star nods, not to mention being anointed as the "Gold Mamba” from the late great Kobe Bryant himself. But Loyd’s impact goes beyond the court.In 2015, she and her brother launched Loyd & Co., a financial services firm they built to give underserved communities real access to capital, wealth-building tools, and long-term financial security. And

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14:30

Fast Company's Innovation Festival Returns to NYC

Creative Control ·

2025/09/05

In this bonus episode, executive director of editorial programming, Kc Ifeanyi, chats with editor-in-chief Brendan Vaughan about Fast Company's Innovation Festival 2025. They discuss the latest panels, and Fast Tracks, or what Brendan likes to call "field trips for grown-ups." This is where attendees visit the companies that FC reports on. Later, Brendan asks Kc about a moment at the innovation festival that "keeps him up at night." Fast Company's 11th annual Innovation Festival hits New

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38:37

Risk, Reward, Repeat: Why Neon CEO Tom Quinn Bets Big...

Creative Control ·

2025/08/12

Neon couldn't burn any brighter than it is now.The film production and distribution company acquired the rights to six consecutive Palme d'Or winners at the Cannes Film Festival: Parasite (2019), Titane (2021), Triangle of Sadness (2022), Anatomy of a Fall (2023), Anora (2024), and It Was Just an Accident (2025). Parasite was the first foreign language film to win Best Picture at the Academy Awards in 2020. Longlegs became the highest-grossing independent film in 2024. Director Sean Baker won 4

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43:28

How Joy Reid Bounced Back into her Second Act

Creative Control ·

2025/07/15

For 11 years, Joy Reid was one of the most prominent journalists at MSNBC, spearheading three shows for the network, including The Reid Report, A.M. Joy, and The ReidOut.Her sharp commentary earned her top ratings, a loyal following, an Emmy nomination, and an NAACP Image Award. However, she was unexpectedly fired in February when MSNBC announced a network shake-up. Just four months after her ouster, Joy launched The Joy Reid Show, an independent podcast from her production company, Image Lab

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56:17

Why Moby keeps giving music away for free

Creative Control ·

2025/06/10

Moby’s prolific music career spans 35 years, most notably helping to bring electronic music to the mainstream—and perhaps less notably, but still importantly, giving so much of that music away for free. Amid consistently putting out albums, Moby launched Mobygratis in 2005, a platform where creatives can download instrumental music made by Moby to use in any number of projects. Moby has continued to update and iterate on Mobygratis, but the ethos has remained the same: helping creatives realize

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0:51

Creative Control is Back!

Creative Control ·

2025/06/03

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

en

58:04

Cleantech is rebranding as national security in the...

Creative Control ·

2025/04/17

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the U.S. dollar’s slide into multiyear lows as the tariff wars with China escalate, the outlook for unemployment, Nvidia’s plans to make supercomputers entirely in the U.S., and OpenAI’s news of launching a social network. (1:24)Next, Yaz and Josh interview ‘Fast Company freelance reporter Patrick Sisson about cleantech companies rebranding themselves as vital

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37:17

Prompting a new brand era

Creative Control ·

2025/04/16

Generative AI has taken the brand world by storm. But how is the planet’s best-known AI company building its own brand? Like everything to do with AI, the brand aspect of this category is evolving and changing seemingly week to week. There’s newer brands like Anthropic, Perplexity, and DeepSeek, alongside established giants’ own sub-brands like Apple Intelligence, Google Gemini, Amazon’s Rufus AI assistant, and on and on.With about 400 million users, and almost constant news coverage, OpenAI may be

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74:20

This week’s biggest news: tariffs . . . and dire wolves

Creative Control ·

2025/04/10

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including President Trump delaying reciprocal tariffs, TikTok-alternative Skylight, a major win for college athletes, and Microsoft’s 50th anniversary. (00:46) Next, Yaz and Josh interview Flexport CEO Ryan Petersen about how Flexport and the companies it works with are digesting the tariffs plus the continued uncertainty around global trade. (05:46) Finally, Yaz

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41:34

Don't be evil

Creative Control ·

2025/04/09

In episode six, host Jeff Beer is at Google’s world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig into the brand’s overall GenAI strategy, not only for how they’re working as a marketing organization, but also how they’re marketing Google's own AI tools like Gemini.We also chat about how Lorraine and her team are balancing between third-party tools like Brandtech Group’s Pencil Pro, and WPP’s One, and the company’s own proprietary tools.Of course, we

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64:40

Inside the Tesla Takedown movement

Creative Control ·

2025/04/03

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the latest on the sweeping tariffs announced on wednesday, the Trump administration being sued by federal workers, Newsmax stock pops 500% on NYSE, Meta’s head of AI research Joelle Pineau is leaving the company, and fast-fashion giant H&M plans to use AI clones of its human models—plus the backlash. (00:44) Next, Josh and Yaz speak to ‘Fast Company’ senior

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49:53

Finding the right foundation for AI in beauty

Creative Control ·

2025/04/02

Sephora is compelling for any number of reasons, and one is it’s been a leader in the beauty industry working with GenAI and broader AI technology.A McKinsey piece reported earlier this year that Gen AI could add up $9 billion to $10 billion to the global economy based on its impact on the beauty industry alone.As consumer brands go, the beauty industry has been ahead of the curve on AI, with companies like Sephora, L’Oreal, Dior, Estee Lauder, P&G, all creating AI-powered tools for customers to use

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65:06

Dr. Becky’s generative-AI parenting advice

Creative Control ·

2025/03/27

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the Trump administration’s Signal scandal, Postmaster General Louis DeJoy’s resignation, Chinese electric-vehicle maker BYD outperforming Tesla per its 2024 revenue, and important privacy issues related to the bankruptcy announcement of DNA-testing site 23andMe. Next, ‘Fast Company’ associate editor David Salazar joins the show to discuss the anime streaming

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63:02

Why Robinhood, Waymo, and Nvidia made our MIC list

Creative Control ·

2025/03/20

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation including Elon Musk’s DOGE staff breaking into the U.S. Institute of Peace, the Trump administration's plans to cut 25% of the IRS workforce, and Pepsi's acquisition of prebiotic soda company Poppi for nearly $2 billion. (01:01) Next, Fast Company executive editor Amy Farley joins the show to discuss this year's Most Innovative Companies. (07:41) Finally, senior staff

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42:25

I'd like to AI the world a Coke

Creative Control ·

2025/03/19

This past December, Coca-Cola released a set of holiday ads made entirely from generative AI. They asked three different studios to create their own interpretations of the 1995 Coke holiday spot called “Holidays Are Coming” using AI video-generation models, including Leonardo, Luma, and Runway. The brand got three unique adaptations from studios Silverside AI, the Wild Card, and Jason Zada’s Secret Level. Even though the AI ads were supposed to be a reimagining of Coke’s holiday ads from the '90s,

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60:29

Tarana Burke on what’s next for the #MeToo Movement...

Creative Control ·

2025/03/13

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation including the stock market tumble, what’s going on with all those tariffs, Elon Musk blaming X’s outage last week on an alleged cyberattack, and Mark Carney becoming the next prime minister of Canada.Next, It’s SXSW again with Josh and Yaz down in Austin for the annual festival and holding court at the Fast Company Grill. We recapped our time at SXSW with ‘Fast

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60:29

Tarana Burke on what’s next for the #MeToo Movement...

Creative Control ·

2025/03/13

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation including the stock market tumble, what’s going on with all those tariffs, Elon Musk blaming X’s outage last week on an alleged cyberattack, and Mark Carney becoming the next prime minister of Canada. Next, It’s SXSW again with Josh and Yaz down in Austin for the annual festival and holding court at the Fast Company Grill. We recapped our time at SXSW with ‘Fast

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37:52

The Next Creative Revolution

Creative Control ·

2025/03/12

If GenAI is the biggest technological advancement since the internet itself, then the creative possibilities are or will be pretty much endless. From a brand marketing and advertising perspective, we are still very early days, but there needs to be those willing and able to push the envelope, test boundaries, make mistakes, learn lessons, and evolve from there. Yet how far should the boundaries of brand content be pushed? In this episode, I look for some answers by talking to two founders of

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37:52

The Next Creative Revolution

Creative Control ·

2025/03/12

If GenAI is the biggest technological advancement since the internet itself, then the creative possibilities are or will be pretty much endless. From a brand marketing and advertising perspective, we are still very early days, but there needs to be those willing and able to push the envelope, test boundaries, make mistakes, learn lessons, and evolve from there. Yet how far should the boundaries of brand content be pushed? In this episode, I look for some answers by talking to two founders of

en

65:40

CEOs want us back in the office

Creative Control ·

2025/03/06

On today’s episode, co-hosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation including the will-they-won’t-they tariffs on Mexico and Canada, Walgreens plans to go private, and a “huge win” for the NFT industry (52:00)Next, along with the federal workforce, private companies are increasingly calling their employees back to full-time in-person work. Fast Company staff writer Pavithra Mohan joins Yaz and Josh to discuss return-to-office mandates

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254 results

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