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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

45:35

572. The Hidden Power of Expectations in Marketing...

The Brainy Business | Understanding the Psychology of... ·

2026/04/09

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Matt Johnson, co-author of the insightful book Blindsight, to explore the powerful relationship between consumer perception and brand experience. As we navigate a world where expectations shape reality, Dr. Johnson shares his expertise in cognitive neuroscience to shed light on how brands can intentionally influence consumer beliefs and emotions. Listeners will discover the importance of crafting compelling brand narratives

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45:09

571. Why Your Brand Isn't the Hero: Finding Your True...

The Brainy Business | Understanding the Psychology of... ·

2026/04/02

In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a focus on the idea that your brand is not the hero of the story, Melina explains the importance of understanding your role (whether as a mentor, sidekick, or sword) in helping customers achieve their goals. She shares insights on how storytelling can enhance connection, memory, decision-making, and value perception, all of which are essential for effective

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52:36

570. Navigating the Emotional Landscape of B2B Sales

The Brainy Business | Understanding the Psychology of... ·

2026/03/26

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ben Wise and Darren Chiu, co-founders of Captivate, to dive into the often-overlooked dynamics of B2B sales and the crucial role behavioral economics plays in this space. Many believe that B2B transactions are purely logical, but as Ben and Darren reveal, human emotions and interpersonal relationships are at the heart of every decision, even in corporate environments. Throughout the episode, they discuss the complexities of

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46:23

569. Navigating the Complex World of Charitable Giving

The Brainy Business | Understanding the Psychology of... ·

2026/03/19

In this episode of The Brainy Business podcast, Melina Palmer welcomes Luke Freeman, the former global CEO of Giving What We Can, for a deep dive into the complexities of charitable giving in today's fast-paced world. As organizations compete for attention in a crowded marketplace, understanding the psychology behind donor decision-making has never been more crucial. Luke shares insights on how cognitive load affects potential donors and why it's essential to simplify the decision-making process

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51:17

568. The Power of Changing Our Perspectives

The Brainy Business | Understanding the Psychology of... ·

2026/03/12

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nir Eyal, bestselling author of Hooked, Indistractable, and his latest work, Beyond Belief. Together, they explore the profound impact of beliefs on our behaviors, habits, and relationships. Nir shares insights from his new book, discussing how our hidden assumptions shape our reality and dictate what we see, feel, and do. Listeners will discover the three powers of belief: the power of attention, anticipation, and agency

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53:02

567. Unlocking Team Potential

The Brainy Business | Understanding the Psychology of... ·

2026/03/05

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Colin Fisher, author of The Collective Edge, to explore the intricate dynamics of teamwork and group effectiveness. Have you ever felt the frustration of being part of a team that just doesn't click? You're not alone. Dr. Fisher shares his extensive research on group dynamics, shedding light on why some teams thrive while others struggle, even when filled with talented individuals. Together, they discuss the critical

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44:00

566. Embracing Office Politics for Collective Success

The Brainy Business | Understanding the Psychology of... ·

2026/02/26

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nilofer Merchant, author of Our Best Work, for a thought-provoking discussion about the often-dreaded topic of office politics. While many people cringe at the mention of politics in the workplace, Nilofer argues that avoiding it can actually limit your success and the success of your team. With decades of experience working with major companies like Apple and Autodesk, she provides valuable insights into the 24 invisible norms

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36:13

565. Navigating the Unknown (Uncertainty Aversion)

The Brainy Business | Understanding the Psychology of... ·

2026/02/19

In this episode of The Brainy Business podcast, Melina dives into the concept of uncertainty aversion, a phenomenon that impacts our decision-making in profound ways. As we navigate a world filled with unpredictability (from job security in the age of AI to the ever-changing landscape of social media), Melina explores how our natural aversion to uncertainty can shape our choices, both personally and professionally. Originally aired in December 2022, this refreshed episode is especially relevant

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51:34

564. Disrupt Everything and Win

The Brainy Business | Understanding the Psychology of... ·

2026/02/12

In this episode of The Brainy Business podcast, Melina Palmer welcomes Patrick Leddin, co-author of the insightful book Disrupt Everything and Win. Together, they explore the concept of disruption not just as a force of chaos, but as a powerful tool for personal and professional growth. Patrick shares his unique journey, from a military career to entrepreneurship and academia, illustrating how embracing disruption can lead to a more fulfilling life. Listeners will discover the five roles of positive

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46:26

563. The Human Touch in AI

The Brainy Business | Understanding the Psychology of... ·

2026/02/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Glimsdahl, author of The Heart of Service, to discuss the transformative impact of AI on customer experience. As businesses increasingly turn to AI, the conversation tackles the critical question: how can organizations implement these technologies effectively without losing the human touch? Nick shares insights on the alarming statistic that up to 95% of AI initiatives fail, emphasizing the importance of thoughtful

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40:45

562. The Paradox of Choice

The Brainy Business | Understanding the Psychology of... ·

2026/01/29

In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelmed by options when shopping, scrolling through streaming services, or planning a vacation? This episode dives deep into why having too many choices can lead to decision paralysis, stress, and ultimately dissatisfaction. Melina discusses the foundational work of Barry Schwartz, who popularized this idea, and explores how the abundance of options can

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40:57

561. Building Trust Through Vulnerability w/ Leslie John

The Brainy Business | Understanding the Psychology of... ·

2026/01/22

In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author of the thought-provoking book, Revealing: The Underrated Power of Oversharing. Together, they challenge the conventional wisdom surrounding sharing personal information, arguing that the real risk lies not in oversharing, but in undersharing. Leslie's research reveals that revealing more about ourselves can strengthen connections, foster trust, and

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44:28

560. Unpacking the Power of Packaging with Behaviorally

The Brainy Business | Understanding the Psychology of... ·

2026/01/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That Sells. Together, they explore the profound impact of packaging on pricing, sales, and consumer choice, challenging the common misconception that packaging is merely an afterthought. Matt, a seasoned expert with over 20 years of experience studying shopper behavior, shares how packaging acts as a "silent salesperson" that can significantly influence

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31:16

559. The Cobra Effect: When Good Intentions Backfire

The Brainy Business | Understanding the Psychology of... ·

2026/01/08

In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentioned solutions can sometimes lead to unintended consequences. Drawing on historical examples, Melina illustrates how policies aimed at solving problems can backfire spectacularly, resulting in outcomes that are often worse than the original issue. Listeners will learn about the infamous cobra bounty in colonial India, where the attempt to eliminate

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51:10

558: Heartfelt Leadership with Claude Silver

The Brainy Business | Understanding the Psychology of... ·

2026/01/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring book, Be Yourself at Work. Together, they explore the importance of authenticity in the workplace and how embracing your true self can lead to greater creativity, connection, and success. Claude shares her journey, highlighting her mission to foster an environment where empathy and vulnerability are celebrated. The conversation delves into the

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38:20

557. My Top Books of 2025

The Brainy Business | Understanding the Psychology of... ·

2025/12/25

In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on behavioral economics and psychology, Melina categorizes her top picks into seven key themes, showcasing the insights and lessons that shaped her understanding throughout the year. Listeners will discover a diverse range of books, from foundational texts like Lucky by Design by Judd Kessler, which explores choice architecture, to Ask This Book by Vicky

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46:17

556. From Limiting Beliefs to Leadership Breakthroughs

The Brainy Business | Understanding the Psychology of... ·

2025/12/18

In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your Potential. Together, they delve into the often-hidden beliefs that can hinder effective leadership and personal growth. Muriel, an executive coach with over 20 years of experience, shares insights from her extensive work with C-suite leaders, revealing seven common beliefs that can create barriers to success. The conversation explores how these

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49:21

555. Press Play: The Power of Gaming in Business

The Brainy Business | Understanding the Psychology of... ·

2025/12/11

In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company Needs a Gaming Strategy. Together, they delve into the transformative power of gaming and how understanding the psychology of play can enhance engagement across various industries. Bastian, co-founder and COO of Solsten, shares his expertise in leveraging psychological insights to design experiences that captivate consumers. The discussion covers the

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48:14

554. Lucky By Design: Strategies for Success in a...

The Brainy Business | Understanding the Psychology of... ·

2025/12/04

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, they explore into the intriguing world of hidden markets…those unseen dynamics that influence our decisions in everyday life, from securing concert tickets to navigating job offers. Judd, a professor at the Wharton School, shares his expertise in behavioral economics and market design, revealing how understanding the rules of these hidden markets can

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43:56

553. Removing Barriers to Drive Engagement w/ Matt Sucha

The Brainy Business | Understanding the Psychology of... ·

2025/11/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insightful conversation explores the often-overlooked barriers that prevent people from saying yes, revealing how removing these obstacles can lead to greater success in sales and customer interactions. Matt, the CEO of Mindworks and editor-in-chief of Inside Be, shares his extensive experience in applying behavioral science across various industries,

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572 results

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