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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

51:34

564. Disrupt Everything and Win

The Brainy Business | Understanding the Psychology of... ·

2026/02/12

In this episode of The Brainy Business podcast, Melina Palmer welcomes Patrick Leddin, co-author of the insightful book Disrupt Everything and Win. Together, they explore the concept of disruption not just as a force of chaos, but as a powerful tool for personal and professional growth. Patrick shares his unique journey, from a military career to entrepreneurship and academia, illustrating how embracing disruption can lead to a more fulfilling life. Listeners will discover the five roles of positive

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46:26

563. The Human Touch in AI

The Brainy Business | Understanding the Psychology of... ·

2026/02/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Glimsdahl, author of The Heart of Service, to discuss the transformative impact of AI on customer experience. As businesses increasingly turn to AI, the conversation tackles the critical question: how can organizations implement these technologies effectively without losing the human touch? Nick shares insights on the alarming statistic that up to 95% of AI initiatives fail, emphasizing the importance of thoughtful

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40:45

562. The Paradox of Choice

The Brainy Business | Understanding the Psychology of... ·

2026/01/29

In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelmed by options when shopping, scrolling through streaming services, or planning a vacation? This episode dives deep into why having too many choices can lead to decision paralysis, stress, and ultimately dissatisfaction. Melina discusses the foundational work of Barry Schwartz, who popularized this idea, and explores how the abundance of options can

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40:57

561. Building Trust Through Vulnerability w/ Leslie John

The Brainy Business | Understanding the Psychology of... ·

2026/01/22

In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author of the thought-provoking book, Revealing: The Underrated Power of Oversharing. Together, they challenge the conventional wisdom surrounding sharing personal information, arguing that the real risk lies not in oversharing, but in undersharing. Leslie's research reveals that revealing more about ourselves can strengthen connections, foster trust, and

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44:28

560. Unpacking the Power of Packaging with Behaviorally

The Brainy Business | Understanding the Psychology of... ·

2026/01/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That Sells. Together, they explore the profound impact of packaging on pricing, sales, and consumer choice, challenging the common misconception that packaging is merely an afterthought. Matt, a seasoned expert with over 20 years of experience studying shopper behavior, shares how packaging acts as a "silent salesperson" that can significantly influence

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31:16

559. The Cobra Effect: When Good Intentions Backfire

The Brainy Business | Understanding the Psychology of... ·

2026/01/08

In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentioned solutions can sometimes lead to unintended consequences. Drawing on historical examples, Melina illustrates how policies aimed at solving problems can backfire spectacularly, resulting in outcomes that are often worse than the original issue. Listeners will learn about the infamous cobra bounty in colonial India, where the attempt to eliminate

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51:10

558: Heartfelt Leadership with Claude Silver

The Brainy Business | Understanding the Psychology of... ·

2026/01/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring book, Be Yourself at Work. Together, they explore the importance of authenticity in the workplace and how embracing your true self can lead to greater creativity, connection, and success. Claude shares her journey, highlighting her mission to foster an environment where empathy and vulnerability are celebrated. The conversation delves into the

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38:20

557. My Top Books of 2025

The Brainy Business | Understanding the Psychology of... ·

2025/12/25

In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on behavioral economics and psychology, Melina categorizes her top picks into seven key themes, showcasing the insights and lessons that shaped her understanding throughout the year. Listeners will discover a diverse range of books, from foundational texts like Lucky by Design by Judd Kessler, which explores choice architecture, to Ask This Book by Vicky

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46:17

556. From Limiting Beliefs to Leadership Breakthroughs

The Brainy Business | Understanding the Psychology of... ·

2025/12/18

In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your Potential. Together, they delve into the often-hidden beliefs that can hinder effective leadership and personal growth. Muriel, an executive coach with over 20 years of experience, shares insights from her extensive work with C-suite leaders, revealing seven common beliefs that can create barriers to success. The conversation explores how these

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49:21

555. Press Play: The Power of Gaming in Business

The Brainy Business | Understanding the Psychology of... ·

2025/12/11

In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company Needs a Gaming Strategy. Together, they delve into the transformative power of gaming and how understanding the psychology of play can enhance engagement across various industries. Bastian, co-founder and COO of Solsten, shares his expertise in leveraging psychological insights to design experiences that captivate consumers. The discussion covers the

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48:14

554. Lucky By Design: Strategies for Success in a...

The Brainy Business | Understanding the Psychology of... ·

2025/12/04

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, they explore into the intriguing world of hidden markets…those unseen dynamics that influence our decisions in everyday life, from securing concert tickets to navigating job offers. Judd, a professor at the Wharton School, shares his expertise in behavioral economics and market design, revealing how understanding the rules of these hidden markets can

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43:56

553. Removing Barriers to Drive Engagement w/ Matt Sucha

The Brainy Business | Understanding the Psychology of... ·

2025/11/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insightful conversation explores the often-overlooked barriers that prevent people from saying yes, revealing how removing these obstacles can lead to greater success in sales and customer interactions. Matt, the CEO of Mindworks and editor-in-chief of Inside Be, shares his extensive experience in applying behavioral science across various industries,

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52:51

552. Unlocking Learning Potential

The Brainy Business | Understanding the Psychology of... ·

2025/11/25

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain. They explore the intricacies of learning and memory, exploring how to effectively adapt our study habits in an ever-evolving world filled with information and distractions. Dan shares practical insights from his book, emphasizing that intention alone is not enough for effective learning; structure and meaningful connections are essential. The

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47:49

551. The Power Trap: Understanding How Leadership...

The Brainy Business | Understanding the Psychology of... ·

2025/11/20

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. They explore the profound effects of power on leadership, exploring how it can alter decision-making, amplify personal traits, and impact organizational dynamics. Nick, a psychologist and leadership expert, shares insights from his extensive career, including his experiences in forensic psychotherapy and corporate leadership roles. Listeners will learn

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25:13

550. The Power of Questions: Avoiding the Biggest...

The Brainy Business | Understanding the Psychology of... ·

2025/11/18

In this episode of The Brainy Business podcast, Melina Palmer revisits a foundational lesson that underscores the importance of understanding the problems we face before jumping to solutions. Drawing from her extensive experience, Melina emphasizes that the quality of your results is directly linked to the quality of your questions. This episode serves as a powerful reminder that taking the time to define the problem can lead to more effective and innovative solutions. Listeners will explore common

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41:47

549. How Ads Shape Our Choices

The Brainy Business | Understanding the Psychology of... ·

2025/11/13

In this episode of The Brainy Business podcast, Melina Palmer welcomes Alessandra Di Lorenzo, author of the thought-provoking book Adjust: How Ads Shape What We Think and Do. With over 20 years of experience in advertising and marketing, Alessandra sheds light on the often unseen mechanisms of advertising and how they influence our decisions and perceptions. Listeners will discover how advertising shapes our reality, often without us even realizing it. Alessandra discusses the evolution of

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35:56

548. The Sneaky Impact of Negativity Bias

The Brainy Business | Understanding the Psychology of... ·

2025/11/11

In this episode of The Brainy Business podcast, Melina Palmer explores the intriguing concept of negativity bias and its profound impact on our decisions, relationships, and self-perception. Have you ever noticed how a single negative experience can overshadow a day filled with positive moments? Melina explores the science behind this bias, shedding light on why our brains are wired to focus more on the negative than the positive, a trait that has roots in our evolutionary history. Listeners will

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42:36

547. Anointed: How Status Shapes Success

The Brainy Business | Understanding the Psychology of... ·

2025/11/06

In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they explore the powerful influence of social status and how anointment, being endorsed by someone significant, can dramatically affect success in various fields, from entrepreneurship to the arts. Toby, a professor at UC Berkeley's Haas School of Business, shares insights from his extensive research on how social signals and perceived prestige shape outcomes

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43:11

546. The Hidden Language of Semiotics in Retail

The Brainy Business | Understanding the Psychology of... ·

2025/11/04

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semiotics in Retail. Together, they dive deep into the world of semiotics, the study of signs, symbols, and the unconscious associations that shape our perceptions and behaviors, particularly in the retail environment. Rachel shares her expertise on how brands communicate through visual cues, packaging, and store layouts, often without even realizing it

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46:35

545. Epic Disruptions: Uncovering the Innovations...

The Brainy Business | Understanding the Psychology of... ·

2025/10/30

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Modern World. Together, they explore the fascinating concept of disruption, diving into how seemingly ordinary innovations have radically transformed our lives and industries. Scott shares insights from his extensive experience in the field of innovation, including his work with the late Clayton Christensen. They discuss the patterns of disruptive change,

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564 results

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